[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"legal-nav-en":38,"company":66,"article-zevent-final-edition-attention":92,"related-zevent-final-edition-attention":600},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[39,46,52,59],{"id":40,"documentId":41,"title":42,"slug":43,"ordre":44,"cle":45},95,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":47,"documentId":48,"title":49,"slug":50,"ordre":4,"cle":51},96,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":53,"documentId":54,"title":55,"slug":56,"ordre":57,"cle":58},97,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":60,"documentId":61,"title":62,"slug":63,"ordre":64,"cle":65},98,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":44,"documentId":67,"denomination":68,"formeJuridique":69,"capitalSocial":70,"adresse":71,"codePostal":72,"ville":73,"pays":74,"siren":75,"rcs":70,"tvaIntracommunautaire":76,"directeurPublication":68,"emailContact":77,"emailRgpd":70,"telephone":70,"linkedinUrl":78,"hebergeurNom":79,"hebergeurAdresse":80,"hebergeurRegion":81,"fournisseurEmail":82,"dpoNom":70,"createdAt":83,"updatedAt":84,"publishedAt":85,"nomCommercial":86,"siret":87,"codeApe":88,"directeurRole":89,"directeurBio":90,"directeurLinkedin":91},"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",{"id":93,"documentId":94,"title":95,"slug":96,"description":97,"content":98,"createdAt":193,"updatedAt":193,"publishedAt":194,"locale":29,"datePublication":195,"coverImage":196,"category":243,"localizations":471,"faq":569,"sources":586},372,"yqqxd1v958jbehahomff87yq","ZEvent 2026: €32.9M for the final edition, then what?","zevent-final-edition-attention","ZEvent 2026 raised €32,891,874 in its tenth and final edition. The event is over. The attention it used to concentrate is now looking for somewhere to go.",[99,105,109,114,119,123,127,131,135,139,143,147,151,155,159,163,189],{"type":100,"children":101},"paragraph",[102],{"text":103,"type":104},"ZEvent 2026 raised €32,891,874 in early September, in Montpellier, for 22 charities. It was the tenth edition of the French charity livestream, announced by its organisers as the last. The 2025 edition had raised €16,658,660: the record doubled in the very year the event ended.","text",{"type":100,"children":106},[107],{"text":108,"type":104},"According to Streams Charts, the marathon peaked at 1.3 million concurrent viewers, the second-highest figure in its history, and set a record of 26.18 million hours watched across 354 channels. Over ten years, ZEvent raised more than €90 million.",{"type":110,"children":111},"quote",[112],{"text":113,"type":104},"32,891,874 euros · raised by the tenth and final edition of ZEvent",{"type":115,"level":4,"children":116},"heading",[117],{"text":118,"type":104},"ZEvent 2026: an event ends, demand does not",{"type":100,"children":120},[121],{"text":122,"type":104},"For ten years, ZEvent fixed a moment in the calendar. Audiences knew when to give, whom to watch and which causes to back. That fixed point is gone. The interest it concentrated does not disappear with the name.",{"type":100,"children":124},[125],{"text":126,"type":104},"Organiser ZeratoR put it in his closing words: ZEvent is over, but solidarity must go on. The organisers hinted that other initiatives could follow, not necessarily under the same banner. Nothing has been announced. That is exactly what makes this period readable: demand is looking for a new anchor before any offer provides one.",{"type":115,"level":4,"children":128},[129],{"text":130,"type":104},"Where the attention can go",{"type":100,"children":132},[133],{"text":134,"type":104},"Three directions stand out, and each leaves traces online.",{"type":115,"level":57,"children":136},[137],{"text":138,"type":104},"Towards streamers rather than the event",{"type":100,"children":140},[141],{"text":142,"type":104},"ZEvent was a brand, but the audience was already following people. According to Streams Charts, mastu's channel peaked at nearly 477,000 concurrent viewers, ahead of organiser ZeratoR's own channel at 370,400. Part of the audience could follow its streamers to their own charity projects rather than look for a replacement event.",{"type":115,"level":57,"children":144},[145],{"text":146,"type":104},"Towards other formats",{"type":100,"children":148},[149],{"text":150,"type":104},"A multi-day marathon, a year-long campaign, a themed event, a local fundraiser: each format meets a different expectation. Searches after an event ends show which one the audience is asking for, before organisers decide.",{"type":115,"level":57,"children":152},[153],{"text":154,"type":104},"Towards the causes themselves",{"type":100,"children":156},[157],{"text":158,"type":104},"The 22 charities supported in 2026 gained visibility edition after edition. Some donors may now search for the charity directly, without an intermediary.",{"type":115,"level":4,"children":160},[161],{"text":162,"type":104},"Reading the shift before it settles",{"type":100,"children":164},[165,167,173,175,180,182,187],{"text":166,"type":104},"This movement does not show up in viewership, which ends with the event, nor in donations, which do not exist yet. It shows up in searches, which precede the act and answer no questionnaire, ",{"url":168,"type":169,"children":170},"\u002Fen\u002Fblog\u002Fsearch-intent-versus-stated-preference","link",[171],{"text":172,"type":104},"unlike stated preference",{"text":174,"type":104},": queries pairing “ZEvent” with a year that will not happen, queries about streamers, charity marathons or the charities, and how they evolve week after week. It is the same logic as a subscriber won during a peak: ",{"url":176,"type":169,"children":177},"\u002Fen\u002Fblog\u002Fsports-ott-retaining-world-cup-subscribers",[178],{"text":179,"type":104},"lasting