[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"company":3,"site-settings-en":30,"legal-nav-en":65,"article-worlds-2026-karmine-corp-schedule":92,"related-worlds-2026-karmine-corp-schedule":683},{"id":4,"documentId":5,"denomination":6,"formeJuridique":7,"capitalSocial":8,"adresse":9,"codePostal":10,"ville":11,"pays":12,"siren":13,"rcs":8,"tvaIntracommunautaire":14,"directeurPublication":6,"emailContact":15,"emailRgpd":8,"telephone":8,"linkedinUrl":16,"hebergeurNom":17,"hebergeurAdresse":18,"hebergeurRegion":19,"fournisseurEmail":20,"dpoNom":8,"createdAt":21,"updatedAt":22,"publishedAt":23,"nomCommercial":24,"siret":25,"codeApe":26,"directeurRole":27,"directeurBio":28,"directeurLinkedin":29},1,"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",{"id":31,"documentId":32,"navSolution":33,"navProcess":34,"navCasUsage":35,"navBlog":36,"navCta":37,"footerBaseline":38,"footerLieu":39,"footerGererCookies":40,"blogTitre":41,"blogSeoDescription":42,"blogFiltreTous":43,"blogVide":44,"articleCtaTitre":45,"articleCtaDescription":46,"articleCtaBouton":37,"cookiesTitre":47,"cookiesTexte":48,"cookiesToutAccepter":49,"cookiesToutRefuser":50,"cookiesPersonnaliser":51,"cookiesEnSavoirPlus":52,"createdAt":53,"updatedAt":54,"publishedAt":55,"locale":56,"demoTitre":37,"demoIntro":57,"demoSeoDescription":58,"demoBouton":59,"demoSucces":60,"demoErreur":61,"demoMentionRgpd":62,"referencesEyebrow":63,"referencesTitre":64},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[66,72,78,85],{"id":67,"documentId":68,"title":69,"slug":70,"ordre":4,"cle":71},67,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice","mentions-legales",{"id":73,"documentId":74,"title":75,"slug":76,"ordre":31,"cle":77},68,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":79,"documentId":80,"title":81,"slug":82,"ordre":83,"cle":84},69,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":86,"documentId":87,"title":88,"slug":89,"ordre":90,"cle":91},70,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":93,"documentId":94,"title":95,"slug":96,"description":97,"content":98,"createdAt":237,"updatedAt":238,"publishedAt":239,"locale":56,"datePublication":240,"coverImage":241,"category":288,"localizations":511,"faq":648,"sources":665},355,"ekl1enu1qv2jtj2a6belhz6y","LoL Worlds 2026 schedule: knockouts start at 11pm CET","worlds-2026-karmine-corp-schedule","Worlds 2026 is played in North America, with knockout matches starting at 11pm in Paris. Fans in Europe follow differently, and demand changes shape with them.",[99,105,109,114,118,148,152,157,161,165,169,195,199,203,215,233],{"type":100,"children":101},"paragraph",[102],{"text":103,"type":104},"The 2026 League of Legends World Championship runs in North America from 15 October to 14 November: Los Angeles for the Play-In, Allen, Texas, for the Swiss stage, quarterfinals and semifinals, then Brooklyn's Barclays Center for the final. Karmine Corp is playing its first Worlds, qualified as the LEC's third seed from the summer, and starts in the Play-In.","text",{"type":100,"children":106},[107],{"text":108,"type":104},"For a European audience, and for French fans of Karmine Corp in particular, the time difference reorganises everything. The matches that matter most start when part of the fan base is already asleep.",{"type":110,"level":31,"children":111},"heading",[112],{"text":113,"type":104},"LoL Worlds 2026 schedule in Central European Time",{"type":100,"children":115},[116],{"text":117,"type":104},"Converted from the announced start times (Pacific time or UTC), each day begins at:",{"type":119,"format":120,"children":121},"list","unordered",[122,130,136,142],{"type":123,"children":124},"list-item",[125,128],{"bold":126,"text":127,"type":104},true,"Play-In, 15 to 18 October:",{"text":129,"type":104}," 8pm. Four teams, double elimination, best-of-five only, one Swiss stage spot.",{"type":123,"children":131},[132,134],{"bold":126,"text":133,"type":104},"Swiss stage, 23 to 31 October:",{"text":135,"type":104}," between 6pm and 9pm depending on the day.",{"type":123,"children":137},[138,140],{"bold":126,"text":139,"type":104},"Quarterfinals and semifinals, 3 to 8 November:",{"text":141,"type":104}," 11pm.",{"type":123,"children":143},[144,146],{"bold":126,"text":145,"type":104},"Final, 14 November:",{"text":147,"type":104}," 8pm.",{"type":100,"children":149},[150],{"text":151,"type":104},"Europe leaves summer time on the night of 24 to 25 October, in the middle of the Swiss stage. Some published schedules still show summer time for late October, one hour off. That alone is a reason to search “what time”.",{"type":153,"children":154},"quote",[155],{"text":156,"type":104},"11pm CET · quarterfinals and semifinals start time",{"type":110,"level":31,"children":158},[159],{"text":160,"type":104},"When the schedule shifts, demand changes shape",{"type":100,"children":162},[163],{"text":164,"type":104},"An 8pm match gets watched live. A best-of-five starting at 11pm on a weeknight ends after midnight. Part of the audience does not watch it, or not all of it: they catch up. Demand does not disappear. It moves in time and changes object.",{"type":100,"children":166},[167],{"text":168,"type":104},"Search makes this visible. Around a late match, queries are less about the live broadcast than about everything around it:",{"type":119,"format":120,"children":170},[171,177,183,189],{"type":123,"children":172},[173,175],{"bold":126,"text":174,"type":104},"the start time",{"text":176,"type":104}," (“worlds 2026 schedule”, “karmine corp match time”) in the days before;",{"type":123,"children":178},[179,181],{"bold":126,"text":180,"type":104},"the result and the highlights",{"text":182,"type":104},", the next morning;",{"type":123,"children":184},[185,187],{"bold":126,"text":186,"type":104},"the replay",{"text":188,"type":104},", when the outcome makes the match worth watching;",{"type":123,"children":190},[191,193],{"bold":126,"text":192,"type":104},"where to watch",{"text":194,"type":104},", official channel or co-stream, for those discovering the competition through Karmine Corp.",{"type":100,"children":196},[197],{"text":198,"type":104},"These forms carry different weight the day before, on the night and the morning after. They map to different audiences: the core that stays up, the follower who catches up, the newcomer drawn by a French club's run. Live viewership only sees the first.",{"type":110,"level":31,"children":200},[201],{"text":202,"type":104},"What this means for broadcasters and brands",{"type":100,"children":204},[205,207,213],{"text":206,"type":104},"An activation built around the live broadcast targets the moment when the widest audience is not in front of the screen. A message aired at midnight reaches the core, already won over. The follower arrives the next day, through a recap, a clip, a search. It is the same mechanism described for Formula 1: a broader audience that does not behave like the core (",{"url":208,"type":209,"children":210},"\u002Fen\u002Fblog\u002Ff1-converting-drive-to-survive-viewers","link",[211],{"text":212,"type":104},"F1: converting Drive to Survive viewers",{"text":214,"type":104},").",{"type":100,"children":216},[217,219,224,226,231],{"text":218,"type":104},"For a broadcaster, the question becomes: what share of demand shifts to replays and short formats, and when does it arrive? For a brand: where is the audience the morning after, and what is it asking? Other highlights of the season, such as the ",{"url":220,"type":209,"children":221},"\u002Fen\u002Fblog\u002Fesports-world-cup-paris-175000-tickets",[222],{"text":223,"type":104},"Esports World Cup in Paris",{"text":225,"type":104},", read the same way, and are gathered in the ",{"url":227,"type":209,"children":228},"\u002Fen\u002Fblog\u002Fcategory\u002Fesports",[229],{"text":230,"type":104},"esports category",{"text":232,"type":104},".",{"type":100,"children":234},[235],{"text":236,"type":104},"For a broadcaster or brand activating during Worlds, the concrete decision is to split the plan across three windows (the day before, the live match, the morning after) according to what the audience searches for in each, rather than concentrating everything on start time. Searches for schedule, highlights and replay give