[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings-en":3,"legal-nav-en":38,"landing-en":66,"company":205,"references":230,"derniers-articles":389},{"id":4,"documentId":5,"navSolution":6,"navProcess":7,"navCasUsage":8,"navBlog":9,"navCta":10,"footerBaseline":11,"footerLieu":12,"footerGererCookies":13,"blogTitre":14,"blogSeoDescription":15,"blogFiltreTous":16,"blogVide":17,"articleCtaTitre":18,"articleCtaDescription":19,"articleCtaBouton":10,"cookiesTitre":20,"cookiesTexte":21,"cookiesToutAccepter":22,"cookiesToutRefuser":23,"cookiesPersonnaliser":24,"cookiesEnSavoirPlus":25,"createdAt":26,"updatedAt":27,"publishedAt":28,"locale":29,"demoTitre":10,"demoIntro":30,"demoSeoDescription":31,"demoBouton":32,"demoSucces":33,"demoErreur":34,"demoMentionRgpd":35,"referencesEyebrow":36,"referencesTitre":37},2,"sqqeaziw9cclvom4d2ifob1u","Solution","How it works","Use cases","Blog","Request a demo","Search intelligence for sports and events. Incubated at Station F, Paris.","Paris · Station F","Manage cookies","Analysis and signals from the sports business.","Analysis and search signals for decision-makers in the sports business.","All","The first articles are coming shortly.","See what your audiences search for.","A demo on your sport: 30 minutes.","Your cookie choice","This site runs without any advertising tracker. Only strictly necessary cookies are used. We would like to add anonymous audience measurement to understand which pages are useful, and it will only be enabled if you accept. You can change your mind at any time.","Accept all","Reject all","Customise","Learn more","2026-07-27T12:03:44.604Z","2026-07-30T07:47:52.424Z","2026-07-30T07:47:52.416Z","en","Thirty minutes, on your sport and your territories: we show you what the searches say about your market. Reply within one business day.","Request a Noyzee demo: 30 minutes on your sport and your territories, to see what your audiences actually search for.","Send my request","Message sent. We will get back to you within one business day.","Sending failed. Try again in a moment, or email us directly.","The information you provide is used solely to handle your request. It is kept for 3 years from the last contact and is never shared with third parties.","References","They trust us",[39,46,52,59],{"id":40,"documentId":41,"title":42,"slug":43,"ordre":44,"cle":45},51,"cbtuacviyviaj0t78tjyrya0","Legal notice","legal-notice",1,"mentions-legales",{"id":47,"documentId":48,"title":49,"slug":50,"ordre":4,"cle":51},52,"qrf2lfl1oohdopzn1tk2g70r","Privacy policy","privacy-policy","confidentialite",{"id":53,"documentId":54,"title":55,"slug":56,"ordre":57,"cle":58},53,"z2anxl5dv6pnm374ecojhb7o","Terms of use","terms-of-use",3,"cgu",{"id":60,"documentId":61,"title":62,"slug":63,"ordre":64,"cle":65},54,"i2lp531omju59q0fajpj3fkq","Cookie policy","cookie-policy",4,"cookies",{"id":67,"documentId":68,"seoTitle":69,"seoDescription":70,"heroEyebrow":71,"heroTitre":72,"heroDescription":70,"heroCtaPrimaire":10,"heroCtaSecondaire":73,"signauxTitre":74,"signauxTitreCourt":75,"signauxPeriode":76,"signauxTotalLibelle":77,"signauxTotalValeur":78,"signauxIntentionLibelle":79,"signauxIntentionValeur":80,"valeurTexte":81,"comparatifEyebrow":82,"comparatifTitre":83,"comparatifColonneInterne":84,"comparatifColonneNoyzee":85,"processEyebrow":7,"processTitre":86,"casUsageEyebrow":8,"casUsageTitre":87,"ctaTitre":88,"ctaDescription":89,"ctaBouton":10,"createdAt":90,"updatedAt":91,"publishedAt":92,"locale":29,"signauxRequetesLibelle":93,"donneeEyebrow":94,"donneeTitre":95,"donneeTexte":96,"signauxRequetes":97,"donneeTypes":110,"comparatifLignes":125,"processEtapes":146,"casUsage":162,"stats":187},14,"hx3u1knuc3wbco4c4ss4z3vw","Noyzee | Search intelligence for sports and events","Noyzee analyses what audiences search for online around an event, a sport or a brand, and turns those signals into actionable recommendations.","SEARCH INTELLIGENCE FOR SPORTS & EVENTS","What are your audiences really searching for online?","See how it works","Signals · Basketball · France","Basketball · France","Last 30 days","SIGNALS CAPTURED","128,430","NET INTENT","+18.4%","Your internal data shows what your audience has already bought.