[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"legal-nav-en":38,"category-analysis":66,"company":1188},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[39,46,52,59],{"id":40,"documentId":41,"title":42,"slug":43,"ordre":44,"cle":45},51,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":47,"documentId":48,"title":49,"slug":50,"ordre":4,"cle":51},52,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":53,"documentId":54,"title":55,"slug":56,"ordre":57,"cle":58},53,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":60,"documentId":61,"title":62,"slug":63,"ordre":64,"cle":65},54,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"category":67,"articles":279},{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":29,"contenu":77,"localizations":171,"faq":266},5,"osh0oulyyf866namy6am6tj2","Analysis","analysis","Analysis: audiences, media rights and sponsorship","Data-driven breakdowns of the sports business: OTT audiences, TV rights, awareness effects and sponsorship decisions grounded in real demand.","2026-07-27T12:03:44.973Z","2026-07-28T10:06:24.286Z","2026-07-28T10:06:24.251Z",[78,84,89,93,97,101,105,109,113,117,121,151,155,159],{"type":79,"children":80},"paragraph",[81],{"text":82,"type":83},"Sports audiences and media rights have been measured for a long time. What those measures lack is not precision: it is what comes before them. This page brings together what audience data tells us, what it leaves out, and how demand observed upstream changes the trade-offs.","text",{"type":85,"level":4,"children":86},"heading",[87],{"text":88,"type":83},"What an audience figure does not say",{"type":79,"children":90},[91],{"text":92,"type":83},"An audience is an outcome. It merges, into a single number, strong intent and passive exposure: the person who looked up the fixture, and the person who left the television on. For a broadcaster the distinction is strategic: the first will come back, the second will not.",{"type":79,"children":94},[95],{"text":96,"type":83},"The same blind spot applies to rights. A deal is negotiated on past audiences and coverage projections. It says nothing about demand that found no offer: territories where interest exists without accessible broadcast appear nowhere, precisely because they produced nothing.",{"type":85,"level":4,"children":98},[99],{"text":100,"type":83},"Churn is not a law of the model",{"type":79,"children":102},[103],{"text":104,"type":83},"Sports platforms regularly lose half the subscribers won during a major competition. That figure is presented as the price of capturing a peak. It is less so than it looks: tournament subscribers and sport subscribers leave different traces before they subscribe.",{"type":79,"children":106},[107],{"text":108,"type":83},"Someone searching \"how to watch the World Cup\" is buying an event. Someone searching a club, a league or a fixture list is buying a season. Both sign the same subscription on the same day; they are not retained by the same means.",{"type":85,"level":57,"children":110},[111],{"text":112,"type":83},"The awareness effect and its invisible half",{"type":79,"children":114},[115],{"text":116,"type":83},"A major arrival lifts audiences: measured, published, commented on. Less visible: the interest it creates well beyond the broadcast perimeter, among audiences the coverage never reaches. That gap between captured attention and available attention is the industry’s most expensive blind spot.",{"type":85,"level":4,"children":118},[119],{"text":120,"type":83},"What upstream demand adds to a negotiation",{"type":122,"format":123,"children":124},"list","unordered",[125,133,139,145],{"type":126,"children":127},"list-item",[128,131],{"bold":129,"text":130,"type":83},true,"Valuing a package",{"text":132,"type":83},": documenting existing, underserved demand country by country, rather than projecting audience from history.",{"type":126,"children":134},[135,137],{"bold":129,"text":136,"type":83},"Weighing exclusivity",{"text":138,"type":83},": measuring whether interest concentrates on an event or spreads across a season.",{"type":126,"children":140},[141,143],{"bold":129,"text":142,"type":83},"Setting a window",{"text":144,"type":83},": timing the go-to-market against the actual rise in interest, which does not always match the sporting calendar.",{"type":126,"children":146},[147,149],{"bold":129,"text":148,"type":83},"Justifying a renewal",{"text":150,"type":83},": showing demand growing before it shows up in audience figures.",{"type":85,"level":4,"children":152},[153],{"text":154,"type":83},"Reading sports business figures without fooling yourself",{"type":79,"children":156},[157],{"text":158,"type":83},"Three cautions recur in every analysis in this category. An audience figure is only comparable at identical measurement perimeter. A percentage rise on a small base says almost nothing. And an event-driven peak is never a level: compare it to the same point in the previous cycle, not to the month before.",{"type":79,"children":160},[161,163,169],{"text":162,"type":83},"The analyses published here follow those rules and cite their sources at the end. The vocabulary is defined in the ",{"url":164,"type":165,"children":166},"\u002Fen\u002Fglossary","link",[167],{"text":168,"type":83},"glossary",{"text":170,"type":83},".",[172],{"id":4,"documentId":69,"name":173,"slug":174,"titrePage":175,"seoDescription":176,"createdAt":177,"updatedAt":178,"publishedAt":179,"locale":180,"contenu":181},"Analyses","analyses","Analyses : audiences, droits médias et sponsoring","Décryptages chiffrés du sport business : audiences OTT, droits TV, effets de notoriété et arbitrages de sponsoring fondés sur la demande réelle.","2026-07-25T17:19:55.394Z","2026-07-28T10:06:24.215Z","2026-07-28T10:06:24.170Z","fr",[182,186,190,194,198,202,206,210,214,218,222,248,252,256],{"type":79,"children":183},[184],{"text":185,"type":83},"Les audiences