interest can be told apart from tournament interest",{"text":181,"type":104}," before the decision, not after. The gap between peaks and demand is covered in what peak viewership does not measure, and the ",{"url":183,"type":169,"children":184},"\u002Fen\u002Fblog\u002Fcategory\u002Fesports",[185],{"text":186,"type":104},"esports",{"text":188,"type":104}," category brings together the other analyses.",{"type":100,"children":190},[191],{"text":192,"type":104},"For a brand that was part of the ZEvent ecosystem, or an organiser considering an online charity event, the decision covers the coming months: identify which streamers, formats and causes searches are moving towards, and take a position while that attention has not found a new fixture.","2026-10-04T21:39:35.139Z","2026-11-10T05:00:00.073Z","2026-11-10T07:00:00.000Z",{"id":197,"documentId":198,"name":199,"alternativeText":200,"caption":70,"focalPoint":70,"width":201,"height":202,"formats":203,"hash":238,"ext":205,"mime":208,"size":239,"url":240,"previewUrl":70,"provider":241,"provider_metadata":70,"createdAt":242,"updatedAt":242,"publishedAt":242},40,"cyecwoo3f3d7b3g40pmovr52","zevent-derniere-edition-attention.webp","Bureau de streaming sans personne : deux écrans superposés, micro sur bras articulé, enceintes de monitoring, clavier et console de contrôle sur un plateau en bois",1280,800,{"large":204,"small":214,"medium":222,"thumbnail":230},{"ext":205,"url":206,"hash":207,"mime":208,"name":209,"path":70,"size":210,"width":211,"height":212,"sizeInBytes":213},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_zevent_derniere_edition_attention_4d0db37386.webp","large_zevent_derniere_edition_attention_4d0db37386","image\u002Fwebp","large_zevent-derniere-edition-attention.webp",35.17,1000,625,35166,{"ext":205,"url":215,"hash":216,"mime":208,"name":217,"path":70,"size":218,"width":219,"height":220,"sizeInBytes":221},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_zevent_derniere_edition_attention_4d0db37386.webp","small_zevent_derniere_edition_attention_4d0db37386","small_zevent-derniere-edition-attention.webp",15.95,500,312,15950,{"ext":205,"url":223,"hash":224,"mime":208,"name":225,"path":70,"size":226,"width":227,"height":228,"sizeInBytes":229},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_zevent_derniere_edition_attention_4d0db37386.webp","medium_zevent_derniere_edition_attention_4d0db37386","medium_zevent-derniere-edition-attention.webp",26.08,750,469,26080,{"ext":205,"url":231,"hash":232,"mime":208,"name":233,"path":70,"size":234,"width":235,"height":236,"sizeInBytes":237},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_zevent_derniere_edition_attention_4d0db37386.webp","thumbnail_zevent_derniere_edition_attention_4d0db37386","thumbnail_zevent-derniere-edition-attention.webp",6.44,245,153,6442,"zevent_derniere_edition_attention_4d0db37386",47.67,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fzevent_derniere_edition_attention_4d0db37386.webp","strapi-provider-upload-azure-storage","2026-10-04T21:39:34.819Z",{"id":244,"documentId":245,"name":246,"slug":186,"titrePage":247,"seoDescription":248,"createdAt":249,"updatedAt":249,"publishedAt":250,"locale":29,"contenu":251},10,"hrzueq8o9bj02c33ylx2rnjr","Esports","Esports viewership versus demand: what the numbers leave out","Esports is where demand reads most clearly: its audience searches online before buying a ticket or opening a stream. What viewership figures do not tell you.","2026-10-04T21:35:22.054Z","2026-10-04T21:35:21.996Z",[252,256,260,264,268,272,276,280,284,288,292,296,300,304,308,312,316,320,350,368,372,376,380,384,388,392,396,400,404,414,418,422,426,430,434,438,442,446,463,467],{"type":100,"children":253},[254],{"text":255,"type":104},"Esports is organised competitive video gaming, played by professionals within teams, in leagues and tournaments, and followed by an audience online and in arenas. It is also the part of the sports business where demand reads most clearly: its audience is born online, informs itself online and searches online before buying a ticket or opening a stream. This page sets out what the usual esports metrics count, what they leave out, and what observed demand lets you decide.",{"type":115,"level":4,"children":257},[258],{"text":259,"type":104},"Why esports is where demand reads most clearly",{"type":100,"children":261},[262],{"text":263,"type":104},"In most sports, part of demand flows through channels that leave few traces: the habit of going to the ground, the family TV subscription, the local club. In esports, that offline base is thin. A fan discovers a game online, follows a team online, watches its matches on a streaming platform and plans online to go and see it play.",{"type":100,"children":265},[266],{"text":267,"type":104},"Every step produces searches: a match time, the platform carrying it, the creator commentating it, a ticket price, a hotel near the venue. Those searches come before the act. They are addressed to no one, which sets them apart from a survey answer. They are dated and located, which sets them apart from an aggregated audience.",{"type":100,"children":269},[270],{"text":271,"type":104},"The result is an audience whose intent is largely observable. A football season-ticket holder searches little: they know the ground, the channel and the kick-off. An esports fan, however loyal, searches for every match time, because schedules change from one competition to the next and from one time zone to another.",{"type":115,"level":4,"children":273},[274],{"text":275,"type":104},"Esports viewership: what the dominant metrics measure",{"type":100,"children":277},[278],{"text":279,"type":104},"The esports economy is told through three indicators. All