that split day by day from the Play-In onwards, which leaves time to adjust it before the knockout stage.","2026-10-04T21:39:33.430Z","2026-10-04T21:50:15.539Z","2026-10-08T04:00:00.342Z","2026-10-08T07:00:00.000Z",{"id":242,"documentId":243,"name":244,"alternativeText":245,"caption":8,"focalPoint":8,"width":246,"height":247,"formats":248,"hash":283,"ext":250,"mime":253,"size":284,"url":285,"previewUrl":8,"provider":286,"provider_metadata":8,"createdAt":287,"updatedAt":287,"publishedAt":287},39,"z8hvnuz9s0x10bt32tgxm8tr","worlds-2026-karmine-corp-horaires.webp","Rangée de postes de jeu dans une salle sombre éclairée au néon rouge et bleu, écrans allumés, claviers et casques posés sur les tables",1280,800,{"large":249,"small":259,"medium":267,"thumbnail":275},{"ext":250,"url":251,"hash":252,"mime":253,"name":254,"path":8,"size":255,"width":256,"height":257,"sizeInBytes":258},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_worlds_2026_karmine_corp_horaires_3b60c75b22.webp","large_worlds_2026_karmine_corp_horaires_3b60c75b22","image\u002Fwebp","large_worlds-2026-karmine-corp-horaires.webp",43.51,1000,625,43514,{"ext":250,"url":260,"hash":261,"mime":253,"name":262,"path":8,"size":263,"width":264,"height":265,"sizeInBytes":266},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_worlds_2026_karmine_corp_horaires_3b60c75b22.webp","small_worlds_2026_karmine_corp_horaires_3b60c75b22","small_worlds-2026-karmine-corp-horaires.webp",19.63,500,312,19626,{"ext":250,"url":268,"hash":269,"mime":253,"name":270,"path":8,"size":271,"width":272,"height":273,"sizeInBytes":274},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_worlds_2026_karmine_corp_horaires_3b60c75b22.webp","medium_worlds_2026_karmine_corp_horaires_3b60c75b22","medium_worlds-2026-karmine-corp-horaires.webp",32.12,750,469,32124,{"ext":250,"url":276,"hash":277,"mime":253,"name":278,"path":8,"size":279,"width":280,"height":281,"sizeInBytes":282},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_worlds_2026_karmine_corp_horaires_3b60c75b22.webp","thumbnail_worlds_2026_karmine_corp_horaires_3b60c75b22","thumbnail_worlds-2026-karmine-corp-horaires.webp",7.78,245,153,7776,"worlds_2026_karmine_corp_horaires_3b60c75b22",62.81,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fworlds_2026_karmine_corp_horaires_3b60c75b22.webp","strapi-provider-upload-azure-storage","2026-10-04T21:39:32.552Z",{"id":289,"documentId":290,"name":291,"slug":292,"titrePage":293,"seoDescription":294,"createdAt":295,"updatedAt":295,"publishedAt":296,"locale":56,"contenu":297},10,"hrzueq8o9bj02c33ylx2rnjr","Esports","esports","Esports viewership versus demand: what the numbers leave out","Esports is where demand reads most clearly: its audience searches online before buying a ticket or opening a stream. What viewership figures do not tell you.","2026-10-04T21:35:22.054Z","2026-10-04T21:35:21.996Z",[298,302,306,310,314,318,322,326,330,334,338,342,346,350,354,358,362,366,392,408,412,416,420,424,428,432,436,440,444,454,458,462,466,470,474,478,482,486,503,507],{"type":100,"children":299},[300],{"text":301,"type":104},"Esports is organised competitive video gaming, played by professionals within teams, in leagues and tournaments, and followed by an audience online and in arenas. It is also the part of the sports business where demand reads most clearly: its audience is born online, informs itself online and searches online before buying a ticket or opening a stream. This page sets out what the usual esports metrics count, what they leave out, and what observed demand lets you decide.",{"type":110,"level":31,"children":303},[304],{"text":305,"type":104},"Why esports is where demand reads most clearly",{"type":100,"children":307},[308],{"text":309,"type":104},"In most sports, part of demand flows through channels that leave few traces: the habit of going to the ground, the family TV subscription, the local club. In esports, that offline base is thin. A fan discovers a game online, follows a team online, watches its matches on a streaming platform and plans online to go and see it play.",{"type":100,"children":311},[312],{"text":313,"type":104},"Every step produces searches: a match time, the platform carrying it, the creator commentating it, a ticket price, a hotel near the venue. Those searches come before the act. They are addressed to no one, which sets them apart from a survey answer. They are dated and located, which sets them apart from an aggregated audience.",{"type":100,"children":315},[316],{"text":317,"type":104},"The result is an audience whose intent is largely observable. A football season-ticket holder searches little: they know the ground, the channel and the kick-off. An esports fan, however loyal, searches for every match time, because schedules change from one competition to the next and from one time zone to another.",{"type":110,"level":31,"children":319},[320],{"text":321,"type":104},"Esports viewership: what the dominant metrics measure",{"type":100,"children":323},[324],{"text":325,"type":104},"The esports economy is told through three indicators. All three are useful. None measures demand.",{"type":110,"level":83,"children":327},[328],{"text":329,"type":104},"Peak viewers",{"type":100,"children":331},[332],{"text":333,"type":104},"Peak viewers is the highest number of people watching a match or tournament broadcast at the same moment, across all platforms. It measures an instant, usually the end of a final. It says nothing about how many people tried to watch, how many stayed, or where they came from. It rewards format and time slot as much as interest. We look at what peak viewers do not measure.",{"type":110,"level":83,"children":335},[336],{"text":337,"type":104},"Hours watched",{"type":100,"children":339},[340],{"text":341,"type":104},"Hours watched is the total time all viewers spent in front of a broadcast. It accumulates: a long tournament carried on many channels mechanically produces more of it than a short event. It describes the supply of content as much as the audience's appetite.",{"type":110,"level":83,"children":343},[344],{"text":345,"type":104},"Co-streaming",{"type":100,"children":347},[348],{"text":349,"type":104},"Co-streaming is the live rebroadcast of a competition by content creators on their own channels, with their own commentary. It widens reach, but it blends two audiences: people who came for the competition and people who came for the creator. Viewership driven by co-streaming says little about demand for a team or a game, as the audience for a T1 versus Karmine Corp match shows.",{"type":100,"children":351},[352],{"text":353,"type":104},"All three indicators count exposure: how many people, and how long they spent in front of a screen. Exposure can be bought, scheduled and added up across channels. The 2026 Esports World Cup is a case in point: the organiser claims 850 million viewers across platforms and 440 million hours watched, against 175,000 tickets sold in Paris. Both series can be accurate at once. They do not measure the same thing.",{"type":110,"level":31,"children":355},[356],{"text":357,"type":104},"Esports demand: what searches reveal before the act",{"type":100,"children":359},[360],{"text":361,"type":104},"Esports demand is the set of intentions an audience expresses before a committed act: buying a ticket, subscribing, travelling, buying a jersey, following a team. It shows in searches, because they precede those acts and carry their context: a place, a date, a game.",{"type":100,"children":363},[364],{"text":365,"type":104},"Four families of searches are enough to describe it.",{"type":119,"format":120,"children":367},[368,374,380,386],{"type":123,"children":369},[370,372],{"bold":126,"text":371,"type":104},"Match times and where to watch.",{"text":373,"type":104}," What time a team plays, where to stream a final. They show who wants to follow a specific competition, and from which time zone. See schedule searches around Worlds 2026.",{"type":123,"children":375},[376,378],{"bold":126,"text":377,"type":104},"Tickets and accommodation.",{"text":379,"type":104}," They signal an intention to travel, with a date and a destination. This is the most committed form of demand, and the most useful for sizing an