[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"legal-nav-en":38,"company":66,"article-ai-overviews-click-disappears-demand-stays":92,"related-ai-overviews-click-disappears-demand-stays":517},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[39,46,52,59],{"id":40,"documentId":41,"title":42,"slug":43,"ordre":44,"cle":45},95,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":47,"documentId":48,"title":49,"slug":50,"ordre":4,"cle":51},96,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":53,"documentId":54,"title":55,"slug":56,"ordre":57,"cle":58},97,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":60,"documentId":61,"title":62,"slug":63,"ordre":64,"cle":65},98,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":44,"documentId":67,"denomination":68,"formeJuridique":69,"capitalSocial":70,"adresse":71,"codePostal":72,"ville":73,"pays":74,"siren":75,"rcs":70,"tvaIntracommunautaire":76,"directeurPublication":68,"emailContact":77,"emailRgpd":70,"telephone":70,"linkedinUrl":78,"hebergeurNom":79,"hebergeurAdresse":80,"hebergeurRegion":81,"fournisseurEmail":82,"dpoNom":70,"createdAt":83,"updatedAt":84,"publishedAt":85,"nomCommercial":86,"siret":87,"codeApe":88,"directeurRole":89,"directeurBio":90,"directeurLinkedin":91},"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","",null,"29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",{"id":93,"documentId":94,"title":95,"slug":96,"description":97,"content":98,"createdAt":210,"updatedAt":210,"publishedAt":211,"locale":29,"datePublication":212,"coverImage":213,"category":260,"localizations":371,"faq":481,"sources":498},361,"vs2ccenm1q356d64e9qz7vud","AI Overviews in France: the click disappears, demand stays","ai-overviews-click-disappears-demand-stays","Since 22 July 2026, Google answers at the top of the page and clicks fall. Searches do not: a sports club's site analytics now undercount public interest.",[99,105,109,114,118,122,127,131,135,139,143,147,151,155,167,171,195,206],{"type":100,"children":101},"paragraph",[102],{"text":103,"type":104},"Google launched AI Overviews in France on 22 July 2026, two years after the United States. You type a question, a summary appears at the top of the page with a handful of links to its sources. For part of those searches, the journey ends there.","text",{"type":100,"children":106},[107],{"text":108,"type":104},"The change does not reduce public interest. It reduces the share of that interest that leaves a trace on the website of the organisation being searched for.",{"type":110,"level":4,"children":111},"heading",[112],{"text":113,"type":104},"What the Pew Research Center measured",{"type":100,"children":115},[116],{"text":117,"type":104},"The Pew Research Center analysed the browsing of 900 US adults in March 2025: 68,879 Google searches, of which 12,593 displayed a summary. When a summary appeared, users clicked a traditional result in 8% of visits. Without one, in 15%. Links cited inside the summary itself were clicked in just 1% of visits.",{"type":100,"children":119},[120],{"text":121,"type":104},"Pew also found that 26% of visits with a summary ended on the results page, against 16% without. The question was asked, the answer was read, and nobody went further.",{"type":123,"children":124},"quote",[125],{"text":126,"type":104},"8% versus 15% · share of visits with a click on a result, with and without a summary (Pew Research Center, 2025)",{"type":100,"children":128},[129],{"text":130,"type":104},"These are US figures. They show a direction, not a rate to transpose directly onto the French market.",{"type":110,"level":4,"children":132},[133],{"text":134,"type":104},"AI Overviews in France: fewer clicks, not fewer searches",{"type":100,"children":136},[137],{"text":138,"type":104},"Google, meanwhile, does not describe search as shrinking. In its third-quarter 2025 results, Alphabet said AI Overviews drive meaningful query growth. In the fourth quarter, according to the company, Search saw “more usage than ever before.”",{"type":100,"children":140},[141],{"text":142,"type":104},"The two findings do not contradict each other. People search as much, or more. They click less. The click disappears, demand does not.",{"type":110,"level":4,"children":144},[145],{"text":146,"type":104},"What a club's analytics will no longer see",{"type":100,"children":148},[149],{"text":150,"type":104},"For a sports organisation, many of the public's questions are ones a summary can answer without a visit: kick-off time, how to reach the venue, ticket prices, how to sign up. Every one of those answers read on the results page is a sign of interest that will never appear in the site's statistics.",{"type":100,"children":152},[153],{"text":154,"type":104},"Analytics always had this limit: it tells you who arrived, never what people thought before coming, nor why they did not come. With summaries, it now also counts a shrinking fraction of those who looked you up. A fall in traffic can therefore sit alongside stable or rising demand.",{"type":100,"children":156},[157,159,165],{"text":158,"type":104},"What remains readable is what people type, before they click or even if they never do. A query is dated, located and phrased by the public itself. That is the measure described in our piece on ",{"url":160,"type":161,"children":162},"\u002Fen\u002Fblog\u002Fsearch-intent-versus-stated-preference","link",[163],{"text":164,"type":104},"search intent versus stated preference",{"text":166,"type":104},", and it does not depend on the click.",{"type":110,"level":57,"children":168},[169],{"text":170,"type":104},"Three questions before concluding that interest has dropped",{"type":172,"format":173,"children":174},"list","unordered",[175,183,189],{"type":176,"children":177},"list-item",[178,181],{"bold":179,"text":180,"type":104},true,"Query volume",{"text":182,"type":104}," naming the club, competition or event: has it fallen, or only traffic?",{"type":176,"children":184},[185,187],{"bold":179,"text":186,"type":104},"Phrasing",{"text":188,"type":104},": more practical questions, fewer brand searches?",{"type":176,"children":190},[191,193],{"bold":179,"text":192,"type":104},"Geography",{"text":194,"type":104},": has demand moved towards areas the site does not capture?",{"type":100,"children":196},[197,199,204],{"text":198,"type":104},"Other measurement approaches are covered in our ",{"url":200,"type":161,"children":201},"\u002Fen\u002Fblog\u002Fcategory\u002Fmethodology",[202],{"text":203,"type":104},"methodology",{"text":205,"type":104}," section.",{"type":100,"children":207},[208],{"text":209,"type":104},"For a digital marketing lead at a club, federation or event organiser, the decision is concrete: before cutting a budget or revising a programme because traffic is down, compare that traffic with the volume of searches that name the organisation. If queries hold and visits fall, the problem is not the public's interest but the way it is being