[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"legal-nav-en":38,"category-participation":66,"company":530},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[39,46,52,59],{"id":40,"documentId":41,"title":42,"slug":43,"ordre":44,"cle":45},67,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":47,"documentId":48,"title":49,"slug":50,"ordre":4,"cle":51},68,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":53,"documentId":54,"title":55,"slug":56,"ordre":57,"cle":58},69,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":60,"documentId":61,"title":62,"slug":63,"ordre":64,"cle":65},70,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"category":67,"articles":529},{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":74,"publishedAt":75,"locale":29,"contenu":76,"localizations":290,"faq":504},12,"tmaeiloah8hasnloxm2b5zfc","Participation","participation","Sports participation: measuring demand beyond membership counts","A licence counts people who got a place, not those turned away or those who searched for a club and never found one. How to read participation demand by area.","2026-10-04T21:35:22.425Z","2026-10-04T21:35:22.370Z",[77,83,88,92,96,100,104,108,112,116,120,124,128,132,136,140,144,148,152,176,180,184,196,200,204,242,246,250,254,258,262,266],{"type":78,"children":79},"paragraph",[80],{"text":81,"type":82},"Sports participation is almost always measured by a single number: how many licences the federations issue. That number is reliable, comparable year on year, and published. It still has a built-in limit: it only counts people who got a place. This page covers what the licence misses, and how online search makes it visible.","text",{"type":84,"level":4,"children":85},"heading",[86],{"text":87,"type":82},"What a licence counts, and what it does not",{"type":78,"children":89},[90],{"text":91,"type":82},"A sports licence is a participation entitlement issued by an accredited federation in exchange for a fee. In France, according to INJEP (the national youth and community education institute), the 120 federations accredited by the sports ministry issued 17.2 million annual licences in 2024, up 3.8% on the year. INJEP is explicit that it counts licences, not people: one individual can hold several.",{"type":78,"children":93},[94],{"text":95,"type":82},"That count records a successful administrative act. It says nothing about people who asked for a place and did not get one, or about those who looked for a club without ever applying. Clément Anne, a statistician at INJEP, put it plainly when talking about swimming: what gets counted is “licences issued, not licences refused.”",{"type":78,"children":97},[98],{"text":99,"type":82},"Swimming shows the gap. The French swimming federation has around 400,000 members, while France has more than 13 million occasional swimmers and close to 4 million regular ones, according to INJEP data reported by RCF. The licence describes a small slice of participation, and none of the demand left at the door.",{"type":84,"level":4,"children":101},[102],{"text":103,"type":82},"A measure capped by supply",{"type":78,"children":105},[106],{"text":107,"type":82},"The number of licences depends on two variables: how many people want to play, and how many places clubs can offer. When supply is saturated, the second variable sets the result. The licence then measures capacity, not appetite.",{"type":78,"children":109},[110],{"text":111,"type":82},"After the Paris 2024 Games, several French federations described that ceiling. In autumn 2024 the basketball federation said it had had to turn away “between 100,000 and 110,000” players at the start of the season, and the head of the handball federation expected to refuse around 100,000 people over the season, according to franceinfo. The badminton federation cited an internal survey putting the previous season's refusals at between 22,000 and 45,000.",{"type":78,"children":113},[114],{"text":115,"type":82},"A survey of sports employers by COSMOS, AÉSIO mutuelle and OpinionWay points the same way: 50% report more participants or members since the Games, and a lack of available time slots is the main obstacle cited by those who do not feel ready to take them in.",{"type":78,"children":117},[118],{"text":119,"type":82},"The limits are physical and well known: time slots, pool lanes, pitches and courts, qualified coaches. For swimming, Clément Anne lists the number of available lanes, the number of lifeguard instructors and an ageing stock of pools. None of these constraints appears in a licence total.",{"type":84,"level":57,"children":121},[122],{"text":123,"type":82},"Participation demand, defined",{"type":78,"children":125},[126],{"text":127,"type":82},"Participation