three are useful. None measures demand.",{"type":115,"level":57,"children":281},[282],{"text":283,"type":104},"Peak viewers",{"type":100,"children":285},[286],{"text":287,"type":104},"Peak viewers is the highest number of people watching a match or tournament broadcast at the same moment, across all platforms. It measures an instant, usually the end of a final. It says nothing about how many people tried to watch, how many stayed, or where they came from. It rewards format and time slot as much as interest. We look at what peak viewers do not measure.",{"type":115,"level":57,"children":289},[290],{"text":291,"type":104},"Hours watched",{"type":100,"children":293},[294],{"text":295,"type":104},"Hours watched is the total time all viewers spent in front of a broadcast. It accumulates: a long tournament carried on many channels mechanically produces more of it than a short event. It describes the supply of content as much as the audience's appetite.",{"type":115,"level":57,"children":297},[298],{"text":299,"type":104},"Co-streaming",{"type":100,"children":301},[302],{"text":303,"type":104},"Co-streaming is the live rebroadcast of a competition by content creators on their own channels, with their own commentary. It widens reach, but it blends two audiences: people who came for the competition and people who came for the creator. Viewership driven by co-streaming says little about demand for a team or a game, as the audience for a T1 versus Karmine Corp match shows.",{"type":100,"children":305},[306],{"text":307,"type":104},"All three indicators count exposure: how many people, and how long they spent in front of a screen. Exposure can be bought, scheduled and added up across channels. The 2026 Esports World Cup is a case in point: the organiser claims 850 million viewers across platforms and 440 million hours watched, against 175,000 tickets sold in Paris. Both series can be accurate at once. They do not measure the same thing.",{"type":115,"level":4,"children":309},[310],{"text":311,"type":104},"Esports demand: what searches reveal before the act",{"type":100,"children":313},[314],{"text":315,"type":104},"Esports demand is the set of intentions an audience expresses before a committed act: buying a ticket, subscribing, travelling, buying a jersey, following a team. It shows in searches, because they precede those acts and carry their context: a place, a date, a game.",{"type":100,"children":317},[318],{"text":319,"type":104},"Four families of searches are enough to describe it.",{"type":321,"format":322,"children":323},"list","unordered",[324,332,338,344],{"type":325,"children":326},"list-item",[327,330],{"bold":328,"text":329,"type":104},true,"Match times and where to watch.",{"text":331,"type":104}," What time a team plays, where to stream a final. They show who wants to follow a specific competition, and from which time zone. See schedule searches around Worlds 2026.",{"type":325,"children":333},[334,336],{"bold":328,"text":335,"type":104},"Tickets and accommodation.",{"text":337,"type":104}," They signal an intention to travel, with a date and a destination. This is the most committed form of demand, and the most useful for sizing an event.",{"type":325,"children":339},[340,342],{"bold":328,"text":341,"type":104},"Games and teams.",{"text":343,"type":104}," Their relative volume shows which title, which organisation and which player carry interest, regardless of the exposure they are given.",{"type":325,"children":345},[346,348],{"bold":328,"text":347,"type":104},"Home cities.",{"text":349,"type":104}," The geography of searches locates the audience: a capital, mid-sized cities, neighbouring countries. It is what viewership figures lack most.",{"type":100,"children":351},[352,354,359,361,366],{"text":353,"type":104},"These signals replace neither ticketing nor viewership. They come before both, at a point when the venue, the date, the price or the partnership can still change. The ",{"url":355,"type":169,"children":356},"\u002Fen\u002Fblog\u002Fesports-world-cup-paris-175000-tickets",[357],{"text":358,"type":104},"Esports World Cup in Paris",{"text":360,"type":104},", whose Counter-Strike 2 final had to change venue because tickets sold out, shows the cost of discovering demand at the box office. The notion of a signal is covered in the ",{"url":362,"type":169,"children":363},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[364],{"text":365,"type":104},"Signals",{"text":367,"type":104}," category.",{"type":115,"level":4,"children":369},[370],{"text":371,"type":104},"Who decides, and with what reading",{"type":100,"children":373},[374],{"text":375,"type":104},"Esports brings together decision-makers with different interests. Each has a question that observed demand answers better than exposure.",{"type":115,"level":57,"children":377},[378],{"text":379,"type":104},"Esports organisations",{"type":100,"children":381},[382],{"text":383,"type":104},"Organisations such as Karmine Corp or Team Vitality live off their community: event ticketing, merchandise, partnerships. Their question is where their audience actually is, beyond the people commenting on every match. The geography of searches tied to an organisation shows the cities where a fan event, a tour or a pop-up store would find its public.",{"type":115,"level":57,"children":385},[386],{"text":387,"type":104},"Game publishers",{"type":100,"children":389},[390],{"text":391,"type":104},"Publishers such as Riot Games run the competitions for their own games. They choose host cities for finals, time slots for regional leagues, the structure of circuits. Searches by territory and time zone show where demand outstrips the supply of live events.",{"type":115,"level":57,"children":393},[394],{"text":395,"type":104},"Event