sportives et les droits médias se mesurent depuis longtemps. Ce qui manque à ces mesures, ce n'est pas la précision : c'est ce qui les précède. Cette page réunit ce que les données d'audience racontent, ce qu'elles laissent de côté, et comment la demande observée en amont change les arbitrages.",{"type":85,"level":4,"children":187},[188],{"text":189,"type":83},"Ce qu’une audience ne dit pas",{"type":79,"children":191},[192],{"text":193,"type":83},"Une audience est un résultat. Elle agrège, en un chiffre unique, une intention forte et une exposition passive : celui qui a cherché l'affiche, et celui qui a laissé la télévision allumée. Pour un diffuseur, la distinction est stratégique : le premier reviendra, le second non.",{"type":79,"children":195},[196],{"text":197,"type":83},"Le même aveuglement joue sur les droits. Un contrat se négocie sur des audiences passées et des projections de couverture. Il ne dit rien de la demande qui n'a pas trouvé d'offre : les territoires où l'intérêt existe sans diffusion accessible n'apparaissent nulle part, précisément parce qu'ils n'ont rien produit.",{"type":85,"level":4,"children":199},[200],{"text":201,"type":83},"Le churn n’est pas une fatalité du modèle",{"type":79,"children":203},[204],{"text":205,"type":83},"Les plateformes sportives perdent régulièrement la moitié des abonnés recrutés pendant une grande compétition. Ce chiffre est présenté comme le prix à payer pour capter un pic. Il l'est moins qu'il n'y paraît : les abonnés d'un tournoi et les abonnés d'un sport laissent des traces différentes avant de s'abonner.",{"type":79,"children":207},[208],{"text":209,"type":83},"Celui qui cherche « comment voir la Coupe du monde » achète un événement. Celui qui cherche un club, un championnat ou un calendrier achète une saison. Les deux signent le même abonnement le même jour ; ils ne se retiennent pas avec les mêmes moyens.",{"type":85,"level":57,"children":211},[212],{"text":213,"type":83},"L’effet de notoriété et sa moitié invisible",{"type":79,"children":215},[216],{"text":217,"type":83},"Une arrivée médiatique majeure fait bondir les audiences : c'est mesuré, publié, commenté. Ce qui l'est moins : l'intérêt qu'elle crée bien au-delà du périmètre diffusé, chez des publics que la couverture ne touche pas. Cet écart entre l'attention captée et l'attention disponible est l'angle mort le plus coûteux du secteur.",{"type":85,"level":4,"children":219},[220],{"text":221,"type":83},"Ce que la demande amont ajoute à la négociation",{"type":122,"format":123,"children":223},[224,230,236,242],{"type":126,"children":225},[226,228],{"bold":129,"text":227,"type":83},"Valoriser un lot",{"text":229,"type":83}," : documenter une demande existante et non desservie, pays par pays, plutôt que projeter une audience à partir d’un historique.",{"type":126,"children":231},[232,234],{"bold":129,"text":233,"type":83},"Arbitrer une exclusivité",{"text":235,"type":83}," : mesurer si l'intérêt se concentre sur un événement ou se répartit sur une saison.",{"type":126,"children":237},[238,240],{"bold":129,"text":239,"type":83},"Fixer une fenêtre",{"text":241,"type":83}," : caler la mise en marché sur la montée réelle de l'intérêt, qui ne coïncide pas toujours avec le calendrier sportif.",{"type":126,"children":243},[244,246],{"bold":129,"text":245,"type":83},"Justifier un renouvellement",{"text":247,"type":83}," : montrer une demande en croissance avant qu'elle n'apparaisse dans les audiences.",{"type":85,"level":4,"children":249},[250],{"text":251,"type":83},"Lire les chiffres du sport business sans se tromper",{"type":79,"children":253},[254],{"text":255,"type":83},"Trois précautions reviennent dans chacune des analyses de cette catégorie. Un chiffre d'audience n'est comparable qu'à périmètre de mesure identique. Une progression en pourcentage sur une base faible ne dit presque rien. Et un pic lié à un événement n'est jamais un niveau : il faut le comparer au même moment du cycle précédent, pas au mois d'avant.",{"type":79,"children":257},[258,260,265],{"text":259,"type":83},"Les analyses publiées ici suivent ces règles et citent leurs sources en fin d’article. Le vocabulaire est défini dans le ",{"url":261,"type":165,"children":262},"\u002Fglossary",[263],{"text":264,"type":83},"lexique",{"text":170,"type":83},[267,271,275],{"id":268,"question":269,"reponse":270},42,"Why do subscribers won during a competition leave?","Because they bought an event, not a service. Their original intent, visible in their searches before subscribing, was a dated tournament rather than a sport or a league. A retention offer designed for a season fan does not speak to them.",{"id":272,"question":273,"reponse":274},43,"How do you tell a captured audience from a chosen one?","By what precedes it. A chosen audience is preceded by searches on the fixture, the kick-off time or the channel; a captured audience is not. The audience total alone cannot make that distinction.",{"id":276,"question":277,"reponse":278},44,"Is demand data useful in media rights negotiations?","Yes, mainly to document underserved demand. A rights holder can show that a territory is searching for content it cannot access: something no audience data can establish, since nothing is broadcast there.",[280,458,615,802,995],{"datePublication":281,"id":282,"documentId":283,"title":284,"slug":285,"description":286,"content":287,"createdAt":344,"updatedAt":345,"publishedAt":346,"locale":29,"coverImage":347,"category":395},"2026-07-30T07:45:46.597Z",186,"lk8ygcu95cemzu3b4wsqdf8c","Champions League rights: what €480M actually buys","champions-league-broadcaster-fragmented-access","Canal+ holds every Champions League match, split across two subscription tiers. Owning the rights does not guarantee the fan finds the game.",[288,292,297,301,305,309,313,317,321,332,336,340],{"type":79,"children":289},[290],{"text":291,"type":83},"Canal+ holds the full rights to