|Noyzee reveals what it is searching for, before the transaction.","The comparison","Your internal data tells the past. Searches announce what comes next.","YOUR INTERNAL DATA","WHAT YOUR AUDIENCES SEARCH FOR","From raw signal to action plan.","A reading of demand for every decision-maker.","See what your audiences search for, before your competitors do.","A demo on your sport and your territories: 30 minutes.","2026-07-27T12:03:44.735Z","2026-08-06T14:18:01.401Z","2026-08-06T14:18:01.784Z","SAMPLE CAPTURED QUERIES","A 3rd type of data","Two familiar sources, and a third one still untapped.","Sports organisations know their audiences through declared data (surveys, CRM) and transactional data (sales, ticketing). Noyzee brings a third signal: what audiences search for spontaneously online, uninfluenced, at scale.",[98,101,104,107],{"id":99,"requete":100},41,"expérience vip parc des princes loge",{"id":102,"requete":103},42,"billets finale Roland Garros pas cher",{"id":105,"requete":106},43,"maillot dembele ballon d'or",{"id":108,"requete":109},44,"activités enfants tour de france",[111,116,120],{"id":112,"libelle":113,"description":114,"misEnAvant":115},31,"Declared","Surveys, studies, CRM. What your audiences say when asked.",false,{"id":117,"libelle":118,"description":119,"misEnAvant":115},32,"Transactional","Sales, ticketing, subscriptions. What they have already bought.",{"id":121,"libelle":122,"description":123,"misEnAvant":124},33,"Online search","What they search for spontaneously, with nobody prompting them. 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Specifically for sport.",{"id":158,"numero":159,"titre":160,"description":161},63,"03","Activate","Concrete recommendations: which content to publish, which offer to launch, which activation to promote.",[163,169,175,181],{"id":164,"tag":165,"titre":166,"description":167,"metrique":168},89,"BRANDS & SPONSORS","Is your sponsorship generating real interest?","Noyzee measures whether your partnerships generate real searches and real intent, beyond media visibility, so you can arbitrate your investments and your renewals.","Real example: only 0.07% of searches spontaneously associate a brand with the Tour de France, after 40 years of partnership.",{"id":170,"tag":171,"titre":172,"description":173,"metrique":174},90,"FEDERATIONS & LEAGUES","Detect the demand to play, before it becomes a sign-up.","Identify who is looking to take up the sport, where, and why that demand does not yet turn into a licence, so you can steer recruitment rather than guess it.",null,{"id":176,"tag":177,"titre":178,"description":179,"metrique":180},91,"EVENT ORGANISERS","Understand what your audiences expect, before ticket sales open.","Steer your content, your ticketing and your sponsor value on what your audiences actually search for, not on intuition.","Real example: 67% of French people say they will follow the 2026 World Cup, a national figure that frames no local decision.",{"id":182,"tag":183,"titre":184,"description":185,"metrique":186},92,"BROADCASTERS & RIGHTS HOLDERS","Know which content your audiences really search for.","Spot the topics and formats with real potential before you schedule them, and detect the friction, price, confusion, alternatives, that pushes your subscribers away.","Real example: 36% of French viewers think TF1 is broadcasting the 2026 World Cup, when M6 holds the rights.",[188,193,198,202],{"id":127,"valeur":189,"libelle":190,"compteur":191,"decimales":44,"prefixe":174,"suffixe":192},"4.2M","signals analysed \u002F month",4.2,"M",{"id":132,"valeur":194,"libelle":195,"compteur":196,"decimales":197,"prefixe":174,"suffixe":174},"38","territories covered",38,0,{"id":137,"valeur":199,"libelle":200,"compteur":201,"decimales":197,"prefixe":174,"suffixe":174},"27","sports tracked",27,{"id":142,"valeur":203,"libelle":204,"compteur":174,"decimales":197,"prefixe":174,"suffixe":174},"D−90","of average lead time",{"id":44,"documentId":206,"denomination":207,"formeJuridique":208,"capitalSocial":174,"adresse":209,"codePostal":210,"ville":211,"pays":212,"siren":213,"rcs":174,"tvaIntracommunautaire":214,"directeurPublication":207,"emailContact":215,"emailRgpd":174,"telephone":174,"linkedinUrl":216,"hebergeurNom":217,"hebergeurAdresse":218,"hebergeurRegion":219,"fournisseurEmail":220,"dpoNom":174,"createdAt":221,"updatedAt":222,"publishedAt":223,"nomCommercial":224,"siret":225,"codeApe":226,"directeurRole":227,"directeurBio":228,"directeurLinkedin":229},"blgmlpdqpv4rdotwlvvj5rk2","Brice Le Ficher","","29 rue du Capitaine Ferber","92130","Issy-les-Moulineaux","France","988 729 745","FR57988729745","brice@noyzee.io","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fnoyzee","Microsoft Ireland Operations Limited (Microsoft Azure)","One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irlande","France Central (Paris)","Google Ireland Limited (Google Workspace)","2026-07-25T17:19:58.435Z","2026-08-13T10:23:23.758Z","2026-08-13T10:23:23.751Z","Noyzee","988 729 745 00014","7022Z, Conseil pour les affaires et autres conseils de gestion","Fondateur de Noyzee","Brice Le Ficher est le fondateur de Noyzee, société incubée à Station F, à Paris, qui mesure l'intelligence de la demande des fans pour le sport business. Il publie régulièrement des analyses du secteur (audiences, droits médias, sponsoring) dont le blog de Noyzee reprend et développe les sujets. Il est directeur de la publication du site noyzee.io et l'auteur des analyses qui y paraissent.