demand is everyone looking to play a sport in a given area, whether or not they get a place. It covers three groups: licence holders, the turned-away (on a waiting list or sent home for lack of room) and the searchers who never follow through, because price, schedule or distance stops them before they apply. Only the first group shows up in official statistics. The piece on turned-away club members and invisible demand covers the other two.",{"type":84,"level":4,"children":129},[130],{"text":131,"type":82},"When supply keeps up: padel",{"type":78,"children":133},[134],{"text":135,"type":82},"Padel shows the other side of the mechanism. The French Tennis Federation passed 100,000 padel licence holders for the first time in June 2025, up 42.7% on the end of the previous season (70,500). Over the same period the federation counted 2,917 padel courts in France, up 40% in a year, and 959 clubs and private venues offering the sport, up 25%.",{"type":78,"children":137},[138],{"text":139,"type":82},"Licences and courts grow together. When supply expands, the licence captures demand that was already there, and the number looks like it is exploding. The federation as a whole then passed 1.2 million licence holders across all its disciplines. The useful question is not whether padel attracts people, but where demand still outstrips the number of courts. That is the subject of the piece on padel players, courts and demand.",{"type":84,"level":4,"children":141},[142],{"text":143,"type":82},"What online search reveals",{"type":78,"children":145},[146],{"text":147,"type":82},"Before registering, paying for a licence or turning up at a club, people search. They type “swimming club near me”, “kids tennis registration”, “basketball licence price”, “beginner padel lessons”, “pool waiting list”. Those queries exist whether or not the person gets a place. They leave a trace of participation demand that does not depend on available supply.",{"type":78,"children":149},[150],{"text":151,"type":82},"Search allows three readings the licence cannot provide.",{"type":153,"format":154,"children":155},"list","unordered",[156,164,170],{"type":157,"children":158},"list-item",[159,162],{"bold":160,"text":161,"type":82},true,"Volume by area",{"text":163,"type":82},": where demand for a sport is densest, town by town or catchment by catchment, relative to population.",{"type":157,"children":165},[166,168],{"bold":160,"text":167,"type":82},"The nature of demand",{"text":169,"type":82},": price, schedules, adult classes, children's sessions, recreational or competitive play. Each type of query points to a different obstacle or expectation.",{"type":157,"children":171},[172,174],{"bold":160,"text":173,"type":82},"Timing",{"text":175,"type":82},": the start of the school year, the weeks after a major event, the end of a season. The curve shows when demand forms, often before registration opens.",{"type":78,"children":177},[178],{"text":179,"type":82},"Set against existing supply (clubs, facilities, time slots), these readings expose the areas where demand exceeds capacity. Those are exactly the places where the licence most underestimates potential participation.",{"type":84,"level":57,"children":181},[182],{"text":183,"type":82},"What search does not say",{"type":78,"children":185},[186,188,194],{"text":187,"type":82},"A query is a signal of intent, not participation. It does not say whether the person signed up elsewhere, gave up or plays outside any club. It is read as a trend and as a comparison between areas, not as a headcount. The reading precautions are set out in the ",{"url":189,"type":190,"children":191},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology","link",[192],{"text":193,"type":82},"methodology",{"text":195,"type":82},".",{"type":84,"level":4,"children":197},[198],{"text":199,"type":82},"Who decides with participation demand",{"type":78,"children":201},[202],{"text":203,"type":82},"Participation demand feeds concrete decisions, taken by different players.",{"type":153,"format":154,"children":205},[206,212,218,224,230,236],{"type":157,"children":207},[208,210],{"bold":160,"text":209,"type":82},"Federations",{"text":211,"type":82}," (swimming, tennis and padel, handball, basketball, badminton): direct development towards the areas with the most unmet demand, and put a number on that demand for public authorities and partners. The piece on swimming, the Olympic legacy and marketing rights shows what that changes in a commercial negotiation.",{"type":157,"children":213},[214,216],{"bold":160,"text":215,"type":82},"Regional leagues and committees",{"text":217,"type":82},": allocate coach training and new