[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"legal-nav-en":3,"site-settings-en":32,"category-activation":66,"company":656},[4,11,18,25],{"id":5,"documentId":6,"title":7,"slug":8,"ordre":9,"cle":10},51,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":12,"documentId":13,"title":14,"slug":15,"ordre":16,"cle":17},52,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy",2,"confidentialite",{"id":19,"documentId":20,"title":21,"slug":22,"ordre":23,"cle":24},53,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":26,"documentId":27,"title":28,"slug":29,"ordre":30,"cle":31},54,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":16,"documentId":33,"navSolution":34,"navProcess":35,"navCasUsage":36,"navBlog":37,"navCta":38,"footerBaseline":39,"footerLieu":40,"footerGererCookies":41,"blogTitre":42,"blogSeoDescription":43,"blogFiltreTous":44,"blogVide":45,"articleCtaTitre":46,"articleCtaDescription":47,"articleCtaBouton":38,"cookiesTitre":48,"cookiesTexte":49,"cookiesToutAccepter":50,"cookiesToutRefuser":51,"cookiesPersonnaliser":52,"cookiesEnSavoirPlus":53,"createdAt":54,"updatedAt":55,"publishedAt":56,"locale":57,"demoTitre":38,"demoIntro":58,"demoSeoDescription":59,"demoBouton":60,"demoSucces":61,"demoErreur":62,"demoMentionRgpd":63,"referencesEyebrow":64,"referencesTitre":65},"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",{"category":67,"articles":290},{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":57,"contenu":77,"localizations":175,"faq":273},8,"ap6sde7mzkrbqqjfeuquonlh","Activation","activation","Sports marketing activation: territories and timing","How to choose the territory and the timing of a sports activation from observed demand, rather than from the perimeter of the right you bought.","2026-07-27T14:35:06.984Z","2026-07-28T10:06:24.572Z","2026-07-28T10:06:24.536Z",[78,84,89,93,97,101,105,135,139,143,147,151,155,159,163],{"type":79,"children":80},"paragraph",[81],{"text":82,"type":83},"A sports marketing activation turns a right (a sponsorship, a partnership, a broadcast) into useful contact with an audience. What decides its success is rarely creative: it is the question of territory and timing. This page covers how observed demand answers both.","text",{"type":85,"level":16,"children":86},"heading",[87],{"text":88,"type":83},"The activation budget is decided before the creative",{"type":79,"children":90},[91],{"text":92,"type":83},"Convention says: buy the right, then work out how to activate it. That order is expensive, because the perimeter of the right then fixes the perimeter of the activation, wherever demand actually sits. Starting from demand reverses the constraint: choose the territory, then the right that covers it.",{"type":79,"children":94},[95],{"text":96,"type":83},"In practice, two sponsorship assets with identical national reach can show very different demand densities against a brand’s real target. That gap, invisible in a partnership deck, separates a profitable activation from a decorative one.",{"type":85,"level":16,"children":98},[99],{"text":100,"type":83},"Target territories, not personas",{"type":79,"children":102},[103],{"text":104,"type":83},"Sports marketing traditionally thinks in profiles: the committed supporter, the participant, the occasional spectator. Those categories describe well but locate badly. An activation happens in a place, with a geolocated media budget: it needs a map, not a portrait.",{"type":106,"format":107,"children":108},"list","unordered",[109,117,123,129],{"type":110,"children":111},"list-item",[112,115],{"bold":113,"text":114,"type":83},true,"Hot territory",{"text":116,"type":83},": strong demand, offer present. Activation competes with what exists; share of voice is expensive.",{"type":110,"children":118},[119,121],{"bold":113,"text":120,"type":83},"Ripe territory",{"text":122,"type":83},": strong demand, no offer. The best effort-to-effect ratio, and the most often overlooked.",{"type":110,"children":124},[125,127],{"bold":113,"text":126,"type":83},"Cold territory",{"text":128,"type":83},": weak demand despite an offer. Interest has to be created before it can be captured, which is a different