captured.","2026-10-04T21:39:13.123Z","2026-10-27T05:00:00.132Z","2026-10-27T07:00:00.000Z",{"id":214,"documentId":215,"name":216,"alternativeText":217,"caption":70,"focalPoint":70,"width":218,"height":219,"formats":220,"hash":255,"ext":222,"mime":225,"size":256,"url":257,"previewUrl":70,"provider":258,"provider_metadata":70,"createdAt":259,"updatedAt":259,"publishedAt":259},29,"ra2r7ik6r5magd1ea7rr6781","ai-overviews-clic-disparait-demande-reste.webp","Mains tenant un smartphone allumé dans la pénombre, l'écran éclairant les doigts",1280,800,{"large":221,"small":231,"medium":239,"thumbnail":247},{"ext":222,"url":223,"hash":224,"mime":225,"name":226,"path":70,"size":227,"width":228,"height":229,"sizeInBytes":230},".webp","https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ai_overviews_clic_disparait_demande_reste_9a245da222.webp","large_ai_overviews_clic_disparait_demande_reste_9a245da222","image\u002Fwebp","large_ai-overviews-clic-disparait-demande-reste.webp",12.83,1000,625,12832,{"ext":222,"url":232,"hash":233,"mime":225,"name":234,"path":70,"size":235,"width":236,"height":237,"sizeInBytes":238},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ai_overviews_clic_disparait_demande_reste_9a245da222.webp","small_ai_overviews_clic_disparait_demande_reste_9a245da222","small_ai-overviews-clic-disparait-demande-reste.webp",5.9,500,312,5898,{"ext":222,"url":240,"hash":241,"mime":225,"name":242,"path":70,"size":243,"width":244,"height":245,"sizeInBytes":246},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ai_overviews_clic_disparait_demande_reste_9a245da222.webp","medium_ai_overviews_clic_disparait_demande_reste_9a245da222","medium_ai-overviews-clic-disparait-demande-reste.webp",9.36,750,469,9360,{"ext":222,"url":248,"hash":249,"mime":225,"name":250,"path":70,"size":251,"width":252,"height":253,"sizeInBytes":254},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ai_overviews_clic_disparait_demande_reste_9a245da222.webp","thumbnail_ai_overviews_clic_disparait_demande_reste_9a245da222","thumbnail_ai-overviews-clic-disparait-demande-reste.webp",2.64,245,153,2640,"ai_overviews_clic_disparait_demande_reste_9a245da222",17.65,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fai_overviews_clic_disparait_demande_reste_9a245da222.webp","strapi-provider-upload-azure-storage","2026-10-04T21:39:12.531Z",{"id":261,"documentId":262,"name":263,"slug":203,"titrePage":264,"seoDescription":265,"createdAt":266,"updatedAt":267,"publishedAt":268,"locale":29,"contenu":269},6,"pnx9grjh2yzsqnlm2svu6t7e","Methodology","Methodology: measuring demand rather than declaring it","How Noyzee measures fan intent: the difference between stated preference and search behaviour, the indicators, and how to turn them into activation decisions.","2026-07-27T12:03:45.015Z","2026-07-28T10:06:24.421Z","2026-07-28T10:06:24.382Z",[270,274,278,282,286,290,310,314,318,322,326,330,356,360],{"type":100,"children":271},[272],{"text":273,"type":104},"Measuring demand means observing behaviour; declaring it means asking people what they would do. Both produce numbers, but they answer different questions. This page sets out the method Noyzee applies, its indicators and its limits.",{"type":110,"level":4,"children":275},[276],{"text":277,"type":104},"Stated and revealed: a known gap, rarely corrected",{"type":100,"children":279},[280],{"text":281,"type":104},"The gap between what people say and what they do has been documented in social science for decades. In sport it takes a particular form: stated attachment to a club far exceeds observed purchasing behaviour, and stated willingness to pay for a subscription always exceeds actual conversion.",{"type":100,"children":283},[284],{"text":285,"type":104},"This is not a flaw in surveys: it is their nature. A question suggests an answer, a scale shapes its distribution, and a respondent presents a coherent version of themselves. A search has no audience: nobody searches to make a good impression.",{"type":110,"level":4,"children":287},[288],{"text":289,"type":104},"The three indicators that structure the measure",{"type":172,"format":173,"children":291},[292,298,304],{"type":176,"children":293},[294,296],{"bold":179,"text":295,"type":104},"Intent volume",{"text":297,"type":104},": the number of qualified searches across a given perimeter (discipline, club, athlete, territory) over a dated window.",{"type":176,"children":299},[300,302],{"bold":179,"text":301,"type":104},"Territorial density",{"text":303,"type":104},": that volume relative to population, which reveals strong interest in a small market where gross volume shows nothing.",{"type":176,"children":305},[306,308],{"bold":179,"text":307,"type":104},"Intent depth",{"text":309,"type":104},": the share of searches close to the decision (access, price, purchase) within the total, which separates curiosity from buying intent.",{"type":100,"children":311},[312],{"text":313,"type":104},"None of the three means anything alone. High volume without depth describes awareness; high depth without volume describes a niche. It is their intersection that supports a decision.",{"type":110,"level":57,"children":315},[316],{"text":317,"type":104},"What the method cannot do",{"type":100,"children":319},[320],{"text":321,"type":104},"It does not forecast revenue. It establishes no causality: a rise in searches alongside a campaign does not prove the campaign caused it. And it says nothing about audiences who do not search: decisions made offline, by habit or by recommendation, escape it.",{"type":110,"level":4,"children":323},[324],{"text":325,"type":104},"Turning a measure into a decision",{"type":100,"children":327},[328],{"text":329,"type":104},"Data is only useful against a dated decision. The method starts from the decision, not the data: which trade-off has to be made, by when, and what difference in measurement would tip it.",{"type":172,"format":173,"children":331},[332,338,344,350],{"type":176,"children":333},[334,336],{"bold":179,"text":335,"type":104},"Choosing a sponsorship asset",{"text":337,"type":104},": compare candidate assets on territorial density against the brand’s target, not on their overall reach.",{"type":176,"children":339},[340,342],{"bold":179,"text":341,"type":104},"Opening a market",{"text":343,"type":104},": look for high intent depth in an underserved territory, the mark of demand that is already mature.",{"type":176,"children":345},[346,348],{"bold":179,"text":347,"type":104},"Calibrating an on-sale",{"text":349,"type":104},": follow the rise in intent volume to place the opening at the right moment rather than on a fixed date.",{"type":176,"children":351},[352,354],{"bold":179,"text":353,"type":104},"Defending a budget",{"text":355,"type":104},": document how intent moved before and after an action, stating plainly that it is a correlation.",{"type":110,"level":4,"children":357},[358],{"text":359,"type":104},"Reproducibility",{"type":100,"children":361},[362,364,369],{"text":363,"type":104},"A measure is only worth something if it can be repeated identically. Every analysis published here states its perimeter, its time window and its source. The definitions used are in the ",{"url":365,"type":161,"children":366},"\u002Fen\u002Fglossary",[367],{"text":368,"type":104},"glossary",{"text":370,"type":104},".",[372],{"id":373,"documentId":94,"title":374,"slug":375,"description":376,"content":377,"createdAt":479,"updatedAt":479,"publishedAt":211,"locale":480,"datePublication":212},362,"AI Overviews en France : le clic disparaît, pas la demande","ai-overviews-clic-disparait-demande-reste","Depuis le 22 juillet 2026, Google répond en haut de page et le clic recule. Les recherches, elles, continuent : l'analytics d'un club sous-compte l'intérêt.",[378,382,386,390,394,398,402,406,410,414,418,422,426,430,441,445,465,475],{"type":100,"children":379},[380],{"text":381,"type":104},"Google a lancé les AI Overviews en France le 22 juillet 2026, deux ans après les États-Unis. On tape une question, un résumé s'affiche en tête de page avec quelques liens vers ses sources. Pour une partie des recherches, la visite s'arrête là.",{"type":100,"children":383},[384],{"text":385,"type":104},"Ce changement ne réduit pas l'intérêt des publics. Il réduit la part de cet intérêt qui laisse une trace sur le site de l'organisation qui en est l'objet.",{"type":110,"level":4,"children":387},[388],{"text":389,"type":104},"Ce que mesure l'étude du Pew Research Center",{"type":100,"children":391},[392],{"text":393,"type":104},"Le Pew Research Center a analysé la navigation de 900 adultes américains en mars 2025, soit 68 879 recherches Google, dont 12 593 affichaient un résumé. Quand un résumé apparaissait, les utilisateurs cliquaient sur un résultat classique dans 8 % des visites. Sans résumé, dans 15 %. Les liens cités à l'intérieur du résumé n'étaient cliqués que dans 1 % des visites.",{"type":100,"children":395},[396],{"text":397,"type":104},"Le centre observe aussi que 26 % des visites avec résumé se terminaient sur la page de résultats, contre 16 % sans. La question a été posée, la réponse a été lue, et personne n'est allé plus loin.",{"type":123,"children":399},[400],{"text":401,"type":104},"8 % contre 15 % · part des visites avec un clic sur un résultat, avec et sans résumé (Pew Research Center, 2025)",{"type":100,"children":403},[404],{"text":405,"type":104},"Ces données portent sur les États-Unis. Elles indiquent une direction, pas un taux à transposer tel quel au marché français.",{"type":110,"level":4,"children":407},[408],{"text":409,"type":104},"AI Overviews en France : moins de clics, pas moins de recherches",{"type":100,"children":411},[412],{"text":413,"type":104},"Dans le même temps, Google ne décrit pas un recul de la recherche. Lors de ses résultats du troisième trimestre 2025, Alphabet indiquait que les AI Overviews entraînent une croissance significative des requêtes. Au quatrième trimestre, la recherche a connu selon l'entreprise « plus d'usage que jamais ».",{"type":100,"children":415},[416],{"text":417,"type":104},"Les deux constats ne se contredisent pas. Les gens cherchent autant, voire davantage. Ils cliquent moins. Le clic disparaît, pas la demande.",{"type":110,"level":4,"children":419},[420],{"text":421,"type":104},"Ce que l'analytics d'un club ne verra plus",{"type":100,"children":423},[424],{"text":425,"type":104},"Pour une organisation sportive, une grande partie des questions du public sont de celles auxquelles un résumé peut répondre sans visite : l'heure d'un match, l'accès à une salle, le prix d'un billet, les modalités d'inscription. Chacune de ces réponses lues sur la page de résultats est une marque d'intérêt qui n'apparaîtra jamais dans les statistiques du site.",{"type":100,"children":427},[428],{"text":429,"type":104},"L'analytics a toujours eu cette limite : il dit qui est arrivé, jamais ce que les gens pensaient avant de venir, ni pourquoi ils ne sont pas venus. Avec les résumés, il compte en plus une fraction décroissante de ceux qui se sont renseignés. Une baisse de trafic peut donc coexister avec une demande stable ou en hausse.",{"type":100,"children":431},[432,434,439],{"text":433,"type":104},"Ce qui reste lisible, c'est ce que les gens tapent : avant de cliquer, ou même s'ils ne cliquent jamais. La requête est datée, localisée et formulée par le public lui-même. C'est la mesure que décrit notre article sur ",{"url":435,"type":161,"children":436},"\u002Fblog\u002Fintention-recherche-vs-declaratif",[437],{"text":438,"type":104},"l'intention de recherche face au déclaratif",{"text":440,"type":104},", et elle ne dépend pas du clic.",{"type":110,"level":57,"children":442},[443],{"text":444,"type":104},"Trois questions à poser avant de conclure à une baisse d'intérêt",{"type":172,"format":173,"children":446},[447,453,459],{"type":176,"children":448},[449,451],{"bold":179,"text":450,"type":104},"Le volume de requêtes",{"text":452,"type":104}," qui citent le club, la compétition ou l'événement a-t-il baissé, ou seulement le trafic ?",{"type":176,"children":454},[455,457],{"bold":179,"text":456,"type":104},"Les formulations",{"text":458,"type":104}," ont-elles changé : plus de questions pratiques, moins de recherches de marque ?",{"type":176,"children":460},[461,463],{"bold":179,"text":462,"type":104},"La géographie",{"text":464,"type":104}," de la demande s'est-elle déplacée vers des territoires que le site ne capte pas ?",{"type":100,"children":466},[467,469,474],{"text":468,"type":104},"D'autres approches de mesure sont détaillées dans notre rubrique ",{"url":470,"type":161,"children":471},"\u002Fblog\u002Fcategory\u002Fmethodologie",[472],{"text":473,"type":104},"méthodologie",{"text":370,"type":104},{"type":100,"children":476},[477],{"text":478,"type":104},"Pour un responsable marketing digital de club, de fédération ou d'organisateur, la décision est concrète : avant de réduire un budget ou de revoir une programmation sur la foi d'un trafic en recul, comparer ce trafic au volume de recherches qui nomment l'organisation. Si les requêtes tiennent et que les visites baissent, le problème n'est pas l'intérêt du public, mais la façon dont il est capté.","2026-10-04T21:39:12.926Z","fr",[482,486,490,494],{"id":483,"question":484,"reponse":485},697,"When did Google AI Overviews launch in France?","Google launched AI Overviews in France on 22 July 2026, with a progressive rollout on mobile and desktop. The feature had already been live in the United States for two years. The conversational AI Mode arrived at the same time.",{"id":487,"question":488,"reponse":489},698,"Do AI Overviews reduce clicks to websites?","Yes, according to a Pew Research Center study published in July 2025 using US data. Users clicked a traditional result in 8% of visits when a summary appeared, against 15% without one. Links inside the summary itself were clicked in just 1% of visits.",{"id":491,"question":492,"reponse":493},699,"Are people searching less on Google because of AI Overviews?","No, according to Alphabet. The company said in the third quarter of 2025 that AI Overviews drive meaningful query growth, and that Search saw more usage than ever before in the fourth quarter. Searches are holding up; it is clicks that are falling.",{"id":495,"question":496,"reponse":497},700,"How can a sports club measure public interest