the Champions League, the Europa League and the Conference League through 2026-27, for a reported €480M. Holding every match does not mean every subscriber reaches it: the fixtures are split across two tiers, one carrying the Wednesday game, the other carrying all of them. Only the final stays free-to-air, co-broadcast by M6.",{"type":293,"children":294},"quote",[295],{"text":296,"type":83},"480M · euros committed by Canal+ for the three European competitions",{"type":79,"children":298},[299],{"text":300,"type":83},"A rights holder buying 100% of a competition buys exclusivity. It does not buy an audience: between the right acquired and the fan who finds the match, there is a journey, and that journey is often lost.",{"type":85,"level":4,"children":302},[303],{"text":304,"type":83},"Fragmentation leaves no trace at the broadcaster",{"type":79,"children":306},[307],{"text":308,"type":83},"When one competition is split across two tiers of the same operator, the viewer does not think in packages. They want a specific match, on a specific evening. Discovering their subscription does not include it, the response is rarely to buy up: it is usually to give up, or go elsewhere.",{"type":79,"children":310},[311],{"text":312,"type":83},"That giving-up produces no data. No click, no abandoned cart, no churn: the person was never a customer. They searched, did not find what they expected, and stopped there. The broadcaster will never see that loss in its own numbers.",{"type":85,"level":4,"children":314},[315],{"text":316,"type":83},"What search does show",{"type":79,"children":318},[319],{"text":320,"type":83},"It does leave a trace elsewhere. “Champions League broadcaster”, “where to watch the Champions League”, “what channel tonight”: the volume of those queries, their shape across the week and their peak as a fixture approaches, measure the gap between interest and access.",{"type":79,"children":322},[323,325,330],{"text":324,"type":83},"The same mechanism was visible at the World Cup, where more than one French viewer in three looked at the wrong channel — the subject of our piece on ",{"url":326,"type":165,"children":327},"\u002Fen\u002Fblog\u002Ftv-rights-world-cup-wrong-channel",[328],{"text":329,"type":83},"World Cup broadcast rights",{"text":331,"type":83},". The difference here is that the confusion is not between two competing broadcasters, but between two offers from the same one.",{"type":85,"level":4,"children":333},[334],{"text":335,"type":83},"Whose decision this is",{"type":79,"children":337},[338],{"text":339,"type":83},"For a rights holder, that gap is close to the only part of the contract still actionable after signature. The price is paid, the perimeter is fixed; what remains in play is the share of existing interest that actually reaches a screen.",{"type":79,"children":341},[342],{"text":343,"type":83},"Measuring that share before the season, territory by territory and fixture by fixture, is not retrospective analysis. It is what tells you where to push awareness of the offer, and which of the two tiers to lead with.","2026-07-29T07:39:34.148Z","2026-08-06T14:20:06.594Z","2026-08-06T14:18:05.081Z",{"id":348,"documentId":349,"name":350,"alternativeText":351,"caption":352,"focalPoint":352,"width":353,"height":354,"formats":355,"hash":389,"ext":357,"mime":360,"size":390,"url":391,"previewUrl":352,"provider":392,"provider_metadata":352,"createdAt":393,"updatedAt":393,"publishedAt":394},26,"ktm5owt7ftybdxqqc8mmr868","ldc-acces.webp","Portillon d'accès en acier affichant une croix rouge, passage refusé",null,1600,1000,{"large":356,"small":365,"medium":373,"thumbnail":381},{"ext":357,"url":358,"hash":359,"mime":360,"name":361,"path":352,"size":362,"width":354,"height":363,"sizeInBytes":364},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ldc_acces_46bb31a533.webp","large_ldc_acces_46bb31a533","image\u002Fwebp","large_ldc-acces.webp",23.7,625,23704,{"ext":357,"url":366,"hash":367,"mime":360,"name":368,"path":352,"size":369,"width":370,"height":371,"sizeInBytes":372},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ldc_acces_46bb31a533.webp","small_ldc_acces_46bb31a533","small_ldc-acces.webp",9.91,500,312,9912,{"ext":357,"url":374,"hash":375,"mime":360,"name":376,"path":352,"size":377,"width":378,"height":379,"sizeInBytes":380},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ldc_acces_46bb31a533.webp","medium_ldc_acces_46bb31a533","medium_ldc-acces.webp",16.32,750,469,16320,{"ext":357,"url":382,"hash":383,"mime":360,"name":384,"path":352,"size":385,"width":386,"height":387,"sizeInBytes":388},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ldc_acces_46bb31a533.webp","thumbnail_ldc_acces_46bb31a533","thumbnail_ldc-acces.webp",4.36,245,153,4358,"ldc_acces_46bb31a533",50.31,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fldc_acces_46bb31a533.webp","strapi-provider-upload-azure-storage","2026-07-29T07:39:30.505Z","2026-07-29T07:39:30.506Z",{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":29,"contenu":396},[397,400,403,406,409,412,415,418,421,424,427,445,448,451],{"type":79,"children":398},[399],{"text":82,"type":83},{"type":85,"level":4,"children":401},[402],{"text":88,"type":83},{"type":79,"children":404},[405],{"text":92,"type":83},{"type":79,"children":407},[408],{"text":96,"type":83},{"type":85,"level":4,"children":410},[411],{"text":100,"type":83},{"type":79,"children":413},[414],{"text":104,"type":83},{"type":79,"children":416},[417],{"text":108,"type":83},{"type":85,"level":57,"children":419},[420],{"text":112,"type":83},{"type":79,"children":422},[423],{"text":116,"type":83},{"type":85,"level":4,"children":425},[426],{"text":120,"type":83},{"type":122,"format":123,"children":428},[429,433,437,441],{"type":126,"children":430},[431,432],{"bold":129,"text":130,"type":83},{"text":132,"type":83},{"type":126,"children":434},[435,436],{"bold":129,"text":136,"type":83},{"text":138,"type":83},{"type":126,"children":438},[439,440],{"bold":129,"text":142,"type":83},{"text":144,"type":83},{"type":126,"children":442},[443,444],{"bold":129,"text":148,"type":83},{"text":150,"type":83},{"type":85,"level":4,"children":446},[447],{"text":154,"type":83},{"type":79,"children":449},[450],{"text":158,"type":83},{"type":79,"children":452},[453,454,457],{"text":162,"type":83},{"url":164,"type":165,"children":455},[456],{"text":168,"type":83},{"text":170,"type":83},{"datePublication":459,"id":460,"documentId":461,"title":462,"slug":463,"description":464,"content":465,"createdAt":514,"updatedAt":515,"publishedAt":516,"locale":29,"coverImage":517,"category":552},"2026-07-29T07:39:28.331Z",222,"smu11j2qtksc9y28q4p6e9mo","Ligue 