sections where refusals concentrate.",{"type":157,"children":219},[220,222],{"bold":160,"text":221,"type":82},"Amateur clubs",{"text":223,"type":82},": open an adult slot, a recreational section or a second site where demand justifies it, rather than wherever a space happens to free up.",{"type":157,"children":225},[226,228],{"bold":160,"text":227,"type":82},"Local authorities",{"text":229,"type":82},": decide which facility to build and where, from observed demand rather than a facilities-per-capita ratio.",{"type":157,"children":231},[232,234],{"bold":160,"text":233,"type":82},"Facility operators",{"text":235,"type":82}," (pools, sports halls, padel centres): match time slots and pricing to the real demand at each site.",{"type":157,"children":237},[238,240],{"bold":160,"text":239,"type":82},"Equipment brands and retailers",{"text":241,"type":82},": locate the people taking up a sport, at the moment they kit themselves out.",{"type":78,"children":243},[244],{"text":245,"type":82},"Demand is not confined to a club's home area either. Part of a club's or team's following lives far from its ground and facilities, which the piece on fans who live far from the stadium explores.",{"type":84,"level":4,"children":247},[248],{"text":249,"type":82},"After a major event",{"type":78,"children":251},[252],{"text":253,"type":82},"Major sporting events produce a spike of attention. What matters to participation decision-makers is how much of that attention turns into a wish to play, and where. The licence total, published a season later and capped by supply, answers poorly and late.",{"type":78,"children":255},[256],{"text":257,"type":82},"In swimming, RCF notes that licences rose by around 8% after Athens 2004, while the increase since Paris 2024 is in the order of 1 to 2% according to INJEP. A gap like that can reflect weaker appetite, or supply that was already saturated. Only a measure of demand independent of supply can settle it. Search is one: it shows whether participation queries rose after the event, and in which areas.",{"type":84,"level":4,"children":259},[260],{"text":261,"type":82},"Where to start",{"type":78,"children":263},[264],{"text":265,"type":82},"A first reading comes down to three questions: where is participation demand for my sport densest, what share of it finds a place today, and which obstacles (price, schedules, distance) keep coming back in searches. The answers often shift the priority from a saturated area to an underserved one.",{"type":78,"children":267},[268,270,275,277,282,284,289],{"text":269,"type":82},"Demand signals in general are covered in ",{"url":271,"type":190,"children":272},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[273],{"text":274,"type":82},"Signals",{"text":276,"type":82},", case studies in ",{"url":278,"type":190,"children":279},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[280],{"text":281,"type":82},"Analysis",{"text":283,"type":82},", and turning them into a field plan in ",{"url":285,"type":190,"children":286},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[287],{"text":288,"type":82},"Activation",{"text":195,"type":82},[291],{"id":292,"documentId":69,"name":293,"slug":294,"titrePage":295,"seoDescription":296,"createdAt":297,"updatedAt":297,"publishedAt":298,"locale":299,"contenu":300},11,"Pratique","pratique","Pratique sportive : mesurer la demande au-delà des licenciés","La licence compte les inscrits, pas les refusés ni ceux qui cherchent un club sans le trouver. Comment lire la demande de pratique sportive par territoire.","2026-10-04T21:35:22.289Z","2026-10-04T21:35:22.248Z","fr",[301,305,309,313,317,321,325,329,333,337,341,345,349,353,357,361,365,369,373,393,397,401,411,415,419,457,461,465,469,473,477,481],{"type":78,"children":302},[303],{"text":304,"type":82},"La pratique sportive se mesure presque toujours par un seul chiffre : le nombre de licences délivrées par les fédérations. Ce chiffre est fiable, comparable d'une année sur l'autre, et publié. Il a pourtant une limite de construction : il ne compte que les personnes qui ont obtenu une place. Cette page traite de ce que la licence ne voit pas, et de la façon dont la recherche en ligne permet de le voir.",{"type":84,"level":4,"children":306},[307],{"text":308,"type":82},"Ce que compte une licence, et ce qu'elle ne compte pas",{"type":78,"children":310},[311],{"text":312,"type":82},"Une licence sportive est un titre de participation délivré par une fédération agréée en échange d'une cotisation. Selon l'INJEP, les 120 fédérations agréées par le ministère chargé des sports ont délivré 17,2 millions de licences annuelles en 2024, en hausse de 3,8 % sur un an. L'INJEP précise que ce sont des licences, et