[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"company":38,"legal-nav-en":65,"article-sports-ott-retaining-world-cup-subscribers":92,"related-sports-ott-retaining-world-cup-subscribers":441},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",{"id":39,"documentId":40,"denomination":41,"formeJuridique":42,"capitalSocial":43,"adresse":44,"codePostal":45,"ville":46,"pays":47,"siren":48,"rcs":43,"tvaIntracommunautaire":49,"directeurPublication":41,"emailContact":50,"emailRgpd":43,"telephone":43,"linkedinUrl":51,"hebergeurNom":52,"hebergeurAdresse":53,"hebergeurRegion":54,"fournisseurEmail":55,"dpoNom":43,"createdAt":56,"updatedAt":57,"publishedAt":58,"nomCommercial":59,"siret":60,"codeApe":61,"directeurRole":62,"directeurBio":63,"directeurLinkedin":64},1,"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",[66,72,78,85],{"id":67,"documentId":68,"title":69,"slug":70,"ordre":39,"cle":71},51,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice","mentions-legales",{"id":73,"documentId":74,"title":75,"slug":76,"ordre":4,"cle":77},52,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":79,"documentId":80,"title":81,"slug":82,"ordre":83,"cle":84},53,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":86,"documentId":87,"title":88,"slug":89,"ordre":90,"cle":91},54,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":93,"documentId":94,"title":95,"slug":96,"description":97,"content":98,"createdAt":191,"updatedAt":192,"publishedAt":193,"locale":29,"datePublication":194,"coverImage":195,"category":243,"localizations":340,"faq":434,"sources":435},216,"fpj2d15jotzf578gmfxko6wv","Sports OTT: keeping World Cup subscribers","sports-ott-retaining-world-cup-subscribers","beIN Sports kept only one subscriber in two after the World Cup. Pre-subscription searches separate lasting interest from tournament-driven demand.",[99,105,110,114,119,123,127,131,135,139,143,167,171,175,179,183,187],{"type":100,"children":101},"paragraph",[102],{"text":103,"type":104},"Signing up subscribers during a major tournament is easy: the event does the work. Keeping them is another matter. beIN Sports acknowledged retaining roughly half the subscribers acquired during a World Cup. That figure is routinely presented as an inevitability of the model: the price of capturing a spike. It is far less inevitable than it looks.","text",{"type":106,"children":107},"quote",[108],{"text":109,"type":104},"50% · the share of World Cup subscribers still present after the event.",{"type":100,"children":111},[112],{"text":113,"type":104},"What separates the subscriber who stays from the one who leaves is not decided after signup, in the quality of the retention offer. It is decided before, in the nature of the interest that triggered the subscription. And that nature is observable.",{"type":115,"level":4,"children":116},"heading",[117],{"text":118,"type":104},"Two identical subscribers in the CRM, two very different values",{"type":100,"children":120},[121],{"text":122,"type":104},"On the day they subscribe, two people are indistinguishable in your database: same offer, same date, same acquisition channel. They have nothing in common.",{"type":100,"children":124},[125],{"text":126,"type":104},"The first searched, in the preceding weeks, for “Ligue 1 fixtures”, “which channel shows the Premier League”, “sports subscription no commitment”. Their interest is structural: they follow leagues, year-round, independently of any single event. The World Cup merely triggered a decision that was already forming.",{"type":100,"children":128},[129],{"text":130,"type":104},"The second searched for “watch France-Argentina tonight”, “free match stream”, “watch the final”. Their interest is event-driven. They never expressed intent about a league, a club or a sport outside the tournament. Their cancellation is not a retention failure: it was written into the signup.",{"type":100,"children":132},[133],{"text":134,"type":104},"Transactional data cannot see this difference, because it starts at payment. Search signals start earlier: which is precisely where the information lives.",{"type":115,"level":4,"children":136},[137],{"text":138,"type":104},"What reading intent makes it possible to decide",{"type":100,"children":140},[141],{"text":142,"type":104},"Separating these two populations transforms three decisions usually made blind.",{"type":144,"format":145,"children":146},"list","unordered",[147,155,161],{"type":148,"children":149},"list-item",[150,153],{"bold":151,"text":152,"type":104},true,"Offer design. ",{"text":154,"type":104},"Selling a long commitment to an event-driven audience produces deferred churn, not loyalty. Selling a short one to a structural audience leaves value on the table. Knowing the split before the event lets you size both.",{"type":148,"children":156},[157,159],{"bold":151,"text":158,"type":104},"Retention content. ",{"text":160,"type":104},"Retaining a subscriber means knowing what they actually follow. Searches reveal the competitions and clubs that interest them beyond the tournament: often different from what is assumed, and sometimes absent from the catalogue.",{"type":148,"children":162},[163,165],{"bold":151,"text":164,"type":104},"Churn forecasting. ",{"text":166,"type":104},"The share of structural