[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"company":3,"site-settings-en":30,"legal-nav-en":65,"article-esports-world-cup-paris-175000-tickets":92,"related-esports-world-cup-paris-175000-tickets":613},{"id":4,"documentId":5,"denomination":6,"formeJuridique":7,"capitalSocial":8,"adresse":9,"codePostal":10,"ville":11,"pays":12,"siren":13,"rcs":8,"tvaIntracommunautaire":14,"directeurPublication":6,"emailContact":15,"emailRgpd":8,"telephone":8,"linkedinUrl":16,"hebergeurNom":17,"hebergeurAdresse":18,"hebergeurRegion":19,"fournisseurEmail":20,"dpoNom":8,"createdAt":21,"updatedAt":22,"publishedAt":23,"nomCommercial":24,"siret":25,"codeApe":26,"directeurRole":27,"directeurBio":28,"directeurLinkedin":29},1,"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",{"id":31,"documentId":32,"navSolution":33,"navProcess":34,"navCasUsage":35,"navBlog":36,"navCta":37,"footerBaseline":38,"footerLieu":39,"footerGererCookies":40,"blogTitre":41,"blogSeoDescription":42,"blogFiltreTous":43,"blogVide":44,"articleCtaTitre":45,"articleCtaDescription":46,"articleCtaBouton":37,"cookiesTitre":47,"cookiesTexte":48,"cookiesToutAccepter":49,"cookiesToutRefuser":50,"cookiesPersonnaliser":51,"cookiesEnSavoirPlus":52,"createdAt":53,"updatedAt":54,"publishedAt":55,"locale":56,"demoTitre":37,"demoIntro":57,"demoSeoDescription":58,"demoBouton":59,"demoSucces":60,"demoErreur":61,"demoMentionRgpd":62,"referencesEyebrow":63,"referencesTitre":64},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[66,72,78,85],{"id":67,"documentId":68,"title":69,"slug":70,"ordre":4,"cle":71},67,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice","mentions-legales",{"id":73,"documentId":74,"title":75,"slug":76,"ordre":31,"cle":77},68,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":79,"documentId":80,"title":81,"slug":82,"ordre":83,"cle":84},69,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":86,"documentId":87,"title":88,"slug":89,"ordre":90,"cle":91},70,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":93,"documentId":94,"title":95,"slug":96,"description":97,"content":98,"createdAt":198,"updatedAt":199,"publishedAt":200,"locale":56,"datePublication":201,"coverImage":202,"category":250,"localizations":474,"faq":574,"sources":591},320,"tj89u8ctjl9o335uviv6gcci","Esports World Cup Paris: 175,000 tickets and a venue too small","esports-world-cup-paris-175000-tickets","The Esports World Cup claims 175,000 tickets sold in Paris, up from 90,000 in Riyadh, and had to move its CS2 final. Demand discovered at the box office.",[99,105,109,114,118,122,127,131,135,159,163,167,179,190,194],{"type":100,"children":101},"paragraph",[102],{"text":103,"type":104},"The Esports World Cup claims 175,000 tickets sold for its 2026 edition, the first held outside Saudi Arabia, staged in Paris over seven weeks until 23 August. The last edition in Riyadh sold 90,000. In late July, the organiser moved the Counter-Strike 2 final from Paris Expo Porte de Versailles to the Accor Arena: tickets for the final day had sold out.","text",{"type":100,"children":106},[107],{"text":108,"type":104},"The success is real. So is the way it was discovered: at the box office, after sales opened, when the only remaining option was a bigger room.",{"type":110,"level":31,"children":111},"heading",[112],{"text":113,"type":104},"A timeline that left no room to measure",{"type":100,"children":115},[116],{"text":117,"type":104},"The move from Riyadh to Paris was announced on 20 May 2026. Ticketing opened on 29 May. On 8 July, the organiser announced 100,000 tickets sold. On 28 July, it announced that the 23 August final would move to the Accor Arena, with existing tickets transferred automatically.",{"type":100,"children":119},[120],{"text":121,"type":104},"Between the announcement and the first match there were a few weeks. Enough to sell, not enough to investigate. Capacities were set on assumptions, then corrected by sales.",{"type":123,"children":124},"quote",[125],{"text":126,"type":104},"175,000 tickets · claimed in Paris, against 90,000 at the last edition in Riyadh",{"type":110,"level":31,"children":128},[129],{"text":130,"type":104},"Esports World Cup Paris: what search showed before tickets went on sale",{"type":100,"children":132},[133],{"text":134,"type":104},"Demand is not born on the day sales open. In esports it leaves traces online well before: an audience that follows competitions on stream looks up dates, venues and prices before committing. Three readings were available from 20 May.",{"type":136,"format":137,"children":138},"list","unordered",[139,147,153],{"type":140,"children":141},"list-item",[142,145],{"bold":143,"text":144,"type":104},true,"Home cities.",{"text":146,"type":104}," The geography of event-related searches separates a Paris audience, coming for a day, from fans in the rest of France or abroad, who need to travel and find a bed. The two do not fill the same venue at the same time.",{"type":140,"children":148},[149,151],{"bold":143,"text":150,"type":104},"Ticket and accommodation queries.",{"text":152,"type":104}," A ticket search tied to a final's date, or a hotel search near Porte de Versailles, signals purchase intent. Their relative volume, game by game, shows which days are heading for a sell-out.",{"type":140,"children":154},[155,157],{"bold":143,"text":156,"type":104},"The games.",{"text":158,"type":104}," According to the review published by Sud Radio, attendance was uneven across games. That unevenness was readable upstream: each game has its own audience and its own geography. Sizing a multi-game event on an average under-equips the most wanted days and over-equips the rest.",{"type":100,"children":160},[161],{"text":162,"type":104},"None of these readings yields a ticket count. They yield a ranking: which days, which games, which audiences outweigh the others. That is what a venue decision needs.",{"type":110,"level":31,"children":164},[165],{"text":166,"type":104},"Ticket sales and viewership measure different things",{"type":100,"children":168},[169,171,177],{"text":170,"type":104},"The organiser also claims 850 million viewers across platforms and 440 million hours watched. Those figures measure exposure, free and remote. The 175,000 tickets measure a paid act that requires travel. The first does not predict the second, any more than it did at the ",{"url":172,"type":173,"children":174},"\u002Fen\u002Fblog\u002Frecalibrating-stated-intent-forecast-world-cup-2026","link",[175],{"text":176,"type":104},"2026 World Cup, where stated intent and observed audience could not be compared",{"text":178,"type":104},".",{"type":100,"children":180},[181,183,188],{"text":182,"type":104},"Search sits between the two: more committed than watching, earlier than buying. That is what ",{"url":184,"type":173,"children":185},"\u002Fen\u002Fblog\u002Fsearch-intent-versus-stated-preference",[186],{"text":187,"type":104},"sets it apart from what audiences say",{"text":189,"type":104},", and what makes it useful for sizing.",{"type":110,"level":31,"children":191},[192],{"text":193,"type":104},"What it changes for an organiser",{"type":100,"children":195},[196],{"text":197,"type":104},"For an esports event organiser, the concrete decision is to set the capacity and the venue for each day before ticketing opens, from searches by game and by home city, rather than correcting them once sales saturate. A final moved late costs a logistics overhaul, a ticket transfer and, most likely, buyers lost between the sell-out and the announcement. The same reading then informs pricing for the most wanted days and the share of tickets held for fans who have to travel.","2026-10-04T21:35:31.658Z","2026-10-04T21:35:32.192Z","2026-10-04T21:35:32.241Z","2026-10-04T07:00:00.000Z",{"id":203,"documentId":204,"name":205,"alternativeText":206,"caption":8,"focalPoint":8,"width":207,"height":208,"formats":209,"hash":244,"ext":211,"mime":214,"size":245,"url":246,"previewUrl":8,"provider":247,"provider_metadata":8,"createdAt":248,"updatedAt":248,"publishedAt":249},28,"uxcnlw4gq7zqockc9dkjt9m0","esports-world-cup-paris-175000-billets.webp","Façade