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrice-le-ficher-3b388415a\u002F",[231,249,273,304,319,342,373],{"id":44,"documentId":232,"cle":233,"nom":234,"url":174,"ordre":44,"createdAt":235,"updatedAt":235,"publishedAt":236,"logo":237},"aut1spyzr9ete218kw6p0rea","lfp","Ligue de Football 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Gen","2026-07-28T08:25:49.569Z","2026-07-28T08:25:49.564Z",{"id":381,"documentId":382,"name":383,"alternativeText":377,"caption":174,"focalPoint":174,"width":384,"height":241,"formats":174,"hash":385,"ext":243,"mime":244,"size":386,"url":387,"previewUrl":174,"provider":247,"provider_metadata":174,"createdAt":388,"updatedAt":388,"publishedAt":388},24,"j3l5qhpwrk98ub5szyqeeb4o","sportgen.webp",180,"sportgen_f1799a7c24",1.14,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsportgen_f1799a7c24.webp","2026-07-28T08:25:49.540Z",[390,634,826],{"id":391,"documentId":392,"title":393,"slug":394,"description":395,"content":396,"createdAt":457,"updatedAt":458,"publishedAt":459,"locale":29,"datePublication":460,"coverImage":461,"category":502},188,"ruogn4mgpzzmxvwhksvz20su","PSG sponsors: contracts signed through 2032","psg-sponsors-long-contracts-brand-association","Nike through 2032, Qatar Airways through 2028. When a partnership is locked for a decade, the only question left is where the association actually forms.",[397,403,408,412,417,421,425,429,433,437,449,453],{"type":398,"children":399},"paragraph",[400],{"text":401,"type":402},"Two contracts carry most of Paris Saint-Germain’s sponsorship revenue. Nike, the club’s kit supplier since 1989, has extended through 2032 for more than €75M a year. Qatar Airways, shirt sponsor since 2022, is committed through 2028, for a figure estimated between €55M and €70M annually. Over that horizon, the sponsor’s question is no longer whether to sign.","text",{"type":404,"children":405},"quote",[406],{"text":407,"type":402},"75M · euros a year from Nike to PSG, under a deal running to 2032",{"type":398,"children":409},[410],{"text":411,"type":402},"When a partnership is locked for six or ten years, the trade-off moves. It is no longer about price or perimeter, both fixed, but about what remains open: the share of the club’s audience in whom the association actually forms, and the places where it has not formed yet.",{"type":413,"level":4,"children":414},"heading",[415],{"text":416,"type":402},"A global club does not have one audience, it has several",{"type":398,"children":418},[419],{"text":420,"type":402},"PSG is followed well beyond France. That international audience is not uniform: it mixes markets where the club has long been established, markets where it is growing fast, and markets where it is known without being followed. A sponsor on the shirt is exposed identically across all of them. It is not remembered identically.",{"type":398,"children":422},[423],{"text":424,"type":402},"The club’s own data does not settle this. Ticketing describes a local catchment, the store describes buyers, social platforms describe a declared audience. None of them says in which countries the club’s name and the sponsor’s are beginning to be searched together.",{"type":413,"level":4,"children":426},[427],{"text":428,"type":402},"Association is measured, not inferred",{"type":398,"children":430},[431],{"text":432,"type":402},"What people search for says it. The volume of queries pairing the club with its kit supplier or its airline, how that volume moves from one season to the next, how it splits by territory: those signals exist ahead of any brand-awareness survey, and they read market by market.",{"type":398,"children":434},[435],{"text":436,"type":402},"They separate two situations that exposure alone conflates. Markets where the association is already made, and where additional media pressure adds little. And markets where interest in the club is rising without the