interest in an acquisition cohort is a predictor available as soon as the event ends, well before the first cancellations show up in dashboards.",{"type":115,"level":4,"children":168},[169],{"text":170,"type":104},"The real cost of a subscriber who leaves",{"type":100,"children":172},[173],{"text":174,"type":104},"The stake goes beyond the headline churn rate. A subscriber acquired and then lost has consumed acquisition budget, used bandwidth on the most expensive peak of the year, and leaves a negative imprint: re-acquiring someone who has already cancelled is markedly harder than converting a fresh prospect. Post-event churn is not only lost recurring revenue, it destroys future potential.",{"type":100,"children":176},[177],{"text":178,"type":104},"Conversely, a broadcaster who knows that a meaningful share of a cohort shows lasting interest can justify higher retention spend on that specific segment, instead of spreading it evenly across a population half of which will statistically leave.",{"type":115,"level":83,"children":180},[181],{"text":182,"type":104},"A reading you can apply before the next major event",{"type":100,"children":184},[185],{"text":186,"type":104},"The coming tournaments will produce the same pattern: an acquisition spike, then a decline. The difference will lie in what broadcasters manage to read during the spike. Mapping intent by territory and by competition, before offers open, means approaching the event with a retention forecast rather than a hope.",{"type":100,"children":188},[189],{"text":190,"type":104},"That is the principle Noyzee applies: measuring what audiences search for before they subscribe, so the question shifts from “how many did we sign up?” to “how many will we keep, and which ones?”.","2026-07-27T12:03:45.078Z","2026-08-13T10:39:52.597Z","2026-08-09T21:04:29.486Z","2026-07-25T17:19:55.437Z",{"id":196,"documentId":197,"name":198,"alternativeText":199,"caption":43,"focalPoint":43,"width":200,"height":201,"formats":202,"hash":237,"ext":204,"mime":207,"size":238,"url":239,"previewUrl":43,"provider":240,"provider_metadata":43,"createdAt":241,"updatedAt":241,"publishedAt":242},8,"j93ke0qhmyl92decp69qznon","churn-ott.webp","Télécommande pointée vers un téléviseur diffusant un match de football, dans un salon",1280,800,{"large":203,"small":213,"medium":221,"thumbnail":229},{"ext":204,"url":205,"hash":206,"mime":207,"name":208,"path":43,"size":209,"width":210,"height":211,"sizeInBytes":212},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_churn_ott_21d19b39e9.webp","large_churn_ott_21d19b39e9","image\u002Fwebp","large_churn-ott.webp",33.29,1000,625,33286,{"ext":204,"url":214,"hash":215,"mime":207,"name":216,"path":43,"size":217,"width":218,"height":219,"sizeInBytes":220},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_churn_ott_21d19b39e9.webp","small_churn_ott_21d19b39e9","small_churn-ott.webp",15.36,500,312,15364,{"ext":204,"url":222,"hash":223,"mime":207,"name":224,"path":43,"size":225,"width":226,"height":227,"sizeInBytes":228},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_churn_ott_21d19b39e9.webp","medium_churn_ott_21d19b39e9","medium_churn-ott.webp",24.57,750,469,24570,{"ext":204,"url":230,"hash":231,"mime":207,"name":232,"path":43,"size":233,"width":234,"height":235,"sizeInBytes":236},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_churn_ott_21d19b39e9.webp","thumbnail_churn_ott_21d19b39e9","thumbnail_churn-ott.webp",6.55,245,153,6548,"churn_ott_21d19b39e9",44.28,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fchurn_ott_21d19b39e9.webp","strapi-provider-upload-azure-storage","2026-07-25T20:16:44.461Z","2026-07-25T20:16:44.462Z",{"id":244,"documentId":245,"name":246,"slug":247,"titrePage":248,"seoDescription":249,"createdAt":250,"updatedAt":251,"publishedAt":252,"locale":29,"contenu":253},5,"osh0oulyyf866namy6am6tj2","Analysis","analysis","Analysis: audiences, media rights and sponsorship","Data-driven breakdowns of the sports business: OTT audiences, TV rights, awareness effects and sponsorship decisions grounded in real demand.","2026-07-27T12:03:44.973Z","2026-07-28T10:06:24.286Z","2026-07-28T10:06:24.251Z",[254,258,262,266,270,274,278,282,286,290,294,320,324,328],{"type":100,"children":255},[256],{"text":257,"type":104},"Sports audiences and media rights have been measured for a long time. What those measures lack is not precision: it is what comes before them. This page brings together what audience data tells us, what it leaves out, and how demand observed upstream changes the trade-offs.",{"type":115,"level":4,"children":259},[260],{"text":261,"type":104},"What an audience figure does not say",{"type":100,"children":263},[264],{"text":265,"type":104},"An audience is an outcome. It merges, into a single number, strong intent and passive exposure: the person who looked up the fixture, and the person who left the television on. For a broadcaster the distinction is strategic: the first will come back, the second will not.",{"type":100,"children":267},[268],{"text":269,"type":104},"The same blind spot applies to rights. A deal is negotiated on past audiences and coverage projections. It says nothing about demand that found no offer: territories where interest exists without accessible broadcast appear