budget.",{"type":110,"children":130},[131,133],{"bold":113,"text":132,"type":83},"Emerging territory",{"text":134,"type":83},": weak but fast-rising demand. Justifies a light presence and a short review horizon.",{"type":85,"level":16,"children":136},[137],{"text":138,"type":83},"Timing: the curve matters more than the date",{"type":79,"children":140},[141],{"text":142,"type":83},"Activation plans are set against calendars: a launch, an event, a season. Demand follows a curve that does not always match them: it rises before the announcement when a rumour circulates, dips during the event itself, and rebounds afterwards for follow-up content.",{"type":79,"children":144},[145],{"text":146,"type":83},"Following that curve changes two concrete decisions: when media pressure opens, and how spend splits between before, during and after. An activation concentrated entirely on the day itself misses the two windows where intent is strongest.",{"type":85,"level":23,"children":148},[149],{"text":150,"type":83},"Measuring an activation honestly",{"type":79,"children":152},[153],{"text":154,"type":83},"The effect of an activation on demand shows in the gap between the activated territory and a comparable one that was not. That is a comparison, not a proof: it does not rule out concurrent factors. Framing it that way, rather than as direct attribution, is what makes it defensible in a review.",{"type":85,"level":16,"children":156},[157],{"text":158,"type":83},"Where to start",{"type":79,"children":160},[161],{"text":162,"type":83},"A useful first reading fits in three questions: where is my target’s demand densest today, what share of it is already served, and at what point in the cycle does it rise. The answers often redirect the plan before the first creative exists.",{"type":79,"children":164},[165,167,173],{"text":166,"type":83},"The underlying measurement methods are detailed in the Methodology category, and the vocabulary in the ",{"url":168,"type":169,"children":170},"\u002Fen\u002Fglossary","link",[171],{"text":172,"type":83},"glossary",{"text":174,"type":83},".",[176],{"id":177,"documentId":69,"name":70,"slug":71,"titrePage":178,"seoDescription":179,"createdAt":180,"updatedAt":181,"publishedAt":182,"locale":183,"contenu":184},7,"Activation marketing sportif : territoires et moments","Comment choisir le territoire et le moment d'une activation sportive à partir de la demande observée, plutôt que du périmètre du droit acquis.","2026-07-27T14:35:05.962Z","2026-07-28T10:06:24.501Z","2026-07-28T10:06:24.463Z","fr",[185,189,193,197,201,205,209,235,239,243,247,251,255,259,263],{"type":79,"children":186},[187],{"text":188,"type":83},"Une activation marketing sportive consiste à transformer un droit (un sponsoring, un partenariat, une diffusion) en contact utile avec un public. La question qui décide de sa réussite est rarement créative : c'est celle du territoire et du moment. Cette page traite de la façon dont la demande observée répond à ces deux questions.",{"type":85,"level":16,"children":190},[191],{"text":192,"type":83},"Le budget d’activation se joue avant la création",{"type":79,"children":194},[195],{"text":196,"type":83},"L'usage veut qu'on achète un droit, puis qu'on cherche comment l'activer. L'ordre est coûteux : le périmètre du droit fixe alors le périmètre de l'activation, quel que soit l'endroit où se trouve la demande. Partir de la demande inverse la contrainte : on choisit le territoire, puis le droit qui le couvre.",{"type":79,"children":198},[199],{"text":200,"type":83},"Concrètement, deux actifs de sponsoring affichant la même audience nationale peuvent présenter des densités de demande très différentes sur la cible réelle d’une marque. C’est cet écart, invisible dans un dossier de partenariat, qui sépare une activation rentable d’une activation décorative.",{"type":85,"level":16,"children":202},[203],{"text":204,"type":83},"Cibler des territoires, pas des personas",{"type":79,"children":206},[207],{"text":208,"type":83},"Le marketing sportif raisonne traditionnellement en profils : le supporter assidu, le pratiquant, le spectateur occasionnel. Ces catégories décrivent bien