d'une salle omnisports pavoisée aux couleurs d'un tournoi e-sport, sous un ciel bleu",1280,800,{"large":210,"small":220,"medium":228,"thumbnail":236},{"ext":211,"url":212,"hash":213,"mime":214,"name":215,"path":8,"size":216,"width":217,"height":218,"sizeInBytes":219},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_esports_world_cup_paris_175000_billets_abcd2ba065.webp","large_esports_world_cup_paris_175000_billets_abcd2ba065","image\u002Fwebp","large_esports-world-cup-paris-175000-billets.webp",53.03,1000,625,53026,{"ext":211,"url":221,"hash":222,"mime":214,"name":223,"path":8,"size":224,"width":225,"height":226,"sizeInBytes":227},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_esports_world_cup_paris_175000_billets_abcd2ba065.webp","small_esports_world_cup_paris_175000_billets_abcd2ba065","small_esports-world-cup-paris-175000-billets.webp",15.23,500,312,15228,{"ext":211,"url":229,"hash":230,"mime":214,"name":231,"path":8,"size":232,"width":233,"height":234,"sizeInBytes":235},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_esports_world_cup_paris_175000_billets_abcd2ba065.webp","medium_esports_world_cup_paris_175000_billets_abcd2ba065","medium_esports-world-cup-paris-175000-billets.webp",31.55,750,469,31548,{"ext":211,"url":237,"hash":238,"mime":214,"name":239,"path":8,"size":240,"width":241,"height":242,"sizeInBytes":243},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_esports_world_cup_paris_175000_billets_abcd2ba065.webp","thumbnail_esports_world_cup_paris_175000_billets_abcd2ba065","thumbnail_esports-world-cup-paris-175000-billets.webp",4.73,245,153,4728,"esports_world_cup_paris_175000_billets_abcd2ba065",98.57,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fesports_world_cup_paris_175000_billets_abcd2ba065.webp","strapi-provider-upload-azure-storage","2026-10-04T21:35:31.159Z","2026-10-04T21:35:31.160Z",{"id":251,"documentId":252,"name":253,"slug":254,"titrePage":255,"seoDescription":256,"createdAt":257,"updatedAt":257,"publishedAt":258,"locale":56,"contenu":259},10,"hrzueq8o9bj02c33ylx2rnjr","Esports","esports","Esports viewership versus demand: what the numbers leave out","Esports is where demand reads most clearly: its audience searches online before buying a ticket or opening a stream. What viewership figures do not tell you.","2026-10-04T21:35:22.054Z","2026-10-04T21:35:21.996Z",[260,264,268,272,276,280,284,288,292,296,300,304,308,312,316,320,324,328,353,371,375,379,383,387,391,395,399,403,407,417,421,425,429,433,437,441,445,449,466,470],{"type":100,"children":261},[262],{"text":263,"type":104},"Esports is organised competitive video gaming, played by professionals within teams, in leagues and tournaments, and followed by an audience online and in arenas. It is also the part of the sports business where demand reads most clearly: its audience is born online, informs itself online and searches online before buying a ticket or opening a stream. This page sets out what the usual esports metrics count, what they leave out, and what observed demand lets you decide.",{"type":110,"level":31,"children":265},[266],{"text":267,"type":104},"Why esports is where demand reads most clearly",{"type":100,"children":269},[270],{"text":271,"type":104},"In most sports, part of demand flows through channels that leave few traces: the habit of going to the ground, the family TV subscription, the local club. In esports, that offline base is thin. A fan discovers a game online, follows a team online, watches its matches on a streaming platform and plans online to go and see it play.",{"type":100,"children":273},[274],{"text":275,"type":104},"Every step produces searches: a match time, the platform carrying it, the creator commentating it, a ticket price, a hotel near the venue. Those searches come before the act. They are addressed to no one, which sets them apart from a survey answer. They are dated and located, which sets them apart from an aggregated audience.",{"type":100,"children":277},[278],{"text":279,"type":104},"The result is an audience whose intent is largely observable. A football season-ticket holder searches little: they know the ground, the channel and the kick-off. An esports fan, however loyal, searches for every match time, because schedules change from one competition to the next and from one time zone to another.",{"type":110,"level":31,"children":281},[282],{"text":283,"type":104},"Esports viewership: what the dominant metrics measure",{"type":100,"children":285},[286],{"text":287,"type":104},"The esports economy is told through three indicators. All three are useful. None measures demand.",{"type":110,"level":83,"children":289},[290],{"text":291,"type":104},"Peak viewers",{"type":100,"children":293},[294],{"text":295,"type":104},"Peak viewers is the highest number of people watching a match or tournament broadcast at the same moment, across all platforms. It measures an instant, usually the end of a final. It says nothing about how many people tried to watch, how many stayed, or where they came from. It rewards format and time slot as much as interest. We look at what peak viewers do not measure.",{"type":110,"level":83,"children":297},[298],{"text":299,"type":104},"Hours watched",{"type":100,"children":301},[302],{"text":303,"type":104},"Hours watched is the total time all viewers spent in front of a broadcast. It accumulates: a long tournament carried on many channels mechanically produces more of it than a short event. It describes the supply of content as much as the audience's appetite.",{"type":110,"level":83,"children":305},[306],{"text":307,"type":104},"Co-streaming",{"type":100,"children":309},[310],{"text":311,"type":104},"Co-streaming is the live rebroadcast of a competition by content creators on their own channels, with their own commentary. It widens reach, but it blends two audiences: people who came for the competition and people who came for the creator. Viewership driven by co-streaming says little about demand for a team or a game, as the audience for a T1 versus Karmine Corp match shows.",{"type":100,"children":313},[314],{"text":315,"type":104},"All three indicators count exposure: how many people, and how long they spent in front of a screen. Exposure can be bought, scheduled and added up across channels. The 2026 Esports World Cup is a case in point: the organiser claims 850 million viewers across platforms and 440 million hours watched, against 175,000 tickets sold in Paris. Both series can be accurate at once. They do not measure the same thing.",{"type":110,"level":31,"children":317},[318],{"text":319,"type":104},"Esports demand: what searches reveal before the act",{"type":100,"children":321},[322],{"text":323,"type":104},"Esports demand is the set of intentions an audience expresses before a committed act: buying a ticket, subscribing, travelling, buying a jersey, following a team. It shows in searches, because they precede those acts and carry their context: a place, a date, a game.",{"type":100,"children":325},[326],{"text":327,"type":104},"Four families of searches are enough to describe it.",{"type":136,"format":137,"children":329},[330,336,342,348],{"type":140,"children":331},[332,334],{"bold":143,"text":333,"type":104},"Match times and where to watch.",{"text":335,"type":104}," What time a team plays, where to stream a final. They show who wants to follow a specific competition, and from which time zone. See schedule searches around Worlds 2026.",{"type":140,"children":337},[338,340],{"bold":143,"text":339,"type":104},"Tickets and accommodation.",{"text":341,"type":104}," They signal an intention to travel, with a date and a destination. This is the most committed form of demand, and the most useful for sizing an event.",{"type":140,"children":343},[344,346],{"bold":143,"text":345,"type":104},"Games and teams.",{"text":347,"type":104}," Their relative volume shows which title, which organisation and which player