[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"company":3,"site-settings-en":30,"article-esports-sponsorship-non-endemic-brands":65,"legal-nav-en":603,"related-esports-sponsorship-non-endemic-brands":629},{"id":4,"documentId":5,"denomination":6,"formeJuridique":7,"capitalSocial":8,"adresse":9,"codePostal":10,"ville":11,"pays":12,"siren":13,"rcs":8,"tvaIntracommunautaire":14,"directeurPublication":6,"emailContact":15,"emailRgpd":8,"telephone":8,"linkedinUrl":16,"hebergeurNom":17,"hebergeurAdresse":18,"hebergeurRegion":19,"fournisseurEmail":20,"dpoNom":8,"createdAt":21,"updatedAt":22,"publishedAt":23,"nomCommercial":24,"siret":25,"codeApe":26,"directeurRole":27,"directeurBio":28,"directeurLinkedin":29},1,"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",{"id":31,"documentId":32,"navSolution":33,"navProcess":34,"navCasUsage":35,"navBlog":36,"navCta":37,"footerBaseline":38,"footerLieu":39,"footerGererCookies":40,"blogTitre":41,"blogSeoDescription":42,"blogFiltreTous":43,"blogVide":44,"articleCtaTitre":45,"articleCtaDescription":46,"articleCtaBouton":37,"cookiesTitre":47,"cookiesTexte":48,"cookiesToutAccepter":49,"cookiesToutRefuser":50,"cookiesPersonnaliser":51,"cookiesEnSavoirPlus":52,"createdAt":53,"updatedAt":54,"publishedAt":55,"locale":56,"demoTitre":37,"demoIntro":57,"demoSeoDescription":58,"demoBouton":59,"demoSucces":60,"demoErreur":61,"demoMentionRgpd":62,"referencesEyebrow":63,"referencesTitre":64},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",{"id":66,"documentId":67,"title":68,"slug":69,"description":70,"content":71,"createdAt":182,"updatedAt":182,"publishedAt":183,"locale":56,"datePublication":184,"coverImage":185,"category":232,"localizations":455,"faq":563,"sources":580},368,"x6y4sgx9cu5x3yepi4n15nto","Esports sponsorship: what non-endemic brands actually buy","esports-sponsorship-non-endemic-brands","Banks, carmakers, telecoms and hotel groups pay esports teams to reach a young audience. Whether that audience links the brand to the team is another matter.",[72,78,82,87,91,103,108,112,117,121,125,149,153,178],{"type":73,"children":74},"paragraph",[75],{"text":76,"type":77},"Orange has been Karmine Corp's main shirt sponsor since 2022 and extended for the 2026 and 2027 seasons. French bank CIC signed with the club for three seasons, 2024 to 2026. In summer 2026, BYD France became Team Vitality's official vehicle supplier. At the 2026 Esports World Cup, held in Paris, Allianz, Aramco, Saudia, Hilton and Sony were among the partners.","text",{"type":73,"children":79},[80],{"text":81,"type":77},"None of these brands sells games or gaming hardware. What they buy is access to a young audience that traditional advertising struggles to reach. The question they rarely ask when they sign: does that audience associate them with the team, or just see them go by?",{"type":83,"level":31,"children":84},"heading",[85],{"text":86,"type":77},"What an esports sponsorship contract guarantees",{"type":73,"children":88},[89],{"text":90,"type":77},"The contract guarantees presence: a logo on a jersey, a name in a broadcast credit, a mention at an event. That is exposure. It is counted in appearances, hours watched and impressions.",{"type":73,"children":92},[93,95,101],{"text":94,"type":77},"Association is a different outcome. It exists when the audience spontaneously links the brand to the team, the game or the community, to the point of searching for them together. No contract contains that link. Football shows the same gap: during the 2026 World Cup, ",{"url":96,"type":97,"children":98},"\u002Fen\u002Fblog\u002Fworld-cup-2026-sponsorship-noticed-versus-perceived","link",[99],{"text":100,"type":77},"45% noticed the sponsors and 34% thought better of them",{"text":102,"type":77},".",{"type":83,"level":104,"children":105},3,[106],{"text":107,"type":77},"When the partnership becomes a product",{"type":73,"children":109},[110],{"text":111,"type":77},"CIC went further than a logo. The bank offers payment cards in Karmine Corp colours, reserved for new customers aged 13 to 28, including a Gold edition limited to 1,000 cards. An offer like this turns the partnership into something people can search for. Queries combining the bank's name with the club's then become a direct indicator of association, separate from the volume of exposure.",{"type":113,"children":114},"quote",[115],{"text":116,"type":77},"13 to 28 years old · the age range targeted by CIC's Karmine Corp branded card",{"type":83,"level":31,"children":118},[119],{"text":120,"type":77},"Measuring association, not exposure",{"type":73,"children":122},[123],{"text":124,"type":77},"Search data separates the two. It shows:",{"type":126,"format":127,"children":128},"list","unordered",[129,137,143],{"type":130,"children":131},"list-item",[132,135],{"bold":133,"text":134,"type":77},true,"combined queries",{"text":136,"type":77}," linking the brand to the team or the game, and how they evolve season after season;",{"type":130,"children":138},[139,141],{"bold":133,"text":140,"type":77},"timing",{"text":142,"type":77},": whether those queries appear during matches, around an announcement, or continuously;",{"type":130,"children":144},[145,147],{"bold":133,"text":146,"type":77},"territory",{"text":148,"type":77},": where they form, which does not always match where the audience is.",{"type":73,"children":150},[151],{"text":152,"type":77},"A brand that is exposed but never searched alongside the team is buying visibility. A brand whose name is searched together with the club's has started building an association. The difference does not show up in a viewership report.",{"type":73,"children":154},[155,157,162,164,169,171,176],{"text":156,"type":77},"The same reasoning applies to long contracts, such as ",{"url":158,"type":97,"children":159},"\u002Fen\u002Fblog\u002Fpsg-sponsors-long-contracts-brand-association",[160],{"text":161,"type":77},"PSG's sponsorship deals signed through 2032",{"text":163,"type":77},": once the contract is fixed, activation is the only lever left. It also applies to one-off events like ",{"url":165,"type":97,"children":166},"\u002Fen\u002Fblog\u002Fesports-world-cup-paris-175000-tickets",[167],{"text":168,"type":77},"the Esports World Cup in Paris",{"text":170,"type":77},", where presence lasts a few weeks. Other articles in the ",{"url":172,"type":97,"children":173},"\u002Fen\u002Fblog\u002Fcategory\u002Fesports",[174],{"text":175,"type":77},"esports",{"text":177,"type":77}," category cover what audience metrics leave out.",{"type":73,"children":179},[180],{"text":181,"type":77},"For a non-endemic brand preparing a renewal or a first deal in esports, the decision is concrete: before negotiating logo size, check whether its name is already searched together with the target team's, and in which markets. Where it is not, the contract will buy exposure. Where it is, activation has something to convert.","2026-10-04T21:39:29.551Z","2026-11-03T04:46:23.605Z","2026-11-03T07:00:00.000Z",{"id":186,"documentId":187,"name":188,"alternativeText":189,"caption":8,"focalPoint":8,"width":190,"height":191,"formats":192,"hash":227,"ext":194,"mime":197,"size":228,"url":229,"previewUrl":8,"provider":230,"provider_metadata":8,"createdAt":231,"updatedAt":231,"publishedAt":231},37,"yl1g8sp6uj6lsy4jmuapm5zf","sponsoring-esport-marques-non-endemiques.webp","Rangée de postes de jeu vides dans une salle e-sport plongée dans la pénombre, écrans allumés, claviers rétroéclairés et fauteuils rouges sous des néons",1280,800,{"large":193,"small":203,"medium":211,"thumbnail":219},{"ext":194,"url":195,"hash":196,"mime":197,"name":198,"path":8,"size":199,"width":200,"height":201,"sizeInBytes":202},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","large_sponsoring_esport_marques_non_endemiques_98b9879a8e","image\u002Fwebp","large_sponsoring-esport-marques-non-endemiques.webp",41.29,1000,625,41288,{"ext":194,"url":204,"hash":205,"mime":197,"name":206,"path":8,"size":207,"width":208,"height":209,"sizeInBytes":210},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","small_sponsoring_esport_marques_non_endemiques_98b9879a8e","small_sponsoring-esport-marques-non-endemiques.webp",18.58,500,312,18576,{"ext":194,"url":212,"hash":213,"mime":197,"name":214,"path":8,"size":215,"width":216,"height":217,"sizeInBytes":218},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","medium_sponsoring_esport_marques_non_endemiques_98b9879a8e","medium_sponsoring-esport-marques-non-endemiques.webp",30.56,750,469,30560,{"ext":194,"url":220,"hash":221,"mime":197,"name":222,"path":8,"size":223,"width":224,"height":225,"sizeInBytes":226},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","thumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e","thumbnail_sponsoring-esport-marques-non-endemiques.webp",7.21,245,153,7214,"sponsoring_esport_marques_non_endemiques_98b9879a8e",58.8,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsponsoring_esport_marques_non_endemiques_98b9879a8e.webp","strapi-provider-upload-azure-storage","2026-10-04T21:39:29.171Z",{"id":233,"documentId":234,"name":235,"slug":175,"titrePage":236,"seoDescription":237,"createdAt":238,"updatedAt":238,"publishedAt":239,"locale":56,"contenu":240},10,"hrzueq8o9bj02c33ylx2rnjr","Esports","Esports viewership versus demand: what the numbers leave out","Esports is where demand reads most clearly: its audience searches online before buying a ticket or opening a stream. What viewership figures do not tell you.","2026-10-04T21:35:22.054Z","2026-10-04T21:35:21.996Z",[241,245,249,253,257,261,265,269,273,277,281,285,289,293,297,301,305,309,335,352,356,360,364,368,372,376,380,384,388,398,402,406,410,414,418,422,426,430,447,451],{"type":73,"children":242},[243],{"text":244,"type":77},"Esports is organised competitive video gaming, played by professionals within teams, in leagues and tournaments, and followed by an audience online and in arenas. It is also the part of the sports business where demand reads most clearly: its audience is born online, informs itself online and searches online before buying a ticket or opening a stream. This page sets out what the usual esports metrics count, what they leave out, and what observed demand lets you decide.",{"type":83,"level":31,"children":246},[247],{"text":248,"type":77},"Why esports is where demand reads most clearly",{"type":73,"children":250},[251],{"text":252,"type":77},"In most sports, part of demand flows through channels that leave few traces: the habit of going to the ground, the family TV subscription, the local club. In esports, that offline base is thin. A fan discovers a game online, follows a team online, watches its matches on a streaming platform and plans online to go and see it play.",{"type":73,"children":254},[255],{"text":256,"type":77},"Every step produces searches: a match time, the platform carrying it, the creator commentating it, a ticket price, a hotel near the venue. Those searches come before the act. They are addressed to no one, which sets them apart from a survey answer. They are dated and located, which sets them apart from an aggregated audience.",{"type":73,"children":258},[259],{"text":260,"type":77},"The result is an audience whose intent is largely observable. A football season-ticket holder searches little: they know the ground, the channel and the kick-off. An esports fan, however loyal, searches for every match time, because schedules change from one competition to the next and from one time zone to another.",{"type":83,"level":31,"children":262},[263],{"text":264,"type":77},"Esports viewership: what the dominant metrics measure",{"type":73,"children":266},[267],{"text":268,"type":77},"The esports economy is told through three indicators. All three are useful. None measures demand.",{"type":83,"level":104,"children":270},[271],{"text":272,"type":77},"Peak viewers",{"type":73,"children":274},[275],{"text":276,"type":77},"Peak viewers is the highest number of people watching a match or tournament broadcast at the same moment, across all platforms. It measures an instant, usually the end of a final. It says nothing about how many people tried to watch, how many stayed, or where they came from. It rewards format and time slot as much as interest. We look at what peak viewers do not measure.",{"type":83,"level":104,"children":278},[279],{"text":280,"type":77},"Hours watched",{"type":73,"children":282},[283],{"text":284,"type":77},"Hours watched is the total time all viewers spent in front of a broadcast. It accumulates: a long tournament carried on many channels mechanically produces more of it than a short event. It describes the supply of content as much as the audience's