event.",{"type":123,"children":381},[382,384],{"bold":126,"text":383,"type":104},"Games and teams.",{"text":385,"type":104}," Their relative volume shows which title, which organisation and which player carry interest, regardless of the exposure they are given.",{"type":123,"children":387},[388,390],{"bold":126,"text":389,"type":104},"Home cities.",{"text":391,"type":104}," The geography of searches locates the audience: a capital, mid-sized cities, neighbouring countries. It is what viewership figures lack most.",{"type":100,"children":393},[394,396,399,401,406],{"text":395,"type":104},"These signals replace neither ticketing nor viewership. They come before both, at a point when the venue, the date, the price or the partnership can still change. The ",{"url":220,"type":209,"children":397},[398],{"text":223,"type":104},{"text":400,"type":104},", whose Counter-Strike 2 final had to change venue because tickets sold out, shows the cost of discovering demand at the box office. The notion of a signal is covered in the ",{"url":402,"type":209,"children":403},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[404],{"text":405,"type":104},"Signals",{"text":407,"type":104}," category.",{"type":110,"level":31,"children":409},[410],{"text":411,"type":104},"Who decides, and with what reading",{"type":100,"children":413},[414],{"text":415,"type":104},"Esports brings together decision-makers with different interests. Each has a question that observed demand answers better than exposure.",{"type":110,"level":83,"children":417},[418],{"text":419,"type":104},"Esports organisations",{"type":100,"children":421},[422],{"text":423,"type":104},"Organisations such as Karmine Corp or Team Vitality live off their community: event ticketing, merchandise, partnerships. Their question is where their audience actually is, beyond the people commenting on every match. The geography of searches tied to an organisation shows the cities where a fan event, a tour or a pop-up store would find its public.",{"type":110,"level":83,"children":425},[426],{"text":427,"type":104},"Game publishers",{"type":100,"children":429},[430],{"text":431,"type":104},"Publishers such as Riot Games run the competitions for their own games. They choose host cities for finals, time slots for regional leagues, the structure of circuits. Searches by territory and time zone show where demand outstrips the supply of live events.",{"type":110,"level":83,"children":433},[434],{"text":435,"type":104},"Event organisers",{"type":100,"children":437},[438],{"text":439,"type":104},"An organiser like the Esports World Cup sets capacities, venues and prices before knowing its sales. Demand by game, by day and by home city is the data that allows sizing before ticketing opens, rather than correcting afterwards.",{"type":110,"level":83,"children":441},[442],{"text":443,"type":104},"Non-endemic brands",{"type":100,"children":445},[446,448,453],{"text":447,"type":104},"A non-endemic brand is one whose business has no direct link to video games: banking, automotive, food, insurance. It enters esports to reach a young audience it struggles to reach elsewhere. Its question is not the size of the audience, but the density of its target within that audience and the association it can build there. See esports sponsorship for non-endemic brands and, for choosing territory and timing, the ",{"url":449,"type":209,"children":450},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[451],{"text":452,"type":104},"Activation",{"text":407,"type":104},{"type":110,"level":83,"children":455},[456],{"text":457,"type":104},"Broadcasters and platforms",{"type":100,"children":459},[460],{"text":461,"type":104},"Broadcasters and streaming platforms trade off exclusive rights against co-streaming, reach against control. Demand separates the attention captured by a competition from the attention captured by the creators commentating it. The final edition of ZEvent shows what live attention does, and does not, say about lasting interest.",{"type":110,"level":83,"children":463},[464],{"text":465,"type":104},"Federations and governing bodies",{"type":100,"children":467},[468],{"text":469,"type":104},"Bodies such as France Esports campaign for the recognition of the discipline with public authorities and the sports movement. They often rely on stated-preference surveys. Observed demand gives them a verifiable complement that does not depend on a question put to a panel. Esports' place in the Olympic movement raises the same question: on 30 October 2025 the IOC and Saudi Arabia ended the twelve-year partnership that was to stage the Olympic Esports Games. We analyse what that cancellation says about demand.",{"type":110,"level":83,"children":471},[472],{"text":473,"type":104},"Host cities and regions",{"type":100,"children":475},[476],{"text":477,"type":104},"A city or region hosting an esports event invests in a venue, logistics and an image. Its question is about spillover: who will come, from where, and for how long. Accommodation and transport searches tied to an event give a first estimate before attendance figures exist, and allow several candidate events to be compared.",{"type":110,"level":31,"children":479},[480],{"text":481,"type":104},"The limits of reading demand through search",{"type":100,"children":483},[484],{"text":485,"type":104},"Search does not see everything. Part of the esports audience gets its information directly from social networks, community servers or streaming platforms, without going through a search engine. In some markets the dominant engines are not the ones used in Europe, which means adapting the source.",{"type":100,"children":487},[488,490,495,497,502],{"text":489,"type":104},"A search is also an intention, not a purchase. A gap between two territories or two games is a ranking, not a sales forecast. Presenting it that way, rather than as an expected ticket count, is what makes it defensible in a review. These rules are set out in the ",{"url":491,"type":209,"children":492},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology",[493],{"text":494,"type":104},"Methodology",{"text":496,"type":104}," category, and quantified sports business cases in the ",{"url":498,"type":209,"children":499},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[500],{"text":501,"type":104},"Analysis",{"text":407,"type":104},{"type":110,"level":31,"children":504},[505],{"text":506,"type":104},"Where to start",{"type":100,"children":508},[509],{"text":510,"type":104},"A first reading of esports demand fits in three questions: which game or team carries my audience's interest, where that audience is, and when it searches. The answers often change the choice of a venue, a city or a partnership before ticketing or viewership would, later and at greater cost.",[512],{"id":513,"documentId":94,"title":514,"slug":515,"description":516,"content":517,"createdAt":645,"updatedAt":646,"publishedAt":239,"locale":647,"datePublication":240},356,"Worlds 2026 horaires : quarts et demies à 23 h en France","worlds-2026-karmine-corp-horaires","Les Worlds 2026 se jouent en Amérique du Nord : phases finales à 23 h, heure de Paris. Le public suit autrement, et la demande à servir change de forme.",[518,522,526,530,534,560,564,568,572,576,580,606,610,614,624,641],{"type":100,"children":519},[520],{"text":521,"type":104},"Les Worlds 2026 de League of Legends se jouent en Amérique du Nord du 15 octobre au 14 novembre : Los Angeles pour le play-in, Allen, au Texas, pour la phase suisse, les quarts et les demi-finales, puis le Barclays Center de Brooklyn pour la finale. Karmine Corp y dispute ses premiers Worlds, qualifiée comme troisième de l'été LEC, et commence par le play-in.",{"type":100,"children":523},[524],{"text":525,"type":104},"Pour le public français, le décalage horaire réorganise tout. Les matchs les plus décisifs commencent quand une partie des supporters dort déjà.",{"type":110,"level":31,"children":527},[528],{"text":529,"type":104},"Worlds 2026 : les horaires en heure de Paris",{"type":100,"children":531},[532],{"text":533,"type":104},"Converties depuis les horaires annoncés (heure du Pacifique ou temps universel), les heures de début de journée donnent ceci :",{"type":119,"format":120,"children":535},[536,542,548,554],{"type":123,"children":537},[538,540],{"bold":126,"text":539,"type":104},"Play-in, du 15 au 18 octobre :",{"text":541,"type":104}," 20 h. Quatre équipes, double élimination, uniquement des BO5, une seule place pour la phase suisse.",{"type":123,"children":543},[544,546],{"bold":126,"text":545,"type":104},"Phase suisse, du 23 au 31 octobre :",{"text":547,"type":104}," entre 18 h et 21 h selon les jours.",{"type":123,"children":549},[550,552],{"bold":126,"text":551,"type":104},"Quarts et demi-finales, du 3 au 8 novembre :",{"text":553,"type":104}," 23 h.",{"type":123,"children":555},[556,558],{"bold":126,"text":557,"type":104},"Finale, le 14 novembre :",{"text":559,"type":104}," 20 h.",{"type":100,"children":561},[562],{"text":563,"type":104},"Le passage à l'heure d'hiver, dans la nuit du 24 au 25 octobre, tombe en pleine phase suisse. Certaines grilles publiées affichent encore l'heure d'été pour la fin octobre, avec une heure d'écart. C'est déjà une raison de chercher « à quelle heure ».",{"type":153,"children":565},[566],{"text":567,"type":104},"23 h · début des quarts et des demi-finales, heure de Paris",{"type":110,"level":31,"children":569},[570],{"text":571,"type":104},"Quand l'horaire change, la demande change de forme",{"type":100,"children":573},[574],{"text":575,"type":104},"Un match à 20 h se regarde en direct. Un BO5 lancé à 23 h un soir de semaine se termine après minuit. Une partie du public ne le regarde pas, ou pas en entier : elle le rattrape. La demande ne disparaît pas, elle se déplace dans le temps et change d'objet.",{"type":100,"children":577},[578],{"text":579,"type":104},"Les recherches le rendent visible. Autour d'un match tardif, elles portent moins sur le direct que sur ce qui l'entoure :",{"type":119,"format":120,"children":581},[582,588,594,600],{"type":123,"children":583},[584,586],{"bold":126,"text":585,"type":104},"l'horaire",{"text":587,"type":104}," (« worlds 2026 horaires », « karmine corp heure match ») dans les jours qui précèdent ;",{"type":123,"children":589},[590,592],{"bold":126,"text":591,"type":104},"le résultat et le résumé",{"text":593,"type":104},", le lendemain matin ;",{"type":123,"children":595},[596,598],{"bold":126,"text":597,"type":104},"le replay",{"text":599,"type":104},", quand l'issue donne envie de voir le match ;",{"type":123,"children":601},[602,604],{"bold":126,"text":603,"type":104},"où regarder",{"text":605,"type":104},", chaîne officielle ou co-stream, pour ceux qui découvrent la compétition avec Karmine Corp.",{"type":100,"children":607},[608],{"text":609,"type":104},"Ces formes ne pèsent pas pareil la veille, le soir même et le lendemain. Elles correspondent à des publics différents : le noyau qui veille, le suiveur qui rattrape, le curieux attiré par le parcours d'un club français. L'audience du direct ne voit que le premier.",{"type":110,"level":31,"children":611},[612],{"text":613,"type":104},"Ce que ça change pour les diffuseurs et les marques",{"type":100,"children":615},[616,618,623],{"text":617,"type":104},"Une activation calée sur le direct vise le moment où le public le plus large n'est pas devant l'écran. Le message diffusé à minuit touche le noyau, déjà acquis. Le suiveur arrive le lendemain, par un résumé, un extrait, une recherche. C'est le mécanisme décrit pour la Formule 1 : une audience élargie qui n'a pas les comportements du noyau (",{"url":619,"type":209,"children":620},"\u002Fblog\u002Ff1-drive-to-survive-audience-passive",[621],{"text":622,"type":104},"F1 : convertir l'audience Drive to Survive",{"text":214,"type":104},{"type":100,"children":625},[626,628,633,635,640],{"text":627,"type":104},"Pour un diffuseur, la question devient : quelle part de la demande se reporte sur le replay et les formats courts, et à quelle heure arrive-t-elle ? Pour une marque : où se trouve le public le lendemain du match, et avec quelle question ? D'autres temps forts de la saison, comme l'",{"url":629,"type":209,"children":630},"\u002Fblog\u002Fesports-world-cup-paris-175000-billets",[631],{"text":632,"type":104},"Esports World Cup à Paris",{"text":634,"type":104},", se lisent avec la même grille, rassemblée dans la ",{"url":636,"type":209,"children":637},"\u002Fblog\u002Fcategory\u002Fesport",[638],{"text":639,"type":104},"catégorie e-sport",{"text":232,"type":104},{"type":100,"children":642},[643],{"text":644,"type":104},"Pour un diffuseur ou une marque qui active pendant les Worlds, la décision concrète est de répartir le dispositif entre trois fenêtres (la veille, le direct, le lendemain matin) selon ce que le public cherche dans chacune, plutôt que de tout concentrer sur l'heure du coup d'envoi. Les recherches sur l'horaire, le résumé et le replay donnent cette répartition jour par jour, dès le play-in, ce qui laisse le temps de la corriger avant la phase finale.","2026-10-04T21:39:33.245Z","2026-10-04T21:50:15.237Z","fr",[649,653,657,661],{"id":650,"question":651,"reponse":652},673,"What time are Worlds 2026 matches in Europe?","In Central European Time, days start at 8pm for the Play-In (15 to 18 October), between 6pm and 9pm for the Swiss stage (23 to 31 October), at 11pm for the quarterfinals and semifinals (3 to 8 November) and at 8pm for the final on 14 November.",{"id":654,"question":655,"reponse":656},674,"Where is Worlds 2026 being played?","In North America, from 15 October to 14 November. The Play-In is held at the Riot Games Arena in Los Angeles, the Swiss stage, quarterfinals and semifinals in Allen, Texas, and the final at the Barclays Center in Brooklyn, New York.",{"id":658,"question":659,"reponse":660},675,"Is Karmine Corp playing at Worlds 2026?","Yes, for the first time in its history. The club qualified on 5 September as the LEC's third seed from the summer and starts in the Play-In, from 15 to 18 October in Los Angeles: four teams, best-of-five series, one spot in the Swiss stage.",{"id":662,"question":663,"reponse":664},676,"Why do late start times matter to broadcasters and brands?","Because they move demand. Part of the audience will not watch live a match that ends after midnight: they look up the result, highlights or replay the next day. An activation built only around the live broadcast misses that audience.",[666,671,675,679],{"id":667,"libelle":668,"url":669,"date":670},547,"Worlds 2026 from 15 October to 14 November in Los Angeles, Allen (Texas) and at Brooklyn's Barclays Center; Karmine Corp qualified on 5 September as LEC Summer 3rd place, entering the Play-In, first appearance, Wikipedia","https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F2026_League_of_Legends_World_Championship","2026",{"id":672,"libelle":673,"url":674,"date":670},548,"Worlds 2026 start times: Play-In at 11am PDT (15 to 18 October), Swiss stage 10am to 1pm PDT (23 to 31 October), quarterfinals and semifinals at 2pm PST (3 to 8 November), final at 11am PST (14 November), Insider Gaming","https:\u002F\u002Finsider-gaming.com\u002Flol-worlds-2026-start-times-and-full-schedule-revealed\u002F",{"id":676,"libelle":677,"url":678,"date":670},549,"Worlds 2026 times in UTC and Play-In format: 4 teams, double elimination, best-of-five, 18:00 UTC; Swiss stage 17:00 to 20:00 UTC; quarterfinals and semifinals 22:00 UTC; final 19:00 UTC, Legends Tracker","https:\u002F\u002Flegendstracker.fr\u002Fen\u002Flol\u002Fworlds",{"id":680,"libelle":681,"url":682,"date":670},550,"End of summer time in France in 2026, night of 24 to 25 October, Jours fériés","https:\u002F\u002Fwww.joursferies.fr\u002Fevenements\u002Fchangement-heure-hiver.php",[684,975,1188],{"id":685,"documentId":686,"title":687,"slug":688,"description":689,"content":690,"createdAt":779,"updatedAt":780,"publishedAt":781,"locale":56,"datePublication":782,"coverImage":783,"category":818},320,"tj89u8ctjl9o335uviv6gcci","Esports World Cup Paris: 175,000 tickets and a venue too small","esports-world-cup-paris-175000-tickets","The Esports World Cup claims 175,000 tickets sold in Paris, up from 90,000 in Riyadh, and had to move its CS2 final. Demand discovered at the box office.",[691,695,699,703,707,711,715,719,723,742,746,750,760,771,775],{"type":100,"children":692},[693],{"text":694,"type":104},"The Esports World Cup claims 175,000 tickets sold for its 2026 edition, the