carry interest, regardless of the exposure they are given.",{"type":140,"children":349},[350,351],{"bold":143,"text":144,"type":104},{"text":352,"type":104}," The geography of searches locates the audience: a capital, mid-sized cities, neighbouring countries. It is what viewership figures lack most.",{"type":100,"children":354},[355,357,362,364,369],{"text":356,"type":104},"These signals replace neither ticketing nor viewership. They come before both, at a point when the venue, the date, the price or the partnership can still change. The ",{"url":358,"type":173,"children":359},"\u002Fen\u002Fblog\u002Fesports-world-cup-paris-175000-tickets",[360],{"text":361,"type":104},"Esports World Cup in Paris",{"text":363,"type":104},", whose Counter-Strike 2 final had to change venue because tickets sold out, shows the cost of discovering demand at the box office. The notion of a signal is covered in the ",{"url":365,"type":173,"children":366},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[367],{"text":368,"type":104},"Signals",{"text":370,"type":104}," category.",{"type":110,"level":31,"children":372},[373],{"text":374,"type":104},"Who decides, and with what reading",{"type":100,"children":376},[377],{"text":378,"type":104},"Esports brings together decision-makers with different interests. Each has a question that observed demand answers better than exposure.",{"type":110,"level":83,"children":380},[381],{"text":382,"type":104},"Esports organisations",{"type":100,"children":384},[385],{"text":386,"type":104},"Organisations such as Karmine Corp or Team Vitality live off their community: event ticketing, merchandise, partnerships. Their question is where their audience actually is, beyond the people commenting on every match. The geography of searches tied to an organisation shows the cities where a fan event, a tour or a pop-up store would find its public.",{"type":110,"level":83,"children":388},[389],{"text":390,"type":104},"Game publishers",{"type":100,"children":392},[393],{"text":394,"type":104},"Publishers such as Riot Games run the competitions for their own games. They choose host cities for finals, time slots for regional leagues, the structure of circuits. Searches by territory and time zone show where demand outstrips the supply of live events.",{"type":110,"level":83,"children":396},[397],{"text":398,"type":104},"Event organisers",{"type":100,"children":400},[401],{"text":402,"type":104},"An organiser like the Esports World Cup sets capacities, venues and prices before knowing its sales. Demand by game, by day and by home city is the data that allows sizing before ticketing opens, rather than correcting afterwards.",{"type":110,"level":83,"children":404},[405],{"text":406,"type":104},"Non-endemic brands",{"type":100,"children":408},[409,411,416],{"text":410,"type":104},"A non-endemic brand is one whose business has no direct link to video games: banking, automotive, food, insurance. It enters esports to reach a young audience it struggles to reach elsewhere. Its question is not the size of the audience, but the density of its target within that audience and the association it can build there. See esports sponsorship for non-endemic brands and, for choosing territory and timing, the ",{"url":412,"type":173,"children":413},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[414],{"text":415,"type":104},"Activation",{"text":370,"type":104},{"type":110,"level":83,"children":418},[419],{"text":420,"type":104},"Broadcasters and platforms",{"type":100,"children":422},[423],{"text":424,"type":104},"Broadcasters and streaming platforms trade off exclusive rights against co-streaming, reach against control. Demand separates the attention captured by a competition from the attention captured by the creators commentating it. The final edition of ZEvent shows what live attention does, and does not, say about lasting interest.",{"type":110,"level":83,"children":426},[427],{"text":428,"type":104},"Federations and governing bodies",{"type":100,"children":430},[431],{"text":432,"type":104},"Bodies such as France Esports campaign for the recognition of the discipline with public authorities and the sports movement. They often rely on stated-preference surveys. Observed demand gives them a verifiable complement that does not depend on a question put to a panel. Esports' place in the Olympic movement raises the same question: on 30 October 2025 the IOC and Saudi Arabia ended the twelve-year partnership that was to stage the Olympic Esports Games. We analyse what that cancellation says about demand.",{"type":110,"level":83,"children":434},[435],{"text":436,"type":104},"Host cities and regions",{"type":100,"children":438},[439],{"text":440,"type":104},"A city or region hosting an esports event invests in a venue, logistics and an image. Its question is about spillover: who will come, from where, and for how long. Accommodation and transport searches tied to an event give a first estimate before attendance figures exist, and allow several candidate events to be compared.",{"type":110,"level":31,"children":442},[443],{"text":444,"type":104},"The limits of reading demand through search",{"type":100,"children":446},[447],{"text":448,"type":104},"Search does not see everything. Part of the esports audience gets its information directly from social networks, community servers or streaming platforms, without going through a search engine. In some markets the dominant engines are not the ones used in Europe, which means adapting the source.",{"type":100,"children":450},[451,453,458,460,465],{"text":452,"type":104},"A search is also an intention, not a purchase. A gap between two territories or two games is a ranking, not a sales forecast. Presenting it that way, rather than as an expected ticket count, is what makes it defensible in a review. These rules are set out in the ",{"url":454,"type":173,"children":455},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology",[456],{"text":457,"type":104},"Methodology",{"text":459,"type":104}," category, and quantified sports business cases in the ",{"url":461,"type":173,"children":462},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[463],{"text":464,"type":104},"Analysis",{"text":370,"type":104},{"type":110,"level":31,"children":467},[468],{"text":469,"type":104},"Where to start",{"type":100,"children":471},[472],{"text":473,"type":104},"A first reading of esports demand fits in three questions: which game or team carries my audience's interest, where that audience is, and when it searches. The answers often change the choice of a venue, a city or a partnership before ticketing or viewership would, later and at greater cost.",[475],{"id":476,"documentId":94,"title":477,"slug":478,"description":479,"content":480,"createdAt":570,"updatedAt":571,"publishedAt":572,"locale":573,"datePublication":201},319,"Esports World Cup Paris : 175 000 billets, une salle trop petite","esports-world-cup-paris-175000-billets","L'Esports World Cup revendique 175 000 billets à Paris, contre 90 000 à Riyad, et a dû changer de salle pour sa finale. Une demande découverte au guichet.",[481,485,489,493,497,501,505,509,513,533,537,541,551,562,566],{"type":100,"children":482},[483],{"text":484,"type":104},"L'Esports World Cup revendique 175 000 billets vendus pour son édition 2026, la première organisée hors d'Arabie saoudite, à Paris pendant sept semaines jusqu'au 23 août. La dernière édition à Riyad en avait vendu 90 000. Fin juillet, l'organisateur a déplacé la finale de Counter-Strike 2 de Paris Expo Porte de Versailles vers l'Accor Arena : la billetterie de la journée finale était saturée.",{"type":100,"children":486},[487],{"text":488,"type":104},"Le succès est réel. La façon dont il a été constaté l'est aussi : au guichet, après l'ouverture des ventes, quand il ne restait plus qu'à changer de salle.",{"type":110,"level":31,"children":490},[491],{"text":492,"type":104},"Un calendrier qui ne laissait pas le temps de mesurer",{"type":100,"children":494},[495],{"text":496,"type":104},"Le