sponsor being attached to it yet — which is where investment still does something.",{"type":398,"children":438},[439,441,447],{"text":440,"type":402},"It is the same distinction set out in our piece on ",{"url":442,"type":443,"children":444},"\u002Fen\u002Fblog\u002Fsports-sponsorship-visibility-versus-demand","link",[445],{"text":446,"type":402},"visibility versus demand",{"text":448,"type":402},", applied here to one club and to contracts whose end dates are known.",{"type":413,"level":4,"children":450},[451],{"text":452,"type":402},"Whose decision this is",{"type":398,"children":454},[455],{"text":456,"type":402},"For a brand committed through 2028 or 2032, activation is the one lever that is replayed every year. Knowing where to point it is not a retrospective exercise: it is what separates a budget split in proportion to audience from a budget concentrated where the association still has to be built.","2026-07-29T07:39:34.475Z","2026-08-06T14:20:06.838Z","2026-08-06T14:18:05.448Z","2026-07-30T07:45:46.910Z",{"id":201,"documentId":462,"name":463,"alternativeText":464,"caption":174,"focalPoint":174,"width":465,"height":466,"formats":467,"hash":497,"ext":243,"mime":244,"size":498,"url":499,"previewUrl":174,"provider":247,"provider_metadata":174,"createdAt":500,"updatedAt":500,"publishedAt":501},"dodx1yydmg6friobrs7sdv95","psg-sponsors.webp","Vue aérienne des tribunes garnies et de la pelouse d’un grand stade de football",1600,1000,{"large":468,"small":475,"medium":482,"thumbnail":490},{"ext":243,"url":469,"hash":470,"mime":244,"name":471,"path":174,"size":472,"width":466,"height":473,"sizeInBytes":474},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_psg_sponsors_d037a84edb.webp","large_psg_sponsors_d037a84edb","large_psg-sponsors.webp",134.6,625,134604,{"ext":243,"url":476,"hash":477,"mime":244,"name":478,"path":174,"size":479,"width":290,"height":480,"sizeInBytes":481},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_psg_sponsors_d037a84edb.webp","small_psg_sponsors_d037a84edb","small_psg-sponsors.webp",38.22,312,38224,{"ext":243,"url":483,"hash":484,"mime":244,"name":485,"path":174,"size":486,"width":487,"height":488,"sizeInBytes":489},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_psg_sponsors_d037a84edb.webp","medium_psg_sponsors_d037a84edb","medium_psg-sponsors.webp",80.43,750,469,80428,{"ext":243,"url":491,"hash":492,"mime":244,"name":493,"path":174,"size":494,"width":266,"height":495,"sizeInBytes":496},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_psg_sponsors_d037a84edb.webp","thumbnail_psg_sponsors_d037a84edb","thumbnail_psg-sponsors.webp",10.23,153,10226,"psg_sponsors_d037a84edb",350.2,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fpsg_sponsors_d037a84edb.webp","2026-07-29T07:39:31.496Z","2026-07-29T07:39:31.497Z",{"id":64,"documentId":503,"name":504,"slug":505,"titrePage":506,"seoDescription":507,"createdAt":508,"updatedAt":509,"publishedAt":510,"locale":29,"contenu":511},"g06w8iybvxsr2s0tm0x270b4","Signals","signals","Demand signals: what fans are searching for","Analysis of the intent signals captured around sport: what fan searches reveal before the transaction, by discipline and territory.","2026-07-27T12:03:44.935Z","2026-07-28T10:06:24.122Z","2026-07-28T10:06:24.078Z",[512,516,520,524,532,536,540,569,573,577,581,585,589,593,619,623],{"type":398,"children":513},[514],{"text":515,"type":402},"A demand signal is a trace a fan leaves before buying: a search, a comparison, a question typed into an engine. Unlike an intention stated in a survey, it is addressed to no one: which is what makes it reliable. This page gathers what Noyzee observes of these signals in sport, and what can be decided from them.",{"type":413,"level":4,"children":517},[518],{"text":519,"type":402},"What a demand signal measures, and what it does not",{"type":398,"children":521},[522],{"text":523,"type":402},"Conventional sports business data measures exposure: how many people saw, for how long, on which screen. That is a supply-side measure, describing what was broadcast. A demand signal measures the opposite: what a person went looking for on their own, at a moment when nobody was soliciting them.",{"type":398,"children":525},[526,528,530],{"text":527,"type":402},"The difference is concrete. An audience of three million viewers says nothing about how many of them were looking for that particular match, and how many simply landed on it. Searches made in the preceding days separate the two: ",{"bold":124,"text":529,"type":402},"\"where