if its web traffic is falling?","By reading demand at its source: the queries themselves. The volume of searches naming the club, how they are phrased and where they come from remain observable even when nobody clicks. Comparing that volume with site traffic separates a drop in interest from a drop in capture.",[499,504,509,513],{"id":500,"libelle":501,"url":502,"date":503},567,"Google officially launches AI Overviews in France on 22 July 2026, progressive rollout on mobile and desktop, Abondance","https:\u002F\u002Fwww.abondance.com\u002F20260722-2640402-lancement-officielle-ai-overviews-france.html","2026",{"id":505,"libelle":506,"url":507,"date":508},568,"Users clicked a traditional result in 8% of visits with an AI summary versus 15% without, 1% clicked a link inside the summary, 26% versus 16% of sessions ended, 900 adults and 68,879 searches, Pew Research Center","https:\u002F\u002Fwww.pewresearch.org\u002Fshort-reads\u002F2025\u002F07\u002F22\u002Fgoogle-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\u002F","2025",{"id":510,"libelle":511,"url":512,"date":508},569,"AI Overviews drive meaningful query growth, Q3 2025 results, Alphabet","https:\u002F\u002Fblog.google\u002Fcompany-news\u002Finside-google\u002Fmessage-ceo\u002Falphabet-earnings-q3-2025\u002F",{"id":514,"libelle":515,"url":516,"date":503},570,"Search saw more usage in Q4 2025 than ever before, Alphabet","https:\u002F\u002Fblog.google\u002Fcompany-news\u002Finside-google\u002Fmessage-ceo\u002Falphabet-earnings-q4-2025\u002F",[518,708,1072],{"id":519,"documentId":520,"title":521,"slug":522,"description":523,"content":524,"createdAt":597,"updatedAt":597,"publishedAt":598,"locale":29,"datePublication":599,"coverImage":600,"category":634},248,"h5ouovcvftxbqi2xurf7hz6f","Recalibrating a stated-intent forecast: the 2026 World Cup as a complete case","recalibrating-stated-intent-forecast-world-cup-2026","Before the tournament, 8% of French people were considering a subscription. Afterwards, the real audience is known. Confronting the two is the only way to calibrate a stated figure.",[525,529,533,537,541,545,549,553,557,561,581,585,589,593],{"type":100,"children":526},[527],{"text":528,"type":104},"An intent survey produces a figure before the event. Audience measurement produces another one after. In between, most plans are signed off, executed, and never confronted with what actually happened. The 2026 World Cup offers a complete case, with both measurements available.",{"type":100,"children":530},[531],{"text":532,"type":104},"The point is not to note that stated intent gets it wrong. It is to measure the bias, in which direction and by how much, so as to know how to read the next survey.",{"type":110,"level":4,"children":534},[535],{"text":536,"type":104},"What was announced",{"type":100,"children":538},[539],{"text":540,"type":104},"Before the tournament, a WPP Media study of 1,024 people established that 8% of French people were considering a beIN Sports subscription to follow it, and that 36% had the wrong broadcaster in mind. Internationally, a YouGov study put 42% of the global adult population as planning to follow the event.",{"type":110,"level":4,"children":542},[543],{"text":544,"type":104},"What was observed",{"type":100,"children":546},[547],{"text":548,"type":104},"M6 drew 20.2 million viewers for the France-Spain semi-final and 12.2 million for the Spain-Argentina final, at a 59.2% audience share. Across the whole competition, 60 million French people were reached, or 93% of the population.",{"type":100,"children":550},[551],{"text":552,"type":104},"The two series do not measure the same thing, and that is exactly the point. The first concerns a committing, paid act; the second a free exposure. Bringing them together without saying so produces a false conclusion, in either direction.",{"type":123,"children":554},[555],{"text":556,"type":104},"8% subscription intent before, 93% of the population reached after: two accurate figures, no possible comparison.",{"type":110,"level":4,"children":558},[559],{"text":560,"type":104},"Three reading rules",{"type":172,"format":173,"children":562},[563,569,575],{"type":176,"children":564},[565,567],{"bold":179,"text":566,"type":104},"Compare like act for like act. ",{"text":568,"type":104},"A subscription intent is set against subscriptions actually taken out, never against a free audience.",{"type":176,"children":570},[571,573],{"bold":179,"text":572,"type":104},"Treat stated intent as a ceiling. ",{"text":574,"type":104},"An intention expressed at no immediate cost overstates conversion. The figure bounds what is possible, it does not forecast it.",{"type":176,"children":576},[577,579],{"bold":179,"text":578,"type":104},"Keep the question that was asked. ",{"text":580,"type":104},"A percentage separated from its wording and its base becomes incomparable by the very next campaign.",{"type":110,"level":4,"children":582},[583],{"text":584,"type":104},"Why the gap is worth archiving",{"type":100,"children":586},[587],{"text":588,"type":104},"A gap measured once is an anecdote. Measured across several competitions with the same method, it becomes a correction coefficient applicable to the next survey. It is the only durable asset a post-event review produces.",{"type":100,"children":590},[591],{"text":592,"type":104},"That requires fixing, before the competition, what is being forecast and how it will be checked. Decided afterwards, the protocol always adjusts itself to the result.",{"type":100,"children":594},[595],{"text":596,"type":104},"Continuously observed behaviour does not have that flaw: it depends on no question being asked, and compares from one period to the next without reprocessing.","2026-08-17T07:05:41.295Z","2026-08-17T07:05:41.337Z","2026-08-14T07:48:23.000Z",{"id":601,"documentId":602,"name":603,"alternativeText":604,"caption":70,"focalPoint":70,"width":218,"height":219,"formats":605,"hash":630,"ext":222,"mime":225,"size":631,"url":632,"previewUrl":70,"provider":258,"provider_metadata":70,"createdAt":633,"updatedAt":633,"publishedAt":633},13,"bl0jkx3w177sqpicy154k53e","intention-declaratif.webp","Mains sur un ordinateur portable ouvert sur un moteur de