nowhere, precisely because they produced nothing.",{"type":115,"level":4,"children":271},[272],{"text":273,"type":104},"Churn is not a law of the model",{"type":100,"children":275},[276],{"text":277,"type":104},"Sports platforms regularly lose half the subscribers won during a major competition. That figure is presented as the price of capturing a peak. It is less so than it looks: tournament subscribers and sport subscribers leave different traces before they subscribe.",{"type":100,"children":279},[280],{"text":281,"type":104},"Someone searching \"how to watch the World Cup\" is buying an event. Someone searching a club, a league or a fixture list is buying a season. Both sign the same subscription on the same day; they are not retained by the same means.",{"type":115,"level":83,"children":283},[284],{"text":285,"type":104},"The awareness effect and its invisible half",{"type":100,"children":287},[288],{"text":289,"type":104},"A major arrival lifts audiences: measured, published, commented on. Less visible: the interest it creates well beyond the broadcast perimeter, among audiences the coverage never reaches. That gap between captured attention and available attention is the industry’s most expensive blind spot.",{"type":115,"level":4,"children":291},[292],{"text":293,"type":104},"What upstream demand adds to a negotiation",{"type":144,"format":145,"children":295},[296,302,308,314],{"type":148,"children":297},[298,300],{"bold":151,"text":299,"type":104},"Valuing a package",{"text":301,"type":104},": documenting existing, underserved demand country by country, rather than projecting audience from history.",{"type":148,"children":303},[304,306],{"bold":151,"text":305,"type":104},"Weighing exclusivity",{"text":307,"type":104},": measuring whether interest concentrates on an event or spreads across a season.",{"type":148,"children":309},[310,312],{"bold":151,"text":311,"type":104},"Setting a window",{"text":313,"type":104},": timing the go-to-market against the actual rise in interest, which does not always match the sporting calendar.",{"type":148,"children":315},[316,318],{"bold":151,"text":317,"type":104},"Justifying a renewal",{"text":319,"type":104},": showing demand growing before it shows up in audience figures.",{"type":115,"level":4,"children":321},[322],{"text":323,"type":104},"Reading sports business figures without fooling yourself",{"type":100,"children":325},[326],{"text":327,"type":104},"Three cautions recur in every analysis in this category. An audience figure is only comparable at identical measurement perimeter. A percentage rise on a small base says almost nothing. And an event-driven peak is never a level: compare it to the same point in the previous cycle, not to the month before.",{"type":100,"children":329},[330,332,338],{"text":331,"type":104},"The analyses published here follow those rules and cite their sources at the end. The vocabulary is defined in the ",{"url":333,"type":334,"children":335},"\u002Fen\u002Fglossary","link",[336],{"text":337,"type":104},"glossary",{"text":339,"type":104},".",[341],{"id":342,"documentId":94,"title":343,"slug":344,"description":345,"content":346,"createdAt":194,"updatedAt":431,"publishedAt":432,"locale":433,"datePublication":194},226,"OTT sportif : garder les abonnés après le Mondial","churn-ott-sport-fideliser-abonnes","beIN Sports n'a gardé qu'un abonné sur deux après la Coupe du monde. Les recherches d'avant-abonnement séparent l'intérêt durable du pic de tournoi.",[347,351,355,359,363,367,371,375,379,383,387,407,411,415,419,423,427],{"type":100,"children":348},[349],{"text":350,"type":104},"Recruter des abonnés pendant une grande compétition est facile : l'événement fait le travail. Les garder est une autre affaire. beIN Sports a reconnu n'avoir conservé qu'environ la moitié des abonnés acquis pendant une Coupe du monde. Ce chiffre est régulièrement présenté comme une fatalité du modèle : le prix à payer pour capter un pic. Il l'est beaucoup moins qu'il n'y paraît.",{"type":106,"children":352},[353],{"text":354,"type":104},"50 % : la part des abonnés recrutés pendant la Coupe du monde encore présents après l'événement.",{"type":100,"children":356},[357],{"text":358,"type":104},"Ce qui distingue l'abonné qui reste de celui qui part ne se joue pas après la souscription, dans la qualité de l'offre de rétention. Cela se joue avant, dans la nature de l'intérêt qui a déclenché l'abonnement. Et cette nature est observable.",{"type":115,"level":4,"children":360},[361],{"text":362,"type":104},"Deux abonnés identiques dans le CRM, deux valeurs très différentes",{"type":100,"children":364},[365],{"text":366,"type":104},"Le jour de la souscription, deux abonnés sont indiscernables dans votre base : même offre, même date, même canal d'acquisition. Ils n'ont pourtant rien en commun.",{"type":100,"children":368},[369],{"text":370,"type":104},"Le premier a cherché, dans les semaines précédentes, « calendrier Ligue 1 », « quelle chaîne diffuse la Premier League », « abonnement sport sans engagement ». Son intérêt est structurel : il suit des championnats, à l'année, indépendamment de tout événement. La Coupe du monde a été le déclencheur d'une décision déjà mûre.",{"type":100,"children":372},[373],{"text":374,"type":104},"Le second a cherché « voir