first held outside Saudi Arabia, staged in Paris over seven weeks until 23 August. The last edition in Riyadh sold 90,000. In late July, the organiser moved the Counter-Strike 2 final from Paris Expo Porte de Versailles to the Accor Arena: tickets for the final day had sold out.",{"type":100,"children":696},[697],{"text":698,"type":104},"The success is real. So is the way it was discovered: at the box office, after sales opened, when the only remaining option was a bigger room.",{"type":110,"level":31,"children":700},[701],{"text":702,"type":104},"A timeline that left no room to measure",{"type":100,"children":704},[705],{"text":706,"type":104},"The move from Riyadh to Paris was announced on 20 May 2026. Ticketing opened on 29 May. On 8 July, the organiser announced 100,000 tickets sold. On 28 July, it announced that the 23 August final would move to the Accor Arena, with existing tickets transferred automatically.",{"type":100,"children":708},[709],{"text":710,"type":104},"Between the announcement and the first match there were a few weeks. Enough to sell, not enough to investigate. Capacities were set on assumptions, then corrected by sales.",{"type":153,"children":712},[713],{"text":714,"type":104},"175,000 tickets · claimed in Paris, against 90,000 at the last edition in Riyadh",{"type":110,"level":31,"children":716},[717],{"text":718,"type":104},"Esports World Cup Paris: what search showed before tickets went on sale",{"type":100,"children":720},[721],{"text":722,"type":104},"Demand is not born on the day sales open. In esports it leaves traces online well before: an audience that follows competitions on stream looks up dates, venues and prices before committing. Three readings were available from 20 May.",{"type":119,"format":120,"children":724},[725,730,736],{"type":123,"children":726},[727,728],{"bold":126,"text":389,"type":104},{"text":729,"type":104}," The geography of event-related searches separates a Paris audience, coming for a day, from fans in the rest of France or abroad, who need to travel and find a bed. The two do not fill the same venue at the same time.",{"type":123,"children":731},[732,734],{"bold":126,"text":733,"type":104},"Ticket and accommodation queries.",{"text":735,"type":104}," A ticket search tied to a final's date, or a hotel search near Porte de Versailles, signals purchase intent. Their relative volume, game by game, shows which days are heading for a sell-out.",{"type":123,"children":737},[738,740],{"bold":126,"text":739,"type":104},"The games.",{"text":741,"type":104}," According to the review published by Sud Radio, attendance was uneven across games. That unevenness was readable upstream: each game has its own audience and its own geography. Sizing a multi-game event on an average under-equips the most wanted days and over-equips the rest.",{"type":100,"children":743},[744],{"text":745,"type":104},"None of these readings yields a ticket count. They yield a ranking: which days, which games, which audiences outweigh the others. That is what a venue decision needs.",{"type":110,"level":31,"children":747},[748],{"text":749,"type":104},"Ticket sales and viewership measure different things",{"type":100,"children":751},[752,754,759],{"text":753,"type":104},"The organiser also claims 850 million viewers across platforms and 440 million hours watched. Those figures measure exposure, free and remote. The 175,000 tickets measure a paid act that requires travel. The first does not predict the second, any more than it did at the ",{"url":755,"type":209,"children":756},"\u002Fen\u002Fblog\u002Frecalibrating-stated-intent-forecast-world-cup-2026",[757],{"text":758,"type":104},"2026 World Cup, where stated intent and observed audience could not be compared",{"text":232,"type":104},{"type":100,"children":761},[762,764,769],{"text":763,"type":104},"Search sits between the two: more committed than watching, earlier than buying. That is what ",{"url":765,"type":209,"children":766},"\u002Fen\u002Fblog\u002Fsearch-intent-versus-stated-preference",[767],{"text":768,"type":104},"sets it apart from what audiences say",{"text":770,"type":104},", and what makes it useful for sizing.",{"type":110,"level":31,"children":772},[773],{"text":774,"type":104},"What it changes for an organiser",{"type":100,"children":776},[777],{"text":778,"type":104},"For an esports event organiser, the concrete decision is to set the capacity and the venue for each day before ticketing opens, from searches by game and by home city, rather than correcting them once sales saturate. A final moved late costs a logistics overhaul, a ticket transfer and, most likely, buyers lost between the sell-out and the announcement. The same reading then informs pricing for the most wanted days and the share of tickets held for fans who have to travel.","2026-10-04T21:35:31.658Z","2026-10-04T21:35:32.192Z","2026-10-04T21:35:32.241Z","2026-10-04T07:00:00.000Z",{"id":784,"documentId":785,"name":786,"alternativeText":787,"caption":8,"focalPoint":8,"width":246,"height":247,"formats":788,"hash":813,"ext":250,"mime":253,"size":814,"url":815,"previewUrl":8,"provider":286,"provider_metadata":8,"createdAt":816,"updatedAt":816,"publishedAt":817},28,"uxcnlw4gq7zqockc9dkjt9m0","esports-world-cup-paris-175000-billets.webp","Façade d'une salle omnisports pavoisée aux couleurs d'un tournoi e-sport, sous un ciel bleu",{"large":789,"small":795,"medium":801,"thumbnail":807},{"ext":250,"url":790,"hash":791,"mime":253,"name":792,"path":8,"size":793,"width":256,"height":257,"sizeInBytes":794},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_esports_world_cup_paris_175000_billets_abcd2ba065.webp","large_esports_world_cup_paris_175000_billets_abcd2ba065","large_esports-world-cup-paris-175000-billets.webp",53.03,53026,{"ext":250,"url":796,"hash":797,"mime":253,"name":798,"path":8,"size":799,"width":264,"height":265,"sizeInBytes":800},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_esports_world_cup_paris_175000_billets_abcd2ba065.webp","small_esports_world_cup_paris_175000_billets_abcd2ba065","small_esports-world-cup-paris-175000-billets.webp",15.23,15228,{"ext":250,"url":802,"hash":803,"mime":253,"name":804,"path":8,"size":805,"width":272,"height":273,"sizeInBytes":806},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_esports_world_cup_paris_175000_billets_abcd2ba065.webp","medium_esports_world_cup_paris_175000_billets_abcd2ba065","medium_esports-world-cup-paris-175000-billets.webp",31.55,31548,{"ext":250,"url":808,"hash":809,"mime":253,"name":810,"path":8,"size":811,"width":280,"height":281,"sizeInBytes":812},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_esports_world_cup_paris_175000_billets_abcd2ba065.webp","thumbnail_esports_world_cup_paris_175000_billets_abcd2ba065","thumbnail_esports-world-cup-paris-175000-billets.webp",4.73,4728,"esports_world_cup_paris_175000_billets_abcd2ba065",98.57,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fesports_world_cup_paris_175000_billets_abcd2ba065.webp","2026-10-04T21:35:31.159Z","2026-10-04T21:35:31.160Z",{"id":289,"documentId":290,"name":291,"slug":292,"titrePage":293,"seoDescription":294,"createdAt":295,"updatedAt":295,"publishedAt":296,"locale":56,"contenu":819},[820,823,826,829,832,835,838,841,844,847,850,853,856,859,862,865,868,871,889,900,903,906,909,912,915,918,921,924,927,934,937,940,943,946,949,952,955,958,969,972],{"type":100,"children":821},[822],{"text":301,"type":104},{"type":110,"level":31,"children":824},[825],{"text":305,"type":104},{"type":100,"children":827},[828],{"text":309,"type":104},{"type":100,"children":830},[831],{"text":313,"type":104},{"type":100,"children":833},[834],{"text":317,"type":104},{"type":110,"level":31,"children":836},[837],{"text":321,"type":104},{"type":100,"children":839},[840],{"text":325,"type":104},{"type":110,"level":83,"children":842},[843],{"text":329,"type":104},{"type":100,"children":845},[846],{"text":333,"type":104},{"type":110,"level":83,"children":848},[849],{"text":337,"type":104},{"type":100,"children":851},[852],{"text":341,"type":104},{"type":110,"level":83,"children":854},[855],{"text":345,"type":104},{"type":100,"children":857},[858],{"text":349,"type":104},{"type":100,"children":860},[861],{"text":353,"type":104},{"type