1 TV rights: the league becomes broadcaster","ligue-1-tv-rights-league-becomes-broadcaster","From 2026-27 all nine matches of a Ligue 1 round move to Ligue 1+, the league's own channel. A league that broadcasts itself has to find its own subscribers.",[466,470,474,478,482,486,490,494,498,502,506,510],{"type":79,"children":467},[468],{"text":469,"type":83},"From the 2026-27 season, Ligue 1 will have a single broadcaster, and that broadcaster belongs to the league. Ligue 1+, the channel launched by the LFP, takes all nine matches of a round after the contract giving beIN Sports the Saturday fixture was not renewed. French football stops being sold to broadcasters: it sells itself.",{"type":293,"children":471},[472],{"text":473,"type":83},"9 of 9 · every match of a Ligue 1 round on one service from 2026-27",{"type":79,"children":475},[476],{"text":477,"type":83},"The change looks industrial. It is commercial. A conventional broadcaster buys rights and files them inside a bundle that already exists: its subscribers are there before the match is. A league channel has no such base. Every subscriber has to be found, convinced and kept, one at a time.",{"type":85,"level":4,"children":479},[480],{"text":481,"type":83},"What the league can no longer borrow from anyone",{"type":79,"children":483},[484],{"text":485,"type":83},"Canal+, beIN and Amazon brought something other than money: an installed base, a sales force, a recruiting machine already proven on other content. In taking its rights back, the LFP takes back the acquisition burden that came with them — without the several million households on file that made it bearable.",{"type":79,"children":487},[488],{"text":489,"type":83},"Its own data does not help much here. A league knows its matchday crowd, its registered players, its shirt buyers. By construction it does not know the people who have never bought anything, and who are nonetheless where the subscribers have to come from.",{"type":85,"level":4,"children":491},[492],{"text":493,"type":83},"The questions fans ask before subscribing",{"type":79,"children":495},[496],{"text":497,"type":83},"That audience is not invisible. It shows up in what it searches for. “Where to watch Ligue 1”, “which channel shows Ligue 1”, “Ligue 1 subscription”: those queries exist, they can be counted, and they break down — by territory, by club, by point in the season.",{"type":79,"children":499},[500],{"text":501,"type":83},"They say three things no transactional database says. Where interest exceeds the subscriptions already sold. When the decision forms, which is not the same week everywhere. And which club the intent crystallises around, which drives the message as much as the media choice.",{"type":85,"level":4,"children":503},[504],{"text":505,"type":83},"A decision, not an observation",{"type":79,"children":507},[508],{"text":509,"type":83},"For a league turned broadcaster, the question is no longer “how many people watch us” but “where are the people who would watch us and cannot yet”. The first is measured afterwards. The second is measured beforehand, and it is the only one that lets an acquisition budget be argued.",{"type":79,"children":511},[512],{"text":513,"type":83},"The same reasoning governs the timing of offers, the territories to push first, the club to lead with in a given region. None of those trade-offs can be made on a national average.","2026-07-29T07:39:33.856Z","2026-08-13T10:39:55.739Z","2026-08-09T21:04:30.962Z",{"id":518,"documentId":519,"name":520,"alternativeText":521,"caption":352,"focalPoint":352,"width":353,"height":354,"formats":522,"hash":547,"ext":357,"mime":360,"size":548,"url":549,"previewUrl":352,"provider":392,"provider_metadata":352,"createdAt":550,"updatedAt":550,"publishedAt":551},25,"iubtc7w8wu9ij4ksrkamqk4o","ligue1-diffuseur.webp","Stade de football vide éclairé par ses projecteurs, pelouse déserte en nocturne",{"large":523,"small":529,"medium":535,"thumbnail":541},{"ext":357,"url":524,"hash":525,"mime":360,"name":526,"path":352,"size":527,"width":354,"height":363,"sizeInBytes":528},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ligue1_diffuseur_44e2dbede7.webp","large_ligue1_diffuseur_44e2dbede7","large_ligue1-diffuseur.webp",46.43,46428,{"ext":357,"url":530,"hash":531,"mime":360,"name":532,"path":352,"size":533,"width":370,"height":371,"sizeInBytes":534},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ligue1_diffuseur_44e2dbede7.webp","small_ligue1_diffuseur_44e2dbede7","small_ligue1-diffuseur.webp",14.58,14580,{"ext":357,"url":536,"hash":537,"mime":360,"name":538,"path":352,"size":539,"width":378,"height":379,"sizeInBytes":540},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ligue1_diffuseur_44e2dbede7.webp","medium_ligue1_diffuseur_44e2dbede7","medium_ligue1-diffuseur.webp",29.26,29264,{"ext":357,"url":542,"hash":543,"mime":360,"name":544,"path":352,"size":545,"width":386,"height":387,"sizeInBytes":546},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ligue1_diffuseur_44e2dbede7.webp","thumbnail_ligue1_diffuseur_44e2dbede7","thumbnail_ligue1-diffuseur.webp",4.25,4252,"ligue1_diffuseur_44e2dbede7",113.52,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