France-Argentine ce soir », « streaming match gratuit », « regarder la finale ». Son intérêt est événementiel. Il n'a jamais manifesté d'intention sur un championnat, un club ou un sport en dehors du tournoi. Sa résiliation n'est pas un échec de rétention : elle était écrite au moment de la souscription.",{"type":100,"children":376},[377],{"text":378,"type":104},"Les données transactionnelles ne voient pas cette différence, parce qu'elles commencent au paiement. Les signaux de recherche, eux, commencent en amont, et c'est précisément là que l'information se trouve.",{"type":115,"level":4,"children":380},[381],{"text":382,"type":104},"Ce que la lecture des intentions permet de décider",{"type":100,"children":384},[385],{"text":386,"type":104},"Séparer ces deux populations transforme trois décisions habituellement prises à l'aveugle.",{"type":144,"format":145,"children":388},[389,395,401],{"type":148,"children":390},[391,393],{"bold":151,"text":392,"type":104},"Le calibrage des offres. ",{"text":394,"type":104},"Proposer un engagement long à une audience événementielle produit du churn différé, pas de la fidélité. Proposer une offre courte à une audience structurelle laisse de la valeur sur la table. Connaître la répartition avant l'événement permet de dimensionner les deux.",{"type":148,"children":396},[397,399],{"bold":151,"text":398,"type":104},"Le contenu de rétention. ",{"text":400,"type":104},"Retenir un abonné suppose de savoir ce qu'il suit réellement. Les recherches révèlent les compétitions et les clubs qui l'intéressent au-delà du tournoi : souvent différents de ce que l'on suppose, et parfois absents du catalogue.",{"type":148,"children":402},[403,405],{"bold":151,"text":404,"type":104},"La prévision de churn. ",{"text":406,"type":104},"La part d'intérêt structurel dans une cohorte de recrutement est un prédicteur disponible dès la fin de l'événement, bien avant que les premières résiliations n'apparaissent dans les tableaux de bord.",{"type":115,"level":4,"children":408},[409],{"text":410,"type":104},"Le coût réel d'un abonné qui part",{"type":100,"children":412},[413],{"text":414,"type":104},"L'enjeu dépasse le taux de résiliation affiché. Un abonné recruté puis perdu a coûté son acquisition, a consommé de la bande passante sur le pic le plus cher de l'année, et laisse une empreinte négative : réabonner quelqu'un qui a déjà résilié est nettement plus difficile que convertir un prospect neuf. Le churn post-événement n'est pas seulement une perte de revenu récurrent, c'est une destruction de potentiel futur.",{"type":100,"children":416},[417],{"text":418,"type":104},"À l'inverse, un diffuseur qui sait qu'une part significative de sa cohorte présente un intérêt durable peut justifier un investissement de rétention plus élevé sur ce segment précis, au lieu d'arroser uniformément une population dont il sait, statistiquement, que la moitié partira.",{"type":115,"level":83,"children":420},[421],{"text":422,"type":104},"Une lecture applicable avant le prochain grand rendez-vous",{"type":100,"children":424},[425],{"text":426,"type":104},"Les prochaines grandes compétitions produiront le même schéma : un pic d'acquisition, puis une décrue. La différence tiendra à ce que les diffuseurs auront su lire pendant le pic. Cartographier les intentions par territoire et par compétition, avant l'ouverture des offres, permet d'aborder l'événement avec une prévision de rétention plutôt qu'avec un espoir.",{"type":100,"children":428},[429],{"text":430,"type":104},"C'est le principe que Noyzee applique : mesurer ce que les audiences cherchent avant qu'elles ne s'abonnent, pour que la question ne soit plus « combien avons-nous recruté ? » mais « combien allons-nous garder, et lesquels ? ».","2026-08-13T10:39:51.756Z","2026-08-13T10:39:51.834Z","fr",[],[436],{"id":437,"libelle":438,"url":439,"date":440},217,"Florent Houzot (beIN Sports) : « Pour 10 abonnés recrutés avec le Mondial, nous en gardons 5 après », Sport Business Club","https:\u002F\u002Fwww.sportbusiness.club\u002Finterview-florent-houzot-bein-sports-coupe-du-monde-2026\u002F","2026",[442,607,764],{"id":443,"documentId":444,"title":445,"slug":446,"description":447,"content":448,"createdAt":504,"updatedAt":505,"publishedAt":506,"locale":29,"datePublication":507,"coverImage":508,"category":544},186,"lk8ygcu95cemzu3b4wsqdf8c","Champions League rights: what €480M actually buys","champions-league-broadcaster-fragmented-access","Canal+ holds every Champions League match, split across two subscription tiers. Owning the rights does not guarantee the fan finds the game.",[449,453,457,461,465,469,473,477,481,492,496,500],{"type":100,"children":450},[451],{"text":452,"type":104},"Canal+ holds the full rights to the Champions League, the Europa League and the Conference League through 2026-27, for a reported €480M. Holding every match does not mean every subscriber reaches it: the fixtures are split across two tiers, one carrying the Wednesday game, the other carrying all of them. Only the final stays free-to-air, co-broadcast by M6.",{"type":106,"children":454},[455],{"text":456,"type":104},"480M · euros committed by Canal+ for the three European competitions",{"type":100,"children":458},[459],{"text":460,"type":104},"A rights holder buying 