déménagement de Riyad à Paris a été annoncé le 20 mai 2026. La billetterie a ouvert le 29 mai. Le 8 juillet, l'organisateur annonçait 100 000 billets vendus. Le 28 juillet, il annonçait le transfert de la finale du 23 août vers l'Accor Arena, les billets déjà achetés étant reportés automatiquement.",{"type":100,"children":498},[499],{"text":500,"type":104},"Entre l'annonce et le début de la compétition, il restait quelques semaines. Assez pour vendre, pas pour enquêter. Les jauges ont été fixées sur des hypothèses, puis corrigées par les ventes.",{"type":123,"children":502},[503],{"text":504,"type":104},"175 000 billets · revendiqués à Paris, contre 90 000 lors de la dernière édition à Riyad",{"type":110,"level":31,"children":506},[507],{"text":508,"type":104},"Esports World Cup Paris : ce que la recherche montrait avant la billetterie",{"type":100,"children":510},[511],{"text":512,"type":104},"Une demande ne naît pas le jour où les ventes ouvrent. En e-sport, elle laisse des traces en ligne bien avant : un public qui suit les compétitions en stream cherche les dates, les lieux et les prix avant de s'engager. Trois lectures étaient possibles dès le 20 mai.",{"type":136,"format":137,"children":514},[515,521,527],{"type":140,"children":516},[517,519],{"bold":143,"text":518,"type":104},"Les villes d'origine.",{"text":520,"type":104}," La géographie des recherches liées à l'événement distingue un public parisien, qui vient pour une journée, d'un public de province ou de l'étranger, qui doit se déplacer et se loger. Les deux ne remplissent pas la même salle au même moment.",{"type":140,"children":522},[523,525],{"bold":143,"text":524,"type":104},"Les requêtes de billets et d'hébergement.",{"text":526,"type":104}," Une recherche de billet associée à une date de finale, ou une recherche d'hôtel près de la Porte de Versailles, signale une intention d'achat. Leur volume relatif, jeu par jeu, indique quelles journées risquent la saturation.",{"type":140,"children":528},[529,531],{"bold":143,"text":530,"type":104},"Les jeux.",{"text":532,"type":104}," D'après le bilan publié par Sud Radio, la fréquentation a été inégale selon les jeux. Cette inégalité se lisait en amont : chaque jeu a son public et sa géographie. Dimensionner un événement multi-jeux sur une moyenne revient à sous-équiper les journées les plus demandées et à suréquiper les autres.",{"type":100,"children":534},[535],{"text":536,"type":104},"Aucune de ces lectures ne donne un nombre de billets. Elles donnent un ordre : quelles journées, quels jeux, quels publics dépassent les autres. C'est ce dont une décision de salle a besoin.",{"type":110,"level":31,"children":538},[539],{"text":540,"type":104},"Billetterie et audience ne mesurent pas la même chose",{"type":100,"children":542},[543,545,550],{"text":544,"type":104},"L'organisateur revendique aussi 850 millions de spectateurs sur les plateformes et 440 millions d'heures visionnées. Ces chiffres mesurent une exposition, gratuite et à distance. Les 175 000 billets mesurent un acte payant, qui suppose un déplacement. Le premier ne prédit pas le second, pas plus qu'au ",{"url":546,"type":173,"children":547},"\u002Fblog\u002Frecaler-prevision-declarative-mondial-2026",[548],{"text":549,"type":104},"Mondial 2026, où intention déclarée et audience observée ne se comparaient pas",{"text":178,"type":104},{"type":100,"children":552},[553,555,560],{"text":554,"type":104},"La recherche se situe entre les deux : plus engageante qu'un visionnage, antérieure à l'achat. C'est ce qui la ",{"url":556,"type":173,"children":557},"\u002Fblog\u002Fintention-recherche-vs-declaratif",[558],{"text":559,"type":104},"distingue de ce que les publics déclarent",{"text":561,"type":104},", et ce qui la rend utile pour dimensionner.",{"type":110,"level":31,"children":563},[564],{"text":565,"type":104},"Ce que ça change pour un organisateur",{"type":100,"children":567},[568],{"text":569,"type":104},"Pour un organisateur d'événement e-sport, la décision concrète est de fixer la jauge et la salle de chaque journée avant l'ouverture des ventes, à partir des recherches par jeu et par ville d'origine, plutôt que de les corriger quand la billetterie sature. Une finale déplacée tard coûte une réorganisation logistique, un transfert de billets et, sans doute, des acheteurs perdus entre la saturation et l'annonce. La même lecture sert ensuite à fixer le prix des journées les plus demandées et la part de billets réservée au public qui doit voyager.","2026-10-04T21:35:31.422Z","2026-10-04T21:35:31.869Z","2026-10-04T21:35:31.908Z","fr",[575,579,583,587],{"id":576,"question":577,"reponse":578},477,"How many tickets did the Esports World Cup sell in Paris?","The organiser claims 175,000 tickets sold for the competitions of the 2026 edition, held in Paris until 23 August. According to the same review, the last edition in Riyadh sold 90,000.",{"id":580,"question":581,"reponse":582},478,"Why was the Counter-Strike 2 final moved to the Accor Arena?","Because tickets for the final day at Paris Expo Porte de Versailles had sold out. On 28 July 2026 the organiser announced that the 23 August final would move to the Accor Arena, with tickets already bought transferred automatically.",{"id":584,"question":585,"reponse":586},479,"Why did the 2026 Esports World Cup leave Riyadh for Paris?","The move was announced on 20 May 2026, citing regional unrest in the Middle East and the safety of players and visitors. It was the first edition held outside Saudi Arabia.",{"id":588,"question":589,"reponse":590},480,"How can you anticipate ticket demand for an esports event?","By watching searches before sales open: volume by game, the home cities of searchers, queries combining tickets, dates and accommodation. These signals do not give a ticket count, but they rank days and audiences by level of demand, which is enough to choose a venue.",[592,597,601,605,609],{"id":593,"libelle":594,"url":595,"date":596},400,"Esports World Cup 2026 review: 175,000 tickets sold against 90,000 in Riyadh, 850 million viewers and 440 million hours watched claimed, attendance uneven across games, Sud Radio","https:\u002F\u002Fwww.sudradio.fr\u002Fsport-rugby\u002Fsport\u002Fde-ryad-a-paris-lesports-world-cup-revendique-un-succes-mondial","2026",{"id":598,"libelle":599,"url":600,"date":596},401,"Counter-Strike 2 final of 23 August 2026 moved from Paris Expo Porte de Versailles to the Accor Arena after ticketing sold out, announced 28 July 2026, Team AAA","https:\u002F\u002Fwww.team-aaa.com\u002Ffr\u002Factualite\u002Flesports-world-cup-2026-deplace-la-finale-du-tournoi-counter-strike-2-a-laccor-arena_136709",{"id":602,"libelle":603,"url":604,"date":596},402,"100,000 tickets already sold, announced on 8 July 2026 by Ralf Reichert, Esports Foundation, Sortiraparis","https:\u002F\u002Fwww.sortiraparis.com\u002Fen\u002Fnews\u002Fin-paris\u002Farticles\u002F345804-esports-world-cup-2026-in-paris-100-000-tickets-already-sold-the-schedule",{"id":606,"libelle":607,"url":608,"date":596},403,"Esports World Cup 2026 ticketing opens on Friday 29 May 2026, Breakflip","https:\u002F\u002Fwww.breakflip.com\u002Factualites\u002F196001.html",{"id":610,"libelle":611,"url":612,"date":596},404,"Esports World Cup 2026 moves from Riyadh to Paris, announced 20 May 2026 citing regional unrest, Beebom","https:\u002F\u002Fbeebom.com\u002Fesports-world-cup-2026-leaves-riyadh-for-paris-france-in-major-venue-shift\u002F",[614,827,1051],{"id":615,"documentId":616,"title":617,"slug":618,"description":619,"content":620,"createdAt":693,"updatedAt":693,"publishedAt":694,"locale":56,"datePublication":695,"coverImage":696,"category":730},252,"lkpjaofgdlwwtfkjaagukqy4","45% notice the sponsor, 34% think better of it","world-cup-2026-sponsorship-noticed-versus-perceived","A YouGov study measures the gap between being seen and being associated during the 2026 World Cup. That gap, not exposure, is what activation can actually