organisers",{"type":100,"children":397},[398],{"text":399,"type":104},"An organiser like the Esports World Cup sets capacities, venues and prices before knowing its sales. Demand by game, by day and by home city is the data that allows sizing before ticketing opens, rather than correcting afterwards.",{"type":115,"level":57,"children":401},[402],{"text":403,"type":104},"Non-endemic brands",{"type":100,"children":405},[406,408,413],{"text":407,"type":104},"A non-endemic brand is one whose business has no direct link to video games: banking, automotive, food, insurance. It enters esports to reach a young audience it struggles to reach elsewhere. Its question is not the size of the audience, but the density of its target within that audience and the association it can build there. See esports sponsorship for non-endemic brands and, for choosing territory and timing, the ",{"url":409,"type":169,"children":410},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[411],{"text":412,"type":104},"Activation",{"text":367,"type":104},{"type":115,"level":57,"children":415},[416],{"text":417,"type":104},"Broadcasters and platforms",{"type":100,"children":419},[420],{"text":421,"type":104},"Broadcasters and streaming platforms trade off exclusive rights against co-streaming, reach against control. Demand separates the attention captured by a competition from the attention captured by the creators commentating it. The final edition of ZEvent shows what live attention does, and does not, say about lasting interest.",{"type":115,"level":57,"children":423},[424],{"text":425,"type":104},"Federations and governing bodies",{"type":100,"children":427},[428],{"text":429,"type":104},"Bodies such as France Esports campaign for the recognition of the discipline with public authorities and the sports movement. They often rely on stated-preference surveys. Observed demand gives them a verifiable complement that does not depend on a question put to a panel. Esports' place in the Olympic movement raises the same question: on 30 October 2025 the IOC and Saudi Arabia ended the twelve-year partnership that was to stage the Olympic Esports Games. We analyse what that cancellation says about demand.",{"type":115,"level":57,"children":431},[432],{"text":433,"type":104},"Host cities and regions",{"type":100,"children":435},[436],{"text":437,"type":104},"A city or region hosting an esports event invests in a venue, logistics and an image. Its question is about spillover: who will come, from where, and for how long. Accommodation and transport searches tied to an event give a first estimate before attendance figures exist, and allow several candidate events to be compared.",{"type":115,"level":4,"children":439},[440],{"text":441,"type":104},"The limits of reading demand through search",{"type":100,"children":443},[444],{"text":445,"type":104},"Search does not see everything. Part of the esports audience gets its information directly from social networks, community servers or streaming platforms, without going through a search engine. In some markets the dominant engines are not the ones used in Europe, which means adapting the source.",{"type":100,"children":447},[448,450,455,457,462],{"text":449,"type":104},"A search is also an intention, not a purchase. A gap between two territories or two games is a ranking, not a sales forecast. Presenting it that way, rather than as an expected ticket count, is what makes it defensible in a review. These rules are set out in the ",{"url":451,"type":169,"children":452},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology",[453],{"text":454,"type":104},"Methodology",{"text":456,"type":104}," category, and quantified sports business cases in the ",{"url":458,"type":169,"children":459},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[460],{"text":461,"type":104},"Analysis",{"text":367,"type":104},{"type":115,"level":4,"children":464},[465],{"text":466,"type":104},"Where to start",{"type":100,"children":468},[469],{"text":470,"type":104},"A first reading of esports demand fits in three questions: which game or team carries my audience's interest, where that audience is, and when it searches. The answers often change the choice of a venue, a city or a partnership before ticketing or viewership would, later and at greater cost.",[472],{"id":473,"documentId":94,"title":474,"slug":475,"description":476,"content":477,"createdAt":567,"updatedAt":567,"publishedAt":194,"locale":568,"datePublication":195},373,"ZEvent 2026 : 32,9 M€ pour la dernière édition, et après ?","zevent-derniere-edition-attention","Le ZEvent 2026 a récolté 32 891 874 € pour sa dixième et dernière édition. Le rendez-vous s'arrête, l'attention qu'il fixait cherche maintenant où aller.",[478,482,486,490,494,498,502,506,510,514,518,522,526,530,534,538,563],{"type":100,"children":479},[480],{"text":481,"type":104},"Le ZEvent 2026 a récolté 32 891 874 € début septembre, à Montpellier, au profit de 22 associations. C'était la dixième édition, annoncée comme la dernière par ses organisateurs. L'édition 2025 avait rassemblé 16 658 660 € : le record a doublé l'année même où l'événement s'arrête.",{"type":100,"children":483},[484],{"text":485,"type":104},"Selon Streams Charts, le marathon a atteint 1,3 million de spectateurs simultanés au pic, le deuxième niveau de son histoire, et 26,18 millions d'heures visionnées, un record, sur 354 chaînes. En dix ans, le ZEvent a collecté plus de 90 millions d'euros.",{"type":110,"children":487},[488],{"text":489,"type":104},"32 891 874 € · récoltés par la dixième et dernière édition du ZEvent",{"type":115,"level":4,"children":491},[492],{"text":493,"type":104},"ZEvent 2026 : la fin d'un rendez-vous, pas d'une