SEARCH INTELLIGENCE FOR SPORTS & EVENTS

What are your audiences really searching for online?

Noyzee analyses what audiences search for online around an event, a sport or a brand, and turns those signals into actionable recommendations.

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Signals · Basketball · FranceBasketball · FranceLast 30 days

SIGNALS CAPTURED

128,430

NET INTENT

+18.4%

SAMPLE CAPTURED QUERIES

expérience vip parc des princes loge

billets finale Roland Garros pas cher

maillot dembele ballon d'or

activités enfants tour de france

Your internal data shows what your audience has already bought. Noyzee reveals what it is searching for, before the transaction.

A 3rd type of data

Two familiar sources, and a third one still untapped.

1. Declared

Surveys, studies, CRM. What your audiences say when asked.

2. Transactional

Sales, ticketing, subscriptions. What they have already bought.

3. Online search

What they search for spontaneously, with nobody prompting them. Uninfluenced, at scale.

Sports organisations know their audiences through declared data (surveys, CRM) and transactional data (sales, ticketing). Noyzee brings a third signal: what audiences search for spontaneously online, uninfluenced, at scale.

The comparison

Your internal data tells the past. Searches announce what comes next.

YOUR INTERNAL DATA

WHAT YOUR AUDIENCES SEARCH FOR

Intent

Purchases already made

Searches before the purchase

Status

Contacts already converted

Audiences not yet addressed

Reach

Your CRM and ticketing base

The wider public, beyond your own base

Strategic use

Observing what already happened

Anticipating and arbitrating investment

YOUR INTERNAL DATA

Purchases already madeContacts already convertedYour CRM and ticketing baseObserving what already happened

WHAT YOUR AUDIENCES SEARCH FOR

Searches before the purchaseAudiences not yet addressedThe wider public, beyond your own baseAnticipating and arbitrating investment

How it works

From raw signal to action plan.

Listen

Capture what audiences actually search for on search engines, beyond stated preferences and social media.

Analyse

AI puts every signal in context: intent, trends, friction, opportunities. Specifically for sport.

Activate

Concrete recommendations: which content to publish, which offer to launch, which activation to promote.

Use cases

A reading of demand for every decision-maker.

BRANDS & SPONSORS

Is your sponsorship generating real interest?

Noyzee measures whether your partnerships generate real searches and real intent, beyond media visibility, so you can arbitrate your investments and your renewals.

Real example: only 0.07% of searches spontaneously associate a brand with the Tour de France, after 40 years of partnership.

FEDERATIONS & LEAGUES

Detect the demand to play, before it becomes a sign-up.

Identify who is looking to take up the sport, where, and why that demand does not yet turn into a licence, so you can steer recruitment rather than guess it.

EVENT ORGANISERS

Understand what your audiences expect, before ticket sales open.

Steer your content, your ticketing and your sponsor value on what your audiences actually search for, not on intuition.

Real example: 67% of French people say they will follow the 2026 World Cup, a national figure that frames no local decision.

BROADCASTERS & RIGHTS HOLDERS

Know which content your audiences really search for.

Spot the topics and formats with real potential before you schedule them, and detect the friction, price, confusion, alternatives, that pushes your subscribers away.

Real example: 36% of French viewers think TF1 is broadcasting the 2026 World Cup, when M6 holds the rights.

References