appetite.",{"type":83,"level":104,"children":286},[287],{"text":288,"type":77},"Co-streaming",{"type":73,"children":290},[291],{"text":292,"type":77},"Co-streaming is the live rebroadcast of a competition by content creators on their own channels, with their own commentary. It widens reach, but it blends two audiences: people who came for the competition and people who came for the creator. Viewership driven by co-streaming says little about demand for a team or a game, as the audience for a T1 versus Karmine Corp match shows.",{"type":73,"children":294},[295],{"text":296,"type":77},"All three indicators count exposure: how many people, and how long they spent in front of a screen. Exposure can be bought, scheduled and added up across channels. The 2026 Esports World Cup is a case in point: the organiser claims 850 million viewers across platforms and 440 million hours watched, against 175,000 tickets sold in Paris. Both series can be accurate at once. They do not measure the same thing.",{"type":83,"level":31,"children":298},[299],{"text":300,"type":77},"Esports demand: what searches reveal before the act",{"type":73,"children":302},[303],{"text":304,"type":77},"Esports demand is the set of intentions an audience expresses before a committed act: buying a ticket, subscribing, travelling, buying a jersey, following a team. It shows in searches, because they precede those acts and carry their context: a place, a date, a game.",{"type":73,"children":306},[307],{"text":308,"type":77},"Four families of searches are enough to describe it.",{"type":126,"format":127,"children":310},[311,317,323,329],{"type":130,"children":312},[313,315],{"bold":133,"text":314,"type":77},"Match times and where to watch.",{"text":316,"type":77}," What time a team plays, where to stream a final. They show who wants to follow a specific competition, and from which time zone. See schedule searches around Worlds 2026.",{"type":130,"children":318},[319,321],{"bold":133,"text":320,"type":77},"Tickets and accommodation.",{"text":322,"type":77}," They signal an intention to travel, with a date and a destination. This is the most committed form of demand, and the most useful for sizing an event.",{"type":130,"children":324},[325,327],{"bold":133,"text":326,"type":77},"Games and teams.",{"text":328,"type":77}," Their relative volume shows which title, which organisation and which player carry interest, regardless of the exposure they are given.",{"type":130,"children":330},[331,333],{"bold":133,"text":332,"type":77},"Home cities.",{"text":334,"type":77}," The geography of searches locates the audience: a capital, mid-sized cities, neighbouring countries. It is what viewership figures lack most.",{"type":73,"children":336},[337,339,343,345,350],{"text":338,"type":77},"These signals replace neither ticketing nor viewership. They come before both, at a point when the venue, the date, the price or the partnership can still change. The ",{"url":165,"type":97,"children":340},[341],{"text":342,"type":77},"Esports World Cup in Paris",{"text":344,"type":77},", whose Counter-Strike 2 final had to change venue because tickets sold out, shows the cost of discovering demand at the box office. The notion of a signal is covered in the ",{"url":346,"type":97,"children":347},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[348],{"text":349,"type":77},"Signals",{"text":351,"type":77}," category.",{"type":83,"level":31,"children":353},[354],{"text":355,"type":77},"Who decides, and with what reading",{"type":73,"children":357},[358],{"text":359,"type":77},"Esports brings together decision-makers with different interests. Each has a question that observed demand answers better than exposure.",{"type":83,"level":104,"children":361},[362],{"text":363,"type":77},"Esports organisations",{"type":73,"children":365},[366],{"text":367,"type":77},"Organisations such as Karmine Corp or Team Vitality live off their community: event ticketing, merchandise, partnerships. Their question is where their audience actually is, beyond the people commenting on every match. The geography of searches tied to an organisation shows the cities where a fan event, a tour or a pop-up store would find its public.",{"type":83,"level":104,"children":369},[370],{"text":371,"type":77},"Game publishers",{"type":73,"children":373},[374],{"text":375,"type":77},"Publishers such as Riot Games run the competitions for their own games. They choose host cities for finals, time slots for regional leagues, the structure of circuits. Searches by territory and time zone show where demand outstrips the supply of live events.",{"type":83,"level":104,"children":377},[378],{"text":379,"type":77},"Event organisers",{"type":73,"children":381},[382],{"text":383,"type":77},"An organiser like the Esports World Cup sets capacities, venues and prices before knowing its sales. Demand by game, by day and by home city is the data that allows sizing before ticketing opens, rather than correcting afterwards.",{"type":83,"level":104,"children":385},[386],{"text":387,"type":77},"Non-endemic brands",{"type":73,"children":389},[390,392,397],{"text":391,"type":77},"A non-endemic brand is one whose business has no direct link to video games: banking, automotive, food, insurance. It enters esports to reach a young audience it struggles to reach elsewhere. Its question is not the size of the audience, but the density of its target within that audience and the association it can build there. See esports sponsorship for non-endemic brands and, for choosing territory and timing, the ",{"url":393,"type":97,"children":394},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[395],{"text":396,"type":77},"Activation",{"text":351,"type":77},{"type":83,"level":104,"children":399},[400],{"text":401,"type":77},"Broadcasters and platforms",{"type":73,"children":403},[404],{"text":405,"type":77},"Broadcasters and streaming platforms trade off exclusive rights against co-streaming, reach against control. Demand separates the attention captured by a competition from the attention captured by the creators commentating it. The final edition of ZEvent shows what live attention does, and does not, say about lasting interest.",{"type":83,"level":104,"children":407},[408],{"text":409,"type":77},"Federations and governing bodies",{"type":73,"children":411},[412],{"text":413,"type":77},"Bodies