to watch France Spain\"",{"text":531,"type":402}," is an intention, not an exposure.",{"type":398,"children":533},[534],{"text":535,"type":402},"A signal does not measure satisfaction, brand affinity or ad recall either. It does not replace awareness studies: it comes before the transaction, where they come after it.",{"type":413,"level":4,"children":537},[538],{"text":539,"type":402},"The four families of signals usable in sport",{"type":541,"format":542,"children":543},"list","unordered",[544,551,557,563],{"type":545,"children":546},"list-item",[547,549],{"bold":124,"text":548,"type":402},"Access signals",{"text":550,"type":402},": where to watch, on which channel, at what time. They reveal immediate consumption intent and cluster in the 72 hours before an event.",{"type":545,"children":552},[553,555],{"bold":124,"text":554,"type":402},"Acquisition signals",{"text":556,"type":402},": subscription comparisons, price, offer and cancellation searches. They announce a shift in the subscriber base, in either direction.",{"type":545,"children":558},[559,561],{"bold":124,"text":560,"type":402},"Presence signals",{"text":562,"type":402},": ticketing, travel, accommodation, fan zones. They locate physical demand, which media audiences cannot do.",{"type":545,"children":564},[565,567],{"bold":124,"text":566,"type":402},"Affiliation signals",{"text":568,"type":402},": searches about an athlete, a club, a kit supplier. They measure attachment where it forms, often far from the historical territory.",{"type":413,"level":4,"children":570},[571],{"text":572,"type":402},"Why demand becomes visible before it converts",{"type":398,"children":574},[575],{"text":576,"type":402},"Days, sometimes weeks, pass between the moment a fan takes an interest and the moment they pay. During that interval, they search. It is the only window in which a decision can still change something: once the transaction has happened, it is nothing more than a record.",{"type":398,"children":578},[579],{"text":580,"type":402},"That gap is what gives the signal its operational value. A broadcaster who sees searches spike on a fixture three days out can still adjust promotion. The same broadcaster, told the audience figure the next morning, can do nothing with it.",{"type":413,"level":57,"children":582},[583],{"text":584,"type":402},"The case of invisible territories",{"type":398,"children":586},[587],{"text":588,"type":402},"Signals regularly reveal demand where no commercial data expected it: a country with no rights sold, a city with no club, an age bracket absent from subscriber files. These territories appear in no existing dashboard, because dashboards only count what has already been monetised.",{"type":413,"level":4,"children":590},[591],{"text":592,"type":402},"What each segment decides with them",{"type":541,"format":542,"children":594},[595,601,607,613],{"type":545,"children":596},[597,599],{"bold":124,"text":598,"type":402},"Brands and sponsors",{"text":600,"type":402},": choose between two assets on the real demand of their target audience, rather than on the asset’s gross reach.",{"type":545,"children":602},[603,605],{"bold":124,"text":604,"type":402},"Federations and leagues",{"text":606,"type":402},": identify development territories where interest already exists, before investing in structure.",{"type":545,"children":608},[609,611],{"bold":124,"text":610,"type":402},"Event organisers",{"text":612,"type":402},": time the on-sale and the promotional pressure against the search curve rather than last year’s calendar.",{"type":545,"children":614},[615,617],{"bold":124,"text":616,"type":402},"Broadcasters",{"text":618,"type":402},": separate, within a subscription spike, what reflects durable interest from what reflects a tournament.",{"type":413,"level":4,"children":620},[621],{"text":622,"type":402},"How to read the articles in this category",{"type":398,"children":624},[625,627,632],{"text":626,"type":402},"Each analysis starts from a public figure, shows what conventional data leaves out, then what search signals add. Figures are sourced at the end of each article. For the vocabulary used, see the ",{"url":628,"type":443,"children":629},"\u002Fen\u002Fglossary",[630],{"text":631,"type":402},"glossary",{"text":633,"type":402},".",{"id":635,"documentId":636,"title":637,"slug":638,"description":639,"content":640,"createdAt":695,"updatedAt":696,"publishedAt":697,"locale":29,"datePublication":698,"coverImage":699,"category":734},186,"lk8ygcu95cemzu3b4wsqdf8c","Champions League