mais localisent mal. Une activation se déploie dans un lieu, avec un budget média géolocalisé : elle a besoin d'une carte, pas d'un portrait.",{"type":106,"format":107,"children":210},[211,217,223,229],{"type":110,"children":212},[213,215],{"bold":113,"text":214,"type":83},"Territoire chaud",{"text":216,"type":83}," : demande forte et offre présente. L’activation y concurrence l’existant ; le coût de la voix y est élevé.",{"type":110,"children":218},[219,221],{"bold":113,"text":220,"type":83},"Territoire mûr",{"text":222,"type":83}," : demande forte et offre absente. C'est le meilleur rapport entre effort et effet, et le plus souvent ignoré.",{"type":110,"children":224},[225,227],{"bold":113,"text":226,"type":83},"Territoire froid",{"text":228,"type":83}," : demande faible malgré une offre présente. Il faut créer l'intérêt avant de le capter, ce qui relève d'un autre budget.",{"type":110,"children":230},[231,233],{"bold":113,"text":232,"type":83},"Territoire naissant",{"text":234,"type":83}," : demande faible mais en progression rapide. Il justifie une présence légère et un réexamen à échéance courte.",{"type":85,"level":16,"children":236},[237],{"text":238,"type":83},"Le moment : la courbe compte plus que la date",{"type":79,"children":240},[241],{"text":242,"type":83},"Les plans d'activation se calent sur des calendriers : un lancement, un événement, une saison. La demande, elle, suit une courbe qui ne coïncide pas toujours avec eux : elle monte avant l'annonce quand une rumeur circule, retombe pendant l'événement lui-même, et rebondit après pour les contenus de prolongation.",{"type":79,"children":244},[245],{"text":246,"type":83},"Suivre cette courbe change deux décisions concrètes : la date d'ouverture de la pression média, et la répartition entre avant, pendant et après. Une activation entièrement concentrée sur le jour J passe à côté des deux fenêtres où l'intention est la plus forte.",{"type":85,"level":23,"children":248},[249],{"text":250,"type":83},"Mesurer une activation sans se mentir",{"type":79,"children":252},[253],{"text":254,"type":83},"L'effet d'une activation sur la demande se lit dans l'écart entre le territoire activé et un territoire comparable qui ne l'a pas été. C'est une comparaison, pas une preuve : elle n'élimine pas les facteurs concomitants. La formuler ainsi, plutôt qu'en attribution directe, est ce qui la rend défendable en comité.",{"type":85,"level":16,"children":256},[257],{"text":258,"type":83},"Par où commencer",{"type":79,"children":260},[261],{"text":262,"type":83},"Une première lecture utile tient en trois questions : où la demande de ma cible est-elle la plus dense aujourd'hui, quelle part de cette demande est déjà desservie, et à quel moment du cycle monte-t-elle. Les réponses réorientent souvent le plan avant même la première création.",{"type":79,"children":264},[265,267,272],{"text":266,"type":83},"Les méthodes de mesure sous-jacentes sont détaillées dans les articles de la catégorie Méthodologie, et le vocabulaire dans le ",{"url":268,"type":169,"children":269},"\u002Fglossary",[270],{"text":271,"type":83},"lexique",{"text":174,"type":83},[274,278,282,286],{"id":275,"question":276,"reponse":277},57,"What is a sports marketing activation?","An activation is everything that turns an acquired right (sponsorship, partnership, broadcast) into contact with an audience. It covers media campaigns, on-site experiences, content and the commercial offers attached to the right.",{"id":279,"question":280,"reponse":281},58,"How do you choose the territory for a sports activation?","By crossing demand density against the intended target with the level of offer already present. A territory with strong demand and no offer gives the best effort-to-effect ratio; a saturated one costs more per unit of attention won.",{"id":283,"question":284,"reponse":285},59,"When should media pressure start around an event?","When the intent curve rises, which usually precedes the event by several days and does not match the communications calendar. Part of the budget is also better kept for the window that follows the event.",{"id":287,"question":288,"reponse":289},60,"Can