such as France Esports campaign for the recognition of the discipline with public authorities and the sports movement. They often rely on stated-preference surveys. Observed demand gives them a verifiable complement that does not depend on a question put to a panel. Esports' place in the Olympic movement raises the same question: on 30 October 2025 the IOC and Saudi Arabia ended the twelve-year partnership that was to stage the Olympic Esports Games. We analyse what that cancellation says about demand.",{"type":83,"level":104,"children":415},[416],{"text":417,"type":77},"Host cities and regions",{"type":73,"children":419},[420],{"text":421,"type":77},"A city or region hosting an esports event invests in a venue, logistics and an image. Its question is about spillover: who will come, from where, and for how long. Accommodation and transport searches tied to an event give a first estimate before attendance figures exist, and allow several candidate events to be compared.",{"type":83,"level":31,"children":423},[424],{"text":425,"type":77},"The limits of reading demand through search",{"type":73,"children":427},[428],{"text":429,"type":77},"Search does not see everything. Part of the esports audience gets its information directly from social networks, community servers or streaming platforms, without going through a search engine. In some markets the dominant engines are not the ones used in Europe, which means adapting the source.",{"type":73,"children":431},[432,434,439,441,446],{"text":433,"type":77},"A search is also an intention, not a purchase. A gap between two territories or two games is a ranking, not a sales forecast. Presenting it that way, rather than as an expected ticket count, is what makes it defensible in a review. These rules are set out in the ",{"url":435,"type":97,"children":436},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology",[437],{"text":438,"type":77},"Methodology",{"text":440,"type":77}," category, and quantified sports business cases in the ",{"url":442,"type":97,"children":443},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[444],{"text":445,"type":77},"Analysis",{"text":351,"type":77},{"type":83,"level":31,"children":448},[449],{"text":450,"type":77},"Where to start",{"type":73,"children":452},[453],{"text":454,"type":77},"A first reading of esports demand fits in three questions: which game or team carries my audience's interest, where that audience is, and when it searches. The answers often change the choice of a venue, a city or a partnership before ticketing or viewership would, later and at greater cost.",[456],{"id":457,"documentId":67,"title":458,"slug":459,"description":460,"content":461,"createdAt":561,"updatedAt":561,"publishedAt":183,"locale":562,"datePublication":184},369,"Sponsors de la Karmine Corp : exposition ou association ?","sponsoring-esport-marques-non-endemiques","Banque, opérateur, constructeur, hôtelier : les marques non endémiques paient l'e-sport pour toucher un public jeune. Reste à savoir si le lien se forme.",[462,466,470,474,478,488,492,496,500,504,508,528,532,557],{"type":73,"children":463},[464],{"text":465,"type":77},"Orange est sponsor maillot principal de la Karmine Corp depuis 2022 et a prolongé pour les saisons 2026 et 2027. Le CIC est partenaire du club pour trois saisons, de 2024 à 2026. BYD France est devenu à l'été 2026 fournisseur officiel de véhicules de Team Vitality. À l'Esports World Cup 2026, organisée à Paris, Allianz, Aramco, Saudia, Hilton et Sony figuraient parmi les partenaires.",{"type":73,"children":467},[468],{"text":469,"type":77},"Aucune de ces marques ne vend de jeu vidéo ni de matériel de jeu. Elles achètent l'accès à un public jeune, difficile à toucher par la publicité classique. La question qu'elles se posent rarement en signant est la suivante : ce public les associe-t-il au club, ou les voit-il seulement passer ?",{"type":83,"level":31,"children":471},[472],{"text":473,"type":77},"Sponsors Karmine Corp : ce que le contrat garantit",{"type":73,"children":475},[476],{"text":477,"type":77},"Le contrat garantit une présence : un logo sur un maillot, un nom dans un générique de diffusion, une mention lors d'un événement. C'est de l'exposition. Elle se compte en apparitions, en heures visionnées, en contacts.",{"type":73,"children":479},[480,482,487],{"text":481,"type":77},"L'association est un autre résultat. Elle existe quand le public relie spontanément la marque à l'équipe, au jeu ou à la communauté, au point de les chercher ensemble. Ce lien ne figure dans aucun contrat. Le même écart s'observe dans le football : pendant la Coupe du monde 2026, ",{"url":483,"type":97,"children":484},"\u002Fblog\u002Fsponsoring-mondial-2026-remarque-vs-perception",[485],{"text":486,"type":77},"45 % remarquaient les sponsors, 34 % en pensaient du bien",{"text":102,"type":77},{"type":83,"level":104,"children":489},[490],{"text":491,"type":77},"Le cas du produit aux couleurs du club",{"type":73,"children":493},[494],{"text":495,"type":77},"Le CIC est allé plus loin que le logo. La banque propose des cartes de paiement aux couleurs de la Karmine Corp, réservées aux nouveaux clients de 13 à 28 ans, avec une édition Gold limitée à 1 000 exemplaires. Une offre de ce type transforme le partenariat en objet que l'on peut chercher. Les requêtes qui combinent le nom de la banque et celui du club deviennent alors un indicateur direct de l'association, distinct du volume d'exposition.",{"type":113,"children":497},[498],{"text":499,"type":77},"13 à 28 ans · la tranche d'âge visée par la carte CIC aux couleurs de la Karmine Corp",{"type":83,"level":31,"children":501},[502],{"text":503,"type":77},"Mesurer l'association plutôt que l'exposition",{"type":73,"children":505},[506],{"text":507,"type":77},"Les recherches permettent de séparer les deux. Elles font apparaître :",{"type":126,"format":127,"children":509},[510,516,522],{"type":130,"children":511},[512,514],{"bold":133,"text":513,"type":77},"les requêtes combinées",{"text":515,"type":77}," associant la marque à l'équipe ou au jeu, et leur évolution au fil des saisons ;",{"type":130,"children":517},[518,520],{"bold":133,"text":519,"type":77},"le moment",{"text":521,"type":77}," où ces requêtes apparaissent : pendant les matchs, autour d'une annonce, ou de façon continue ;",{"type":130,"children":523},[524,526],{"bold":133,"text":525,"type":77},"le territoire",{"text":527,"type":77}," où elles se forment, qui ne recouvre pas toujours celui de l'audience.",{"type":73,"children":529},[530],{"text":531,"type":77},"Une marque exposée sans requête combinée achète de la visibilité. Une marque dont le nom est cherché avec celui du club a commencé à construire une association. La différence ne se lit pas dans un rapport d'audience.",{"type":73,"children":533},[534,536,541,543,548,550,555],{"text":535,"type":77},"Le raisonnement vaut pour les contrats longs, comme ceux ",{"url":537,"type":97,"children":538},"\u002Fblog\u002Fsponsors-psg-contrats-longs-association",[539],{"text":540,"type":77},"des sponsors du PSG signés jusqu'en 2032",{"text":542,"type":77}," : une fois le contrat figé, seule l'activation reste à arbitrer. Il vaut aussi pour les événements ponctuels comme ",{"url":544,"type":97,"children":545},"\u002Fblog\u002Fesports-world-cup-paris-175000-billets",[546],{"text":547,"type":77},"l'Esports World Cup à Paris",{"text":549,"type":77},", où la présence dure quelques semaines. Les autres articles de la catégorie ",{"url":551,"type":97,"children":552},"\u002Fblog\u002Fcategory\u002Fesport",[553],{"text":554,"type":77},"e-sport",{"text":556,"type":77}," détaillent ce que les mesures d'audience laissent de côté.",{"type":73,"children":558},[559],{"text":560,"type":77},"Pour une marque non endémique qui prépare un renouvellement ou une première signature dans l'e-sport, la décision est concrète : avant de négocier la taille du logo, vérifier si son nom est déjà cherché avec celui de l'équipe visée, et sur quels marchés. Là où il ne l'est pas, le contrat achètera de l'exposition. Là où il l'est, l'activation peut convertir.","2026-10-04T21:39:29.328Z","fr",[564,568,572,576],{"id":565,"question":566,"reponse":567},717,"Who sponsors Karmine Corp in 2026?","Orange has been the club's main shirt sponsor since 2022 and extended for the 2026 and 2027 seasons. French bank CIC is an official partner for three seasons, 2024 to 2026, and offers payment cards in the club's colours.",{"id":569,"question":570,"reponse":571},718,"What is a non-endemic brand in esports?","A brand whose business has no direct link to video games: banking, insurance, automotive, hospitality, telecoms or food. It sponsors esports to reach a young audience rather than to sell gaming products to players.",{"id":573,"question":574,"reponse":575},719,"Why do banks and carmakers sponsor esports teams?","To reach a young audience that sees little traditional advertising. CIC targets 13 to 28 year olds with its Karmine Corp branded card, and BYD France has supplied vehicles to Team Vitality since summer 2026.",{"id":577,"question":578,"reponse":579},720,"How can a brand tell whether esports sponsorship creates association?","By tracking searches that combine the brand's name with the team's or the game's. Their volume, trend and geographic spread show whether the audience links the two, which an exposure metric cannot.",[581,586,591,595,599],{"id":582,"libelle":583,"url":584,"date":585},597,"Orange extends as Karmine Corp's main shirt sponsor for 2026 and 2027, partner since 2022, announced 7 January 2026, News Tank Sport","https:\u002F\u002Fsport.newstank.fr\u002Farticle\u002Fview\u002F425620\u002Fesport-orange-prolonge-comme-sponsor-maillot-principal-karmine-corp-2026.html","2026",{"id":587,"libelle":588,"url":589,"date":590},598,"CIC becomes Karmine Corp's official partner for three years (2024 to 2026), announced 4 January 2024, Sporsora","https:\u002F\u002Fsporsora.com\u002Fmembres\u002Factualites-des-membres\u002Fitem\u002F8359-cic-le-cic-devient-partenaire-officiel-de-la-karmine-corp","2024",{"id":592,"libelle":593,"url":594,"date":585},599,"CIC x Karmine Corp offer: club-coloured cards for new customers aged 13 to 28, Gold card limited to 1,000 copies, CIC","https:\u002F\u002Fwww.cic.fr\u002Ffr\u002Fparticuliers\u002Fcomptes\u002Fkarmine-corp.html",{"id":596,"libelle":597,"url":598,"date":585},600,"Esports World Cup 2026 in Paris: partners including stc, Lenovo, Sony, Allianz, Aramco, Saudia and Hilton, release of 8 July 2026, Esports World Cup","https:\u002F\u002Fesportsworldcup.com\u002Fen\u002Fpress-releases\u002Fewc-2026-opens-in-paris-making-a-new-global-chapter-for-competitive-gaming",{"id":600,"libelle":601,"url":602,"date":585},601,"BYD France becomes Team Vitality's official vehicle supplier for summer 2026, The Esports Advocate","https:\u002F\u002Fesportsadvocate.net\u002F2026\u002F07\u002Fbyd-france-becomes-team-vitalitys-official-vehicle-supplier\u002F",[604,610,616,622],{"id":605,"documentId":606,"title":607,"slug":608,"ordre":4,"cle":609},95,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice","mentions-legales",{"id":611,"documentId":612,"title":613,"slug":614,"ordre":31,"cle":615},96,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":617,"documentId":618,"title":619,"slug":620,"ordre":104,"cle":621},97,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use","cgu",{"id":623,"documentId":624,"title":625,"slug":626,"ordre":627,"cle":628},98,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",[630,921,1246],{"id":631,"documentId":632,"title":633,"slug":634,"description":635,"content":636,"createdAt":727,"updatedAt":727,"publishedAt":728,"locale":56,"datePublication":729,"coverImage":730,"category":764},359,"odzrtl3m46q70jhh39q7v9hq","Karmine Corp viewership: 1.48 million peak, but who was watching?","t1-karmine-corp-viewership-co-streaming","T1 vs Karmine Corp peaked at 1,475,658 viewers at the 2026 Esports World Cup. The record adds up more than 200 channels and says nothing about who would buy.",[637,641,645,649,653,657,661,665,669,689,700,704,708,723],{"type":73,"children":638},[639],{"text":640,"type":77},"At the 2026 Esports World Cup in Paris, the match between T1 and Karmine Corp peaked at 1,475,658 concurrent viewers, according to Esports Charts. That is almost the peak of the entire League of Legends tournament (1,477,470, on 18 July). Karmine Corp went on to reach the final, lost 3-0 to Dplus KIA.",{"type":73,"children":642},[643],{"text":644,"type":77},"The figure travelled as proof of the club's pull. What it actually measures is narrower: how many screens were open at the same moment, across every