rights: what €480M actually buys","champions-league-broadcaster-fragmented-access","Canal+ holds every Champions League match, split across two subscription tiers. Owning the rights does not guarantee the fan finds the game.",[641,645,649,653,657,661,665,669,673,684,687,691],{"type":398,"children":642},[643],{"text":644,"type":402},"Canal+ holds the full rights to the Champions League, the Europa League and the Conference League through 2026-27, for a reported €480M. Holding every match does not mean every subscriber reaches it: the fixtures are split across two tiers, one carrying the Wednesday game, the other carrying all of them. Only the final stays free-to-air, co-broadcast by M6.",{"type":404,"children":646},[647],{"text":648,"type":402},"480M · euros committed by Canal+ for the three European competitions",{"type":398,"children":650},[651],{"text":652,"type":402},"A rights holder buying 100% of a competition buys exclusivity. It does not buy an audience: between the right acquired and the fan who finds the match, there is a journey, and that journey is often lost.",{"type":413,"level":4,"children":654},[655],{"text":656,"type":402},"Fragmentation leaves no trace at the broadcaster",{"type":398,"children":658},[659],{"text":660,"type":402},"When one competition is split across two tiers of the same operator, the viewer does not think in packages. They want a specific match, on a specific evening. Discovering their subscription does not include it, the response is rarely to buy up: it is usually to give up, or go elsewhere.",{"type":398,"children":662},[663],{"text":664,"type":402},"That giving-up produces no data. No click, no abandoned cart, no churn: the person was never a customer. They searched, did not find what they expected, and stopped there. The broadcaster will never see that loss in its own numbers.",{"type":413,"level":4,"children":666},[667],{"text":668,"type":402},"What search does show",{"type":398,"children":670},[671],{"text":672,"type":402},"It does leave a trace elsewhere. “Champions League broadcaster”, “where to watch the Champions League”, “what channel tonight”: the volume of those queries, their shape across the week and their peak as a fixture approaches, measure the gap between interest and access.",{"type":398,"children":674},[675,677,682],{"text":676,"type":402},"The same mechanism was visible at the World Cup, where more than one French viewer in three looked at the wrong channel — the subject of our piece on ",{"url":678,"type":443,"children":679},"\u002Fen\u002Fblog\u002Ftv-rights-world-cup-wrong-channel",[680],{"text":681,"type":402},"World Cup broadcast rights",{"text":683,"type":402},". The difference here is that the confusion is not between two competing broadcasters, but between two offers from the same one.",{"type":413,"level":4,"children":685},[686],{"text":452,"type":402},{"type":398,"children":688},[689],{"text":690,"type":402},"For a rights holder, that gap is close to the only part of the contract still actionable after signature. The price is paid, the perimeter is fixed; what remains in play is the share of existing interest that actually reaches a screen.",{"type":398,"children":692},[693],{"text":694,"type":402},"Measuring that share before the season, territory by territory and fixture by fixture, is not retrospective analysis. It is what tells you where to push awareness of the offer, and which of the two tiers to lead with.","2026-07-29T07:39:34.148Z","2026-08-06T14:20:06.594Z","2026-08-06T14:18:05.081Z","2026-07-30T07:45:46.597Z",{"id":700,"documentId":701,"name":702,"alternativeText":703,"caption":174,"focalPoint":174,"width":465,"height":466,"formats":704,"hash":729,"ext":243,"mime":244,"size":730,"url":731,"previewUrl":174,"provider":247,"provider_metadata":174,"createdAt":732,"updatedAt":732,"publishedAt":733},26,"ktm5owt7ftybdxqqc8mmr868","ldc-acces.webp","Portillon d'accès en acier affichant une croix rouge, passage