close.",[621,625,629,633,637,641,645,649,653,657,661,681,685,689],{"type":100,"children":622},[623],{"text":624,"type":104},"A YouGov study run in March and April 2026 among people likely to follow the World Cup gives two figures that have to be read together: 45% of French people interested in the competition say they notice partner brands, and 34% consider that the sponsorship improves their perception of the brand.",{"type":100,"children":626},[627],{"text":628,"type":104},"Eleven points separate being seen from being better regarded. That interval is where an activation's return is decided, and it is the only place where it can act.",{"type":110,"level":31,"children":630},[631],{"text":632,"type":104},"Exposure is bought, association is not",{"type":100,"children":634},[635],{"text":636,"type":104},"A sponsorship contract guarantees a presence: a logo, a placement, a mention. It guarantees no transfer. Being seen next to an event and being associated with what the public takes from it are two distinct outcomes, produced by different mechanisms.",{"type":100,"children":638},[639],{"text":640,"type":104},"The first is measured in exposure volume and can be contracted. The second is measured in perception and is built by what the brand does during the competition, not by where its name appears.",{"type":123,"children":642},[643],{"text":644,"type":104},"45% notice partner brands, 34% say they think better of them.",{"type":110,"level":31,"children":646},[647],{"text":648,"type":104},"What the eleven points cover",{"type":100,"children":650},[651],{"text":652,"type":104},"The gap is not an unavoidable loss. It gathers very different situations: a brand noticed without being understood, a brand understood but with no perceived link to the competition, a brand whose presence is read as opportunistic. All three can be corrected, but not in the same way.",{"type":100,"children":654},[655],{"text":656,"type":104},"None of the three is corrected by increasing exposure. Adding volume to a weak association reproduces the weak association at greater scale.",{"type":110,"level":83,"children":658},[659],{"text":660,"type":104},"Three levers that act on the gap, not on reach",{"type":136,"format":137,"children":662},[663,669,675],{"type":140,"children":664},[665,667],{"bold":143,"text":666,"type":104},"Answer a need tied to the event ",{"text":668,"type":104},"rather than applying a signature: access, organising the viewing, travel.",{"type":140,"children":670},[671,673],{"bold":143,"text":672,"type":104},"Choose a moment when the question is being asked ",{"text":674,"type":104},"rather than the period when the audience is widest.",{"type":140,"children":676},[677,679],{"bold":143,"text":678,"type":104},"Choose a territory where the brand already has standing",{"text":680,"type":104},": a competition amplifies an existing association far better than it creates one.",{"type":110,"level":31,"children":682},[683],{"text":684,"type":104},"Measuring the right thing",{"type":100,"children":686},[687],{"text":688,"type":104},"An activation review that closes on contacts and coverage says nothing about the gap. What has to be measured is what changed in the relationship: brand search volume during and after the competition, queries linking the brand to the sporting territory, and how those volumes move outside the event window.",{"type":100,"children":690},[691],{"text":692,"type":104},"Those measurements have the advantage of not depending on a question put to a panel, and of staying comparable from one competition to the next.","2026-08-17T07:05:42.042Z","2026-08-17T07:05:42.085Z","2026-08-16T09:21:07.000Z",{"id":697,"documentId":698,"name":699,"alternativeText":700,"caption":8,"focalPoint":8,"width":207,"height":208,"formats":701,"hash":726,"ext":211,"mime":214,"size":727,"url":728,"previewUrl":8,"provider":247,"provider_metadata":8,"createdAt":729,"updatedAt":729,"publishedAt":729},9,"zw7veb4ffjs0csr0ajxwblyg","sponsoring-demande.webp","Match de football en nocturne, panneaux publicitaires des sponsors visibles en bord de terrain",{"large":702,"small":708,"medium":714,"thumbnail":720},{"ext":211,"url":703,"hash":704,"mime":214,"name":705,"path":8,"size":706,"width":217,"height":218,"sizeInBytes":707},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_sponsoring_demande_07060a8fcc.webp","large_sponsoring_demande_07060a8fcc","large_sponsoring-demande.webp",36.79,36786,{"ext":211,"url":709,"hash":710,"mime":214,"name":711,"path":8,"size":712,"width":225,"height":226,"sizeInBytes":713},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_sponsoring_demande_07060a8fcc.webp","small_sponsoring_demande_07060a8fcc","small_sponsoring-demande.webp",14.8,14802,{"ext":211,"url":715,"hash":716,"mime":214,"name":717,"path":8,"size":718,"width":233,"height":234,"sizeInBytes":719},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_sponsoring_demande_07060a8fcc.webp","medium_sponsoring_demande_07060a8fcc","medium_sponsoring-demande.webp",26.03,26034,{"ext":211,"url":721,"hash":722,"mime":214,"name":723,"path":8,"size":724,"width":241,"height":242,"sizeInBytes":725},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_sponsoring_demande_07060a8fcc.webp","thumbnail_sponsoring_demande_07060a8fcc","thumbnail_sponsoring-demande.webp",4.95,4950,"sponsoring_demande_07060a8fcc",54.53,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsponsoring_demande_07060a8fcc.webp","2026-07-25T20:16:45.081Z",{"id":731,"documentId":732,"name":415,"slug":733,"titrePage":734,"seoDescription":735,"createdAt":736,"updatedAt":737,"publishedAt":738,"locale":56,"contenu":739},8,"ap6sde7mzkrbqqjfeuquonlh","activation","Sports marketing activation: territories and timing","How to choose the territory and the timing of a sports activation from observed demand, rather than from the perimeter of the right you bought.","2026-07-27T14:35:06.984Z","2026-07-28T10:06:24.572Z","2026-07-28T10:06:24.536Z",[740,744,748,752,756,760,764,790,794,798,802,806,810,813,817],{"type":100,"children":741},[742],{"text":743,"type":104},"A sports marketing activation turns a right (a sponsorship, a partnership, a broadcast) into useful contact with an audience. What decides its success is rarely creative: it is the question of territory and timing. This page covers how observed demand answers both.",{"type":110,"level":31,"children":745},[746],{"text":747,"type":104},"The activation budget is decided before the creative",{"type":100,"children":749},[750],{"text":751,"type":104},"Convention says: buy the right, then work out how to activate it. That order is expensive, because the perimeter of the right then fixes the perimeter of the activation, wherever demand actually sits. Starting from demand reverses the constraint: choose the territory, then the right that covers it.",{"type":100,"children":753},[754],{"text":755,"type":104},"In practice, two sponsorship assets with identical national reach can show very different demand densities against a brand’s real target. That gap, invisible in a partnership deck, separates a profitable activation from a decorative one.",{"type":110,"level":31,"children":757},[758],{"text":759,"type":104},"Target territories, not personas",{"type":100,"children":761},[762],{"text":763,"type":104},"Sports marketing traditionally thinks in profiles: the committed supporter, the participant, the occasional spectator. Those categories describe well but locate badly. An activation happens in a place, with a geolocated media budget: it needs a map, not a portrait.",{"type":136,"format":137,"children":765},[766,772,778,784],{"type":140,"children":767},[768,770],{"bold":143,"text":769,"type":104},"Hot territory",{"text":771,"type":104},": strong demand, offer present. Activation competes with what exists; share of voice is expensive.",{"type":140,"children":773},[774,776],{"bold":143,"text":775,"type":104},"Ripe territory",{"text":777,"type":104},": strong demand, no offer. The best effort-to-effect ratio, and the most often overlooked.",{"type":140,"children":779},[780,782],{"bold":143,"text":781,"type":104},"Cold