demande",{"type":100,"children":495},[496],{"text":497,"type":104},"Pendant dix ans, le ZEvent a fixé un moment dans le calendrier. Le public savait quand donner, qui regarder, quelles causes soutenir. Ce point fixe disparaît. L'intérêt qu'il concentrait, lui, ne disparaît pas avec le nom.",{"type":100,"children":499},[500],{"text":501,"type":104},"ZeratoR l'a résumé en clôture : « le ZEvent c'est fini, mais la solidarité doit absolument continuer ». Les organisateurs ont laissé entendre que d'autres initiatives pourraient suivre, sans forcément porter la même bannière. Rien n'est annoncé. C'est précisément ce qui rend la période lisible : la demande cherche un nouveau point d'ancrage avant qu'une offre ne le lui fournisse.",{"type":115,"level":4,"children":503},[504],{"text":505,"type":104},"Où l'attention peut se redistribuer",{"type":100,"children":507},[508],{"text":509,"type":104},"Trois directions se distinguent, et chacune laisse des traces en ligne.",{"type":115,"level":57,"children":511},[512],{"text":513,"type":104},"Vers les streamers plutôt que l'événement",{"type":100,"children":515},[516],{"text":517,"type":104},"Le ZEvent était une marque, mais l'audience suivait déjà des personnes. Selon Streams Charts, la chaîne de mastu a atteint près de 477 000 spectateurs simultanés, devant celle de ZeratoR, l'organisateur, à 370 400. Une part du public pourrait suivre ses streamers vers leurs propres projets caritatifs, plutôt que de chercher un événement de remplacement.",{"type":115,"level":57,"children":519},[520],{"text":521,"type":104},"Vers d'autres formats",{"type":100,"children":523},[524],{"text":525,"type":104},"Marathon de quelques jours, campagne étalée sur l'année, événement thématique, collecte locale : chaque format répond à une attente différente. Les recherches qui suivent la fin d'un rendez-vous montrent lequel le public réclame, avant que les organisateurs ne choisissent.",{"type":115,"level":57,"children":527},[528],{"text":529,"type":104},"Vers les causes elles-mêmes",{"type":100,"children":531},[532],{"text":533,"type":104},"Les 22 associations soutenues en 2026 ont gagné en notoriété au fil des éditions. Une partie des donateurs pourrait désormais chercher l'association directement, sans intermédiaire.",{"type":115,"level":4,"children":535},[536],{"text":537,"type":104},"Lire la redistribution avant qu'elle ne se fige",{"type":100,"children":539},[540,542,547,549,554,556,561],{"text":541,"type":104},"Ce mouvement ne se lit ni dans les audiences, qui s'éteignent avec l'événement, ni dans les dons, qui n'existent pas encore. Il se lit dans les recherches, qui précèdent l'acte et ne répondent à aucun questionnaire, ",{"url":543,"type":169,"children":544},"\u002Fblog\u002Fintention-recherche-vs-declaratif",[545],{"text":546,"type":104},"à la différence du déclaratif",{"text":548,"type":104}," : celles qui associent « ZEvent » à une année qui n'aura pas lieu, celles qui portent sur les streamers, les marathons caritatifs ou les associations, et leur évolution semaine après semaine. C'est la même logique que celle d'un abonné recruté pendant un pic : ",{"url":550,"type":169,"children":551},"\u002Fblog\u002Fchurn-ott-sport-fideliser-abonnes",[552],{"text":553,"type":104},"l'intérêt durable se distingue de l'intérêt de tournoi",{"text":555,"type":104}," avant la décision, pas après. L'écart entre pic et demande est détaillé dans ce que le pic de spectateurs ne mesure pas, et la catégorie ",{"url":557,"type":169,"children":558},"\u002Fblog\u002Fcategory\u002Fesport",[559],{"text":560,"type":104},"e-sport",{"text":562,"type":104}," rassemble les autres analyses.",{"type":100,"children":564},[565],{"text":566,"type":104},"Pour une marque qui accompagnait l'écosystème du ZEvent, ou un organisateur qui envisage un événement caritatif en ligne, la décision porte sur les prochains mois : identifier vers quels streamers, quels formats et quelles causes se déplacent les recherches, et s'y positionner tant que l'attention n'a pas trouvé de nouveau rendez-vous.","2026-10-04T21:39:34.969Z","fr",[570,574,578,582],{"id":571,"question":572,"reponse":573},731,"How much did ZEvent 2026 raise?","ZEvent 2026 raised €32,891,874 for 22 charities. That is nearly double the 2025 edition, which raised €16,658,660.",{"id":575,"question":576,"reponse":577},732,"Is ZEvent 2026 really the last edition?","Yes. The tenth edition, held in September 2026 in Montpellier, was announced as the last by its organisers. They hinted that other charity initiatives could follow, not necessarily under the ZEvent name.",{"id":579,"question":580,"reponse":581},733,"How many people watched ZEvent 2026?","According to Streams Charts, the event peaked at 1.3 million concurrent viewers, the second-highest figure in its history, with 26.18 million hours watched across 354 channels. Streamer mastu's channel alone peaked at nearly 477,000 concurrent viewers.",{"id":583,"question":584,"reponse":585},734,"What happens to the ZEvent audience after the final edition?","It does not vanish, it redistributes: towards the streamers followed during the event, towards other charity formats, towards the supported charities. That shift shows up in search trends before it appears in viewership or donations.",[587,592,596],{"id":588,"libelle":589,"url":590,"date":591},621,"ZEvent 2026: €32,891,874 raised for 22 charities, tenth and final edition, more than €90 million over ten years, France 3 Occitanie","https:\u002F\u002Ffrance3-regions.franceinfo.fr\u002Foccitanie\u002Fherault\u002Fmontpellier\u002Fzevent-2026-le-dernier-marathon-caritatif-explose-son-record-et-recolte-plus-de-32-millions-d-euros-au-profit-de-22-associations-3412547.html","2026",{"id":593,"libelle":594,"url":595,"date":591},622,"Z Event 2026 recap: 1.3 million peak