the effect of an activation on demand be measured?","You can measure a gap between an activated territory and a comparable one that was not. That gap is a correlation, not proof of causation: other factors may act over the same period.",[291,472],{"datePublication":292,"id":293,"documentId":294,"title":295,"slug":296,"description":297,"content":298,"createdAt":356,"updatedAt":357,"publishedAt":358,"locale":57,"coverImage":359,"category":406},"2026-07-28T08:25:46.923Z",223,"pr3b49zerm74d2isuvlic2lw","67% will follow the World Cup, but where are they?","activation-two-thirds-will-follow-but-where","Sixty-seven percent of French people say they will follow the 2026 World Cup. A national figure frames no activation: its distribution does.",[299,303,307,311,315,319,324,328,332,336,340,344,348,352],{"type":79,"children":300},[301],{"text":302,"type":83},"The WPP Media study run ahead of the 2026 World Cup establishes that 67% of French people say they will follow the competition. The figure is solid, it is useful, and it supports no activation decision whatsoever. No media budget is bought at the scale of \"France\".",{"type":79,"children":304},[305],{"text":306,"type":83},"The gap between a national statistic and an executable plan is the gap between aggregated intent and located intent. Closing it is most of the work.",{"type":85,"level":16,"children":308},[309],{"text":310,"type":83},"A national average always hides two populations",{"type":79,"children":312},[313],{"text":314,"type":83},"A rate of 67% can cover a homogeneous country, where every territory is there, or a contrasted one, where some areas exceed 85% and others sit at 40%. The two hypotheses call for opposite plans: the first justifies broad coverage, the second concentration.",{"type":79,"children":316},[317],{"text":318,"type":83},"No opinion survey at that sample size can settle it. Searches, by contrast, are natively located: they say where interest forms, at what intensity, and when.",{"type":320,"children":321},"quote",[322],{"text":323,"type":83},"67% · share of French people saying they will follow the 2026 World Cup",{"type":85,"level":16,"children":325},[326],{"text":327,"type":83},"Density rather than volume",{"type":79,"children":329},[330],{"text":331,"type":83},"The reflex is to rank territories by volume: large cities come top, resources concentrate there. That ranking is mechanical: it reproduces the population map, not the interest map.",{"type":79,"children":333},[334],{"text":335,"type":83},"Dividing volume by population changes the order. Mid-sized cities appear with intent densities above those of the metropolitan areas, and they carry two advantages: less advertising competition, and share of voice bought at a cost unrelated to that of the big markets.",{"type":85,"level":16,"children":337},[338],{"text":339,"type":83},"Timing is not the same everywhere",{"type":79,"children":341},[342],{"text":343,"type":83},"The intent curve does not rise simultaneously across a country. It follows broadcast schedules, time differences, local viewing habits. A national plan with a single date arrives too early in some areas and too late in others.",{"type":79,"children":345},[346],{"text":347,"type":83},"Shifting the start of media pressure by a few days per territory costs nothing in production and measurably changes the return. It is one of the rare trade-offs where available information converts directly into gain.",{"type":85,"level":23,"children":349},[350],{"text":351,"type":83},"What it takes to execute",{"type":79,"children":353},[354],{"text":355,"type":83},"Three things are enough: a measure of intent by territory, a measure of the offer already present in those same territories, and a reading of the curve over time. Everything else (creative, formats, buying) is decided afterwards, and decided better.","2026-07-28T08:25:50.763Z","2026-08-13T10:39:54.969Z","2026-08-09T21:04:31.173Z",{"id":360,"documentId":361,"name":362,"alternativeText":363,"caption":364,"focalPoint":364,"width":365,"height":366,"formats":367,"hash":401,"ext":369,"mime":372,"size":402,"url":403,"previewUrl":364,"provider":404,"provider_metadata":364,"createdAt":405,"updatedAt":405,"publishedAt":405},17,"xlkwaf0xptxmwpm8ef6eovm3","activation-territoires.webp","Petits