100% of a competition buys exclusivity. It does not buy an audience: between the right acquired and the fan who finds the match, there is a journey, and that journey is often lost.",{"type":115,"level":4,"children":462},[463],{"text":464,"type":104},"Fragmentation leaves no trace at the broadcaster",{"type":100,"children":466},[467],{"text":468,"type":104},"When one competition is split across two tiers of the same operator, the viewer does not think in packages. They want a specific match, on a specific evening. Discovering their subscription does not include it, the response is rarely to buy up: it is usually to give up, or go elsewhere.",{"type":100,"children":470},[471],{"text":472,"type":104},"That giving-up produces no data. No click, no abandoned cart, no churn: the person was never a customer. They searched, did not find what they expected, and stopped there. The broadcaster will never see that loss in its own numbers.",{"type":115,"level":4,"children":474},[475],{"text":476,"type":104},"What search does show",{"type":100,"children":478},[479],{"text":480,"type":104},"It does leave a trace elsewhere. “Champions League broadcaster”, “where to watch the Champions League”, “what channel tonight”: the volume of those queries, their shape across the week and their peak as a fixture approaches, measure the gap between interest and access.",{"type":100,"children":482},[483,485,490],{"text":484,"type":104},"The same mechanism was visible at the World Cup, where more than one French viewer in three looked at the wrong channel — the subject of our piece on ",{"url":486,"type":334,"children":487},"\u002Fen\u002Fblog\u002Ftv-rights-world-cup-wrong-channel",[488],{"text":489,"type":104},"World Cup broadcast rights",{"text":491,"type":104},". The difference here is that the confusion is not between two competing broadcasters, but between two offers from the same one.",{"type":115,"level":4,"children":493},[494],{"text":495,"type":104},"Whose decision this is",{"type":100,"children":497},[498],{"text":499,"type":104},"For a rights holder, that gap is close to the only part of the contract still actionable after signature. The price is paid, the perimeter is fixed; what remains in play is the share of existing interest that actually reaches a screen.",{"type":100,"children":501},[502],{"text":503,"type":104},"Measuring that share before the season, territory by territory and fixture by fixture, is not retrospective analysis. It is what tells you where to push awareness of the offer, and which of the two tiers to lead with.","2026-07-29T07:39:34.148Z","2026-08-06T14:20:06.594Z","2026-08-06T14:18:05.081Z","2026-07-30T07:45:46.597Z",{"id":509,"documentId":510,"name":511,"alternativeText":512,"caption":43,"focalPoint":43,"width":513,"height":210,"formats":514,"hash":539,"ext":204,"mime":207,"size":540,"url":541,"previewUrl":43,"provider":240,"provider_metadata":43,"createdAt":542,"updatedAt":542,"publishedAt":543},26,"ktm5owt7ftybdxqqc8mmr868","ldc-acces.webp","Portillon d'accès en acier affichant une croix rouge, passage refusé",1600,{"large":515,"small":521,"medium":527,"thumbnail":533},{"ext":204,"url":516,"hash":517,"mime":207,"name":518,"path":43,"size":519,"width":210,"height":211,"sizeInBytes":520},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ldc_acces_46bb31a533.webp","large_ldc_acces_46bb31a533","large_ldc-acces.webp",23.7,23704,{"ext":204,"url":522,"hash":523,"mime":207,"name":524,"path":43,"size":525,"width":218,"height":219,"sizeInBytes":526},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ldc_acces_46bb31a533.webp","small_ldc_acces_46bb31a533","small_ldc-acces.webp",9.91,9912,{"ext":204,"url":528,"hash":529,"mime":207,"name":530,"path":43,"size":531,"width":226,"height":227,"sizeInBytes":532},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ldc_acces_46bb31a533.webp","medium_ldc_acces_46bb31a533","medium_ldc-acces.webp",16.32,16320,{"ext":204,"url":534,"hash":535,"mime":207,"name":536,"path":43,"size":537,"width":234,"height":235,"sizeInBytes":538},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ldc_acces_46bb31a533.webp","thumbnail_ldc_acces_46bb31a533","thumbnail_ldc-acces.webp",4.36,4358,"ldc_acces_46bb31a533",50.31,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fldc_acces_46bb31a533.webp","2026-07-29T07:39:30.505Z","2026-07-29T07:39:30.506Z",{"id":244,"documentId":245,"name":246,"slug":247,"titrePage":248,"seoDescription":249,"createdAt":250,"updatedAt":251,"publishedAt":252,"locale":29,"contenu":545},[546,549,552,555,558,561,564,567,570,573,576,594,597,600],{"type":100,"children":547},[548],{"text":257,"type":104},{"type":115,"level":4,"children":550},[551],{"text":261,"type":104},{"type":100,"children":553},[554],{"text":265,"type":104},{"type":100,"children":556},[557],{"text":269,"type":104},{"type":115,"level":4,"children":559},[560],{"text":273,"type":104},{"type":100,"children":562},[563],{"text":277,"type":104},{"type":100,"children":565},[566],{"text":281,"type":104},{"type":115,"level":83,"children":568},[569],{"text":285,"type":104},{"type":100,"children":571},[572],{"text":289,"type":104},{"type":115,"level":4,"children":574},[575],{"text":293,"type":104},{"type":144,"format":145,"children":577},[578,582,586,590],{"type":148,"children":579},[580