Blog
Analysis and signals from the sports business.
Analysis12 March 2026 · 3 min
Sports OTT: keeping the subscribers won during the World Cup
beIN Sports kept only one subscriber in two after the World Cup. Pre-subscription searches separate lasting interest from tournament-driven demand.
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Methodology · 3 min
Sports sponsorship: visibility is bought, demand is measured
· 3 min
Signals · 2 min
World Cup 2026 broadcaster: M6 has it, 36% don't know
· 2 min
Analysis · 2 min
F1: from 554,000 to 1.3 million viewers, and then what?
· 2 min
Analysis · 2 min
The Messi effect: MLS Season Pass subscriptions more than doubled
· 2 min
Signals · 2 min
World Cup 2026: what fans search for before France–Spain
· 2 min
Activation · 2 min
Eight percent plan to subscribe: what that forces on activation
· 2 min
Analysis · 2 min
Ligue 1 TV rights: the league becomes its own broadcaster
· 2 min
Analysis · 2 min
Champions League rights: what €480M actually buys
· 2 min
Signals · 2 min
PSG sponsors: contracts signed through 2032
· 2 min
Activation · 2 min
45% notice the sponsor, 34% think better of it
· 2 min
Methodology · 2 min
Recalibrating a stated-intent forecast: the 2026 World Cup as a complete case
· 2 min
Analysis · 2 min
Ligue 1+: acquisition held, retention did not
· 2 min
Signals · 2 min
60 million people reached: what reach does not measure
· 2 min
Activation · 2 min
67% will follow the World Cup, but where are they?
· 2 min
Methodology · 2 min
What fans search for versus what they say
· 2 min