non des personnes, qui sont comptées : un même individu peut en détenir plusieurs.",{"type":78,"children":314},[315],{"text":316,"type":82},"Ce décompte enregistre un acte administratif réussi. Il ne dit rien de ceux qui ont demandé une place sans l'obtenir, ni de ceux qui ont cherché un club sans aller jusqu'à la demande. Clément Anne, chargé d'études à l'INJEP, le résume au sujet de la natation : « Ce qu'on comptabilise, ce sont les licences délivrées, pas les refus de licences ».",{"type":78,"children":318},[319],{"text":320,"type":82},"La natation illustre l'écart. La fédération compte environ 400 000 licenciés, alors que la France compte plus de 13 millions de pratiquants occasionnels et près de 4 millions de pratiquants réguliers, selon les données de l'INJEP citées par RCF. La licence ne décrit qu'une petite partie de la pratique, et rien de la demande qui reste à la porte.",{"type":84,"level":4,"children":322},[323],{"text":324,"type":82},"Une mesure plafonnée par l'offre",{"type":78,"children":326},[327],{"text":328,"type":82},"Le nombre de licences dépend de deux variables : combien de personnes veulent pratiquer, et combien de places les clubs peuvent offrir. Quand l'offre est saturée, la seconde variable fixe le résultat. La licence mesure alors la capacité d'accueil, pas l'envie.",{"type":78,"children":330},[331],{"text":332,"type":82},"Après les Jeux de Paris 2024, plusieurs fédérations ont décrit ce plafond. À l'automne 2024, la Fédération française de basketball indiquait avoir dû refuser « entre 100 000 et 110 000 » joueurs et joueuses à la rentrée, et le président de la Fédération de handball s'attendait à refuser environ 100 000 personnes sur la saison, selon franceinfo. La Fédération de badminton évoquait, d'après un sondage interne, entre 22 000 et 45 000 refus la saison précédente.",{"type":78,"children":334},[335],{"text":336,"type":82},"Une enquête COSMOS, AÉSIO mutuelle et OpinionWay auprès des structures sportives employeuses va dans le même sens : 50 % constatent une augmentation du nombre de pratiquants ou de licenciés depuis les Jeux, et le manque de créneaux disponibles est cité comme le principal frein pour celles qui ne se sentent pas prêtes à les accueillir.",{"type":78,"children":338},[339],{"text":340,"type":82},"Les limites sont physiques et connues : le nombre de créneaux, de lignes d'eau, de terrains, d'encadrants diplômés. En natation, Clément Anne cite le nombre de lignes d'eau disponibles, le nombre de maîtres-nageurs et un parc de piscines vieillissant. Aucune de ces contraintes n'apparaît dans un total de licences.",{"type":84,"level":57,"children":342},[343],{"text":344,"type":82},"La demande de pratique, définition",{"type":78,"children":346},[347],{"text":348,"type":82},"La demande de pratique est l'ensemble des personnes qui cherchent à pratiquer un sport sur un territoire, qu'elles obtiennent une place ou non. Elle comprend trois groupes : les licenciés, les refusés (inscrits sur liste d'attente ou renvoyés faute de place) et les chercheurs sans suite, qui se renseignent sans jamais déposer de demande, parce que le prix, les horaires ou la distance les arrêtent. Seul le premier groupe figure dans les statistiques officielles. L'article sur les licenciés refusés et la demande invisible détaille les deux autres.",{"type":84,"level":4,"children":350},[351],{"text":352,"type":82},"Quand l'offre suit : le cas du padel",{"type":78,"children":354},[355],{"text":356,"type":82},"Le padel montre l'autre face du mécanisme. La Fédération française de tennis a franchi pour la première fois la barre des 100 000 licenciés padel en juin 2025, en hausse de 42,7 % par rapport à la fin de la saison précédente (70 500). Sur la même période, la FFT recensait 2 917 pistes de padel en France, en hausse de 40 % sur un an, et 959 clubs et structures privées proposant la discipline, en hausse de 25 %.",{"type":78,"children":358},[359],{"text":360,"type":82},"Licences et pistes progressent ensemble. Quand l'offre s'étend, la licence capte une demande qui existait déjà, et le chiffre paraît exploser. L'ensemble de la fédération dépassait alors 1,2 million de licenciés toutes disciplines confondues. La question utile n'est donc pas de savoir si le padel attire, mais où la demande dépasse encore le nombre de pistes. C'est l'objet de l'article sur les licenciés padel, les pistes et la demande.",{"type":84,"level":4,"children":362},[363],{"text":364,"type":82},"Ce que la recherche en ligne révèle",{"type":78,"children":366},[367],{"text":368,"type":82},"Avant de s'inscrire, de payer une licence ou de se présenter à un club, une personne cherche. Elle tape « club de natation près de chez moi », « inscription