viewers, 26.18 million hours watched, 354 channels, €16,658,660 in 2025, mastu at nearly 477,000 and ZeratoR at 370,400 viewers, Streams Charts","https:\u002F\u002Fstreamscharts.com\u002Fnews\u002Fz-event-2026-recap",{"id":597,"libelle":598,"url":599,"date":591},623,"End of ZEvent: ZeratoR's closing statement at the 2026 edition, Gameblog","https:\u002F\u002Fwww.gameblog.fr\u002Fjeu-video\u002Fed\u002Fnews\u002Fzevent-2026-fin-recap-records-722384",[601,899,1190],{"id":602,"documentId":603,"title":604,"slug":605,"description":606,"content":607,"createdAt":705,"updatedAt":705,"publishedAt":706,"locale":29,"datePublication":707,"coverImage":708,"category":742},368,"x6y4sgx9cu5x3yepi4n15nto","Esports sponsorship: what non-endemic brands actually buy","esports-sponsorship-non-endemic-brands","Banks, carmakers, telecoms and hotel groups pay esports teams to reach a young audience. Whether that audience links the brand to the team is another matter.",[608,612,616,620,624,635,639,643,647,651,655,675,679,701],{"type":100,"children":609},[610],{"text":611,"type":104},"Orange has been Karmine Corp's main shirt sponsor since 2022 and extended for the 2026 and 2027 seasons. French bank CIC signed with the club for three seasons, 2024 to 2026. In summer 2026, BYD France became Team Vitality's official vehicle supplier. At the 2026 Esports World Cup, held in Paris, Allianz, Aramco, Saudia, Hilton and Sony were among the partners.",{"type":100,"children":613},[614],{"text":615,"type":104},"None of these brands sells games or gaming hardware. What they buy is access to a young audience that traditional advertising struggles to reach. The question they rarely ask when they sign: does that audience associate them with the team, or just see them go by?",{"type":115,"level":4,"children":617},[618],{"text":619,"type":104},"What an esports sponsorship contract guarantees",{"type":100,"children":621},[622],{"text":623,"type":104},"The contract guarantees presence: a logo on a jersey, a name in a broadcast credit, a mention at an event. That is exposure. It is counted in appearances, hours watched and impressions.",{"type":100,"children":625},[626,628,633],{"text":627,"type":104},"Association is a different outcome. It exists when the audience spontaneously links the brand to the team, the game or the community, to the point of searching for them together. No contract contains that link. Football shows the same gap: during the 2026 World Cup, ",{"url":629,"type":169,"children":630},"\u002Fen\u002Fblog\u002Fworld-cup-2026-sponsorship-noticed-versus-perceived",[631],{"text":632,"type":104},"45% noticed the sponsors and 34% thought better of them",{"text":634,"type":104},".",{"type":115,"level":57,"children":636},[637],{"text":638,"type":104},"When the partnership becomes a product",{"type":100,"children":640},[641],{"text":642,"type":104},"CIC went further than a logo. The bank offers payment cards in Karmine Corp colours, reserved for new customers aged 13 to 28, including a Gold edition limited to 1,000 cards. An offer like this turns the partnership into something people can search for. Queries combining the bank's name with the club's then become a direct indicator of association, separate from the volume of exposure.",{"type":110,"children":644},[645],{"text":646,"type":104},"13 to 28 years old · the age range targeted by CIC's Karmine Corp branded card",{"type":115,"level":4,"children":648},[649],{"text":650,"type":104},"Measuring association, not exposure",{"type":100,"children":652},[653],{"text":654,"type":104},"Search data separates the two. It shows:",{"type":321,"format":322,"children":656},[657,663,669],{"type":325,"children":658},[659,661],{"bold":328,"text":660,"type":104},"combined queries",{"text":662,"type":104}," linking the brand to the team or the game, and how they evolve season after season;",{"type":325,"children":664},[665,667],{"bold":328,"text":666,"type":104},"timing",{"text":668,"type":104},": whether those queries appear during matches, around an announcement, or continuously;",{"type":325,"children":670},[671,673],{"bold":328,"text":672,"type":104},"territory",{"text":674,"type":104},": where they form, which does not always match where the audience is.",{"type":100,"children":676},[677],{"text":678,"type":104},"A brand that is exposed but never searched alongside the team is buying visibility. A brand whose name is searched together with the club's has started building an association. The difference does not show up in a viewership report.",{"type":100,"children":680},[681,683,688,690,694,696,699],{"text":682,"type":104},"The same reasoning applies to long contracts, such as ",{"url":684,"type":169,"children":685},"\u002Fen\u002Fblog\u002Fpsg-sponsors-long-contracts-brand-association",[686],{"text":687,"type":104},"PSG's sponsorship deals signed through 2032",{"text":689,"type":104},": once the contract is fixed, activation is the only lever left. It also applies to one-off events like ",{"url":355,"type":169,"children":691},[692],{"text":693,"type":104},"the Esports World Cup in Paris",{"text":695,"type":104},", where presence lasts a few weeks. Other articles in the ",{"url":183,"type":169,"children":697},[698],{"text":186,"type":104},{"text":700,"type":104}," category cover what audience metrics leave out.",{"type":100,"children":702},[703],{"text":704,"type":104},"For a non-endemic brand preparing a renewal or a first deal in esports, the decision is concrete: before negotiating logo size, check whether its name is already searched together with the target team's, and in which markets. Where it is not, the contract will buy exposure. Where it is, activation has something to