,581],{"bold":151,"text":299,"type":104},{"text":301,"type":104},{"type":148,"children":583},[584,585],{"bold":151,"text":305,"type":104},{"text":307,"type":104},{"type":148,"children":587},[588,589],{"bold":151,"text":311,"type":104},{"text":313,"type":104},{"type":148,"children":591},[592,593],{"bold":151,"text":317,"type":104},{"text":319,"type":104},{"type":115,"level":4,"children":595},[596],{"text":323,"type":104},{"type":100,"children":598},[599],{"text":327,"type":104},{"type":100,"children":601},[602,603,606],{"text":331,"type":104},{"url":333,"type":334,"children":604},[605],{"text":337,"type":104},{"text":339,"type":104},{"id":608,"documentId":609,"title":610,"slug":611,"description":612,"content":613,"createdAt":662,"updatedAt":663,"publishedAt":664,"locale":29,"datePublication":665,"coverImage":666,"category":701},222,"smu11j2qtksc9y28q4p6e9mo","Ligue 1 TV rights: the league becomes broadcaster","ligue-1-tv-rights-league-becomes-broadcaster","From 2026-27 all nine matches of a Ligue 1 round move to Ligue 1+, the league's own channel. A league that broadcasts itself has to find its own subscribers.",[614,618,622,626,630,634,638,642,646,650,654,658],{"type":100,"children":615},[616],{"text":617,"type":104},"From the 2026-27 season, Ligue 1 will have a single broadcaster, and that broadcaster belongs to the league. Ligue 1+, the channel launched by the LFP, takes all nine matches of a round after the contract giving beIN Sports the Saturday fixture was not renewed. French football stops being sold to broadcasters: it sells itself.",{"type":106,"children":619},[620],{"text":621,"type":104},"9 of 9 · every match of a Ligue 1 round on one service from 2026-27",{"type":100,"children":623},[624],{"text":625,"type":104},"The change looks industrial. It is commercial. A conventional broadcaster buys rights and files them inside a bundle that already exists: its subscribers are there before the match is. A league channel has no such base. Every subscriber has to be found, convinced and kept, one at a time.",{"type":115,"level":4,"children":627},[628],{"text":629,"type":104},"What the league can no longer borrow from anyone",{"type":100,"children":631},[632],{"text":633,"type":104},"Canal+, beIN and Amazon brought something other than money: an installed base, a sales force, a recruiting machine already proven on other content. In taking its rights back, the LFP takes back the acquisition burden that came with them — without the several million households on file that made it bearable.",{"type":100,"children":635},[636],{"text":637,"type":104},"Its own data does not help much here. A league knows its matchday crowd, its registered players, its shirt buyers. By construction it does not know the people who have never bought anything, and who are nonetheless where the subscribers have to come from.",{"type":115,"level":4,"children":639},[640],{"text":641,"type":104},"The questions fans ask before subscribing",{"type":100,"children":643},[644],{"text":645,"type":104},"That audience is not invisible. It shows up in what it searches for. “Where to watch Ligue 1”, “which channel shows Ligue 1”, “Ligue 1 subscription”: those queries exist, they can be counted, and they break down — by territory, by club, by point in the season.",{"type":100,"children":647},[648],{"text":649,"type":104},"They say three things no transactional database says. Where interest exceeds the subscriptions already sold. When the decision forms, which is not the same week everywhere. And which club the intent crystallises around, which drives the message as much as the media choice.",{"type":115,"level":4,"children":651},[652],{"text":653,"type":104},"A decision, not an observation",{"type":100,"children":655},[656],{"text":657,"type":104},"For a league turned broadcaster, the question is no longer “how many people watch us” but “where are the people who would watch us and cannot yet”. The first is measured afterwards. The second is measured beforehand, and it is the only one that lets an acquisition budget be argued.",{"type":100,"children":659},[660],{"text":661,"type":104},"The same reasoning governs the timing of offers, the territories to push first, the club to lead with in a given region. None of those trade-offs can be made on a national average.","2026-07-29T07:39:33.856Z","2026-08-13T10:39:55.739Z","2026-08-09T21:04:30.962Z","2026-07-29T07:39:28.331Z",{"id":667,"documentId":668,"name":669,"alternativeText":670,"caption":43,"focalPoint":43,"width":513,"height":210,"formats":671,"hash":696,"ext":204,"mime":207,"size":697,"url":698,"previewUrl":43,"provider":240,"provider_metadata":43,"createdAt":699,"updatedAt":699,"publishedAt":700},25,"iubtc7w8wu9ij4ksrkamqk4o","ligue1-diffuseur.webp","Stade de football vide éclairé par ses projecteurs, pelouse déserte en