broadcast.",{"type":83,"level":31,"children":646},[647],{"text":648,"type":77},"A peak that adds up more than 200 channels",{"type":73,"children":650},[651],{"text":652,"type":77},"Esports Charts counts more than 200 channels that broadcast or co-streamed the tournament, roughly 60% more than in 2025. The peak adds them all together: official channels in several languages and co-streamers from many countries. Across the EWC, Kameto was among the on-site creators serving French-speaking viewers. Chinese platforms are not part of the count.",{"type":73,"children":654},[655],{"text":656,"type":77},"Esports Charts notes that Karmine Corp's run drove a major increase in French-language viewership. Yet Korean remained the most watched language of the tournament, and the breakdown by language and by channel is not public.",{"type":113,"children":658},[659],{"text":660,"type":77},"1,475,658 peak · T1 vs Karmine Corp, the most watched match of the EWC 2026 LoL tournament",{"type":83,"level":31,"children":662},[663],{"text":664,"type":77},"What Karmine Corp's viewership does not tell you",{"type":73,"children":666},[667],{"text":668,"type":77},"For a rights holder or a sponsor, three questions remain open.",{"type":126,"format":127,"children":670},[671,677,683],{"type":130,"children":672},[673,675],{"bold":133,"text":674,"type":77},"What share is French?",{"text":676,"type":77}," Across all EWC 2026 co-streams, every game included, Streams Charts estimates France at 4.5% of hours watched and French at 5.7% of the audience. These are estimates, and they do not cover this match.",{"type":130,"children":678},[679,681],{"bold":133,"text":680,"type":77},"Who follows the club, who follows the game?",{"text":682,"type":77}," A viewer of T1 vs Karmine Corp may be there for T1, for the Korean league, for a co-streamer or simply for the fixture.",{"type":130,"children":684},[685,687],{"bold":133,"text":686,"type":77},"Who would buy?",{"text":688,"type":77}," A ticket, a jersey, a subscription: the peak carries no information about intent.",{"type":73,"children":690},[691,693,698],{"text":692,"type":77},"It is the same limit as a record television reach: it counts contacts, not people in a position to act (",{"url":694,"type":97,"children":695},"\u002Fen\u002Fblog\u002Fworld-cup-2026-record-reach-limits",[696],{"text":697,"type":77},"60 million people reached: what reach does not measure",{"text":699,"type":77},").",{"type":83,"level":31,"children":701},[702],{"text":703,"type":77},"Search, on the other hand, is local",{"type":73,"children":705},[706],{"text":707,"type":77},"A search is made from a place, at a time, about something. “Karmine Corp jersey”, “LEC tickets”, “Karmine Corp next match”: each query says where interest comes from and what it is about. Aggregated by territory, these queries separate what the peak blends together: French interest from global interest, curiosity about a fixture from purchase intent.",{"type":73,"children":709},[710,712,716,718,722],{"text":711,"type":77},"They also show what remains after the event. A peak lasts a minute. A rise in searches about a club, if it holds, can be measured week after week, and that is what shows whether a match created new audiences or merely gathered existing ones. The same reasoning applies to ",{"url":165,"type":97,"children":713},[714],{"text":715,"type":77},"ticketing for the Esports World Cup in Paris",{"text":717,"type":77}," and to the other topics in the ",{"url":172,"type":97,"children":719},[720],{"text":721,"type":77},"esports category",{"text":102,"type":77},{"type":73,"children":724},[725],{"text":726,"type":77},"For a Karmine Corp sponsor, or a rights holder negotiating on the strength of this record, the concrete decision is not to price the peak as a French audience. It has to be cross-checked against localised demand: searches about the club in France, how they have moved since the EWC, and what they are about (tickets, jerseys, broadcasts). That demand, not the peak, sets what a partnership can return in the French market.","2026-10-04T21:39:31.158Z","2026-10-20T04:00:00.121Z","2026-10-20T07:00:00.000Z",{"id":731,"documentId":732,"name":733,"alternativeText":734,"caption":8,"focalPoint":8,"width":190,"height":191,"formats":735,"hash":760,"ext":194,"mime":197,"size":761,"url":762,"previewUrl":8,"provider":230,"provider_metadata":8,"createdAt":763,"updatedAt":763,"publishedAt":763},38,"zmol7y66dcqc553vpkhe542n","t1-karmine-corp-audience-co-streaming.webp","Gros plan sur un clavier mécanique de jeu rétroéclairé en rouge dans la pénombre, des doigts posés sur les touches",{"large":736,"small":742,"medium":748,"thumbnail":754},{"ext":194,"url":737,"hash":738,"mime":197,"name":739,"path":8,"size":740,"width":200,"height":201,"sizeInBytes":741},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_t1_karmine_corp_audience_co_streaming_35e9bc27d8.webp","large_t1_karmine_corp_audience_co_streaming_35e9bc27d8","large_t1-karmine-corp-audience-co-streaming.webp",22.62,22618,{"ext":194,"url":743,"hash":744,"mime":197,"name":745,"path":8,"size":746,"width":208,"height":209,"sizeInBytes":747},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_t1_karmine_corp_audience_co_streaming_35e9bc27d8.webp","small_t1_karmine_corp_audience_co_streaming_35e9bc27d8","small_t1-karmine-corp-audience-co-streaming.webp",10.02,10018,{"ext":194,"url":749,"hash":750,"mime":197,"name":751,"path":8,"size":752,"width":216,"height":217,"sizeInBytes":753},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_t1_karmine_corp_audience_co_streaming_35e9bc27d8.webp","medium_t1_karmine_corp_audience_co_streaming_35e9bc27d8","medium_t1-karmine-corp-audience-co-streaming.webp",15.89,15886,{"ext":194,"url":755,"hash":756,"mime":197,"name":757,"path":8,"size":758,"width":224,"height":225,"sizeInBytes":759},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_t1_karmine_corp_audience_co_streaming_35e9bc27d8.webp","thumbnail_t1_karmine_corp_audience_co_streaming_35e9bc27d8","thumbnail_t1-karmine-corp-audience-co-streaming.webp",4.35,4354,"t1_karmine_corp_audience_co_streaming_35e9bc27d8",31.38,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Ft1_karmine_corp_audience_co_streaming_35e9bc27d8.webp","2026-10-04T21:39:30.826Z",{"id":233,"documentId":234,"name":235,"slug":175,"titrePage":236,"seoDescription":237,"