recherche",{"large":606,"small":612,"medium":618,"thumbnail":624},{"ext":222,"url":607,"hash":608,"mime":225,"name":609,"path":70,"size":610,"width":228,"height":229,"sizeInBytes":611},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_intention_declaratif_e861ce7dcc.webp","large_intention_declaratif_e861ce7dcc","large_intention-declaratif.webp",25.36,25362,{"ext":222,"url":613,"hash":614,"mime":225,"name":615,"path":70,"size":616,"width":236,"height":237,"sizeInBytes":617},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_intention_declaratif_e861ce7dcc.webp","small_intention_declaratif_e861ce7dcc","small_intention-declaratif.webp",11.6,11602,{"ext":222,"url":619,"hash":620,"mime":225,"name":621,"path":70,"size":622,"width":244,"height":245,"sizeInBytes":623},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_intention_declaratif_e861ce7dcc.webp","medium_intention_declaratif_e861ce7dcc","medium_intention-declaratif.webp",18.95,18954,{"ext":222,"url":625,"hash":626,"mime":225,"name":627,"path":70,"size":628,"width":252,"height":253,"sizeInBytes":629},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_intention_declaratif_e861ce7dcc.webp","thumbnail_intention_declaratif_e861ce7dcc","thumbnail_intention-declaratif.webp",5.22,5220,"intention_declaratif_e861ce7dcc",32.97,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fintention_declaratif_e861ce7dcc.webp","2026-07-25T20:16:47.756Z",{"id":261,"documentId":262,"name":263,"slug":203,"titrePage":264,"seoDescription":265,"createdAt":266,"updatedAt":267,"publishedAt":268,"locale":29,"contenu":635},[636,639,642,645,648,651,665,668,671,674,677,680,698,701],{"type":100,"children":637},[638],{"text":273,"type":104},{"type":110,"level":4,"children":640},[641],{"text":277,"type":104},{"type":100,"children":643},[644],{"text":281,"type":104},{"type":100,"children":646},[647],{"text":285,"type":104},{"type":110,"level":4,"children":649},[650],{"text":289,"type":104},{"type":172,"format":173,"children":652},[653,657,661],{"type":176,"children":654},[655,656],{"bold":179,"text":295,"type":104},{"text":297,"type":104},{"type":176,"children":658},[659,660],{"bold":179,"text":301,"type":104},{"text":303,"type":104},{"type":176,"children":662},[663,664],{"bold":179,"text":307,"type":104},{"text":309,"type":104},{"type":100,"children":666},[667],{"text":313,"type":104},{"type":110,"level":57,"children":669},[670],{"text":317,"type":104},{"type":100,"children":672},[673],{"text":321,"type":104},{"type":110,"level":4,"children":675},[676],{"text":325,"type":104},{"type":100,"children":678},[679],{"text":329,"type":104},{"type":172,"format":173,"children":681},[682,686,690,694],{"type":176,"children":683},[684,685],{"bold":179,"text":335,"type":104},{"text":337,"type":104},{"type":176,"children":687},[688,689],{"bold":179,"text":341,"type":104},{"text":343,"type":104},{"type":176,"children":691},[692,693],{"bold":179,"text":347,"type":104},{"text":349,"type":104},{"type":176,"children":695},[696,697],{"bold":179,"text":353,"type":104},{"text":355,"type":104},{"type":110,"level":4,"children":699},[700],{"text":359,"type":104},{"type":100,"children":702},[703,704,707],{"text":363,"type":104},{"url":365,"type":161,"children":705},[706],{"text":368,"type":104},{"text":370,"type":104},{"id":709,"documentId":710,"title":711,"slug":712,"description":713,"content":714,"createdAt":814,"updatedAt":814,"publishedAt":815,"locale":29,"datePublication":816,"coverImage":817,"category":851},368,"x6y4sgx9cu5x3yepi4n15nto","Esports sponsorship: what non-endemic brands actually buy","esports-sponsorship-non-endemic-brands","Banks, carmakers, telecoms and hotel groups pay esports teams to reach a young audience. Whether that audience links the brand to the team is another matter.",[715,719,723,727,731,741,745,749,753,757,761,781,785,810],{"type":100,"children":716},[717],{"text":718,"type":104},"Orange has been Karmine Corp's main shirt sponsor since 2022 and extended for the 2026 and 2027 seasons. French bank CIC signed with the club for three seasons, 2024 to 2026. In summer 2026, BYD France became Team Vitality's official vehicle supplier. At the 2026 Esports World Cup, held in Paris, Allianz, Aramco, Saudia, Hilton and Sony were among the partners.",{"type":100,"children":720},[721],{"text":722,"type":104},"None of these brands sells games or gaming hardware. What they buy is access to a young audience that traditional advertising struggles to reach. The question they rarely ask when they sign: does that audience associate them with the team, or just see them go by?",{"type":110,"level":4,"children":724},[725],{"text":726,"type":104},"What an esports sponsorship contract guarantees",{"type":100,"children":728},[729],{"text":730,"type":104},"The contract guarantees presence: a logo on a jersey, a name in a broadcast credit, a mention at an event. That is exposure. It is counted in appearances, hours watched and impressions.",{"type":100,"children":732},[733,735,740],{"text":734,"type":104},"Association is a different outcome. It exists when the audience spontaneously links the brand to the team, the game or the community, to the point of searching for them together. No contract contains that link. Football shows the same gap: during the 2026 World Cup, ",{"url":736,"type":161,"children":737},"\u002Fen\u002Fblog\u002Fworld-cup-2026-sponsorship-noticed-versus-perceived",[738],{"text":739,"type":104},"45% noticed the sponsors and 34% thought better of them",{"text":370,"type":104},{"type":110,"level":57,"children":742},[743],{"text":744,"type":104},"When the partnership becomes a product",{"type":100,"children":746},[747],{"text":748,"type":104},"CIC went further than a logo. The bank offers payment cards in Karmine Corp colours, reserved for new customers aged 13 to 28, including a Gold edition limited to 1,000 cards. An offer like this turns the partnership into something people can search for. Queries combining the bank's name with the club's then become a direct indicator of association, separate from the volume of exposure.",{"type":123,"children":750},[751],{"text":752,"type":104},"13 to 28 years old · the age range targeted by CIC's Karmine Corp branded card",{"type":110,"level":4,"children":754},[755],{"text":756,"type":104},"Measuring association, not exposure",{"type":100,"children":758},[759],{"text":760,"type":104},"Search data separates the two. It shows:",{"type":172,"format":173,"children":762},[763,769,775],{"type":176,"children":764},[765,767],{"bold":179,"text":766,"type":104},"combined queries",{"text":768,"type":104}," linking the brand to the team or the game, and how they evolve season after season;",{"type":176,"children":770},[771,773],{"bold":179,"text":772,"type":104},"timing",{"text":774,"type":104},": whether those queries appear during matches, around an announcement, or continuously;",{"type":176,"children":776},[777,779],{"bold":179,"text":778,"type":104},"territory",{"text":780,"type":104},": where they form, which does not always match where the audience is.",{"type":100,"children":782},[783],{"text":784,"type":104},"A brand that is exposed but never searched alongside the team is buying visibility. A brand whose name is searched together with the club's has started building an association. The difference does not show up in a viewership report.",{"type":100,"children":786},[787,789,794,796,801,803,808],{"text":788,"type":104},"The same reasoning applies to long contracts, such as ",{"url":790,"type":161,"children":791},"\u002Fen\u002Fblog\u002Fpsg-sponsors-long-contracts-brand-association",[792],{"text":793,"type":104},"PSG's sponsorship deals signed through 2032",{"text":795,"type":104},": once the contract is fixed, activation is the only lever left. It also applies to one-off events like ",{"url":797,"type":161,"children":798},"\u002Fen\u002Fblog\u002Fesports-world-cup-paris-175000-tickets",[799],{"text":800,"type":104},"the Esports World Cup in Paris",{"text":802,"type":104},", where