fligue1_diffuseur_44e2dbede7.webp","2026-07-29T07:39:29.725Z","2026-07-29T07:39:29.726Z",{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":29,"contenu":553},[554,557,560,563,566,569,572,575,578,581,584,602,605,608],{"type":79,"children":555},[556],{"text":82,"type":83},{"type":85,"level":4,"children":558},[559],{"text":88,"type":83},{"type":79,"children":561},[562],{"text":92,"type":83},{"type":79,"children":564},[565],{"text":96,"type":83},{"type":85,"level":4,"children":567},[568],{"text":100,"type":83},{"type":79,"children":570},[571],{"text":104,"type":83},{"type":79,"children":573},[574],{"text":108,"type":83},{"type":85,"level":57,"children":576},[577],{"text":112,"type":83},{"type":79,"children":579},[580],{"text":116,"type":83},{"type":85,"level":4,"children":582},[583],{"text":120,"type":83},{"type":122,"format":123,"children":585},[586,590,594,598],{"type":126,"children":587},[588,589],{"bold":129,"text":130,"type":83},{"text":132,"type":83},{"type":126,"children":591},[592,593],{"bold":129,"text":136,"type":83},{"text":138,"type":83},{"type":126,"children":595},[596,597],{"bold":129,"text":142,"type":83},{"text":144,"type":83},{"type":126,"children":599},[600,601],{"bold":129,"text":148,"type":83},{"text":150,"type":83},{"type":85,"level":4,"children":603},[604],{"text":154,"type":83},{"type":79,"children":606},[607],{"text":158,"type":83},{"type":79,"children":609},[610,611,614],{"text":162,"type":83},{"url":164,"type":165,"children":612},[613],{"text":168,"type":83},{"text":170,"type":83},{"datePublication":616,"id":617,"documentId":618,"title":619,"slug":620,"description":621,"content":622,"createdAt":699,"updatedAt":700,"publishedAt":701,"locale":29,"coverImage":702,"category":739},"2026-07-25T17:19:55.722Z",218,"k84xn4e6hn9c4qdf1ojj39t8","Messi effect: MLS subscriptions more than doubled","messi-effect-invisible-demand-north-america","MLS Season Pass had under a million subscribers before Messi’s debut. It passed two million within the season. Demand was not created: it became visible.",[623,627,631,635,639,643,647,651,655,659,663,667,687,691,695],{"type":79,"children":624},[625],{"text":626,"type":83},"When Lionel Messi joined Inter Miami, audiences soared and the market discovered North America’s appetite for football. The story that took hold was one of demand created by a signing. That story is wrong, and the error it induces is expensive.",{"type":293,"children":628},[629],{"text":630,"type":83},"×2 · MLS Season Pass subscribers between Messi’s debut and the end of the season.",{"type":79,"children":632},[633],{"text":634,"type":83},"What the Messi effect produced was not new demand: it was the revelation of pre-existing demand. The service had under a million subscribers before his July debut; it passed two million by the end of the season. A population that size does not form in a few weeks: it was waiting for a reason to pay.",{"type":85,"level":4,"children":636},[637],{"text":638,"type":83},"Why that demand was invisible",{"type":79,"children":640},[641],{"text":642,"type":83},"It was invisible because the measurement instruments in use could not see it. Television ratings measure those who watch an existing offer; ticketing measures those with access to a stadium; CRM databases measure those who have already bought. All three share the same blind spot: they only count audiences already served.",{"type":79,"children":644},[645],{"text":646,"type":83},"A community following a foreign league, in a language that is not the market’s, with no dedicated local broadcaster, appears in none of these indicators. It exists nonetheless, it searches, it comments, and it waits for an offer.",{"type":79,"children":648},[649],{"text":650,"type":83},"Search signals capture exactly that population: they record interest independently of whether an offer exists. This is what makes them useful where transactional data is silent: that is, precisely in developing markets.",{"type":85,"level":4,"children":652},[653],{"text":654,"type":83},"The price of discovering late",{"type":79,"children":656},[657],{"text":658,"type":83},"Discovering a market after its revealing event carries a mechanical cost. Broadcast rights are renegotiated upward, partnerships are signed at peak price, sponsorship inventory becomes scarce. Whoever arrives afterwards pays for the information the market has since absorbed.",{"type":79,"children":660},[661],{"text":662,"type":83},"Holding the map beforehand allows three things: securing positions at pre-peak prices, calibrating an offer while demand is still unserved, and negotiating with knowledge of what is actually being sold.",{"type":85,"level":4,"children":664},[665],{"text":666,"type":83},"What this means in practice",{"type":122,"format":123,"children":668},[669,675,681],{"type":126,"children":670},[671,673],{"bold":129,"text":672,"type":83},"For a league. ",{"text":674,"type":83},"Identify unconverted audience pools before investing in international development, rather than following already-hot markets where competition is entrenched.",{"type":126,"children":676},[677,679],{"bold":129,"text":678,"type":83},"For a broadcaster. ",{"text":680,"type":83},"Assess a competition’s latent demand in your territory before the tender, not after observing a competitor’s ratings.",{"type":126,"children":682},[683,685],{"bold":129,"text":684,"type":83},"For a brand. ",{"text":686,"type":83},"Spot the communities already following a sport without being addressed: these are the activations with the best ratio of cost to useful reach.",{"type":85,"level":57,"children":688},[689],{"text":690,"type":83},"The general rule",{"type":79,"children":692},[693],{"text":694,"type":83},"A spectacular event almost never creates demand from nothing. It makes visible and monetisable a demand that was already present. The strategic question is therefore not “how do we react to the Messi effect?” but “which latent demands, invisible in our dashboards today, are waiting for their own trigger?”