drapeaux plantés sur une carte du monde, Europe au premier plan",null,1600,1000,{"large":368,"small":377,"medium":385,"thumbnail":393},{"ext":369,"url":370,"hash":371,"mime":372,"name":373,"path":364,"size":374,"width":366,"height":375,"sizeInBytes":376},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_activation_territoires_c2f80a6c42.webp","large_activation_territoires_c2f80a6c42","image\u002Fwebp","large_activation-territoires.webp",54.99,625,54990,{"ext":369,"url":378,"hash":379,"mime":372,"name":380,"path":364,"size":381,"width":382,"height":383,"sizeInBytes":384},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_activation_territoires_c2f80a6c42.webp","small_activation_territoires_c2f80a6c42","small_activation-territoires.webp",23.45,500,312,23454,{"ext":369,"url":386,"hash":387,"mime":372,"name":388,"path":364,"size":389,"width":390,"height":391,"sizeInBytes":392},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_activation_territoires_c2f80a6c42.webp","medium_activation_territoires_c2f80a6c42","medium_activation-territoires.webp",38.31,750,469,38306,{"ext":369,"url":394,"hash":395,"mime":372,"name":396,"path":364,"size":397,"width":398,"height":399,"sizeInBytes":400},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_activation_territoires_c2f80a6c42.webp","thumbnail_activation_territoires_c2f80a6c42","thumbnail_activation-territoires.webp",9.25,245,153,9252,"activation_territoires_c2f80a6c42",98.09,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Factivation_territoires_c2f80a6c42.webp","strapi-provider-upload-azure-storage","2026-07-28T08:25:47.886Z",{"id":68,"documentId":69,"name":70,"slug":71,"titrePage":72,"seoDescription":73,"createdAt":74,"updatedAt":75,"publishedAt":76,"locale":57,"contenu":407},[408,411,414,417,420,423,426,444,447,450,453,456,459,462,465],{"type":79,"children":409},[410],{"text":82,"type":83},{"type":85,"level":16,"children":412},[413],{"text":88,"type":83},{"type":79,"children":415},[416],{"text":92,"type":83},{"type":79,"children":418},[419],{"text":96,"type":83},{"type":85,"level":16,"children":421},[422],{"text":100,"type":83},{"type":79,"children":424},[425],{"text":104,"type":83},{"type":106,"format":107,"children":427},[428,432,436,440],{"type":110,"children":429},[430,431],{"bold":113,"text":114,"type":83},{"text":116,"type":83},{"type":110,"children":433},[434,435],{"bold":113,"text":120,"type":83},{"text":122,"type":83},{"type":110,"children":437},[438,439],{"bold":113,"text":126,"type":83},{"text":128,"type":83},{"type":110,"children":441},[442,443],{"bold":113,"text":132,"type":83},{"text":134,"type":83},{"type":85,"level":16,"children":445},[446],{"text":138,"type":83},{"type":79,"children":448},[449],{"text":142,"type":83},{"type":79,"children":451},[452],{"text":146,"type":83},{"type":85,"level":23,"children":454},[455],{"text":150,"type":83},{"type":79,"children":457},[458],{"text":154,"type":83},{"type":85,"level":16,"children":460},[461],{"text":158,"type":83},{"type":79,"children":463},[464],{"text":162,"type":83},{"type":79,"children":466},[467,468,471],{"text":166,"type":83},{"url":168,"type":169,"children":469},[470],{"text":172,"type":83},{"text":174,"type":83},{"datePublication":473,"id":474,"documentId":475,"title":476,"slug":477,"description":478,"content":479,"createdAt":552,"updatedAt":553,"publishedAt":554,"locale":57,"coverImage":555,"category":590},"2026-07-27T15:04:58.352Z",220,"x5byr0wzfu0c7vldabo8h91u","8% plan to subscribe: what it forces on activation","activation-eight-percent-plan-to-subscribe","Only 8% of French viewers plan to subscribe to follow the World Cup. An activation sized on total audience therefore speaks to people who will not convert.",[480,484,488,492,496,500,504,508,512,516,520,540,544,548],{"type":79,"children":481},[482],{"text":483,"type":83},"The WPP Media study published ahead of the 2026 World Cup contains a figure that should reorganise a good many media plans: 8% of French respondents plan to subscribe to beIN Sports to follow the competition. Not 