presence lasts a few weeks. Other articles in the ",{"url":804,"type":161,"children":805},"\u002Fen\u002Fblog\u002Fcategory\u002Fesports",[806],{"text":807,"type":104},"esports",{"text":809,"type":104}," category cover what audience metrics leave out.",{"type":100,"children":811},[812],{"text":813,"type":104},"For a non-endemic brand preparing a renewal or a first deal in esports, the decision is concrete: before negotiating logo size, check whether its name is already searched together with the target team's, and in which markets. Where it is not, the contract will buy exposure. Where it is, activation has something to convert.","2026-10-04T21:39:29.551Z","2026-11-03T04:46:23.605Z","2026-11-03T07:00:00.000Z",{"id":818,"documentId":819,"name":820,"alternativeText":821,"caption":70,"focalPoint":70,"width":218,"height":219,"formats":822,"hash":847,"ext":222,"mime":225,"size":848,"url":849,"previewUrl":70,"provider":258,"provider_metadata":70,"createdAt":850,"updatedAt":850,"publishedAt":850},37,"yl1g8sp6uj6lsy4jmuapm5zf","sponsoring-esport-marques-non-endemiques.webp","Rangée de postes de jeu vides dans une salle e-sport plongée dans la pénombre, écrans allumés, claviers rétroéclairés et fauteuils rouges sous des néons",{"large":823,"small":829,"medium":835,"thumbnail":841},{"ext":222,"url":824,"hash":825,"mime":225,"name":826,"path":70,"size":827,"width":228,"height":229,"sizeInBytes":828},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","large_sponsoring_esport_marques_non_endemiques_98b9879a8e","large_sponsoring-esport-marques-non-endemiques.webp",41.29,41288,{"ext":222,"url":830,"hash":831,"mime":225,"name":832,"path":70,"size":833,"width":236,"height":237,"sizeInBytes":834},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","small_sponsoring_esport_marques_non_endemiques_98b9879a8e","small_sponsoring-esport-marques-non-endemiques.webp",18.58,18576,{"ext":222,"url":836,"hash":837,"mime":225,"name":838,"path":70,"size":839,"width":244,"height":245,"sizeInBytes":840},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","medium_sponsoring_esport_marques_non_endemiques_98b9879a8e","medium_sponsoring-esport-marques-non-endemiques.webp",30.56,30560,{"ext":222,"url":842,"hash":843,"mime":225,"name":844,"path":70,"size":845,"width":252,"height":253,"sizeInBytes":846},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e.webp","thumbnail_sponsoring_esport_marques_non_endemiques_98b9879a8e","thumbnail_sponsoring-esport-marques-non-endemiques.webp",7.21,7214,"sponsoring_esport_marques_non_endemiques_98b9879a8e",58.8,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsponsoring_esport_marques_non_endemiques_98b9879a8e.webp","2026-10-04T21:39:29.171Z",{"id":852,"documentId":853,"name":854,"slug":807,"titrePage":855,"seoDescription":856,"createdAt":857,"updatedAt":857,"publishedAt":858,"locale":29,"contenu":859},10,"hrzueq8o9bj02c33ylx2rnjr","Esports","Esports viewership versus demand: what the numbers leave out","Esports is where demand reads most clearly: its audience searches online before buying a ticket or opening a stream. What viewership figures do not tell you.","2026-10-04T21:35:22.054Z","2026-10-04T21:35:21.996Z",[860,864,868,872,876,880,884,888,892,896,900,904,908,912,916,920,924,928,954,971,975,979,983,987,991,995,999,1003,1007,1017,1021,1025,1029,1033,1037,1041,1045,1049,1064,1068],{"type":100,"children":861},[862],{"text":863,"type":104},"Esports is organised competitive video gaming, played by professionals within teams, in leagues and tournaments, and followed by an audience online and in arenas. It is also the part of the sports business where demand reads most clearly: its audience is born online, informs itself online and searches online before buying a ticket or opening a stream. This page sets out what the usual esports metrics count, what they leave out, and what observed demand lets you decide.",{"type":110,"level":4,"children":865},[866],{"text":867,"type":104},"Why esports is where demand reads most clearly",{"type":100,"children":869},[870],{"text":871,"type":104},"In most sports, part of demand flows through channels that leave few traces: the habit of going to the ground, the family TV subscription, the local club. In esports, that offline base is thin. A fan discovers a game online, follows a team online, watches its matches on a streaming platform and plans online to go and see it play.",{"type":100,"children":873},[874],{"text":875,"type":104},"Every step produces searches: a match time, the platform carrying it, the creator commentating it, a ticket price, a hotel near the venue. Those searches come before the act. They are addressed to no one, which sets them apart from a survey answer. They are dated and located, which sets them apart from an aggregated audience.",{"type":100,"children":877},[878],{"text":879,"type":104},"The result is an audience whose intent is largely observable. A football season-ticket holder searches little: they know the ground, the channel and the kick-off. An esports fan, however loyal, searches for every match time, because schedules change from one competition to the next and from one time zone to another.",{"type":110,"level":4,"children":881},[882],{"text":883,"type":104},"Esports viewership: what the dominant metrics measure",{"type":100,"children":885},[886],{"text":887,"type":104},"The esports economy is told through three indicators. All three are useful. None measures demand.",{"type":110,"level":57,"children":889},[890],{"text":891,"type":104},"Peak viewers",{"type":100,"children":893},[894],{"text":895,"type":104},"Peak viewers is the highest number of people watching a match or tournament broadcast at the same moment, across all platforms. It measures an instant, usually the end of a final. It says nothing about how many people tried to watch, how many stayed, or where they came from. It rewards format and time slot as much as interest. We look at what peak viewers do not measure.",{"type":110,"level":57,"children":897},[898],{"text":899,"type":104},"Hours watched",{"type":100,"children":901},[902],{"text":903,"type":104},"Hours watched is the total time all viewers spent in front of a broadcast. It accumulates: a long tournament carried on many channels mechanically produces more of it than a short event. It describes the supply of content as much as the audience's appetite.",{"type":110,"level":57,"children":905},[906],{"text":907,"type":104},"Co-streaming",{"type":100,"children":909},[910],{"text":911,"type":104},"Co-streaming is the live rebroadcast of a competition by content creators on their own channels, with their own commentary. It widens reach, but it blends two audiences: people who came for the competition and people who came for the creator. Viewership driven by co-streaming says little about demand for a team or a game, as the audience for a T1 versus Karmine Corp match shows.",{"type":100,"children":913},[914],{"text":915,"type":104},"All three indicators count exposure: how many people, and how long they spent in front of a screen. Exposure can be bought, scheduled and added up across