convert.","2026-10-04T21:39:29.551Z","2026-11-03T04:46:23.605Z","2026-11-03T07:00:00.000Z",{"id":709,"documentId":710,"name":711,"alternativeText":712,"caption":70,"focalPoint":70,"width":201,"height":202,"formats":713,"hash":738,"ext":205,"mime":208,"size":739,"url":740,"previewUrl":70,"provider":241,"provider_metadata":70,"createdAt":741,"updatedAt":741,"publishedAt":741},37,"yl1g8sp6uj6lsy4jmuapm5zf","sponsoring-esport-marques-non-endemiques.webp","Rangée de postes de jeu vides dans une salle e-sport plongée dans la pénombre, écrans allumés, claviers rétroéclairés et fauteuils rouges sous des néons",{"large":714,"small":720,"medium":726,"thumbnail":732},{"ext":205,"url":715,"hash":716,"mime":208,"name":717,"path":70,"size":718,"width":211,"height":212,"sizeInBytes":719},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","large_sponsoring_esport_marques_non_endemiques_98b9879a8e","large_sponsoring-esport-marques-non-endemiques.webp",41.29,41288,{"ext":205,"url":721,"hash":722,"mime":208,"name":723,"path":70,"size":724,"width":219,"height":220,"sizeInBytes":725},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","small_sponsoring_esport_marques_non_endemiques_98b9879a8e","small_sponsoring-esport-marques-non-endemiques.webp",18.58,18576,{"ext":205,"url":727,"hash":728,"mime":208,"name":729,"path":70,"size":730,"width":227,"height":228,"sizeInBytes":731},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","medium_sponsoring_esport_marques_non_endemiques_98b9879a8e","medium_sponsoring-esport-marques-non-endemiques.webp",30.56,30560,{"ext":205,"url":733,"hash":734,"mime":208,"name":735,"path":70,"size":736,"width":235,"height":236,"sizeInBytes":737},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","thumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e","thumbnail_sponsoring-esport-marques-non-endemiques.webp",7.21,7214,"sponsoring_esport_marques_non_endemiques_98b9879a8e",58.8,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsponsoring_esport_marques_non_endemiques_98b9879a8e.webp","2026-10-04T21:39:29.171Z",{"id":244,"documentId":245,"name":246,"slug":186,"titrePage":247,"seoDescription":248,"createdAt":249,"updatedAt":249,"publishedAt":250,"locale":29,"contenu":743},[744,747,750,753,756,759,762,765,768,771,774,777,780,783,786,789,792,795,813,824,827,830,833,836,839,842,845,848,851,858,861,864,867,870,873,876,879,882,893,896],{"type":100,"children":745},[746],{"text":255,"type":104},{"type":115,"level":4,"children":748},[749],{"text":259,"type":104},{"type":100,"children":751},[752],{"text":263,"type":104},{"type":100,"children":754},[755],{"text":267,"type":104},{"type":100,"children":757},[758],{"text":271,"type":104},{"type":115,"level":4,"children":760},[761],{"text":275,"type":104},{"type":100,"children":763},[764],{"text":279,"type":104},{"type":115,"level":57,"children":766},[767],{"text":283,"type":104},{"type":100,"children":769},[770],{"text":287,"type":104},{"type":115,"level":57,"children":772},[773],{"text":291,"type":104},{"type":100,"children":775},[776],{"text":295,"type":104},{"type":115,"level":57,"children":778},[779],{"text":299,"type":104},{"type":100,"children":781},[782],{"text":303,"type":104},{"type":100,"children":784},[785],{"text":307,"type":104},{"type":115,"level":4,"children":787},[788],{"text":311,"type":104},{"type":100,"children":790},[791],{"text":315,"type":104},{"type":100,"children":793},[794],{"text":319,"type":104},{"type":321,"format":322,"children":796},[797,801,805,809],{"type":325,"children":798},[799,800],{"bold":328,"text":329,"type":104},{"text":331,"type":104},{"type":325,"children":802},[803,804],{"bold":328,"text":335,"type":104},{"text":337,"type":104},{"type":325,"children":806},[807,808],{"bold":328,"text":341,"type":104},{"text":343,"type":104},{"type":325,"children":810},[811,812],{"bold":328,"text":347,"type":104},{"text":349,"type":104},{"type":100,"children":814},[815,816,819,820,823],{"text":353,"type":104},{"url":355,"type":169,"children":817},[818],{"text":358,"type":104},{"text":360,"type":104},{"url":362,"type":169,"children":821},[822],{"text":365,"type":104},{"text":367,"type":104},{"type":115,"level":4,"children":825},[826],{"text":371,"type":104},{"type":100,"children":828},[829],{"text":375,"type":104},{"type":115,"level":57,"children":831},[832],{"text":379,"type":104},{"type":100,"children":834},[835],{"text":383,"type":104},{"type":115,"level":57,"children":837},[838],{"text":387,"type":104},{"type":100,"children":840},[841],{"text":391,"type":104},{"type":115,"level":57,"children":843},[844],{"text":395,"type":104},{"type":100,"children":846},[847],{"text":399,"type":104},{"type":115,"level":57,"children":849},[850],{"text":403,"type":104},{"type":100,"children":852},[853,854,857],{"text":407,"type":104},{"url":409,"type":169,"children":855},[856],{"text":412,"type":104},{"text":367,"type":104},{"type":115,"level":57,"children":859},[860],{"text":417,"type":104},{"type":100,"children":862},[863],{"text":421,"type":104},{"type":115,"level":57,"children":865},[866],{"text":425,"type":104},{"type":100,"children":868},[869],{"text":429,"type":104},{"type":115,"level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Corp viewership: 1.48 million peak, but who was watching?","t1-karmine-corp-viewership-co-streaming","T1 vs Karmine Corp peaked at 1,475,658 viewers at the 2026 Esports World Cup. The record adds up more than 200 channels and says nothing about who would buy.",[906,910,914,918,922,926,930,934,938,958,969,973,977,992],{"type":100,"children":907},[908],{"text":909,"type":104},"At the 2026 Esports World Cup in Paris, the match between T1 and Karmine Corp peaked at 1,475,658 concurrent viewers, according to Esports Charts. That is almost the peak of the entire League of Legends tournament (1,477,470, on 18 July). Karmine Corp went on to