nocturne",{"large":672,"small":678,"medium":684,"thumbnail":690},{"ext":204,"url":673,"hash":674,"mime":207,"name":675,"path":43,"size":676,"width":210,"height":211,"sizeInBytes":677},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ligue1_diffuseur_44e2dbede7.webp","large_ligue1_diffuseur_44e2dbede7","large_ligue1-diffuseur.webp",46.43,46428,{"ext":204,"url":679,"hash":680,"mime":207,"name":681,"path":43,"size":682,"width":218,"height":219,"sizeInBytes":683},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ligue1_diffuseur_44e2dbede7.webp","small_ligue1_diffuseur_44e2dbede7","small_ligue1-diffuseur.webp",14.58,14580,{"ext":204,"url":685,"hash":686,"mime":207,"name":687,"path":43,"size":688,"width":226,"height":227,"sizeInBytes":689},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ligue1_diffuseur_44e2dbede7.webp","medium_ligue1_diffuseur_44e2dbede7","medium_ligue1-diffuseur.webp",29.26,29264,{"ext":204,"url":691,"hash":692,"mime":207,"name":693,"path":43,"size":694,"width":234,"height":235,"sizeInBytes":695},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ligue1_diffuseur_44e2dbede7.webp","thumbnail_ligue1_diffuseur_44e2dbede7","thumbnail_ligue1-diffuseur.webp",4.25,4252,"ligue1_diffuseur_44e2dbede7",113.52,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fligue1_diffuseur_44e2dbede7.webp","2026-07-29T07:39:29.725Z","2026-07-29T07:39:29.726Z",{"id":244,"documentId":245,"name":246,"slug":247,"titrePage":248,"seoDescription":249,"createdAt":250,"updatedAt":251,"publishedAt":252,"locale":29,"contenu":702},[703,706,709,712,715,718,721,724,727,730,733,751,754,757],{"type":100,"children":704},[705],{"text":257,"type":104},{"type":115,"level":4,"children":707},[708],{"text":261,"type":104},{"type":100,"children":710},[711],{"text":265,"type":104},{"type":100,"children":713},[714],{"text":269,"type":104},{"type":115,"level":4,"children":716},[717],{"text":273,"type":104},{"type":100,"children":719},[720],{"text":277,"type":104},{"type":100,"children":722},[723],{"text":281,"type":104},{"type":115,"level":83,"children":725},[726],{"text":285,"type":104},{"type":100,"children":728},[729],{"text":289,"type":104},{"type":115,"level":4,"children":731},[732],{"text":293,"type":104},{"type":144,"format":145,"children":734},[735,739,743,747],{"type":148,"children":736},[737,738],{"bold":151,"text":299,"type":104},{"text":301,"type":104},{"type":148,"children":740},[741,742],{"bold":151,"text":305,"type":104},{"text":307,"type":104},{"type":148,"children":744},[745,746],{"bold":151,"text":311,"type":104},{"text":313,"type":104},{"type":148,"children":748},[749,750],{"bold":151,"text":317,"type":104},{"text":319,"type":104},{"type":115,"level":4,"children":752},[753],{"text":323,"type":104},{"type":100,"children":755},[756],{"text":327,"type":104},{"type":100,"children":758},[759,760,763],{"text":331,"type":104},{"url":333,"type":334,"children":761},[762],{"text":337,"type":104},{"text":339,"type":104},{"id":765,"documentId":766,"title":767,"slug":768,"description":769,"content":770,"createdAt":847,"updatedAt":848,"publishedAt":849,"locale":29,"datePublication":850,"coverImage":851,"category":886},218,"k84xn4e6hn9c4qdf1ojj39t8","Messi effect: MLS subscriptions more than doubled","messi-effect-invisible-demand-north-america","MLS Season Pass had under a million subscribers before Messi’s debut. It passed two million within the season. Demand was not created: it became visible.",[771,775,779,783,787,791,795,799,803,807,811,815,835,839,843],{"type":100,"children":772},[773],{"text":774,"type":104},"When Lionel Messi joined Inter Miami, audiences soared and the market discovered North America’s appetite for football. The story that took hold was one of demand created by a signing. That story is wrong, and the error it induces is expensive.",{"type":106,"children":776},[777],{"text":778,"type":104},"×2 · MLS Season Pass subscribers between Messi’s debut and the end of the season.",{"type":100,"children":780},[781],{"text":782,"type":104},"What the Messi effect produced was not new demand: it was the revelation of pre-existing demand. The service had under a million subscribers before his July debut; it passed two million by the end of the season. A population that size does not form in a few weeks: it was waiting for a reason to pay.",{"type":115,"level":4,"children":784},[785],{"text":786,"type":104},"Why that demand was invisible",{"type":100,"children":788},[789],{"text":790,"type":104},"It was invisible because the measurement instruments in use could not see it. Television ratings measure those who watch an existing offer; ticketing measures those with access to a stadium; CRM databases measure those who have already bought. All three share the same blind spot: they only count audiences already served.",{"type":100,"children":792},[793],{"text":794,"type":104},"A community following a foreign league, in a language that is not the market’s, with no dedicated local broadcaster, appears in none of these indicators. It exists nonetheless, it searches, it comments, and it waits for an offer.",{"type":100,"children":796},[797],{"text":798,"type":104},"Search signals capture exactly that population: they record interest independently of whether an offer exists. This is what makes them useful where transactional data is silent: that is, precisely in developing markets.",{"type":115,"level":4,"children":800},[801],{"text":802,"type":104},"The price of discovering late",{"type":100,"children":804},[805],{"text":806,"type":104},"Discovering a market after its revealing event carries a mechanical cost. Broadcast rights are renegotiated upward, partnerships are signed at peak price, sponsorship inventory becomes scarce. Whoever arrives