createdAt":238,"updatedAt":238,"publishedAt":239,"locale":56,"contenu":765},[766,769,772,775,778,781,784,787,790,793,796,799,802,805,808,811,814,817,835,846,849,852,855,858,861,864,867,870,873,880,883,886,889,892,895,898,901,904,915,918],{"type":73,"children":767},[768],{"text":244,"type":77},{"type":83,"level":31,"children":770},[771],{"text":248,"type":77},{"type":73,"children":773},[774],{"text":252,"type":77},{"type":73,"children":776},[777],{"text":256,"type":77},{"type":73,"children":779},[780],{"text":260,"type":77},{"type":83,"level":31,"children":782},[783],{"text":264,"type":77},{"type":73,"children":785},[786],{"text":268,"type":77},{"type":83,"level":104,"children":788},[789],{"text":272,"type":77},{"type":73,"children":791},[792],{"text":276,"type":77},{"type":83,"level":104,"children":794},[795],{"text":280,"type":77},{"type":73,"children":797},[798],{"text":284,"type":77},{"type":83,"level":104,"children":800},[801],{"text":288,"type":77},{"type":73,"children":803},[804],{"text":292,"type":77},{"type":73,"children":806},[807],{"text":296,"type":77},{"type":83,"level":31,"children":809},[810],{"text":300,"type":77},{"type":73,"children":812},[813],{"text":304,"type":77},{"type":73,"children":815},[816],{"text":308,"type":77},{"type":126,"format":127,"children":818},[819,823,827,831],{"type":130,"children":820},[821,822],{"bold":133,"text":314,"type":77},{"text":316,"type":77},{"type":130,"children":824},[825,826],{"bold":133,"text":320,"type":77},{"text":322,"type":77},{"type":130,"children":828},[829,830],{"bold":133,"text":326,"type":77},{"text":328,"type":77},{"type":130,"children":832},[833,834],{"bold":133,"text":332,"type":77},{"text":334,"type":77},{"type":73,"children":836},[837,838,841,842,845],{"text":338,"type":77},{"url":165,"type":97,"children":839},[840],{"text":342,"type":77},{"text":344,"type":77},{"url":346,"type":97,"children":843},[844],{"text":349,"type":77},{"text":351,"type":77},{"type":83,"level":31,"children":847},[848],{"text":355,"type":77},{"type":73,"children":850},[851],{"text":359,"type":77},{"type":83,"level":104,"children":853},[854],{"text":363,"type":77},{"type":73,"children":856},[857],{"text":367,"type":77},{"type":83,"level":104,"children":859},[860],{"text":371,"type":77},{"type":73,"children":862},[863],{"text":375,"type":77},{"type":83,"level":104,"children":865},[866],{"text":379,"type":77},{"type":73,"children":868},[869],{"text":383,"type":77},{"type":83,"level":104,"children":871},[872],{"text":387,"type":77},{"type":73,"children":874},[875,876,879],{"text":391,"type":77},{"url":393,"type":97,"children":877},[878],{"text":396,"type":77},{"text":351,"type":77},{"type":83,"level":104,"children":881},[882],{"text":401,"type":77},{"type":73,"children":884},[885],{"text":405,"type":77},{"type":83,"level":104,"children":887},[888],{"text":409,"type":77},{"type":73,"children":890},[891],{"text":413,"type":77},{"type":83,"level":104,"children":893},[894],{"text":417,"type":77},{"type":73,"children":896},[897],{"text":421,"type":77},{"typ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Worlds 2026 schedule: knockouts start at 11pm CET","worlds-2026-karmine-corp-schedule","Worlds 2026 is played in North America, with knockout matches starting at 11pm in Paris. Fans in Europe follow differently, and demand changes shape with them.",[928,932,936,940,944,970,974,978,982,986,990,1016,1020,1024,1034,1047],{"type":73,"children":929},[930],{"text":931,"type":77},"The 2026 League of Legends World Championship runs in North America from 15 October to 14 November: Los Angeles for the Play-In, Allen, Texas, for the Swiss stage, quarterfinals and semifinals, then Brooklyn's Barclays Center for the final. Karmine Corp is playing its first Worlds, qualified as the LEC's third seed from the summer, and starts in the Play-In.",{"type":73,"children":933},[934],{"text":935,"type":77},"For a European audience, and for French fans of Karmine Corp in particular, the time difference reorganises everything. The matches that matter most start when part of the fan base is already asleep.",{"type":83,"level":31,"children":937},[938],{"text":939,"type":77},"LoL Worlds 2026 schedule in Central European Time",{"type":73,"children":941},[942],{"text":943,"type":77},"Converted from the announced start times (Pacific time or UTC), each day begins at:",{"type":126,"format":127,"children":945},[946,952,958,964],{"type":130,"children":947},[948,950],{"bold":133,"text":949,"type":77},"Play-In, 15 to 18 October:",{"text":951,"type":77}," 8pm. Four teams, double elimination, best-of-five only, one Swiss stage spot.",{"type":130,"children":953},[954,956],{"bold":133,"text":955,"type":77},"Swiss stage, 23 to 31 October:",{"text":957,"type":77}," between 6pm and 9pm depending on the day.",{"type":130,"children":959},[960,962],{"bold":133,"text":961,"type":77},"Quarterfinals and semifinals, 3 to 8 November:",{"text":963,"type":77}," 11pm.",{"type":130,"children":965},[966,968],{"bold":133,"text":967,"type":77},"Final, 14 November:",{"text":969,"type":77}," 8pm.",{"type":73,"children":971},[972],{"text":973,"type":77},"Europe leaves summer time on the night of 24 to 25 October, in the middle of the Swiss stage. Some published schedules still show summer time for late October, one hour off. That alone is a reason to search “what time”.",{"type":113,"children":975},[976],{"text":977,"type":77},"11pm CET · quarterfinals and semifinals start time",{"type":83,"level":31,"children":979},[980],{"text":981,"type":77},"When the schedule shifts, demand changes shape",{"type":73,"children":983},[984],{"text":985,"type":77},"An 8pm match gets watched live. A best-of-five starting at 11pm on a weeknight ends after midnight. Part of the audience does not watch it, or not all of it: they catch up. Demand does not disappear. It moves in time and changes object.",{"type":73,"children":987},[988],{"text":989,"type":77},"Search makes this visible. Around a late match, queries are less about the live broadcast than about everything around it:",{"type":126,"format":127,"children":991},[992,998,1004,1010],{"type":130,"children":993},[994,996],{"bold":133,"text":995,"type":77},"the start time",{"text":997,"type":77}," (“worlds 2026 schedule”, “karmine corp match time”) in the days before;",{"type":130,"children":999},[1000,1002],{"bold":133,"text":1001,"type":77},"the