tennis enfant », « prix licence basket », « cours de padel débutant », « liste d'attente piscine ». Ces requêtes existent qu'elle obtienne une place ou non. Elles forment une trace de la demande de pratique qui ne dépend pas de l'offre disponible.",{"type":78,"children":370},[371],{"text":372,"type":82},"La recherche permet trois lectures que la licence ne permet pas.",{"type":153,"format":154,"children":374},[375,381,387],{"type":157,"children":376},[377,379],{"bold":160,"text":378,"type":82},"Le volume par territoire",{"text":380,"type":82}," : où la demande pour un sport est la plus dense, commune par commune ou bassin de vie par bassin de vie, rapportée à la population.",{"type":157,"children":382},[383,385],{"bold":160,"text":384,"type":82},"La nature de la demande",{"text":386,"type":82}," : prix, horaires, cours pour adultes, accueil des enfants, pratique loisir ou compétition. Chaque type de requête renvoie à un frein ou à une attente différente.",{"type":157,"children":388},[389,391],{"bold":160,"text":390,"type":82},"Le moment",{"text":392,"type":82}," : la rentrée, les semaines qui suivent un grand événement, la fin d'une saison. La courbe dit quand la demande se forme, souvent avant la période d'inscription.",{"type":78,"children":394},[395],{"text":396,"type":82},"Croisées avec l'offre existante (clubs, équipements, créneaux), ces lectures font apparaître les territoires où la demande excède l'accueil. Ce sont précisément ceux où la licence sous-estime le plus la pratique potentielle.",{"type":84,"level":57,"children":398},[399],{"text":400,"type":82},"Ce que la recherche ne dit pas",{"type":78,"children":402},[403,405,410],{"text":404,"type":82},"Une requête est un signal d'intention, pas une pratique. Elle ne dit pas si la personne s'est inscrite ailleurs, a renoncé ou pratique sans structure. Elle se lit en tendance et en comparaison entre territoires, pas comme un décompte d'individus. Les précautions de lecture sont détaillées dans la ",{"url":406,"type":190,"children":407},"\u002Fblog\u002Fcategory\u002Fmethodologie",[408],{"text":409,"type":82},"méthodologie",{"text":195,"type":82},{"type":84,"level":4,"children":412},[413],{"text":414,"type":82},"Qui décide avec la demande de pratique",{"type":78,"children":416},[417],{"text":418,"type":82},"La demande de pratique sert des décisions concrètes, prises par des acteurs différents.",{"type":153,"format":154,"children":420},[421,427,433,439,445,451],{"type":157,"children":422},[423,425],{"bold":160,"text":424,"type":82},"Fédérations",{"text":426,"type":82}," (natation, tennis et padel, handball, basket, badminton) : orienter le développement vers les territoires où la demande non servie est la plus forte, et chiffrer cette demande auprès des pouvoirs publics et des partenaires. L'article sur l'héritage olympique et les droits marketing en natation montre ce que cela change dans une négociation commerciale.",{"type":157,"children":428},[429,431],{"bold":160,"text":430,"type":82},"Ligues et comités régionaux",{"text":432,"type":82}," : répartir les moyens de formation d'encadrants et les créations de sections là où les refus se concentrent.",{"type":157,"children":434},[435,437],{"bold":160,"text":436,"type":82},"Clubs amateurs",{"text":438,"type":82}," : ouvrir un créneau adulte, une section loisir ou un second site là où la demande le justifie, plutôt que là où la place se libère.",{"type":157,"children":440},[441,443],{"bold":160,"text":442,"type":82},"Collectivités",{"text":444,"type":82}," : décider quel équipement construire et où, à partir d'une demande observée plutôt que d'un ratio d'équipements par habitant.",{"type":157,"children":446},[447,449],{"bold":160,"text":448,"type":82},"Gestionnaires d'équipements",{"text":450,"type":82}," (piscines, salles, complexes de padel) : ajuster l'offre de créneaux et la tarification à la demande réelle de chaque site.",{"type":157,"children":452},[453,455],{"bold":160,"text":454,"type":82},"Équipementiers et distributeurs",{"text":456,"type":82}," : localiser les publics qui entrent dans une pratique, au moment où ils s'équipent.",{"type":78,"children":458},[459],{"text":460,"type":82},"La demande ne se limite pas non plus au territoire du club. Une partie des publics d'un club ou d'une équipe vit loin de son stade et de ses installations, ce que développe l'article sur les supporters qui vivent loin du stade.",{"type":84,"level":4,"children":462},[463],{"text":464,"type":82},"Après un grand événement",{"type":78,"children":466},[467],{"text":468,"type":82},"Les grands événements sportifs produisent un pic d'attention. La question qui intéresse les décideurs de la pratique est de savoir combien de cette attention se