refusé",{"large":705,"small":711,"medium":717,"thumbnail":723},{"ext":243,"url":706,"hash":707,"mime":244,"name":708,"path":174,"size":709,"width":466,"height":473,"sizeInBytes":710},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Flarge_ldc_acces_46bb31a533.webp","large_ldc_acces_46bb31a533","large_ldc-acces.webp",23.7,23704,{"ext":243,"url":712,"hash":713,"mime":244,"name":714,"path":174,"size":715,"width":290,"height":480,"sizeInBytes":716},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fsmall_ldc_acces_46bb31a533.webp","small_ldc_acces_46bb31a533","small_ldc-acces.webp",9.91,9912,{"ext":243,"url":718,"hash":719,"mime":244,"name":720,"path":174,"size":721,"width":487,"height":488,"sizeInBytes":722},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fmedium_ldc_acces_46bb31a533.webp","medium_ldc_acces_46bb31a533","medium_ldc-acces.webp",16.32,16320,{"ext":243,"url":724,"hash":725,"mime":244,"name":726,"path":174,"size":727,"width":266,"height":495,"sizeInBytes":728},"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fthumbnail_ldc_acces_46bb31a533.webp","thumbnail_ldc_acces_46bb31a533","thumbnail_ldc-acces.webp",4.36,4358,"ldc_acces_46bb31a533",50.31,"https:\u002F\u002Fnoyzeestprod6982531a.blob.core.windows.net\u002Fuploads\u002Fassets\u002Fldc_acces_46bb31a533.webp","2026-07-29T07:39:30.505Z","2026-07-29T07:39:30.506Z",{"id":320,"documentId":735,"name":736,"slug":737,"titrePage":738,"seoDescription":739,"createdAt":740,"updatedAt":741,"publishedAt":742,"locale":29,"contenu":743},"osh0oulyyf866namy6am6tj2","Analysis","analysis","Analysis: audiences, media rights and sponsorship","Data-driven breakdowns of the sports business: OTT audiences, TV rights, awareness effects and sponsorship decisions grounded in real demand.","2026-07-27T12:03:44.973Z","2026-07-28T10:06:24.286Z","2026-07-28T10:06:24.251Z",[744,748,752,756,760,764,768,772,776,780,784,810,814,818],{"type":398,"children":745},[746],{"text":747,"type":402},"Sports audiences and media rights have been measured for a long time. What those measures lack is not precision: it is what comes before them. This page brings together what audience data tells us, what it leaves out, and how demand observed upstream changes the trade-offs.",{"type":413,"level":4,"children":749},[750],{"text":751,"type":402},"What an audience figure does not say",{"type":398,"children":753},[754],{"text":755,"type":402},"An audience is an outcome. It merges, into a single number, strong intent and passive exposure: the person who looked up the fixture, and the person who left the television on. For a broadcaster the distinction is strategic: the first will come back, the second will not.",{"type":398,"children":757},[758],{"text":759,"type":402},"The same blind spot applies to rights. A deal is negotiated on past audiences and coverage projections. It says nothing about demand that found no offer: territories where interest exists without accessible broadcast appear nowhere, precisely because they produced nothing.",{"type":413,"level":4,"children":761},[762],{"text":763,"type":402},"Churn is not a law of the model",{"type":398,"children":765},[766],{"text":767,"type":402},"Sports platforms regularly lose half the subscribers won during a major competition. That figure is presented as the price of capturing a peak. It is less so than it looks: tournament subscribers and sport subscribers leave different traces before they subscribe.",{"type":398,"children":769},[770],{"text":771,"type":402},"Someone searching \"how to watch the World Cup\" is buying an event. Someone searching a club, a league or a fixture list is buying a season. Both sign the same subscription on the same day; they are not retained by the same means.",{"type":413,"level":57,"children":773},[774],{"text":775,"type":402},"The awareness effect and its invisible half",{"type":398,"children":777},[778],{"text":779,"type":402},"A major arrival lifts audiences: measured, published, commented on. Less visible: the interest it creates well beyond the broadcast perimeter, among audiences the coverage never reaches. That gap between captured attention and available attention is the industry’s most expensive blind spot.",{"type":413,"level":4,"children":781},[782],{"text":783,"type":402},"What upstream demand adds to a negotiation",{"type":541,"format":542,"children":785},[786,792,798,804],{"type":545,"children":787},[788,790],{"bold":124,"text":789,"type":402},"Valuing a package",{"text":791,"type":402},": documenting existing, underserved demand country by country, rather than projecting audience from history.",{"type":545,"children":793},[794,796],{"bold":124,"text":795,"type":402},"Weighing exclusivity",{"text":797,"type":402},": measuring whether interest concentrates on an event or spreads across a season.",{"type":545,"children":799},[800,802],{"bold":124,"text":801,"type":402},"Setting a window",{"text":803,"type":402},": timing the go-to-market against the actual rise in interest, which does not always match the sporting calendar.",{"type":545,"children":805},[806,808],{"bold":124,"text":807,"type":402},"Justifying