result and the highlights",{"text":1003,"type":77},", the next morning;",{"type":130,"children":1005},[1006,1008],{"bold":133,"text":1007,"type":77},"the replay",{"text":1009,"type":77},", when the outcome makes the match worth watching;",{"type":130,"children":1011},[1012,1014],{"bold":133,"text":1013,"type":77},"where to watch",{"text":1015,"type":77},", official channel or co-stream, for those discovering the competition through Karmine Corp.",{"type":73,"children":1017},[1018],{"text":1019,"type":77},"These forms carry different weight the day before, on the night and the morning after. They map to different audiences: the core that stays up, the follower who catches up, the newcomer drawn by a French club's run. Live viewership only sees the first.",{"type":83,"level":31,"children":1021},[1022],{"text":1023,"type":77},"What this means for broadcasters and brands",{"type":73,"children":1025},[1026,1028,1033],{"text":1027,"type":77},"An activation built around the live broadcast targets the moment when the widest audience is not in front of the screen. A message aired at midnight reaches the core, already won over. The follower arrives the next day, through a recap, a clip, a search. It is the same mechanism described for Formula 1: a broader audience that does not behave like the core (",{"url":1029,"type":97,"children":1030},"\u002Fen\u002Fblog\u002Ff1-converting-drive-to-survive-viewers",[1031],{"text":1032,"type":77},"F1: converting Drive to Survive viewers",{"text":699,"type":77},{"type":73,"children":1035},[1036,1038,1041,1043,1046],{"text":1037,"type":77},"For a broadcaster, the question becomes: what share of demand shifts to replays and short formats, and when does it arrive? For a brand: where is the audience the morning after, and what is it asking? 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World Cup Paris: 175,000 tickets and a venue too small","esports-world-cup-paris-175000-tickets","The Esports World Cup claims 175,000 tickets sold in Paris, up from 90,000 in Riyadh, and had to move its CS2 final. Demand discovered at the box office.",[1253,1257,1261,1265,1269,1273,1277,1281,1285,1304,1308,1312,1322,1333,1337],{"type":73,"children":1254},[1255],{"text":1256,"type":77},"The Esports World Cup claims 175,000 tickets sold for its 2026 edition, the first held outside Saudi Arabia, staged in Paris over seven weeks until 23 August. The last edition in Riyadh sold 90,000. In late July, the organiser moved the Counter-Strike 2 final from Paris Expo Porte de Versailles to the Accor Arena: tickets for the final day had sold out.",{"type":73,"children":1258},[1259],{"text":1260,"type":77},"The success is real. So is the way it was discovered: at the box office, after sales opened, when the only remaining option was a bigger room.",{"type":83,"level":31,"children":1262},[1263],{"text":1264,"type":77},"A timeline that left no room to measure",{"type":73,"children":1266},[1267],{"text":1268,"type":77},"The move from Riyadh to Paris was announced on 20 May 2026. Ticketing opened on 29 May. On 8 July, the organiser announced 100,000 tickets sold. On 28 July, it announced that the 23 August final would move to the Accor Arena, with existing tickets transferred automatically.",{"type":73,"children":1270},[1271],{"text":1272,"type":77},"Between the announcement and the first match there were a few weeks. Enough to sell, not enough to investigate. Capacities were set on assumptions, then corrected by sales.",{"type":113,"children":1274},[1275],{"text":1276,"type":77},"175,000 tickets · claimed in Paris, against 90,000 at the last edition in Riyadh",{"type":83,"level":31,"children":1278},[1279],{"text":1280,"type":77},"Esports World Cup Paris: what search showed before tickets went on sale",{"type":73,"children":1282},[1283],{"text":1284,"type":77},"Demand is not born on the day sales open. In esports it leaves traces online well before: an audience that follows competitions on stream looks up dates, venues and prices before committing. Three readings were available from 20 May.",{"type":126,"format":127,"children":1286},[1287,1292,1298],{"type":130,"children":1288},[1289,1290],{"bold":133,"text":332,"type":77},{"text":1291,"type":77}," The geography of event-related searches separates a Paris audience, coming for a day, from fans in the rest of France or abroad, who need to travel and find a bed. The two do not fill the same venue at the same time.",{"type":130,"children":1293},[1294,1296],{"bold":133,"text":1295,"type":77},"Ticket and accommodation queries.",{"text":1297,"type":77}," A ticket search tied to a final's date, or a hotel search near Porte de Versailles, signals purchase intent. Their relative volume, game by game, shows which days are heading for a sell-out.",{"type":130,"children":1299},[1300,1302],{"bold":133,"text":1301,"type":77},"The games.",{"text":1303,"type":77}," According to the review published by Sud Radio, attendance was uneven across games. That unevenness was readable upstream: each game has its own audience and its own geography. Sizing a multi-game event on an average under-equips the most wanted days and over-equips the rest.",{"type":73,"children":1305},[1306],{"text":1307,"type":77},"None of these readings yields a ticket count. They yield a ranking: which days, which games, which audiences outweigh the others. That is what a venue decision needs.",{"type":83,"level":31,"children":1309},[1310],{"text":1311,"type":77},"Ticket sales and viewership measure different things",{"type":73,"children":1313},[1314,1316,1321],{"text":1315,"type":77},"The organiser also claims 850 million viewers across platforms and 440 million hours watched. Those figures measure exposure, free and remote. The 175,000 tickets measure a paid act that requires travel. The first does not predict the second, any more than it did at the ",{"url":1317,"type":97,"children":1318},"\u002Fen\u002Fblog\u002Frecalibrating-stated-intent-forecast-world-cup-2026",[1319],{"text":1320,"type":77},"2026 World Cup, where stated intent and observed audience could not be compared",{"text":102,"type":77},{"type":73,"children":1323},[1324,1326,1331],{"text":1325,"type":77},"Search sits between the two: more committed than watching, earlier than buying. 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