":110,"level":31,"children":863},[864],{"text":357,"type":104},{"type":100,"children":866},[867],{"text":361,"type":104},{"type":100,"children":869},[870],{"text":365,"type":104},{"type":119,"format":120,"children":872},[873,877,881,885],{"type":123,"children":874},[875,876],{"bold":126,"text":371,"type":104},{"text":373,"type":104},{"type":123,"children":878},[879,880],{"bold":126,"text":377,"type":104},{"text":379,"type":104},{"type":123,"children":882},[883,884],{"bold":126,"text":383,"type":104},{"text":385,"type":104},{"type":123,"children":886},[887,888],{"bold":126,"text":389,"type":104},{"text":391,"type":104},{"type":100,"children":890},[891,892,895,896,899],{"text":395,"type":104},{"url":220,"type":209,"children":893},[894],{"text":223,"type":104},{"text":400,"type":104},{"url":402,"type":209,"children":897},[898],{"text":405,"type":104},{"text":407,"type":104},{"type":110,"level":31,"children":901},[902],{"text":411,"type":104},{"type":100,"children":904},[905],{"text":415,"type":104},{"type":110,"level":83,"children":907},[908],{"text":419,"type":104},{"type":100,"children":910},[911],{"text":423,"type":104},{"type":110,"level":83,"children":913},[914],{"text":427,"type":104},{"type":100,"children":916},[917],{"text":431,"type":104},{"type":110,"level":83,"children":919},[920],{"text":435,"type":104},{"type":100,"children":922},[923],{"text":439,"type":104},{"type":110,"level":83,"children":925},[926],{"text":443,"type":104},{"type":100,"children":928},[929,930,933],{"text":447,"type":104},{"url":449,"type":209,"children":931},[932],{"text":452,"type":104},{"text":407,"type":104},{"type":110,"level":83,"children":935},[936],{"text":457,"type":104},{"type":100,"children":938},[939],{"text":461,"type":104},{"type":110,"level":83,"children":941},[942],{"text":465,"type":104},{"type":100,"children":944},[945],{"text":469,"type":104},{"type":110,"level":83,"children":947},[948],{"text":473,"type":104},{"type":100,"children":950},[951],{"text":477,"type":104},{"type":110,"level":31,"children":953},[954],{"text":481,"type":104},{"type":100,"children":956},[957],{"text":485,"type":104},{"type":100,"children":959},[960,961,964,965,968],{"text":489,"type":104},{"url":491,"type":209,"children":962},[963],{"text":494,"type":104},{"text":496,"type":104},{"url":498,"type":209,"children":966},[967],{"text":501,"type":104},{"text":407,"type":104},{"type":110,"level":31,"children":970},[971],{"text":506,"type":104},{"type":100,"children":973},[974],{"text":510,"type":104},{"id":976,"documentId":977,"title":978,"slug":979,"description":980,"content":981,"createdAt":1054,"updatedAt":1054,"publishedAt":1055,"locale":56,"datePublication":1056,"coverImage":1057,"category":1091},252,"lkpjaofgdlwwtfkjaagukqy4","45% notice the sponsor, 34% think better of it","world-cup-2026-sponsorship-noticed-versus-perceived","A YouGov study measures the gap between being seen and being associated during the 2026 World Cup. That gap, not exposure, is what activation can actually close.",[982,986,990,994,998,1002,1006,1010,1014,1018,1022,1042,1046,1050],{"type":100,"children":983},[984],{"text":985,"type":104},"A YouGov study run in March and April 2026 among people likely to follow the World Cup gives two figures that have to be read together: 45% of French people interested in the competition say they notice partner brands, and 34% consider that the sponsorship improves their perception of the brand.",{"type":100,"children":987},[988],{"text":989,"type":104},"Eleven points separate being seen from being better regarded. That interval is where an activation's return is decided, and it is the only place where it can act.",{"type":110,"level":31,"children":991},[992],{"text":993,"type":104},"Exposure is bought, association is not",{"type":100,"children":995},[996],{"text":997,"type":104},"A sponsorship contract guarantees a presence: a logo, a placement, a mention. It guarantees no transfer. Being seen next to an event and being associated with what the public takes from it are two distinct outcomes, produced by different mechanisms.",{"type":100,"children":999},[1000],{"text":1001,"type":104},"The first is measured in exposure volume and can be contracted. The second is measured in perception and is built by what the brand does during the competition, not by where its name appears.",{"type":153,"children":1003},[1004],{"text":1005,"type":104},"45% notice partner brands, 34% say they think better of them.",{"type":110,"level":31,"children":1007},[1008],{"text":1009,"type":104},"What the eleven points cover",{"type":100,"children":1011},[1012],{"text":1013,"type":104},"The gap is not an unavoidable loss. It gathers very different situations: a brand noticed without being understood, a brand understood but with no perceived link to the competition, a brand whose presence is read as opportunistic. All three can be corrected, but not in the same way.",{"type":100,"children":1015},[1016],{"text":1017,"type":104},"None of the three is corrected by increasing exposure. Adding volume to a weak association reproduces the weak association at greater scale.",{"type":110,"level":83,"children":1019},[1020],{"text":1021,"type":104},"Three levers that act on the gap, not on reach",{"type":119,"format":120,"children":1023},[1024,1030,1036],{"type":123,"children":1025},[1026,1028],{"bold":126,"text":1027,"type":104},"Answer a need tied to the event ",{"text":1029,"type":104},"rather than applying a signature: access, organising the viewing, travel.",{"type":123,"children":1031},[1032,1034],{"bold":126,"text":1033,"type":104},"Choose a moment when the question is being asked ",{"text":1035,"type":104},"rather than the period when the audience is widest.",{"type":123,"children":1037},[1038,1040],{"bold":126,"text":1039,"type":104},"Choose a territory where the brand already has standing",{"text":1041,"type":104},": a competition amplifies an existing association far better than it creates one.",{"type":110,"level":31,"children":1043},[1044],{"text":1045,"type":104},"Measuring the right thing",{"type":100,"children":1047},[1048],{"text":1049,"type":104},"An activation review that closes on contacts and coverage says nothing about the gap. What has to be measured is what changed in the relationship: brand search volume during and after the competition, queries linking the brand to the sporting territory, and how those volumes move outside the event window.",{"type":100,"children":1051},[1052],{"text":1053,"type":104},"Those measurements have the advantage of not depending on a question put to a panel, and of staying comparable from one competition to the next.","2026-08-17T07:05:42.042Z","2026-08-17T07:05:42.085Z","2026-08-16T09:21:07.000Z",{"id":1058,"documentId":1059,"name":1060,"alternativeText":1061,"caption":8,"focalPoint":8,"width":246,"height":247,"formats":1062,"hash":1087,"ext":250,"mime":253,"size":1088,"url":1089,"previewUrl":8,"provider":286,"provider_metadata":8,"createdAt":1090,"updatedAt":1090,"publishedAt":1090},9,"zw7veb4ffjs0csr0ajxwblyg","sponsoring-demande.webp","Match de football en nocturne, panneaux publicitaires des sponsors visibles en bord de terrain",{"large":1063,"small":1069,"medium":1075,"thumbnail":1081},{"ext":250,"url":1064,"hash":1065,"mime":253,"name":1066,"path":8,"size":1067,"width":256,"height":257,"sizeInBytes":1068},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_sponsoring_demande_07060a8fcc.webp","large_sponsoring_demande_07060a8fcc","large_sponsoring-demande.webp",36.79,36786,{"ext":250,"url":1070,"hash":1071,"mime":253,"name":1072,"path":8,"size":1073,"width":264,"height":265,"sizeInBytes":1074},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_sponsoring_demande_07060a8fcc.webp","small_sponsoring_demande_07060a8fcc","small_sponsoring-demande.webp",14.8,14802,{"ext":250,"url":1076,"hash":1077,"mime":253,"name":1078,"path":8,"size":1079,"width":272,"height":273,"sizeInBytes":1080},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_sponsoring_demande_07060a8fcc.webp","medium_sponsoring_demande_07060a8fcc","medium_sponsoring-demande.webp",26.03,26034,{"ext":250,"url":1082,"hash":1083,"mime":253,"name":1084,"path":8,"size":1085,"width":280,"height":281,"sizeInBytes":1086},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_sponsoring_demande_07060a8fcc.webp","thumbnail_sponsoring_demande_07060a8fcc","thumbnail_sponsoring-demande.webp",4.95,4950,"sponsoring_demande_07060a8fcc",54.53,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsponsoring_demande_07060a8fcc.webp","2026-07-25T20:16:45.081Z",{"id":1092,"documentId":1093,"name":452,"slug":1094,"titrePage":1095,"seoDescription":1096,"createdAt":1097,"updatedAt":1098,"publishedAt":1099,"locale":56,"contenu":1100},8,"ap6sde7mzkrbqqjfeuquonlh","activation","Sports