a renewal",{"text":809,"type":402},": showing demand growing before it shows up in audience figures.",{"type":413,"level":4,"children":811},[812],{"text":813,"type":402},"Reading sports business figures without fooling yourself",{"type":398,"children":815},[816],{"text":817,"type":402},"Three cautions recur in every analysis in this category. An audience figure is only comparable at identical measurement perimeter. A percentage rise on a small base says almost nothing. And an event-driven peak is never a level: compare it to the same point in the previous cycle, not to the month before.",{"type":398,"children":819},[820,822,825],{"text":821,"type":402},"The analyses published here follow those rules and cite their sources at the end. The vocabulary is defined in the ",{"url":628,"type":443,"children":823},[824],{"text":631,"type":402},{"text":633,"type":402},{"id":827,"documentId":828,"title":829,"slug":830,"description":831,"content":832,"createdAt":881,"updatedAt":882,"publishedAt":883,"locale":29,"datePublication":884,"coverImage":885,"category":920},222,"smu11j2qtksc9y28q4p6e9mo","Ligue 1 TV rights: the league becomes broadcaster","ligue-1-tv-rights-league-becomes-broadcaster","From 2026-27 all nine matches of a Ligue 1 round move to Ligue 1+, the league's own channel. A league that broadcasts itself has to find its own subscribers.",[833,837,841,845,849,853,857,861,865,869,873,877],{"type":398,"children":834},[835],{"text":836,"type":402},"From the 2026-27 season, Ligue 1 will have a single broadcaster, and that broadcaster belongs to the league. Ligue 1+, the channel launched by the LFP, takes all nine matches of a round after the contract giving beIN Sports the Saturday fixture was not renewed. French football stops being sold to broadcasters: it sells itself.",{"type":404,"children":838},[839],{"text":840,"type":402},"9 of 9 · every match of a Ligue 1 round on one service from 2026-27",{"type":398,"children":842},[843],{"text":844,"type":402},"The change looks industrial. It is commercial. A conventional broadcaster buys rights and files them inside a bundle that already exists: its subscribers are there before the match is. A league channel has no such base. Every subscriber has to be found, convinced and kept, one at a time.",{"type":413,"level":4,"children":846},[847],{"text":848,"type":402},"What the league can no longer borrow from anyone",{"type":398,"children":850},[851],{"text":852,"type":402},"Canal+, beIN and Amazon brought something other than money: an installed base, a sales force, a recruiting machine already proven on other content. In taking its rights back, the LFP takes back the acquisition burden that came with them — without the several million households on file that made it bearable.",{"type":398,"children":854},[855],{"text":856,"type":402},"Its own data does not help much here. A league knows its matchday crowd, its registered players, its shirt buyers. By construction it does not know the people who have never bought anything, and who are nonetheless where the subscribers have to come from.",{"type":413,"level":4,"children":858},[859],{"text":860,"type":402},"The questions fans ask before subscribing",{"type":398,"children":862},[863],{"text":864,"type":402},"That audience is not invisible. It shows up in what it searches for. “Where to watch Ligue 1”, “which channel shows Ligue 1”, “Ligue 1 subscription”: those queries exist, they can be counted, and they break down — by territory, by club, by point in the season.",{"type":398,"children":866},[867],{"text":868,"type":402},"They say three things no transactional database says. Where interest exceeds the subscriptions already sold. When the decision forms, which is not the same week everywhere. And which club the intent crystallises around, which drives the message as much as the media choice.",{"type":413,"level":4,"children":870},[871],{"text":872,"type":402},"A decision, not an observation",{"type":398,"children":874},[875],{"text":876,"type":402},"For a league turned broadcaster, the question is no longer “how many people watch us” but “where are the people who would watch us and cannot yet”. The first is measured afterwards. The second is measured beforehand, and it is the only one that lets an acquisition budget be argued.",{"type":398,"children":878},[879],{"text":880,"type":402},"The same reasoning governs the timing of offers, the territories to push first, the club to lead with in a given region. 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