territory",{"text":783,"type":104},": weak demand despite an offer. Interest has to be created before it can be captured, which is a different budget.",{"type":140,"children":785},[786,788],{"bold":143,"text":787,"type":104},"Emerging territory",{"text":789,"type":104},": weak but fast-rising demand. Justifies a light presence and a short review horizon.",{"type":110,"level":31,"children":791},[792],{"text":793,"type":104},"Timing: the curve matters more than the date",{"type":100,"children":795},[796],{"text":797,"type":104},"Activation plans are set against calendars: a launch, an event, a season. Demand follows a curve that does not always match them: it rises before the announcement when a rumour circulates, dips during the event itself, and rebounds afterwards for follow-up content.",{"type":100,"children":799},[800],{"text":801,"type":104},"Following that curve changes two concrete decisions: when media pressure opens, and how spend splits between before, during and after. An activation concentrated entirely on the day itself misses the two windows where intent is strongest.",{"type":110,"level":83,"children":803},[804],{"text":805,"type":104},"Measuring an activation honestly",{"type":100,"children":807},[808],{"text":809,"type":104},"The effect of an activation on demand shows in the gap between the activated territory and a comparable one that was not. That is a comparison, not a proof: it does not rule out concurrent factors. Framing it that way, rather than as direct attribution, is what makes it defensible in a review.",{"type":110,"level":31,"children":811},[812],{"text":469,"type":104},{"type":100,"children":814},[815],{"text":816,"type":104},"A useful first reading fits in three questions: where is my target’s demand densest today, what share of it is already served, and at what point in the cycle does it rise. The answers often redirect the plan before the first creative exists.",{"type":100,"children":818},[819,821,826],{"text":820,"type":104},"The underlying measurement methods are detailed in the Methodology category, and the vocabulary in the ",{"url":822,"type":173,"children":823},"\u002Fen\u002Fglossary",[824],{"text":825,"type":104},"glossary",{"text":178,"type":104},{"id":828,"documentId":829,"title":830,"slug":831,"description":832,"content":833,"createdAt":906,"updatedAt":906,"publishedAt":907,"locale":56,"datePublication":908,"coverImage":909,"category":943},248,"h5ouovcvftxbqi2xurf7hz6f","Recalibrating a stated-intent forecast: the 2026 World Cup as a complete case","recalibrating-stated-intent-forecast-world-cup-2026","Before the tournament, 8% of French people were considering a subscription. Afterwards, the real audience is known. Confronting the two is the only way to calibrate a stated figure.",[834,838,842,846,850,854,858,862,866,870,890,894,898,902],{"type":100,"children":835},[836],{"text":837,"type":104},"An intent survey produces a figure before the event. Audience measurement produces another one after. In between, most plans are signed off, executed, and never confronted with what actually happened. The 2026 World Cup offers a complete case, with both measurements available.",{"type":100,"children":839},[840],{"text":841,"type":104},"The point is not to note that stated intent gets it wrong. It is to measure the bias, in which direction and by how much, so as to know how to read the next survey.",{"type":110,"level":31,"children":843},[844],{"text":845,"type":104},"What was announced",{"type":100,"children":847},[848],{"text":849,"type":104},"Before the tournament, a WPP Media study of 1,024 people established that 8% of French people were considering a beIN Sports subscription to follow it, and that 36% had the wrong broadcaster in mind. Internationally, a YouGov study put 42% of the global adult population as planning to follow the event.",{"type":110,"level":31,"children":851},[852],{"text":853,"type":104},"What was observed",{"type":100,"children":855},[856],{"text":857,"type":104},"M6 drew 20.2 million viewers for the France-Spain semi-final and 12.2 million for the Spain-Argentina final, at a 59.2% audience share. Across the whole competition, 60 million French people were reached, or 93% of the population.",{"type":100,"children":859},[860],{"text":861,"type":104},"The two series do not measure the same thing, and that is exactly the point. The first concerns a committing, paid act; the second a free exposure. Bringing them together without saying so produces a false conclusion, in either direction.",{"type":123,"children":863},[864],{"text":865,"type":104},"8% subscription intent before, 93% of the population reached after: two accurate figures, no possible comparison.",{"type":110,"level":31,"children":867},[868],{"text":869,"type":104},"Three reading rules",{"type":136,"format":137,"children":871},[872,878,884],{"type":140,"children":873},[874,876],{"bold":143,"text":875,"type":104},"Compare like act for like act. ",{"text":877,"type":104},"A subscription intent is set against subscriptions actually taken out, never against a free audience.",{"type":140,"children":879},[880,882],{"bold":143,"text":881,"type":104},"Treat stated intent as a ceiling. ",{"text":883,"type":104},"An intention expressed at no immediate cost overstates conversion. The figure bounds what is possible, it does not forecast it.",{"type":140,"children":885},[886,888],{"bold":143,"text":887,"type":104},"Keep the question that was asked. ",{"text":889,"type":104},"A percentage separated from its wording and its base becomes incomparable by the very next campaign.",{"type":110,"level":31,"children":891},[892],{"text":893,"type":104},"Why the gap is worth archiving",{"type":100,"children":895},[896],{"text":897,"type":104},"A gap measured once is an anecdote. Measured across several competitions with the same method, it becomes a correction coefficient applicable to the next survey. It is the only durable asset a post-event review produces.",{"type":100,"children":899},[900],{"text":901,"type":104},"That requires fixing, before the competition, what is being forecast and how it will be checked. Decided afterwards, the protocol always adjusts itself to the result.",{"type":100,"children":903},[904],{"text":905,"type":104},"Continuously observed behaviour does not have that flaw: it depends on no question being asked, and compares from one period to the next without reprocessing.","2026-08-17T07:05:41.295Z","2026-08-17T07:05:41.337Z","2026-08-14T07:48:23.000Z",{"id":910,"documentId":911,"name":912,"alternativeText":913,"caption":8,"focalPoint":8,"width":207,"height":208,"formats":914,"hash":939,"ext":211,"mime":214,"size":940,"url":941,"previewUrl":8,"provider":247,"provider_metadata":8,"createdAt":942,"updatedAt":942,"publishedAt":942},13,"bl0jkx3w177sqpicy154k53e","intention-declaratif.webp","Mains sur un ordinateur portable ouvert sur un moteur de recherche",{"large":915,"small":921,"medium":927,"thumbnail":933},{"ext":211,"url":916,"hash":917,"mime":214,"name":918,"path":8,"size":919,"width":217,"height":218,"sizeInBytes":920},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_intention_declaratif_e861ce7dcc.webp","large_intention_declaratif_e861ce7dcc","large_intention-declaratif.webp",25.36,25362,{"ext":211,"url":922,"hash":923,"mime":214,"name":924,"path":8,"size":925,"width":225,"height":226,"sizeInBytes":926},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_intention_declaratif_e861ce7dcc.webp","small_intention_declaratif_e861ce7dcc","small_intention-declaratif.webp",11.6,11602,{"ext":211,"url":928,"hash":929,"mime":214,"name":930,"path":8,"size":931,"width":233,"height":234,"sizeInBytes":932},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_intention_declaratif_e861ce7dcc.webp","medium_intention_declaratif_e861ce7dcc","medium_intention-declaratif.webp",18.95,18954,{"ext":211,"url":934,"hash":935,"mime":214,"name":936,"path":8,"size":937,"width":241,"height":242,"sizeInBytes":938},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_intention_declaratif_e861ce7dcc.webp","thumbnail_intention_declaratif_e861ce7dcc","thumbnail_intention-declaratif.webp",5.22,5220,"intention_declaratif_e861ce7dcc",32.97,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fintention_declaratif_e861ce7dcc.webp","2026-07-25T20:16:47.756Z",{"id":944,"documentId":945,"name":457,"slug":946,"titrePage":947,"seoDescription":948,"createdAt":949,"updatedAt":950,"publishedAt":951,"locale":56,"contenu":952},6,"pnx9grjh2yzsqnlm2svu6t7e","methodology","Methodology: measuring demand rather than declaring it","How Noyzee measures fan intent: the difference between stated preference and search behaviour, the indicators, and how to turn them into activation decisions.","2026-07-27T12:03:45.015Z","2026-07-28T10:06:24.421Z","2026-07-28T10:06:24.382Z",[953,957,961,965,969,973,993,997,1001,1005,1009,1013,1039,1043],{"type":100,"children":954},[955],{"text":956,"type":104},"Measuring demand means observing behaviour; declaring it means asking people what they would do. Both produce numbers, but they answer different questions. This page sets out the method Noyzee applies, its indicators and its limits.",{"type":110,"level":31,"children":958},[959],{"text":960,"type":104},"Stated and revealed: a known gap, rarely corrected",{"type":100,"children":962},[963],{"text":964,"type":104},"The gap between what people say and what they do has been documented in social science for decades. In sport it takes a particular form: stated attachment to a club far exceeds observed purchasing behaviour, and stated willingness to pay for a subscription always exceeds actual conversion.",{"type":100,"children":966},[967],{"text":968,"type":104},"This is not a flaw in surveys: it is their nature. A question suggests an answer, a scale shapes its distribution, and a respondent presents a coherent version of themselves. A search has no audience: nobody searches to make a good impression.",{"type":110,"level":31,"children":970},[971],{"text":972,"type":104},"The three indicators that structure the measure",{"type":136,"format":137,"children":974},[975,981,987],{"type":140,"children":976},[977,979],{"bold":143,"text":978,"type":104},"Intent volume",{"text":980,"type":104},": the number of qualified searches across a given perimeter (discipline, club, athlete, territory) over a dated window.",{"type":140,"children":982},[983,985],{"bold":143,"text":984,"type":104},"Territorial density",{"text":986,"type":104},": that volume relative to population, which reveals strong interest in a small market where gross volume shows nothing.",{"type":140,"children":988},[989,991],{"bold":143,"text":990,"type":104},"Intent depth",{"text":992,"type":104},": the share of searches close to the decision (access, price, purchase) within the total, which separates curiosity from buying intent.",{"type":100,"children":994},[995],{"text":996,"type":104},"None of the three means anything alone. High volume without depth describes awareness; high depth without volume describes a niche. It is their intersection that supports a decision.",{"type":110,"level":83,"children":998},[999],{"text":1000,"type":104},"What the method cannot do",{"type":100,"children":1002},[1003],{"text":1004,"type":104},"It does not forecast revenue. It establishes no causality: a rise in searches alongside a campaign does not prove the campaign caused it. And it says nothing about audiences who do not search: decisions made offline, by habit or by recommendation, escape it.",{"type":110,"level":31,"children":1006},[1007],{"text":1008,"type":104},"Turning a measure into a decision",{"type":100,"children":1010},[1011],{"text":1012,"type":104},"Data is only useful against a dated decision. The method starts from the decision, not the data: which trade-off has to be made, by when, and what difference in measurement would tip it.",{"type":136,"format":137,"children":1014},[1015,1021,1027,1033],{"type":140,"children":1016},[1017,1019],{"bold":143,"text":1018,"type":104},"Choosing a sponsorship asset",{"text":1020,"type":104},": compare candidate assets on territorial density against the brand’s target, not on their overall reach.",{"type":140,"children":1022},[1023,1025],{"bold":143,"text":1024,"type":104},"Opening a market",{"text":1026,"type":104},": look for high intent depth in an underserved territory, the mark of demand that is already mature.",{"type":140,"children":1028},[1029,1031],{"bold":143,"text":1030,"type":104},"Calibrating an on-sale",{"text":1032,"type":104},": follow the rise in intent volume to place the opening at the right moment rather than on a fixed date.",{"type":140,"children":1034},[1035,1037],{"bold":143,"text":1036,"type":104},"Defending a budget",{"text":1038,"type":104},": document how intent moved before and after an action, stating plainly that it is a correlation.",{"type":110,"level":31,"children":1040},[1041],{"text":1042,"type":104},"Reproducibility",{"type":100,"children":1044},[1045,1047,1050],{"text":1046,"type":104},"A measure is only worth something if it can be repeated identically. Every analysis published here states its perimeter, its time window and its source. The definitions used are in the ",{"url":822,"type":173,"children":1048},[1049],{"text":825,"type":104},{"text":178,"type":104},{"id":1052,"documentId":1053,"title":1054,"slug":1055,"description":1056,"content":1057,"createdAt":1130,"updatedAt":1130,"publishedAt":1131,"locale":56,"datePublication":1132,"coverImage":1133,"category":1169},244,"v5dgt9tcw2ja8ul7wlh19vtq","Ligue 1+: acquisition held, retention did not","ligue-1-plus-acquisition-versus-retention","Ligue 1+ hit its full-season subscriber target in one month, then slipped back. Becoming your own broadcaster means inheriting a problem that selling rights never posed.",[1058,1062,1066,1070,1074,1078,1082,1086,1090,1094,1098,1118,1122,1126],{"type":100,"children":1059},[1060],{"text":1061,"type":104},"Ligue 1+ passed one million subscribers on 14 September 2025, a month after launch. That was the target set for the entire season. Eight months later the platform is still hovering around a million, with a decline recorded in spring 2026.",{"type":100,"children":1063},[1064],{"text":1065,"type":104},"The two facts read together: recruiting was never the problem. Keeping was.",{"type":110,"level":31,"children":1067},[1068],{"text":1069,"type":104},"A plan calibrated on a stock, not a flow",{"type":100,"children":1071},[1072],{"text":1073,"type":104},"LFP Media's initial plan aimed at 1.5 million subscribers and 320 million euros of revenue for 2026-27. The projection retained in spring 2026 stands at 170.1 million. The gap does not come from a failed launch, but from the implicit assumption that a subscriber acquired stays acquired.",{"type":100,"children":1075},[1076],{"text":1077,"type":104},"A target expressed in subscriber numbers describes a stock. A subscription service lives off a flow: arrivals, departures, and the difference between them. As long as the departure is not modelled, the target stock is a wish.",{"type":123,"children":1079},[1080],{"text":1081,"type":104},"1.026 million subscribers on 14 September 2025, roughly one million in spring 2026, against a 1.5 million target.",{"type":110,"level":31,"children":1083},[1084],{"text":1085,"type":104},"Churn is not an accident, it is the normal regime",{"type":100,"children":1087},[1088],{"text":1089,"type":104},"On the French subscription video market, monthly cancellation rates observed between October 2025 and March 2026 stand at 5.62% for Netflix and 7.25% for Disney+. Those services offer a catalogue available at all times.",{"type":100,"children":1091},[1092],{"text":1093,"type":104},"A league channel is structurally more exposed: its value is concentrated on dates, it collapses during the off-season, and part of its base depends on the run of a single club. Retention there demands more, not less.",{"type":110,"level":83,"children":1095},[1096],{"text":1097,"type":104},"What selling the rights