marketing activation: territories and timing","How to choose the territory and the timing of a sports activation from observed demand, rather than from the perimeter of the right you bought.","2026-07-27T14:35:06.984Z","2026-07-28T10:06:24.572Z","2026-07-28T10:06:24.536Z",[1101,1105,1109,1113,1117,1121,1125,1151,1155,1159,1163,1167,1171,1174,1178],{"type":100,"children":1102},[1103],{"text":1104,"type":104},"A sports marketing activation turns a right (a sponsorship, a partnership, a broadcast) into useful contact with an audience. What decides its success is rarely creative: it is the question of territory and timing. This page covers how observed demand answers both.",{"type":110,"level":31,"children":1106},[1107],{"text":1108,"type":104},"The activation budget is decided before the creative",{"type":100,"children":1110},[1111],{"text":1112,"type":104},"Convention says: buy the right, then work out how to activate it. That order is expensive, because the perimeter of the right then fixes the perimeter of the activation, wherever demand actually sits. Starting from demand reverses the constraint: choose the territory, then the right that covers it.",{"type":100,"children":1114},[1115],{"text":1116,"type":104},"In practice, two sponsorship assets with identical national reach can show very different demand densities against a brand’s real target. That gap, invisible in a partnership deck, separates a profitable activation from a decorative one.",{"type":110,"level":31,"children":1118},[1119],{"text":1120,"type":104},"Target territories, not personas",{"type":100,"children":1122},[1123],{"text":1124,"type":104},"Sports marketing traditionally thinks in profiles: the committed supporter, the participant, the occasional spectator. Those categories describe well but locate badly. An activation happens in a place, with a geolocated media budget: it needs a map, not a portrait.",{"type":119,"format":120,"children":1126},[1127,1133,1139,1145],{"type":123,"children":1128},[1129,1131],{"bold":126,"text":1130,"type":104},"Hot territory",{"text":1132,"type":104},": strong demand, offer present. Activation competes with what exists; share of voice is expensive.",{"type":123,"children":1134},[1135,1137],{"bold":126,"text":1136,"type":104},"Ripe territory",{"text":1138,"type":104},": strong demand, no offer. The best effort-to-effect ratio, and the most often overlooked.",{"type":123,"children":1140},[1141,1143],{"bold":126,"text":1142,"type":104},"Cold territory",{"text":1144,"type":104},": weak demand despite an offer. Interest has to be created before it can be captured, which is a different budget.",{"type":123,"children":1146},[1147,1149],{"bold":126,"text":1148,"type":104},"Emerging territory",{"text":1150,"type":104},": weak but fast-rising demand. Justifies a light presence and a short review horizon.",{"type":110,"level":31,"children":1152},[1153],{"text":1154,"type":104},"Timing: the curve matters more than the date",{"type":100,"children":1156},[1157],{"text":1158,"type":104},"Activation plans are set against calendars: a launch, an event, a season. Demand follows a curve that does not always match them: it rises before the announcement when a rumour circulates, dips during the event itself, and rebounds afterwards for follow-up content.",{"type":100,"children":1160},[1161],{"text":1162,"type":104},"Following that curve changes two concrete decisions: when media pressure opens, and how spend splits between before, during and after. An activation concentrated entirely on the day itself misses the two windows where intent is strongest.",{"type":110,"level":83,"children":1164},[1165],{"text":1166,"type":104},"Measuring an activation honestly",{"type":100,"children":1168},[1169],{"text":1170,"type":104},"The effect of an activation on demand shows in the gap between the activated territory and a comparable one that was not. That is a comparison, not a proof: it does not rule out concurrent factors. Framing it that way, rather than as direct attribution, is what makes it defensible in a review.",{"type":110,"level":31,"children":1172},[1173],{"text":506,"type":104},{"type":100,"children":1175},[1176],{"text":1177,"type":104},"A useful first reading fits in three questions: where is my target’s demand densest today, what share of it is already served, and at what point in the cycle does it rise. The answers often redirect the plan before the first creative exists.",{"type":100,"children":1179},[1180,1182,1187],{"text":1181,"type":104},"The underlying measurement methods are detailed in the Methodology category, and the vocabulary in the ",{"url":1183,"type":209,"children":1184},"\u002Fen\u002Fglossary",[1185],{"text":1186,"type":104},"glossary",{"text":232,"type":104},{"id":1189,"documentId":1190,"title":1191,"slug":1192,"description":1193,"content":1194,"createdAt":1267,"updatedAt":1267,"publishedAt":1268,"locale":56,"datePublication":1269,"coverImage":1270,"category":1304},248,"h5ouovcvftxbqi2xurf7hz6f","Recalibrating a stated-intent forecast: the 2026 World Cup as a complete case","recalibrating-stated-intent-forecast-world-cup-2026","Before the tournament, 8% of French people were considering a subscription. Afterwards, the real audience is known. Confronting the two is the only way to calibrate a stated figure.",[1195,1199,1203,1207,1211,1215,1219,1223,1227,1231,1251,1255,1259,1263],{"type":100,"children":1196},[1197],{"text":1198,"type":104},"An intent survey produces a figure before the event. Audience measurement produces another one after. In between, most plans are signed off, executed, and never confronted with what actually happened. The 2026 World Cup offers a complete case, with both measurements available.",{"type":100,"children":1200},[1201],{"text":1202,"type":104},"The point is not to note that stated intent gets it wrong. It is to measure the bias, in which direction and by how much, so as to know how to read the next survey.",{"type":110,"level":31,"children":1204},[1205],{"text":1206,"type":104},"What was announced",{"type":100,"children":1208},[1209],{"text":1210,"type":104},"Before the tournament, a WPP Media study of 1,024 people established that 8% of French people were considering a beIN Sports subscription to follow it, and that 36% had the wrong broadcaster in mind. Internationally, a YouGov study put 42% of the global adult population as planning to follow the event.",{"type":110,"level":31,"children":1212},[1213],{"text":1214,"type":104},"What was observed",{"type":100,"children":1216},[1217],{"text":1218,"type":104},"M6 drew 20.2 million viewers for the France-Spain semi-final and 12.2 million for the Spain-Argentina final, at a 59.2% audience share. Across the whole competition, 60 million French people were reached, or 93% of the population.",{"type":100,"children":1220},[1221],{"text":1222,"type":104},"The two series do not measure the same thing, and that is exactly the point. The first concerns a committing, paid act; the second a free exposure. Bringing them together without saying so produces a false conclusion, in either direction.",{"type":153,"children":1224},[1225],{"text":1226,"type":104},"8% subscription intent before, 93% of the population reached after: two accurate figures, no possible comparison.",{"type":110,"level":31,"children":1228},[1229],{"text":1230,"type":104},"Three reading rules",{"type":119,"format":120,"children":1232},[1233,1239,1245],{"type":123,"children":1234},[1235,1237],{"bold":126,"text":1236,"type":104},"Compare like act for like act. ",{"text":1238,"type":104},"A subscription intent is set against subscriptions actually taken out, never against a free audience.",{"type":123,"children":1240},[1241,1243],{"bold":126,"text":1242,"type":104},"Treat