.",{"type":79,"children":696},[697],{"text":698,"type":83},"That is the question Noyzee equips, by measuring interest where it is expressed before an offer exists to capture it.","2026-07-27T12:03:45.943Z","2026-08-13T10:39:54.045Z","2026-08-09T21:04:29.947Z",{"id":703,"documentId":704,"name":705,"alternativeText":706,"caption":352,"focalPoint":352,"width":707,"height":708,"formats":709,"hash":734,"ext":357,"mime":360,"size":735,"url":736,"previewUrl":352,"provider":392,"provider_metadata":352,"createdAt":737,"updatedAt":737,"publishedAt":738},12,"dpbx9506up5b3v26j5xwhwtt","effet-messi.webp","Vue large de tribunes pleines dans un stade de football en nocturne",1280,800,{"large":710,"small":716,"medium":722,"thumbnail":728},{"ext":357,"url":711,"hash":712,"mime":360,"name":713,"path":352,"size":714,"width":354,"height":363,"sizeInBytes":715},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_effet_messi_ea759d2627.webp","large_effet_messi_ea759d2627","large_effet-messi.webp",83.31,83314,{"ext":357,"url":717,"hash":718,"mime":360,"name":719,"path":352,"size":720,"width":370,"height":371,"sizeInBytes":721},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_effet_messi_ea759d2627.webp","small_effet_messi_ea759d2627","small_effet-messi.webp",27.85,27848,{"ext":357,"url":723,"hash":724,"mime":360,"name":725,"path":352,"size":726,"width":378,"height":379,"sizeInBytes":727},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_effet_messi_ea759d2627.webp","medium_effet_messi_ea759d2627","medium_effet-messi.webp",54.56,54556,{"ext":357,"url":729,"hash":730,"mime":360,"name":731,"path":352,"size":732,"width":386,"height":387,"sizeInBytes":733},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_effet_messi_ea759d2627.webp","thumbnail_effet_messi_ea759d2627","thumbnail_effet-messi.webp",8.16,8164,"effet_messi_ea759d2627",128.75,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Feffet_messi_ea759d2627.webp","2026-07-25T20:16:47.160Z","2026-07-25T20:16:47.161Z",{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":29,"contenu":740},[741,744,747,750,753,756,759,762,765,768,771,789,792,795],{"type":79,"children":742},[743],{"text":82,"type":83},{"type":85,"level":4,"children":745},[746],{"text":88,"type":83},{"type":79,"children":748},[749],{"text":92,"type":83},{"type":79,"children":751},[752],{"text":96,"type":83},{"type":85,"level":4,"children":754},[755],{"text":100,"type":83},{"type":79,"children":757},[758],{"text":104,"type":83},{"type":79,"children":760},[761],{"text":108,"type":83},{"type":85,"level":57,"children":763},[764],{"text":112,"type":83},{"type":79,"children":766},[767],{"text":116,"type":83},{"type":85,"level":4,"children":769},[770],{"text":120,"type":83},{"type":122,"format":123,"children":772},[773,777,781,785],{"type":126,"children":774},[775,776],{"bold":129,"text":130,"type":83},{"text":132,"type":83},{"type":126,"children":778},[779,780],{"bold":129,"text":136,"type":83},{"text":138,"type":83},{"type":126,"children":782},[783,784],{"bold":129,"text":142,"type":83},{"text":144,"type":83},{"type":126,"children":786},[787,788],{"bold":129,"text":148,"type":83},{"text":150,"type":83},{"type":85,"level":4,"children":790},[791],{"text":154,"type":83},{"type":79,"children":793},[794],{"text":158,"type":83},{"type":79,"children":796},[797,798,801],{"text":162,"type":83},{"url":164,"type":165,"children":799},[800],{"text":168,"type":83},{"text":170,"type":83},{"datePublication":803,"id":804,"documentId":805,"title":806,"slug":807,"description":808,"content":809,"createdAt":894,"updatedAt":895,"publishedAt":896,"locale":29,"coverImage":897,"category":932},"2026-07-25T17:19:55.655Z",215,"vh1oic6kz6d3fvpohoi1xj08","F1: from 554,000 to 1.3 million US viewers","f1-converting-drive-to-survive-viewers","Average US F1 viewership rose from 554,000 to 1.3 million per race between 2018 and 2025. The question is where it becomes tickets.",[810,814,818,822,826,830,850,854,858,878,882,886,890],{"type":79,"children":811},[812],{"text":813,"type":83},"Drive to Survive achieved what decades of broadcasting had not: it widened Formula 1’s audience far beyond motorsport enthusiasts, particularly in North America. But that audience watches a series, not a championship. It knows characters, rivalries and behind-the-scenes drama; it does not necessarily know the calendar, the start times, or where to watch.",{"type":293,"children":815},[816],{"text":817,"type":83},"554,000 → 1.3M · average US viewership per F1 race, 2018 to 2025.",{"type":79,"children":819},[820],{"text":821,"type":83},"For promoters, rights holders and sponsors, this population is the main growth pool, and the main source of misjudgement, because it is counted as “fans” without behaving like them.",{"type":85,"level":4,"children":823},[824],{"text":825,"type":83},"From narrative to purchase: a journey with observable stages",{"type":79,"children":827},[828],{"text":829,"type":83},"Between the viewer of a series and the buyer of a ticket lies a progression that searches make legible.",{"type":122,"format":123,"children":831},[832,838,844],{"type":126,"children":833},[834,836],{"bold":129,"text":835,"type":83},"Narrative curiosity. ",{"text":837,"type":83},"Searches about drivers, teams, episodes. The interest is in people, not in the competition.",{"type":126,"children":839},[840,842],{"bold":129,"text":841,"type":83},"Adoption of the sport. ",{"text":843,"type":83},"Searches about standings, regulations, schedules. The interest shifts to the sporting object itself.",{"type":126,"children":845},[846,848],{"bold":129,"text":847,"type":83},"Consumption intent. ",{"text":849,"type":83},"Searches about broadcasting, subscriptions, then tickets and circuits. This is where conversion becomes possible.",{"type":79,"children":851},[852],{"text":853,"type":83},"A