used to hide",{"type":136,"format":137,"children":1099},[1100,1106,1112],{"type":140,"children":1101},[1102,1104],{"bold":143,"text":1103,"type":104},"Volume risk ",{"text":1105,"type":104},"passed to the broadcaster, who absorbed it inside a wider catalogue.",{"type":140,"children":1107},[1108,1110],{"bold":143,"text":1109,"type":104},"Seasonality ",{"text":1111,"type":104},"did not affect the league's revenue, which was guaranteed by contract.",{"type":140,"children":1113},[1114,1116],{"bold":143,"text":1115,"type":104},"The relationship with the subscriber",{"text":1117,"type":104},", and therefore the cost of maintaining it, appeared nowhere on the balance sheet.",{"type":110,"level":31,"children":1119},[1120],{"text":1121,"type":104},"What retention requires observing",{"type":100,"children":1123},[1124],{"text":1125,"type":104},"A retention plan is not steered on the end-of-month subscriber count, which arrives too late. It is steered on the signals that precede the exit: a fall in searches tied to the club being followed, cancellation queries, offer comparisons, and how geographically concentrated those movements are.",{"type":100,"children":1127},[1128],{"text":1129,"type":104},"Those signals are observable before the act, which is the only window in which an intervention has an effect. Once the cancellation is recorded, all that remains is a reacquisition cost.","2026-08-17T07:05:40.669Z","2026-08-17T07:05:40.716Z","2026-08-13T09:05:41.000Z",{"id":1134,"documentId":1135,"name":1136,"alternativeText":1137,"caption":8,"focalPoint":8,"width":1138,"height":217,"formats":1139,"hash":1164,"ext":211,"mime":214,"size":1165,"url":1166,"previewUrl":8,"provider":247,"provider_metadata":8,"createdAt":1167,"updatedAt":1167,"publishedAt":1168},25,"iubtc7w8wu9ij4ksrkamqk4o","ligue1-diffuseur.webp","Stade de football vide éclairé par ses projecteurs, pelouse déserte en nocturne",1600,{"large":1140,"small":1146,"medium":1152,"thumbnail":1158},{"ext":211,"url":1141,"hash":1142,"mime":214,"name":1143,"path":8,"size":1144,"width":217,"height":218,"sizeInBytes":1145},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ligue1_diffuseur_44e2dbede7.webp","large_ligue1_diffuseur_44e2dbede7","large_ligue1-diffuseur.webp",46.43,46428,{"ext":211,"url":1147,"hash":1148,"mime":214,"name":1149,"path":8,"size":1150,"width":225,"height":226,"sizeInBytes":1151},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ligue1_diffuseur_44e2dbede7.webp","small_ligue1_diffuseur_44e2dbede7","small_ligue1-diffuseur.webp",14.58,14580,{"ext":211,"url":1153,"hash":1154,"mime":214,"name":1155,"path":8,"size":1156,"width":233,"height":234,"sizeInBytes":1157},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ligue1_diffuseur_44e2dbede7.webp","medium_ligue1_diffuseur_44e2dbede7","medium_ligue1-diffuseur.webp",29.26,29264,{"ext":211,"url":1159,"hash":1160,"mime":214,"name":1161,"path":8,"size":1162,"width":241,"height":242,"sizeInBytes":1163},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ligue1_diffuseur_44e2dbede7.webp","thumbnail_ligue1_diffuseur_44e2dbede7","thumbnail_ligue1-diffuseur.webp",4.25,4252,"ligue1_diffuseur_44e2dbede7",113.52,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fligue1_diffuseur_44e2dbede7.webp","2026-07-29T07:39:29.725Z","2026-07-29T07:39:29.726Z",{"id":1170,"documentId":1171,"name":464,"slug":1172,"titrePage":1173,"seoDescription":1174,"createdAt":1175,"updatedAt":1176,"publishedAt":1177,"locale":56,"contenu":1178},5,"osh0oulyyf866namy6am6tj2","analysis","Analysis: audiences, media rights and sponsorship","Data-driven breakdowns of the sports business: OTT audiences, TV rights, awareness effects and sponsorship decisions grounded in real demand.","2026-07-27T12:03:44.973Z","2026-07-28T10:06:24.286Z","2026-07-28T10:06:24.251Z",[1179,1183,1187,1191,1195,1199,1203,1207,1211,1215,1219,1245,1249,1253],{"type":100,"children":1180},[1181],{"text":1182,"type":104},"Sports audiences and media rights have been measured for a long time. What those measures lack is not precision: it is what comes before them. This page brings together what audience data tells us, what it leaves out, and how demand observed upstream changes the trade-offs.",{"type":110,"level":31,"children":1184},[1185],{"text":1186,"type":104},"What an audience figure does not say",{"type":100,"children":1188},[1189],{"text":1190,"type":104},"An audience is an outcome. It merges, into a single number, strong intent and passive exposure: the person who looked up the fixture, and the person who left the television on. For a broadcaster the distinction is strategic: the first will come back, the second will not.",{"type":100,"children":1192},[1193],{"text":1194,"type":104},"The same blind spot applies to rights. A deal is negotiated on past audiences and coverage projections. It says nothing about demand that found no offer: territories where interest exists without accessible broadcast appear nowhere, precisely because they produced nothing.",{"type":110,"level":31,"children":1196},[1197],{"text":1198,"type":104},"Churn is not a law of the model",{"type":100,"children":1200},[1201],{"text":1202,"type":104},"Sports platforms regularly lose half the subscribers won during a major competition. That figure is presented as the price of capturing a peak. It is less so than it looks: tournament subscribers and sport subscribers leave different traces before they subscribe.",{"type":100,"children":1204},[1205],{"text":1206,"type":104},"Someone searching \"how to watch the World Cup\" is buying an event. Someone searching a club, a league or a fixture list is buying a season. Both sign the same subscription on the same day; they are not retained by the same means.",{"type":110,"level":83,"children":1208},[1209],{"text":1210,"type":104},"The awareness effect and its invisible half",{"type":100,"children":1212},[1213],{"text":1214,"type":104},"A major arrival lifts audiences: measured, published, commented on. Less visible: the interest it creates well beyond the broadcast perimeter, among audiences the coverage never reaches. That gap between captured attention and available attention is the industry’s most expensive blind spot.",{"type":110,"level":31,"children":1216},[1217],{"text":1218,"type":104},"What upstream demand adds to a negotiation",{"type":136,"format":137,"children":1220},[1221,1227,1233,1239],{"type":140,"children":1222},[1223,1225],{"bold":143,"text":1224,"type":104},"Valuing a package",{"text":1226,"type":104},": documenting existing, underserved demand country by country, rather than projecting audience from history.",{"type":140,"children":1228},[1229,1231],{"bold":143,"text":1230,"type":104},"Weighing exclusivity",{"text":1232,"type":104},": measuring whether interest concentrates on an event or spreads across a season.",{"type":140,"children":1234},[1235,1237],{"bold":143,"text":1236,"type":104},"Setting a window",{"text":1238,"type":104},": timing the go-to-market against the actual rise in interest, which does not always match the sporting calendar.",{"type":140,"children":1240},[1241,1243],{"bold":143,"text":1242,"type":104},"Justifying a renewal",{"text":1244,"type":104},": showing demand growing before it shows up in audience figures.",{"type":110,"level":31,"children":1246},[1247],{"text":1248,"type":104},"Reading sports business figures without fooling yourself",{"type":100,"children":1250},[1251],{"text":1252,"type":104},"Three cautions recur in every analysis in this category. An audience figure is only comparable at identical measurement perimeter. A percentage rise on a small base says almost nothing. And an event-driven peak is never a level: compare it to the same point in the previous cycle, not to the month before.",{"type":100,"children":1254},[1255,1257,1260],{"text":1256,"type":104},"The analyses published here follow those rules and cite their sources at the end. The vocabulary is defined in the ",{"url":822,"type":173,"children":1258},[1259],{"text":825,"type":104},{"text":178,"type":104}]