8% of the undecided: 8% of everyone. While audiences are counted in millions, the population actually addressable by a paid offer fits into a single-digit fraction.",{"type":79,"children":485},[486],{"text":487,"type":83},"That is not bad news in itself. It is targeting information, provided the consequence is drawn: a campaign built on the event’s total audience talks to ninety-two people in a hundred who will not take the action being asked of them.",{"type":85,"level":16,"children":489},[490],{"text":491,"type":83},"The denominator you choose decides the budget",{"type":79,"children":493},[494],{"text":495,"type":83},"An activation plan is sized against a base. Take the competition’s projected audience and you get a flattering number and media pressure spread thin. Take the population that considers the act and you get a base twenty times smaller, but pressure concentrated where it can do something.",{"type":79,"children":497},[498],{"text":499,"type":83},"The second calculation is uncomfortable because it shrinks the reach on the slide. It produces a cost per conversion in another league entirely, for the simple reason that it stops paying for the attention of people who have no intention of buying.",{"type":320,"children":501},[502],{"text":503,"type":83},"8% · share of French respondents considering a subscription to follow the competition",{"type":85,"level":16,"children":505},[506],{"text":507,"type":83},"Where those 8% are",{"type":79,"children":509},[510],{"text":511,"type":83},"A national percentage is useless until it is located. The same study shows that 36% of French people still expect the wrong broadcaster: confusion about access and intent to subscribe are not spread evenly across the country.",{"type":79,"children":513},[514],{"text":515,"type":83},"Access searches (which channel, which subscription, at what price) make that mapping possible. They separate areas where intent exists but hits an information problem from areas where it does not exist at all. The first can be addressed with plain explanation, cheaply; the second cannot be addressed at all within the span of an event.",{"type":85,"level":23,"children":517},[518],{"text":519,"type":83},"Three decisions it changes",{"type":106,"format":107,"children":521},[522,528,534],{"type":110,"children":523},[524,526],{"bold":113,"text":525,"type":83},"Geographic split ",{"text":527,"type":83},"stops following population density and starts following intent density.",{"type":110,"children":529},[530,532],{"bold":113,"text":531,"type":83},"The message ",{"text":533,"type":83},"stops being an invitation to watch and becomes an answer to a precise question: where to watch, how to get access, at what price.",{"type":110,"children":535},[536,538],{"bold":113,"text":537,"type":83},"The window ",{"text":539,"type":83},"narrows to the days when intent forms, instead of spreading across the whole competition.",{"type":85,"level":16,"children":541},[542],{"text":543,"type":83},"What the figure does not say",{"type":79,"children":545},[546],{"text":547,"type":83},"Intent stated in a survey remains a statement: actual conversion will very likely fall below the 8% announced, as it almost always does. The figure therefore works as an order of magnitude and a signal of scarcity, not as a sales forecast.",{"type":79,"children":549},[550],{"text":551,"type":83},"Which is exactly why it gains from being crossed with observed behaviour rather than used alone. Stated preference gives the scale; searches give the address.","2026-07-27T15:05:01.589Z","2026-08-13T10:39:54.670Z","2026-08-09T21:04:30.536Z",{"id":556,"documentId":557,"name":558,"alternativeText":559,"caption":364,"focalPoint":364,"width":365,"height":366,"formats":560,"hash":585,"ext":369,"mime":372,"size":586,"url":587,"previewUrl":364,"provider":404,"provider_metadata":364,"createdAt":588,"updatedAt":588,"publishedAt":589},15,"de27hee35slrqwinfrv1bofd","activation-abonnement.webp","Main tenant une télécommande devant un téléviseur éteint, dans un 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Le Ficher","","29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F"]