market where most volume remains at the first stage is not ready: investing in ticketing there would be premature. A market where the third stage is climbing fast is ready, and the distance between the two is measured in quarters.",{"type":85,"level":4,"children":855},[856],{"text":857,"type":83},"Three decisions this reading informs",{"type":122,"format":123,"children":859},[860,866,872],{"type":126,"children":861},[862,864],{"bold":129,"text":863,"type":83},"Where to place or strengthen a Grand Prix. ",{"text":865,"type":83},"A market’s potential is not read in its overall television audience, but in the density of intent at the consumption stage.",{"type":126,"children":867},[868,870],{"bold":129,"text":869,"type":83},"Which races to promote to which audiences. ",{"text":871,"type":83},"Not every event draws the same interest across territories: some concentrate the attention of new audiences, others that of long-standing followers.",{"type":126,"children":873},[874,876],{"bold":129,"text":875,"type":83},"How to target a sponsorship activation. ",{"text":877,"type":83},"Addressing a narrative audience with technical performance messaging, or the reverse, produces waste that intent-based segmentation avoids.",{"type":85,"level":4,"children":879},[880],{"text":881,"type":83},"A lesson that travels beyond Formula 1",{"type":79,"children":883},[884],{"text":885,"type":83},"The mechanism is not specific to motorsport. Whenever a mainstream piece of content (a documentary, a series, a film) exposes a discipline to a new audience, it creates a population of unconverted interested parties. Padel, cycling and rugby have all seen comparable effects at different scales.",{"type":79,"children":887},[888],{"text":889,"type":83},"In every case the same error repeats: treating the new audience as a homogeneous block, and measuring its potential with tools designed for already-converted publics, ticketing, subscriptions, CRM. Those tools only see people who have already taken the step.",{"type":79,"children":891},[892],{"text":893,"type":83},"Measuring intent instead locates each market along the journey, and allows investment at the right moment rather than at the moment the media effect is most visible: which is, generally, too late.","2026-07-27T12:03:45.738Z","2026-08-13T10:39:53.670Z","2026-08-09T21:04:29.258Z",{"id":898,"documentId":899,"name":900,"alternativeText":901,"caption":352,"focalPoint":352,"width":707,"height":708,"formats":902,"hash":927,"ext":357,"mime":360,"size":928,"url":929,"previewUrl":352,"provider":392,"provider_metadata":352,"createdAt":930,"updatedAt":930,"publishedAt":931},11,"znpiwmcpo8pcc3w156lmwysv","f1-audience.webp","Monoplace de Formule 1 en vitesse sur un circuit, filé de mouvement",{"large":903,"small":909,"medium":915,"thumbnail":921},{"ext":357,"url":904,"hash":905,"mime":360,"name":906,"path":352,"size":907,"width":354,"height":363,"sizeInBytes":908},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_f1_audience_2c432396b7.webp","large_f1_audience_2c432396b7","large_f1-audience.webp",60.15,60154,{"ext":357,"url":910,"hash":911,"mime":360,"name":912,"path":352,"size":913,"width":370,"height":371,"sizeInBytes":914},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_f1_audience_2c432396b7.webp","small_f1_audience_2c432396b7","small_f1-audience.webp",24.42,24424,{"ext":357,"url":916,"hash":917,"mime":360,"name":918,"path":352,"size":919,"width":378,"height":379,"sizeInBytes":920},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_f1_audience_2c432396b7.webp","medium_f1_audience_2c432396b7","medium_f1-audience.webp",42.22,42224,{"ext":357,"url":922,"hash":923,"mime":360,"name":924,"path":352,"size":925,"width":386,"height":387,"sizeInBytes":926},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_f1_audience_2c432396b7.webp","thumbnail_f1_audience_2c432396b7","thumbnail_f1-audience.webp",8.55,8550,"f1_audience_2c432396b7",83.53,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Ff1_audience_2c432396b7.webp","2026-07-25T20:16:46.441Z","2026-07-25T20:16:46.442Z",{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":29,"contenu":933},[934,937,940,943,946,949,952,955,958,961,964,982,985,988],{"type":79,"children":935},[936],{"text":82,"type":83},{"type":85,"level":4,"children":938},[939],{"text":88,"type":83},{"type":79,"children":941},[942],{"text":92,"type":83},{"type":79,"children":944},[945],{"text":96,"type":83},{"type":85,"level":4,"children":947},[948],{"text":100,"type":83},{"type":79,"children":950},[951],{"text":104,"type":83},{"type":79,"children":953},[954],{"text":108,"type":83},{"type":85,"level":57,"children":956},[957],{"text":112,"type":83},{"type":79,"children":959},[960],{"text":116,"type":83},{"type":85,"level":4,"children":962},[963],{"text":120,"type":83},{"type":122,"format":123,"children":965},[966,970,974,978],{"type":126,"children":967},[968,969],{"bold":129,"text":130,"type":83},{"text":132,"type":83},{"type":126,"children":971},[972,973],{"bold":129,"text":136,"type":83},{"text":138,"type":83},{"type":126,"children":975},[976,977],{"bold":129,"text":142,"type":83},{"text":144,"type":83},{"type":126,"children":979},[980,981],{"bold":129,"text":148,"type":83},{"text":150,"type":83},{"type":85,"level":4,"children":983},[984],{"text":154,"type":83},{"type":79,"children":986},[987],{"text":158,"type":83},{"type":79,"children":989},[990,991,994],{"text":162,"type":83},{"url":164,"type":165,"children":992},[993],{"text":168,"type":83},{"text":170,"type":83},{"datePublication":996,"id":997,"documentId":998,"title":999,"slug":1000,"description":1001,"content":1002,"createdAt":1087,"updatedAt":1088,"publishedAt":1089,"locale":29,"coverImage":1090,"category":1125},"2026-07-25T17:19:55.437Z",216,"fpj2d15jotzf578gmfxko6wv","Sports OTT: keeping World Cup subscribers","sports-ott-retaining-world-cup-subscribers","beIN Sports kept only one