reach the final, lost 3-0 to Dplus KIA.",{"type":100,"children":911},[912],{"text":913,"type":104},"The figure travelled as proof of the club's pull. What it actually measures is narrower: how many screens were open at the same moment, across every broadcast.",{"type":115,"level":4,"children":915},[916],{"text":917,"type":104},"A peak that adds up more than 200 channels",{"type":100,"children":919},[920],{"text":921,"type":104},"Esports Charts counts more than 200 channels that broadcast or co-streamed the tournament, roughly 60% more than in 2025. The peak adds them all together: official channels in several languages and co-streamers from many countries. Across the EWC, Kameto was among the on-site creators serving French-speaking viewers. Chinese platforms are not part of the count.",{"type":100,"children":923},[924],{"text":925,"type":104},"Esports Charts notes that Karmine Corp's run drove a major increase in French-language viewership. Yet Korean remained the most watched language of the tournament, and the breakdown by language and by channel is not public.",{"type":110,"children":927},[928],{"text":929,"type":104},"1,475,658 peak · T1 vs Karmine Corp, the most watched match of the EWC 2026 LoL tournament",{"type":115,"level":4,"children":931},[932],{"text":933,"type":104},"What Karmine Corp's viewership does not tell you",{"type":100,"children":935},[936],{"text":937,"type":104},"For a rights holder or a sponsor, three questions remain open.",{"type":321,"format":322,"children":939},[940,946,952],{"type":325,"children":941},[942,944],{"bold":328,"text":943,"type":104},"What share is French?",{"text":945,"type":104}," Across all EWC 2026 co-streams, every game included, Streams Charts estimates France at 4.5% of hours watched and French at 5.7% of the audience. These are estimates, and they do not cover this match.",{"type":325,"children":947},[948,950],{"bold":328,"text":949,"type":104},"Who follows the club, who follows the game?",{"text":951,"type":104}," A viewer of T1 vs Karmine Corp may be there for T1, for the Korean league, for a co-streamer or simply for the fixture.",{"type":325,"children":953},[954,956],{"bold":328,"text":955,"type":104},"Who would buy?",{"text":957,"type":104}," A ticket, a jersey, a subscription: the peak carries no information about intent.",{"type":100,"children":959},[960,962,967],{"text":961,"type":104},"It is the same limit as a record television reach: it counts contacts, not people in a position to act (",{"url":963,"type":169,"children":964},"\u002Fen\u002Fblog\u002Fworld-cup-2026-record-reach-limits",[965],{"text":966,"type":104},"60 million people reached: what reach does not measure",{"text":968,"type":104},").",{"type":115,"level":4,"children":970},[971],{"text":972,"type":104},"Search, on the other hand, is local",{"type":100,"children":974},[975],{"text":976,"type":104},"A search is made from a place, at a time, about something. “Karmine Corp jersey”, “LEC tickets”, “Karmine Corp next match”: each query says where interest comes from and what it is about. Aggregated by territory, these queries separate what the peak blends together: French interest from global interest, curiosity about a fixture from purchase intent.",{"type":100,"children":978},[979,981,985,987,991],{"text":980,"type":104},"They also show what remains after the event. A peak lasts a minute. A rise in searches about a club, if it holds, can be measured week after week, and that is what shows whether a match created new audiences or merely gathered existing ones. The same reasoning applies to ",{"url":355,"type":169,"children":982},[983],{"text":984,"type":104},"ticketing for the Esports World Cup in Paris",{"text":986,"type":104}," and to the other topics in the ",{"url":183,"type":169,"children":988},[989],{"text":990,"type":104},"esports category",{"text":634,"type":104},{"type":100,"children":993},[994],{"text":995,"type":104},"For a Karmine Corp sponsor, or a rights holder negotiating on the strength of this record, the concrete decision is not to price the peak as a French audience. It has to be cross-checked against localised demand: searches about the club in France, how they have moved since the EWC, and what they are about (tickets, jerseys, broadcasts). 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Fans in Europe follow differently, and demand changes shape with them.",[1197,1201,1205,1209,1213,1239,1243,1247,1251,1255,1259,1285,1289,1293,1303,1316],{"type":100,"children":1198},[1199],{"text":1200,"type":104},"The 2026 League of Legends World Championship runs in North America from 15 October to 14 November: Los Angeles for the Play-In, Allen, Texas, for the Swiss stage, quarterfinals and semifinals, then Brooklyn's Barclays Center for the final. Karmine Corp is playing its first Worlds, qualified as the LEC's third seed from the summer, and starts in the Play-In.",{"type":100,"children":1202},[1203],{"text":1204,"type":104},"For a European audience, and for French fans of Karmine Corp in particular, the time difference reorganises everything. 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It is the same mechanism described for Formula 1: a broader audience that does not behave like the core (",{"url":1298,"type":169,"children":1299},"\u002Fen\u002Fblog\u002Ff1-converting-drive-to-survive-viewers",[1300],{"text":1301,"type":104},"F1: converting Drive to Survive viewers",{"text":968,"type":104},{"type":100,"children":1304},[1305,1307,1310,1312,1315],{"text":1306,"type":104},"For a broadcaster, the question becomes: what share of demand shifts to replays and short formats, and when does it arrive? For a brand: where is the audience the morning after, and what is it asking? 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