channels. The 2026 Esports World Cup is a case in point: the organiser claims 850 million viewers across platforms and 440 million hours watched, against 175,000 tickets sold in Paris. Both series can be accurate at once. They do not measure the same thing.",{"type":110,"level":4,"children":917},[918],{"text":919,"type":104},"Esports demand: what searches reveal before the act",{"type":100,"children":921},[922],{"text":923,"type":104},"Esports demand is the set of intentions an audience expresses before a committed act: buying a ticket, subscribing, travelling, buying a jersey, following a team. It shows in searches, because they precede those acts and carry their context: a place, a date, a game.",{"type":100,"children":925},[926],{"text":927,"type":104},"Four families of searches are enough to describe it.",{"type":172,"format":173,"children":929},[930,936,942,948],{"type":176,"children":931},[932,934],{"bold":179,"text":933,"type":104},"Match times and where to watch.",{"text":935,"type":104}," What time a team plays, where to stream a final. They show who wants to follow a specific competition, and from which time zone. See schedule searches around Worlds 2026.",{"type":176,"children":937},[938,940],{"bold":179,"text":939,"type":104},"Tickets and accommodation.",{"text":941,"type":104}," They signal an intention to travel, with a date and a destination. This is the most committed form of demand, and the most useful for sizing an event.",{"type":176,"children":943},[944,946],{"bold":179,"text":945,"type":104},"Games and teams.",{"text":947,"type":104}," Their relative volume shows which title, which organisation and which player carry interest, regardless of the exposure they are given.",{"type":176,"children":949},[950,952],{"bold":179,"text":951,"type":104},"Home cities.",{"text":953,"type":104}," The geography of searches locates the audience: a capital, mid-sized cities, neighbouring countries. It is what viewership figures lack most.",{"type":100,"children":955},[956,958,962,964,969],{"text":957,"type":104},"These signals replace neither ticketing nor viewership. They come before both, at a point when the venue, the date, the price or the partnership can still change. The ",{"url":797,"type":161,"children":959},[960],{"text":961,"type":104},"Esports World Cup in Paris",{"text":963,"type":104},", whose Counter-Strike 2 final had to change venue because tickets sold out, shows the cost of discovering demand at the box office. The notion of a signal is covered in the ",{"url":965,"type":161,"children":966},"\u002Fen\u002Fblog\u002Fcategory\u002Fsignals",[967],{"text":968,"type":104},"Signals",{"text":970,"type":104}," category.",{"type":110,"level":4,"children":972},[973],{"text":974,"type":104},"Who decides, and with what reading",{"type":100,"children":976},[977],{"text":978,"type":104},"Esports brings together decision-makers with different interests. Each has a question that observed demand answers better than exposure.",{"type":110,"level":57,"children":980},[981],{"text":982,"type":104},"Esports organisations",{"type":100,"children":984},[985],{"text":986,"type":104},"Organisations such as Karmine Corp or Team Vitality live off their community: event ticketing, merchandise, partnerships. Their question is where their audience actually is, beyond the people commenting on every match. The geography of searches tied to an organisation shows the cities where a fan event, a tour or a pop-up store would find its public.",{"type":110,"level":57,"children":988},[989],{"text":990,"type":104},"Game publishers",{"type":100,"children":992},[993],{"text":994,"type":104},"Publishers such as Riot Games run the competitions for their own games. They choose host cities for finals, time slots for regional leagues, the structure of circuits. Searches by territory and time zone show where demand outstrips the supply of live events.",{"type":110,"level":57,"children":996},[997],{"text":998,"type":104},"Event organisers",{"type":100,"children":1000},[1001],{"text":1002,"type":104},"An organiser like the Esports World Cup sets capacities, venues and prices before knowing its sales. Demand by game, by day and by home city is the data that allows sizing before ticketing opens, rather than correcting afterwards.",{"type":110,"level":57,"children":1004},[1005],{"text":1006,"type":104},"Non-endemic brands",{"type":100,"children":1008},[1009,1011,1016],{"text":1010,"type":104},"A non-endemic brand is one whose business has no direct link to video games: banking, automotive, food, insurance. It enters esports to reach a young audience it struggles to reach elsewhere. Its question is not the size of the audience, but the density of its target within that audience and the association it can build there. See esports sponsorship for non-endemic brands and, for choosing territory and timing, the ",{"url":1012,"type":161,"children":1013},"\u002Fen\u002Fblog\u002Fcategory\u002Factivation",[1014],{"text":1015,"type":104},"Activation",{"text":970,"type":104},{"type":110,"level":57,"children":1018},[1019],{"text":1020,"type":104},"Broadcasters and platforms",{"type":100,"children":1022},[1023],{"text":1024,"type":104},"Broadcasters and streaming platforms trade off exclusive rights against co-streaming, reach against control. Demand separates the attention captured by a competition from the attention captured by the creators commentating it. The final edition of ZEvent shows what live attention does, and does not, say about lasting interest.",{"type":110,"level":57,"children":1026},[1027],{"text":1028,"type":104},"Federations and governing bodies",{"type":100,"children":1030},[1031],{"text":1032,"type":104},"Bodies such as France Esports campaign for the recognition of the discipline with public authorities and the sports movement. They often rely on stated-preference surveys. Observed demand gives them a verifiable complement that does not depend on a question put to a panel. Esports' place in the Olympic movement raises the same question: on 30 October 2025 the IOC and Saudi Arabia ended the twelve-year partnership that was to stage the Olympic Esports Games. We analyse what that cancellation says about demand.",{"type":110,"level":57,"children":1034},[1035],{"text":1036,"type":104},"Host cities and regions",{"type":100,"children":1038},[1039],{"text":1040,"type":104},"A city or region hosting an esports event invests in a venue, logistics and an image. Its question is about spillover: who will come, from where, and for how long. Accommodation and transport searches tied to an event give a first estimate before attendance figures exist, and allow several candidate events to be compared.",{"type":110,"level":4,"children":1042},[1043],{"text":1044,"type":104},"The limits of reading demand through search",{"type":100,"children":1046},[1047],{"text":1048,"type":104},"Search does not see everything. Part of the esports audience gets its information directly from social networks, community servers or streaming platforms, without going through a search engine. In some markets the dominant engines are