stated intent as a ceiling. ",{"text":1244,"type":104},"An intention expressed at no immediate cost overstates conversion. The figure bounds what is possible, it does not forecast it.",{"type":123,"children":1246},[1247,1249],{"bold":126,"text":1248,"type":104},"Keep the question that was asked. ",{"text":1250,"type":104},"A percentage separated from its wording and its base becomes incomparable by the very next campaign.",{"type":110,"level":31,"children":1252},[1253],{"text":1254,"type":104},"Why the gap is worth archiving",{"type":100,"children":1256},[1257],{"text":1258,"type":104},"A gap measured once is an anecdote. Measured across several competitions with the same method, it becomes a correction coefficient applicable to the next survey. It is the only durable asset a post-event review produces.",{"type":100,"children":1260},[1261],{"text":1262,"type":104},"That requires fixing, before the competition, what is being forecast and how it will be checked. Decided afterwards, the protocol always adjusts itself to the result.",{"type":100,"children":1264},[1265],{"text":1266,"type":104},"Continuously observed behaviour does not have that flaw: it depends on no question being asked, and compares from one period to the next without reprocessing.","2026-08-17T07:05:41.295Z","2026-08-17T07:05:41.337Z","2026-08-14T07:48:23.000Z",{"id":1271,"documentId":1272,"name":1273,"alternativeText":1274,"caption":8,"focalPoint":8,"width":246,"height":247,"formats":1275,"hash":1300,"ext":250,"mime":253,"size":1301,"url":1302,"previewUrl":8,"provider":286,"provider_metadata":8,"createdAt":1303,"updatedAt":1303,"publishedAt":1303},13,"bl0jkx3w177sqpicy154k53e","intention-declaratif.webp","Mains sur un ordinateur portable ouvert sur un moteur de recherche",{"large":1276,"small":1282,"medium":1288,"thumbnail":1294},{"ext":250,"url":1277,"hash":1278,"mime":253,"name":1279,"path":8,"size":1280,"width":256,"height":257,"sizeInBytes":1281},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_intention_declaratif_e861ce7dcc.webp","large_intention_declaratif_e861ce7dcc","large_intention-declaratif.webp",25.36,25362,{"ext":250,"url":1283,"hash":1284,"mime":253,"name":1285,"path":8,"size":1286,"width":264,"height":265,"sizeInBytes":1287},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_intention_declaratif_e861ce7dcc.webp","small_intention_declaratif_e861ce7dcc","small_intention-declaratif.webp",11.6,11602,{"ext":250,"url":1289,"hash":1290,"mime":253,"name":1291,"path":8,"size":1292,"width":272,"height":273,"sizeInBytes":1293},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_intention_declaratif_e861ce7dcc.webp","medium_intention_declaratif_e861ce7dcc","medium_intention-declaratif.webp",18.95,18954,{"ext":250,"url":1295,"hash":1296,"mime":253,"name":1297,"path":8,"size":1298,"width":280,"height":281,"sizeInBytes":1299},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_intention_declaratif_e861ce7dcc.webp","thumbnail_intention_declaratif_e861ce7dcc","thumbnail_intention-declaratif.webp",5.22,5220,"intention_declaratif_e861ce7dcc",32.97,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fintention_declaratif_e861ce7dcc.webp","2026-07-25T20:16:47.756Z",{"id":1305,"documentId":1306,"name":494,"slug":1307,"titrePage":1308,"seoDescription":1309,"createdAt":1310,"updatedAt":1311,"publishedAt":1312,"locale":56,"contenu":1313},6,"pnx9grjh2yzsqnlm2svu6t7e","methodology","Methodology: measuring demand rather than declaring it","How Noyzee measures fan intent: the difference between stated preference and search behaviour, the indicators, and how to turn them into activation decisions.","2026-07-27T12:03:45.015Z","2026-07-28T10:06:24.421Z","2026-07-28T10:06:24.382Z",[1314,1318,1322,1326,1330,1334,1354,1358,1362,1366,1370,1374,1400,1404],{"type":100,"children":1315},[1316],{"text":1317,"type":104},"Measuring demand means observing behaviour; declaring it means asking people what they would do. Both produce numbers, but they answer different questions. This page sets out the method Noyzee applies, its indicators and its limits.",{"type":110,"level":31,"children":1319},[1320],{"text":1321,"type":104},"Stated and revealed: a known gap, rarely corrected",{"type":100,"children":1323},[1324],{"text":1325,"type":104},"The gap between what people say and what they do has been documented in social science for decades. In sport it takes a particular form: stated attachment to a club far exceeds observed purchasing behaviour, and stated willingness to pay for a subscription always exceeds actual conversion.",{"type":100,"children":1327},[1328],{"text":1329,"type":104},"This is not a flaw in surveys: it is their nature. A question suggests an answer, a scale shapes its distribution, and a respondent presents a coherent version of themselves. A search has no audience: nobody searches to make a good impression.",{"type":110,"level":31,"children":1331},[1332],{"text":1333,"type":104},"The three indicators that structure the measure",{"type":119,"format":120,"children":1335},[1336,1342,1348],{"type":123,"children":1337},[1338,1340],{"bold":126,"text":1339,"type":104},"Intent volume",{"text":1341,"type":104},": the number of qualified searches across a given perimeter (discipline, club, athlete, territory) over a dated window.",{"type":123,"children":1343},[1344,1346],{"bold":126,"text":1345,"type":104},"Territorial density",{"text":1347,"type":104},": that volume relative to population, which reveals strong interest in a small market where gross volume shows nothing.",{"type":123,"children":1349},[1350,1352],{"bold":126,"text":1351,"type":104},"Intent depth",{"text":1353,"type":104},": the share of searches close to the decision (access, price, purchase) within the total, which separates curiosity from buying intent.",{"type":100,"children":1355},[1356],{"text":1357,"type":104},"None of the three means anything alone. High volume without depth describes awareness; high depth without volume describes a niche. It is their intersection that supports a decision.",{"type":110,"level":83,"children":1359},[1360],{"text":1361,"type":104},"What the method cannot do",{"type":100,"children":1363},[1364],{"text":1365,"type":104},"It does not forecast revenue. It establishes no causality: a rise in searches alongside a campaign does not prove the campaign caused it. And it says nothing about audiences who do not search: decisions made offline, by habit or by recommendation, escape it.",{"type":110,"level":31,"children":1367},[1368],{"text":1369,"type":104},"Turning a measure into a decision",{"type":100,"children":1371},[1372],{"text":1373,"type":104},"Data is only useful against a dated decision. The method starts from the decision, not the data: which trade-off has to be made, by when, and what difference in measurement would tip it.",{"type":119,"format":120,"children":1375},[1376,1382,1388,1394],{"type":123,"children":1377},[1378,1380],{"bold":126,"text":1379,"type":104},"Choosing a sponsorship asset",{"text":1381,"type":104},": compare candidate assets on territorial density against the brand’s target, not on their overall reach.",{"type":123,"children":1383},[1384,1386],{"bold":126,"text":1385,"type":104},"Opening a market",{"text":1387,"type":104},": look for high intent depth in an underserved territory, the mark of demand that is already mature.",{"type":123,"children":1389},[1390,1392],{"bold":126,"text":1391,"type":104},"Calibrating an on-sale",{"text":1393,"type":104},": follow the rise in intent volume to place the opening at the right moment rather than on a fixed date.",{"type":123,"children":1395},[1396,1398],{"bold":126,"text":1397,"type":104},"Defending a budget",{"text":1399,"type":104},": document how intent moved before and after an action, stating plainly that it is a correlation.",{"type":110,"level":31,"children":1401},[1402],{"text":1403,"type":104},"Reproducibility",{"type":100,"children":1405},[1406,1408,1411],{"text":1407,"type":104},"A measure is only worth something if it can be repeated identically. Every analysis published here states its perimeter, its time window and its source. The definitions used are in the ",{"url":1183,"type":209,"children":1409},[1410],{"text":1186,"type":104},{"text":232,"type":104}]