afterwards pays for the information the market has since absorbed.",{"type":100,"children":808},[809],{"text":810,"type":104},"Holding the map beforehand allows three things: securing positions at pre-peak prices, calibrating an offer while demand is still unserved, and negotiating with knowledge of what is actually being sold.",{"type":115,"level":4,"children":812},[813],{"text":814,"type":104},"What this means in practice",{"type":144,"format":145,"children":816},[817,823,829],{"type":148,"children":818},[819,821],{"bold":151,"text":820,"type":104},"For a league. ",{"text":822,"type":104},"Identify unconverted audience pools before investing in international development, rather than following already-hot markets where competition is entrenched.",{"type":148,"children":824},[825,827],{"bold":151,"text":826,"type":104},"For a broadcaster. ",{"text":828,"type":104},"Assess a competition’s latent demand in your territory before the tender, not after observing a competitor’s ratings.",{"type":148,"children":830},[831,833],{"bold":151,"text":832,"type":104},"For a brand. ",{"text":834,"type":104},"Spot the communities already following a sport without being addressed: these are the activations with the best ratio of cost to useful reach.",{"type":115,"level":83,"children":836},[837],{"text":838,"type":104},"The general rule",{"type":100,"children":840},[841],{"text":842,"type":104},"A spectacular event almost never creates demand from nothing. It makes visible and monetisable a demand that was already present. The strategic question is therefore not “how do we react to the Messi effect?” but “which latent demands, invisible in our dashboards today, are waiting for their own trigger?”.",{"type":100,"children":844},[845],{"text":846,"type":104},"That is the question Noyzee equips, by measuring interest where it is expressed before an offer exists to capture it.","2026-07-27T12:03:45.943Z","2026-08-13T10:39:54.045Z","2026-08-09T21:04:29.947Z","2026-07-25T17:19:55.722Z",{"id":852,"documentId":853,"name":854,"alternativeText":855,"caption":43,"focalPoint":43,"width":200,"height":201,"formats":856,"hash":881,"ext":204,"mime":207,"size":882,"url":883,"previewUrl":43,"provider":240,"provider_metadata":43,"createdAt":884,"updatedAt":884,"publishedAt":885},12,"dpbx9506up5b3v26j5xwhwtt","effet-messi.webp","Vue large de tribunes pleines dans un stade de football en nocturne",{"large":857,"small":863,"medium":869,"thumbnail":875},{"ext":204,"url":858,"hash":859,"mime":207,"name":860,"path":43,"size":861,"width":210,"height":211,"sizeInBytes":862},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_effet_messi_ea759d2627.webp","large_effet_messi_ea759d2627","large_effet-messi.webp",83.31,83314,{"ext":204,"url":864,"hash":865,"mime":207,"name":866,"path":43,"size":867,"width":218,"height":219,"sizeInBytes":868},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_effet_messi_ea759d2627.webp","small_effet_messi_ea759d2627","small_effet-messi.webp",27.85,27848,{"ext":204,"url":870,"hash":871,"mime":207,"name":872,"path":43,"size":873,"width":226,"height":227,"sizeInBytes":874},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_effet_messi_ea759d2627.webp","medium_effet_messi_ea759d2627","medium_effet-messi.webp",54.56,54556,{"ext":204,"url":876,"hash":877,"mime":207,"name":878,"path":43,"size":879,"width":234,"height":235,"sizeInBytes":880},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_effet_messi_ea759d2627.webp","thumbnail_effet_messi_ea759d2627","thumbnail_effet-messi.webp",8.16,8164,"effet_messi_ea759d2627",128.75,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Feffet_messi_ea759d2627.webp","2026-07-25T20:16:47.160Z","2026-07-25T20:16:47.161Z",{"id":244,"documentId":245,"name":246,"slug":247,"titrePage":248,"seoDescription":249,"createdAt":250,"updatedAt":251,"publishedAt":252,"locale":29,"contenu":887},[888,891,894,897,900,903,906,909,912,915,918,936,939,942],{"type":100,"children":889},[890],{"text":257,"type":104},{"type":115,"level":4,"children":892},[893],{"text":261,"type":104},{"type":100,"children":895},[896],{"text":265,"type":104},{"type":100,"children":898},[899],{"text":269,"type":104},{"type":115,"level":4,"children":901},[902],{"text":273,"type":104},{"type":100,"children":904},[905],{"text":277,"type":104},{"type":100,"children":907},[908],{"text":281,"type":104},{"type":115,"level":83,"children":910},[911],{"text":285,"type":104},{"type":100,"children":913},[914],{"text":289,"type":104},{"type":115,"level":4,"children":916},[917],{"text":293,"type":104},{"type":144,"format":145,"children":919},[920,924,928,932],{"type":148,"children":921},[922,923],{"bold":151,"text":299,"type":104},{"text":301,"type":104},{"type":148,"children":925},[926,927],{"bold":151,"text":305,"type":104},{"text":307,"type":104},{"type":148,"children":929},[930,931],{"bold":151,"text":311,"type":104},{"text":313,"type":104},{"type":148,"children":933},[934,935],{"bold":151,"text":317,"type":104},{"text":319,"type":104},{"type":115,"level":4,"children":937},[938],{"text":323,"type":104},{"type":100,"children":940},[941],{"text":327,"type":104},{"type":100,"children":943},[944,945,948],{"text":331,"type":104},{"url":333,"type":334,"children":946},[947],{"text":337,"type":104},{"text":339,"type":104}]