not the ones used in Europe, which means adapting the source.",{"type":100,"children":1050},[1051,1053,1056,1058,1063],{"text":1052,"type":104},"A search is also an intention, not a purchase. A gap between two territories or two games is a ranking, not a sales forecast. Presenting it that way, rather than as an expected ticket count, is what makes it defensible in a review. These rules are set out in the ",{"url":200,"type":161,"children":1054},[1055],{"text":263,"type":104},{"text":1057,"type":104}," category, and quantified sports business cases in the ",{"url":1059,"type":161,"children":1060},"\u002Fen\u002Fblog\u002Fcategory\u002Fanalysis",[1061],{"text":1062,"type":104},"Analysis",{"text":970,"type":104},{"type":110,"level":4,"children":1065},[1066],{"text":1067,"type":104},"Where to start",{"type":100,"children":1069},[1070],{"text":1071,"type":104},"A first reading of esports demand fits in three questions: which game or team carries my audience's interest, where that audience is, and when it searches. The answers often change the choice of a venue, a city or a partnership before ticketing or viewership would, later and at greater cost.",{"id":1073,"documentId":1074,"title":1075,"slug":1076,"description":1077,"content":1078,"createdAt":1169,"updatedAt":1169,"publishedAt":1170,"locale":29,"datePublication":1171,"coverImage":1172,"category":1206},359,"odzrtl3m46q70jhh39q7v9hq","Karmine Corp viewership: 1.48 million peak, but who was watching?","t1-karmine-corp-viewership-co-streaming","T1 vs Karmine Corp peaked at 1,475,658 viewers at the 2026 Esports World Cup. The record adds up more than 200 channels and says nothing about who would buy.",[1079,1083,1087,1091,1095,1099,1103,1107,1111,1131,1142,1146,1150,1165],{"type":100,"children":1080},[1081],{"text":1082,"type":104},"At the 2026 Esports World Cup in Paris, the match between T1 and Karmine Corp peaked at 1,475,658 concurrent viewers, according to Esports Charts. That is almost the peak of the entire League of Legends tournament (1,477,470, on 18 July). Karmine Corp went on to reach the final, lost 3-0 to Dplus KIA.",{"type":100,"children":1084},[1085],{"text":1086,"type":104},"The figure travelled as proof of the club's pull. What it actually measures is narrower: how many screens were open at the same moment, across every broadcast.",{"type":110,"level":4,"children":1088},[1089],{"text":1090,"type":104},"A peak that adds up more than 200 channels",{"type":100,"children":1092},[1093],{"text":1094,"type":104},"Esports Charts counts more than 200 channels that broadcast or co-streamed the tournament, roughly 60% more than in 2025. The peak adds them all together: official channels in several languages and co-streamers from many countries. Across the EWC, Kameto was among the on-site creators serving French-speaking viewers. Chinese platforms are not part of the count.",{"type":100,"children":1096},[1097],{"text":1098,"type":104},"Esports Charts notes that Karmine Corp's run drove a major increase in French-language viewership. Yet Korean remained the most watched language of the tournament, and the breakdown by language and by channel is not public.",{"type":123,"children":1100},[1101],{"text":1102,"type":104},"1,475,658 peak · T1 vs Karmine Corp, the most watched match of the EWC 2026 LoL tournament",{"type":110,"level":4,"children":1104},[1105],{"text":1106,"type":104},"What Karmine Corp's viewership does not tell you",{"type":100,"children":1108},[1109],{"text":1110,"type":104},"For a rights holder or a sponsor, three questions remain open.",{"type":172,"format":173,"children":1112},[1113,1119,1125],{"type":176,"children":1114},[1115,1117],{"bold":179,"text":1116,"type":104},"What share is French?",{"text":1118,"type":104}," Across all EWC 2026 co-streams, every game included, Streams Charts estimates France at 4.5% of hours watched and French at 5.7% of the audience. These are estimates, and they do not cover this match.",{"type":176,"children":1120},[1121,1123],{"bold":179,"text":1122,"type":104},"Who follows the club, who follows the game?",{"text":1124,"type":104}," A viewer of T1 vs Karmine Corp may be there for T1, for the Korean league, for a co-streamer or simply for the fixture.",{"type":176,"children":1126},[1127,1129],{"bold":179,"text":1128,"type":104},"Who would buy?",{"text":1130,"type":104}," A ticket, a jersey, a subscription: the peak carries no information about intent.",{"type":100,"children":1132},[1133,1135,1140],{"text":1134,"type":104},"It is the same limit as a record television reach: it counts contacts, not people in a position to act (",{"url":1136,"type":161,"children":1137},"\u002Fen\u002Fblog\u002Fworld-cup-2026-record-reach-limits",[1138],{"text":1139,"type":104},"60 million people reached: what reach does not measure",{"text":1141,"type":104},").",{"type":110,"level":4,"children":1143},[1144],{"text":1145,"type":104},"Search, on the other hand, is local",{"type":100,"children":1147},[1148],{"text":1149,"type":104},"A search is made from a place, at a time, about something. “Karmine Corp jersey”, “LEC tickets”, “Karmine Corp next match”: each query says where interest comes from and what it is about. Aggregated by territory, these queries separate what the peak blends together: French interest from global interest, curiosity about a fixture from purchase intent.",{"type":100,"children":1151},[1152,1154,1158,1160,1164],{"text":1153,"type":104},"They also show what remains after the event. A peak lasts a minute. A rise in searches about a club, if it holds, can be measured week after week, and that is what shows whether a match created new audiences or merely gathered existing ones. The same reasoning applies to ",{"url":797,"type":161,"children":1155},[1156],{"text":1157,"type":104},"ticketing for the Esports World Cup in Paris",{"text":1159,"type":104}," and to the other topics in the ",{"url":804,"type":161,"children":1161},[1162],{"text":1163,"type":104},"esports category",{"text":370,"type":104},{"type":100,"children":1166},[1167],{"text":1168,"type":104},"For a Karmine Corp sponsor, or a rights holder negotiating on the strength of this record, the concrete decision is not to price the peak as a French audience. It has to be cross-checked against localised demand: searches about the club in France, how they have moved since the EWC, and what they are about (tickets, jerseys, broadcasts). That demand, not the peak, sets what a partnership can return in the French market.","2026-10-04T21:39:31.158Z","2026-10-20T04:00:00.121Z","2026-10-20T07:00:00.000Z",{"id":1173,"documentId":1174,"name":1175,"alternativeText":1176,"caption":70,"focalPoint":70,"width":218,"height":219,"formats":1177,"hash":1202,"ext":222,"mime":225,"size":1203,"url":1204,"previewUrl":70,"provider":258,"provider_metadata":70,"createdAt":1205,"updatedAt":1205,"publishedAt":1205},38,"zmol7y66dcqc553vpkhe542n","t1-karmine-corp-audience-co-streaming.webp","Gros plan sur un clavier mécanique de jeu rétroéclairé en rouge dans la pénombre, des doigts posés sur les 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