transforme en envie de pratiquer, et où. Le total de licences, publié une saison plus tard et plafonné par l'offre, répond mal et tard.",{"type":78,"children":470},[471],{"text":472,"type":82},"En natation, RCF rappelle qu'après Athènes 2004 les licences avaient progressé d'environ 8 %, alors que la hausse depuis Paris 2024 est de l'ordre de 1 à 2 % selon l'INJEP. Un écart de cette nature peut traduire une moindre envie, ou une offre déjà saturée. Seule une mesure de la demande indépendante de l'offre permet de trancher. La recherche en est une : elle montre si les requêtes de pratique ont progressé après l'événement, et dans quels territoires.",{"type":84,"level":4,"children":474},[475],{"text":476,"type":82},"Par où commencer",{"type":78,"children":478},[479],{"text":480,"type":82},"Une première lecture tient en trois questions : où la demande de pratique pour mon sport est-elle la plus dense, quelle part de cette demande trouve aujourd'hui une place, et quels freins (prix, horaires, distance) reviennent dans les recherches. Les réponses déplacent souvent la priorité d'un territoire saturé vers un territoire mal desservi.",{"type":78,"children":482},[483,485,490,492,497,499,503],{"text":484,"type":82},"Les signaux de demande en général sont traités dans la catégorie ",{"url":486,"type":190,"children":487},"\u002Fblog\u002Fcategory\u002Fsignaux",[488],{"text":489,"type":82},"Signaux",{"text":491,"type":82},", les études de cas dans ",{"url":493,"type":190,"children":494},"\u002Fblog\u002Fcategory\u002Fanalyses",[495],{"text":496,"type":82},"Analyses",{"text":498,"type":82},", et leur traduction en plan de terrain dans ",{"url":500,"type":190,"children":501},"\u002Fblog\u002Fcategory\u002Factivation",[502],{"text":288,"type":82},{"text":195,"type":82},[505,509,513,517,521,525],{"id":506,"question":507,"reponse":508},459,"What is the difference between sports participation and licence numbers?","Licence numbers count the licences issued by accredited federations. Participation also includes people who play without a licence, people turned away for lack of space and people who look for a club without signing up. In French swimming, the federation has around 400,000 members against more than 13 million occasional swimmers, according to INJEP data.",{"id":510,"question":511,"reponse":512},460,"How many sports licences are there in France?","The 120 accredited federations issued 17.2 million annual licences in 2024, up 3.8% on the year, according to INJEP. These are licences rather than people: one individual can hold several.",{"id":514,"question":515,"reponse":516},461,"Why do sports clubs turn people away?","Because their capacity is capped by time slots, facilities and the number of coaches. After the Paris 2024 Games, the French basketball federation said it had refused between 100,000 and 110,000 players at the start of the season, and handball expected around 100,000 refusals over the season.",{"id":518,"question":519,"reponse":520},462,"How can you measure demand for a sport in a given area?","By looking at the searches that come before registration: a club nearby, licence prices, schedules, adult or children's classes. Those queries exist whether or not the person gets a place, and they can be compared from one area to another. Set against existing supply, they show where demand outstrips capacity.",{"id":522,"question":523,"reponse":524},463,"Did the Paris 2024 Olympics increase club membership?","Yes for several sports, but the rise is capped by supply. A survey by COSMOS, AÉSIO mutuelle and OpinionWay found that 50% of sports employers see more participants or members, with a lack of time slots as the main obstacle. In swimming, licences have risen by around 1 to 2% since the Games, according to INJEP.",{"id":526,"question":527,"reponse":528},464,"How can local authorities use participation demand?","To decide which facility to build and where, based on observed demand rather than a theoretical ratio. A pool or padel centre placed where participation searches exceed existing supply is more likely to fill up from day one.",[],{"id":44,"documentId":531,"denomination":532,"formeJuridique":533,"capitalSocial":534,"adresse":535,"codePostal":536,"ville":537,"pays":538,"siren":539,"rcs":534,"tvaIntracommunautaire":540,"directeurPublication":532,"emailContact":541,"emailRgpd":534,"telephone":534,"linkedinUrl":542,"hebergeurNom":543,"hebergeurAdresse":544,"hebergeurRegion":545,"fournisseurEmail":546,"dpoNom":534,"createdAt":547,"updatedAt":548,"publishedAt":549,"nomCommercial":550,"siret":551,"codeApe":552,"directeurRole":553,"directeurBio":554,"directeurLinkedin":555},"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F"]