subscriber in two after the World Cup. Pre-subscription searches separate lasting interest from tournament-driven demand.",[1003,1007,1011,1015,1019,1023,1027,1031,1035,1039,1043,1063,1067,1071,1075,1079,1083],{"type":79,"children":1004},[1005],{"text":1006,"type":83},"Signing up subscribers during a major tournament is easy: the event does the work. Keeping them is another matter. beIN Sports acknowledged retaining roughly half the subscribers acquired during a World Cup. That figure is routinely presented as an inevitability of the model: the price of capturing a spike. It is far less inevitable than it looks.",{"type":293,"children":1008},[1009],{"text":1010,"type":83},"50% · the share of World Cup subscribers still present after the event.",{"type":79,"children":1012},[1013],{"text":1014,"type":83},"What separates the subscriber who stays from the one who leaves is not decided after signup, in the quality of the retention offer. It is decided before, in the nature of the interest that triggered the subscription. And that nature is observable.",{"type":85,"level":4,"children":1016},[1017],{"text":1018,"type":83},"Two identical subscribers in the CRM, two very different values",{"type":79,"children":1020},[1021],{"text":1022,"type":83},"On the day they subscribe, two people are indistinguishable in your database: same offer, same date, same acquisition channel. They have nothing in common.",{"type":79,"children":1024},[1025],{"text":1026,"type":83},"The first searched, in the preceding weeks, for “Ligue 1 fixtures”, “which channel shows the Premier League”, “sports subscription no commitment”. Their interest is structural: they follow leagues, year-round, independently of any single event. The World Cup merely triggered a decision that was already forming.",{"type":79,"children":1028},[1029],{"text":1030,"type":83},"The second searched for “watch France-Argentina tonight”, “free match stream”, “watch the final”. Their interest is event-driven. They never expressed intent about a league, a club or a sport outside the tournament. Their cancellation is not a retention failure: it was written into the signup.",{"type":79,"children":1032},[1033],{"text":1034,"type":83},"Transactional data cannot see this difference, because it starts at payment. Search signals start earlier: which is precisely where the information lives.",{"type":85,"level":4,"children":1036},[1037],{"text":1038,"type":83},"What reading intent makes it possible to decide",{"type":79,"children":1040},[1041],{"text":1042,"type":83},"Separating these two populations transforms three decisions usually made blind.",{"type":122,"format":123,"children":1044},[1045,1051,1057],{"type":126,"children":1046},[1047,1049],{"bold":129,"text":1048,"type":83},"Offer design. ",{"text":1050,"type":83},"Selling a long commitment to an event-driven audience produces deferred churn, not loyalty. Selling a short one to a structural audience leaves value on the table. Knowing the split before the event lets you size both.",{"type":126,"children":1052},[1053,1055],{"bold":129,"text":1054,"type":83},"Retention content. ",{"text":1056,"type":83},"Retaining a subscriber means knowing what they actually follow. Searches reveal the competitions and clubs that interest them beyond the tournament: often different from what is assumed, and sometimes absent from the catalogue.",{"type":126,"children":1058},[1059,1061],{"bold":129,"text":1060,"type":83},"Churn forecasting. ",{"text":1062,"type":83},"The share of structural interest in an acquisition cohort is a predictor available as soon as the event ends, well before the first cancellations show up in dashboards.",{"type":85,"level":4,"children":1064},[1065],{"text":1066,"type":83},"The real cost of a subscriber who leaves",{"type":79,"children":1068},[1069],{"text":1070,"type":83},"The stake goes beyond the headline churn rate. A subscriber acquired and then lost has consumed acquisition budget, used bandwidth on the most expensive peak of the year, and leaves a negative imprint: re-acquiring someone who has already cancelled is markedly harder than converting a fresh prospect. Post-event churn is not only lost recurring revenue, it destroys future potential.",{"type":79,"children":1072},[1073],{"text":1074,"type":83},"Conversely, a broadcaster who knows that a meaningful share of a cohort shows lasting interest can justify higher retention spend on that specific segment, instead of spreading it evenly across a population half of which will statistically leave.",{"type":85,"level":57,"children":1076},[1077],{"text":1078,"type":83},"A reading you can apply before the next major event",{"type":79,"children":1080},[1081],{"text":1082,"type":83},"The coming tournaments will produce the same pattern: an acquisition spike, then a decline. The difference will lie in what broadcasters manage to read during the spike. Mapping intent by territory and by competition, before offers open, means approaching the event with a retention forecast rather than a hope.",{"type":79,"children":1084},[1085],{"text":1086,"type":83},"That is the principle Noyzee applies: measuring what audiences search for before they subscribe, so the question shifts from “how many did we sign up?” to “how many will we keep, and which ones?”.","2026-07-27T12:03:45.078Z","2026-08-13T10:39:52.597Z","2026-08-09T21:04:29.486Z",{"id":1091,"documentId":1092,"name":1093,"alternativeText":1094,"caption":352,"focalPoint":352,"width":707,"height":708,"formats":1095,"hash":1120,"ext":357,"mime":360,"size":1121,"url":1122,"previewUrl":352,"provider":392,"provider_metadata":352,"createdAt":1123,"updatedAt":1123,"publishedAt":1124},8,"j93ke0qhmyl92decp69qznon","churn-ott.webp","Télécommande pointée vers un téléviseur diffusant un match de football, dans un 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Le Ficher","","29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F"]